【推荐2】Sending a package back is not easy. Repacking, printing labels and shipping it back up to the seller is an increasingly familiar experience for online shoppers. In America 21%of online orders, worth some $218bn, were returned in 2021, according to the National Retail Federation, up from 18%in 2020. For clothing and shoes it can reach around 40%.

The problem has its roots in the birth of e-commerce. To compete with bricks-and-mortar (实体的) sellers and make consumers comfortable with ordering online, e-commerce firms offered free returns. Consumers came to expect it.

Each step of the process is costly. Retailers have to pay for goods to be picked up or posted. Processing returns is labor-intensive (劳动密集型), explains Zac Rogers who worked as a returns manager at Amazon. A return must be opened and someone has to decide what to do with it. “A worker in an Amazon warehouse can pick 30 items in a minute, but a return can take ten minutes to process, ” says Mr. Rogers.

Once processed, only 5% of the returned goods can be resold immediately by retailers. Most go to liquidators at the lowest prices or are thrown away.

One solution involves adding friction (阻力). Last year, a Japanese fashion brand became one of the first retailers to charge a small fee for posted returns. Other firms are selling more refurbished (翻新的) goods as a way to cut losses.

Startups are getting in on the action. Using artificial intelligence to help retailers decide what to do with the returned goods is the brainchild of them. Happy Returns, another startup, helps with logistics (物流). It has 5, 000 drop-off points for returns across America, mostly in chain stores. The returns are collected and sent back to retailers all at once, saving up to 40% of postage costs.

Some are experimenting with virtual reality (VR). Over half of the items are returned because they are the wrong size. In June Walmart said it would buy Memomi, an augmented-reality (AR) startup that lets shoppers virtually try on glasses in real-time for a seamless, easy and fun omnichannel experience. Walmart also offers ways to try on clothes and arrange furniture in rooms using AR.

【推荐3】Say good-bye to everything you hate about cell phones. Say hello to Jitterbug.

“Cell phones have gotten so small, I can barely dial mine.”

Not Jitterbug, it features a larger keypad for easier dialing. It even has an oversized display so you can actually see it.

“I'll be paving for minutes I'll never use!”

Not with Jitterbug, unused minutes carry over to the next month, there's no roaming fee and no additional charge for long distance.

“I had to get mp son to program it”

Your Jitterbug set-up process is simple. We'll even pre-program it with your favorite numbers.

“My phone's battery only lasts a couple of days.”

The Jitterbug's battery lasts for up to 25 days on standby.

“I tried my sister's cell phone...I couldn't hear it.”

Jitterbug is designed with an improved speaker. There's an adjustable volume control, and Jitterbug is hearing-aid compatible.

“I don't need stock quotes, Internet sites or games on my phone, I just want to talk with my family and friends.”

Life is complicated enough...jitterbug is simple.

“What if I don't remember a number?”

Friendly, helpful Jitterbug operators are available 24 hours a day and will even greet you by name when you call.

“I'd like a cell phone to use in an emergency, but I don't want a high monthly bill.”

Jitterbug has a plan to fit your needs...and your budget.

“My cell phone company wants to lock me in on a two-year contract!”

Not Jitterbug, there's no contract to sign and no penalty if you discontinue your service.

Enough talk. Isn't it time you found out more about the cell phone that's changing all the rules? Call now, Jitterbug product experts are standing by.

【推荐3】Not so long ago, most people didn’t know who Shelly-Ann Fraser-Pryce was going to become. She was just an average high school athlete. There was every indication that she was just another Jamaican teenager without much of a future. However, one person wants to change this. Stephen Francis observed then eighteen-year-old Shelly-Ann at a track meet and was convinced that he had seen the beginning of true greatness. Her times were not exactly impressive, but even so, he sensed there was something trying to get out, something the other coaches had overlooked when they had assessed her and found her lacking. He decided to offer Shelly-Ann a place in his very strict training sessions. Their cooperation quickly produced results, and a few years later at Jamaica’s Olympic trails in early 2008, Shelly Ann, who at that time only ranked number 70 in the world, beat Jamaica’s unchallenged queen of the sprint (短跑).

“Where did she come from?” asked an astonished sprinting world, before concluding that she must be one of those one-hit wonders that spring up from time to time, only to disappear again without signs. But Shelly Ann was to prove that she was anything but a one-hit wonder. At the Beijing Olympic she swept away any doubts about her ability to perform consistently by becoming the first Jamaican woman ever to win the 100 meters Olympic gold. She did it again one year on at the World Championship in Berlin, becoming world champion with a time of 10.73 — the fourth fastest ever.

Shelly-Ann is a little woman with a big smile. She has a mental toughness that did not come about by chance. Her journey to becoming the fastest woman on earth has been anything but smooth and effortless. She grew up in one of Jamaica’s toughest inner-city communities known as Waterhouse, where she lived in a one-room apartment, sleeping four in a bed with her mother and two brothers. Waterhouse, one of the poorest communities in Jamaica, is a really violent and overpopulated place. Several of Shelly-Ann's friends and family were caught up in the killings; one of her cousins was shot dead only a few streets away from where she lived. Sometimes her family didn’t have enough to eat. She ran at the school championships barefooted because she couldn’t afford shoes. Her mother Maxime, one of a family of fourteen, had been an athlete herself as a young girl but, like so many other girls in Waterhouse, had to stop after she had her first baby. Maxime’s early entry into the adult world with its responsibilities gave her the determination to ensure that her kids would not end up in Waterhouse's roundabout(循环) of poverty. One of the first things Maxime used to do with Shelly-Ann was taking her to the track, and she was ready to sacrifice everything.

It didn't take long for Shelly-Ann to realize that sports could be her way out of Waterhouse. On a summer evening in Beijing in 2008, all those long, hard hours of work and commitment finally bore fruit. The barefoot kid who just a few years previously had been living in poverty, surrounded by criminals and violence, had written a new chapter in the history of sports.

But Shelly-Ann’s victory was far greater than that. The night she won Olympic gold in Beijing, the routine murders in Waterhouse and the drug wars in the neighbouring streets stopped. The dark cloud above one of the world’s toughest criminal neighbourhoods simply disappeared for a few days. “I have so much fire burning for my country,” Shelly said. She plans to start a foundation for homeless children and wants to build a community centre in Waterhouse. She hopes to inspire the Jamaicans to lay down their weapons. She intends to fight to make it a woman’s as well as a man’s world.

As Muhammad Ali puts it, “Champions aren't made in gyms. Champions are made from something they have deep inside them. A desire, a dream, a vision.” One of the things Shelly-Ann can be proud of is her understanding of this truth.