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题型:阅读理解-阅读单选 难度:0.4 引用次数:301 题号:5721687

It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a ‘rear’ family in unscripted (无剧本的) situations, my team and I would document how the Morgensons’ circle of friends responded to brands and products the Morgensons bought into their lives.

With the help of 35 video cameras and 25 microphones hidden in side the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn’t in your TV or on the shelves of your supermarket. It’s a far more important influence that’s around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons’ friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons’ suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

1. The author and his team went to the Morgenson family home to       .
A.visit the MorgensonsB.sell products to them
C.shoot a Hollywood movieD.carry out marketing research
2. According to the text, people are more likely to buy a product when       .
A.noticing an advertisement for it on TV
B.the product appears repeatedly in a movie
C.seeing their friends using the same product.
D.someone is promoting it in the supermarket.
3. In which part of a newspaper can you most probably read the text?
A.Travel.B.Business.
C.Lifestyle.D.Entertainment.

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【推荐1】A simple gesture can be formed into a child's memory so quickly that it will cause the child to give a false answer to a question accompanied by that gesture.A new finding suggests that parents,social workers,psychologists and lawyers should be careful with their hands as well as their words.

While memories of both adults and children are easy to react to suggestion,those of children are known to be particularly influenced,said a researcher,Sara Broaders of Northwestern University.

Previous research,for example,has shown that detailed questions often cause false answers;when asked,say "Did you drink juice at the picnic?",the child is likely to say "yes" even if no juice had been available.It is not that the child is consciously lying,but rather the detail is quickly formed into his or her memory.

To avoid this problem,social workers have long been advised to ask children only open-ended questions,such as "What did you have at the picnic?"But an open-ended question paired with a gesture,is treated like a detailed question.That is,children become likely to answer falsely.

And 77% of children gave at least one piece of false information when a detail was suggested by an ordinary gesture.Gestures may also become more popular when talking with non-fluent language users,such as little kids. Broaders advises parents and other adults to "try to be aware of your hands when questioning a child about an event. Otherwise,you might be getting answers that don't mean what actually happened."

1. According to the author,gestures       .
A.have not any function at allB.are rarely used by people
C.have a certain effect on childrenD.are often used by social workers
2. In Sara Broaders' view, kids are easy to be misled by gestures just because       .
A.these gestures are very attractiveB.their memories are affected easily
C.children are easy to tell liesD.they like these gestures
3. According to the text,which of the following questions may cause a wrong reply?
A.What will you have for lunch?B.Did you cheat in the last English examination?
C.Where are you going,Lucy?D.Did you see anything else last night?
4. When talking with little kids,adults are supposed to       .
A.ask less open-ended questionsB.use familiar words and phrases
C.ask detailed questionsD.use gestures carefully
2018-06-25更新 | 85次组卷
阅读理解-阅读单选(约440词) | 较难 (0.4)

【推荐2】Thousands of people impact all aspects of our lives, be it the weatherman at the TV studio in a neighbouring city, or the technician at a phone company across the continent, or the woman in Tobago who picks the mangoes for your fruit Salad. Every day, intentionally or unintentionally, we make a large number of connections with people around the world.

Our personal growth and evolution (and the evolution of societies) come about as a result of connecting with our fellow humans, whether as a band of young warriors setting out on a hunt or as a group of co-workers heading out to the local bakery after work on Friday. As a species (物种), we are instinctively (本能地) driven to come together and form groups of friends, associations and communities. Without them, we cannot exist.

Making connections is what our gray matter does best. It receives information from our sense and processes it by making associations. It grows quickly when it’s making connections.

People do the same thing. It’s a scientific fact that people who stay socially and physically active live a longer life. This doesn’t mean staying with the same old crowd and going around on an exercise bike. It means getting out and making new friends.

When you make new connections in the outside world you make new connections in the inside world—in your brain. This keeps you young and alert (机警的)—Edward M. Hallowell, in his book Connect, cites the 1979 Alameda County Study by Dr. Lisa Berkman of the Harvard School of Health Sciences. Dr. Berkman and her team carefully looked at 7,000 people—aged 35 to 65, over a period of nine years. Their study concludes that people who lack social and community connections are almost three times more likely to die of medical illness than those who have more contacts. And all this is independent of socioeconomic status and health practices such as smoking, alcoholic beverage consumption or physical activity!

Other people can also help you take care of your needs and desires, whatever it is you’d like in this life—romance, a dream job, ticket to the Rose Bowl—the chances are pretty high that you’ll   need someone’s help to get it. If people like you, they will be willing to give you their time and their efforts. And the better the quality of harmonious relationship you have with them, the higher the level of their cooperation.

1. Which of the following is laid great stress on in the passage?
A.Our fate is decided by the companions we keep.
B.People connect with each other out of necessity,
C.Contacts between people are essential for our life.
D.Conned ion is established when we work together.
2. The underlined part “gray matter” in Paragraph 3 refers to “________”.
A.nerveB.cellC.sightD.brain
3. Dr. Berkman and his team’s study reveals ________.
A.a wonder cure for deadly diseases
B.a vital function of connecting
C.a great encouragement to smokers
D.a practical way to connection
4. Which of the following can be the proper title for the passage?
A.The Benefits of ConnectingB.The Progress of Connection
C.The Methods of ConnectingD.The Features of Connection
2017-12-14更新 | 191次组卷
阅读理解-阅读单选(约370词) | 较难 (0.4)
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【推荐3】My wife and I were at a crowded grocery store not long ago. It was a weekday evening, cold and wet and tense. People were carelessly blocking aisles, complaining and cutting one another off with their carts. At one point, two women quarreled for several minutes after colliding in the freezer section.

Things got worse at the checkout line.The cashier scanned a man's discount card, but he misread the savings on her screen as an additional charge. He decided she was acting intentionally and began to argue.

Other customers looked away as the cashier tried to reason with him. She called a manager, who took him to customer service. Shaken , she moved to the next customer in line.

We’ve all witnessed uncomfortable scenes like this in public places. My reaction when I see them is both personal and professional.   I am a data analyst and sociologist who studies how and why people interact with one another--or why they choose not to. To me, the grocery scene was another example of how our trust in others has faded. But it was also a teachable moment on how we can rebuild our faith — starting with just one person.

Therefore, my wife and I reached the disturbed cashier. I grabbed a bottle of water from a nearby cooler and handed it to her. We learned her name was Beth.

“We felt bad about how that man treated you and wanted to buy this for you.” I said.

Beth’s face lit up, and we talked as she scanned our items.She told us she had been working that evening through severe foot pain and would be having surgery later that week. We wished her well in her recovery, and she thanked us as we left.

That is the balancing act, the moment of countering social and emotional pain with healing, that will add up to restore trust across the United States. You can start that pattern in someone else's life , even in a place as ordinary as the neighborhood grocery store.

1. By describing the arguments, the author wants to show__________.
A.the job as a cashier is not easy.B.people in the U.S are unfriendly.
C.arguments in public are very common.D.confidence in each other has worn off.
2. How did Beth probably feel when the couple gave her a bottle of water?
A.Sad and regretful.B.Sorry and wronged.
C.Cheerful and rewarded.D.Grateful and relieved.
3. What's author's attitude towards Americans' regaining trust?
A.Doubtful.B.Optimistic.
C.UncaringD.Cautious
4. Which of the following can be the best title for the text?
A.A Miserable Cashier.B.A Helping Hand.
C.Learning to Trust Again.D.Starting a new life.
2020-01-23更新 | 172次组卷
共计 平均难度:一般