A good way to look at failure straight in the face is by writing a failure resume(简历)or CV. Like social media，there，we usually only see our friends’“highlight part”. When we look at others’resumes，we get scared and think how ours doesn’t measure up. But even the most accomplished people have plenty of failure behind them—we just don’t see it.
Stefan felt this deeply as a scientist，so she wrote a different CV which of course boasted (夸耀)about her good grades，PhD，and published papers. But the way she deals with her failure CV is a model of what we could a11 do.
“My CV does not reflect my great academic efforts—it does not mention the exams I failed，my unsuccessful PhD or scholarship applications，or the papers never accepted for publication. During the interviews，I talk about the one project that worked，not about the many that failed，”writes Stefan in a column for Nature.com.
Stefan suggests keeping a draft on which you log，casually but regularly，every unsuccessful application，refused grant proposal and rejected paper.
And that’s the point：not to consider what we got wrong，but to use that information to both look at failure and realize it’s really okay，and also to use our failures for another purpose：as learning tools.
The point is to be real—with ourselves and about how the world works. Being real means taking an honest，critical，but also kind look at what we didn’t get right，and then doing our best to change what we can. Instead of focusing on how that failure makes you feel，take the time to step back and analyze the practical，operational reasons that you failed.
So，prctice being okay with failure，and turning your failures into lessons learned. And yes，sometimes we have to learn those lessons more than once，letting go of what you can’t change. And keep moving forward to success.
1. What does the underlined word“it”in the first paragraph refer to?| A．Plenty of failure. | B．A failure resume. |
| C．Highlight part. | D．Social media. |
| A．A11 her failures in her career. |
| B．Benefits she got from her failures. |
| C．The content of her own resume. |
| D．The difference between her resume and others’. |
| A．Regard failures as part of our life. |
| B．Keep a record of our failures. |
| C．Value our achievements. |
| D．Long for failures. |
| A．No pains，no gains. |
| B．A11 roads lead to Rome. |
| C．Where there is a will，there is a way. |
| D．Failure is the mother of success. |
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【推荐1】We were five minutes into a severe winter storm — approaching Boston’s Logan International Airport — when I turned to the woman next to me and said, “Hey, would you mind chatting with me for a few minutes?” My seatmate seemed friendly and I suddenly felt desperate for a human connection.
“Sure. My name is Sue,” the woman replied, smiling warmly. “What brings you to Boston?” I started to explain that I was on a business trip. Then the plane trembled violently, and I blurted out, “I might need to hold your hand too.” Sue took my hand in both of hers, patted it, and held on tight.
Sometimes a stranger can significantly improve our day. ① A pleasant meeting with someone we don’t know, even an unspoken exchange, can calm us when no one else is around. It may get us out of our own heads — a proven mood lifter — and help broaden our vision. Sandstrom, a psychologist and senior lecturer at the University of Essex, has found that people’s moods improve after they have a conversation with a stranger. And yet most of us resist talking to people we don’t know or barely know. We worry about how to start, maintain, or stop it. We think we will keep talking and disclose too much, or not talk enough. We are afraid we will bore the other person. We’re typically wrong.
② In a study in which Sandstrom asked participants to talk to at least one stranger a day for five days, 99 percent said they had found at least one of the exchanges pleasantly surprising, 82 percent said they’d learned something from one of the strangers, 43 percent had exchanged contact information, and 40 percent had communicated with one of the strangers again.
③ Multiple studies show that people who interact regularly with passing acquaintances or who engage with others through community groups, religious gatherings, or volunteer opportunities have better emotional and physical health and live longer than those who do not. One person took up the cello after chatting with a woman on the subway who was carrying one. Another recalled how the smile of a fruit salesman from whom he regularly bought bananas made him feel less lonely after he’d first arrived in a new city.
④ When Sue took my hand on that scary flight to Boston, I almost wept with relief. “Hey, this is a little bumpy, but we will be on the ground safely soon,” she told me. She looked so encouraging, and confident. I asked her what she did for a living. “I’m a retired physical education teacher, and I coached women’s volleyball,” she said. Immediately, I could see what an awesome coach she must have been.
When we said goodbye, I gave Sue a big hug and my card. A few days later, I received an e-mail with the subject line “Broken hand on Jet Blue.” “I have to admit that I was just as scared as you were but did not say it,” Sue wrote. “I just squeezed your hand as hard as I could. Thank you for helping me through this very scary situation.” She added that when she’d told her friends about our conversation, they teased her because they know she loves to talk. I told my friends about Sue too. I explained how kind she was to me, and what I learned: It’s OK to ask for help from a stranger if you need it. Now if I mention to my friends that I am stressed or worried, they respond, “Just think of Sue!”
1. The writer struck up a conversation with her seatmate because ________.| A．they were heading for the same city on business |
| B．she was in urgent need of emotional comfort |
| C．the plane’s abrupt movement was unbearable |
| D．the woman was friendlier than other passengers |
| A．It lights up our otherwise unsuccessful life. |
| B．It saves us the trouble of talking too much. |
| C．It improves our ability to think and understand |
| D．It guarantees us a lasting feeling of happiness. |
| A．To present the benefits of interacting with acquaintances. |
| B．To show it lifts mood to make and meet with new friends. |
| C．To stress it is necessary to associate with unknown people. |
| D．To relieve anxiety about communicating with strangers. |
| A．① | B．② | C．③ | D．④ |
| A．The writer was impressed with Sue’s ability to inspire others. |
| B．The writer herself could have been a volleyball player. |
| C．Sue possessed obvious characters of a qualified PE teacher. |
| D．Sue became the coach of the writer as a consequence. |
| A．Regretful. | B．Surprised. | C．Disappointed. | D．Satisfied. |
Those who choose to be creators look at life quite differently. They know there are individuals who might like to control their lives, but they don’t let this get in the way. They know they have their weaknesses, yet they don’t blame themselves when they fail. Whatever happens, they have choice in the matter. They believe their dance with each sacred (神圣的) moment of life is a gift and that storms are a natural part of life which can bring the rain needed for emotional and spiritual growth.
Victims and creators live in the same physical world and deal with many of the same physical realities, yet their experience of life is worlds apart. Victims relish (沉溺) in anger, guilt, and other emotions that cause others—and even themselves—to feel like victims, too. Creators consciously choose love, inspiration, and other qualities which inspire not only themselves, but all around them. Both victims and creators always have choice to determine the direction of their lives.
In reality, all of us play the victim or the creator at various points in our lives. One person, on losing a job or a special relationship, may feel as if it is the end of the world and sink into terrible suffering for months, years, or even a lifetime. Another with the same experience may choose to first experience the grief, then accept the loss and soon move on to be a powerful creative force in his life.
In every moment and every circumstance, you can choose to have fuller, richer life by setting a clear intention to transform the victim within, and by inviting into your life the powerful creator that you are.
1. What does the word “they” in Paragraph 1 probably refer to?| A．People and things around you. | B．Opportunities and problems. |
| C．Creators and their choices. | D．Victims and their sufferings. |
| A．seem willing to experience failures in life |
| B．possess the ability to predict future life |
| C．handle ups and downs of life wisely |
| D．have potential to create something new |
| A．Creators and victims face quite different things in life. |
| B．Creators and victims are masters of their lives. |
| C．Victims can influence more people than creators. |
| D．Compared with victims, creators are more emotional. |
| A．strong attachment to sufferings in life pulls people into victims. |
| B．people need family support to deal with challengers in life. |
| C．it takes creators quite a long time to get rid of their pains. |
| D．one’s experiences determine his attitude toward life. |
| A．To define victims and creators. |
| B．To evaluate victims against creators. |
| C．To explain the relationship between victims and creators. |
| D．To suggest the transformation from victims to creators. |
【推荐3】The past ages of man have all been carefully labeled by anthropologists (人类学家). Descriptions like “Paleolithic (旧石器时代) Man”, “Neolithic (新石器时代) Man”, etc., neatly sum up whole periods. When the time comes for anthropologists to turn their attention to the twenty-first century, they will surely choose the label “Legless Man”. Histories of the time will go something like this: “In the twenty-first century, people forgot how to use their legs. Men and women moved about in cars, buses and trains from a very early age. There were lifts in all large buildings to prevent people from walking. And the surprising thing is that they didn’t use their legs even when they went on holiday. They built cable railways, ski-lifts and roads to the top of every huge mountain. All the beauty spots on earth were mined by the presence of large car parks.”
The future history books might also record that we lost the right of using our eyes. In our hurry to get from one place to another, we failed to see anything on the way. Air travel gives you a bird’s-eye view of the world or even less if the wing of the aircraft happens to get in your way. When you travel by car or train, the unclear picture of the countryside constantly slides over the window. When you mention the most impressive place-names in the world, the typical 21st century traveler always says “I’ve been there.” - meaning “I drove through it at 100 miles an hour on the way to somewhere else.”
When you travel at high speeds, the present means nothing: you live mainly in the future because you spend most of your time looking forward to arriving at some other place. But actual arrival, when it is achieved, is meaningless. You want to move on again. By traveling like this, you skip all experience. The traveler on foot, on the other hand, lives in the present. For him traveling and arriving are one and the same thing: he arrives somewhere with every step he makes. He experiences the present moment with his eyes, his ears and the whole of his body. At the end of his journey he feels a delicious physical tiredness. Satisfying sleep will be his: the just reward of all true travelers.
1. Anthropologists name man nowadays “Legless Man” because__________.| A．people prefer using modern traffic | B．lifts prevent people from walking |
| C．people use their legs less and less | D．people travel without using legs |
| A．The modern means of transportation. | B．A bird’s-eye view of the world. |
| C．The unclear sight from the vehicles. | D．The fast-paced life style. |
| A．appreciating beautiful scenery | B．focusing on the next destination |
| C．experiencing skilled adventures | D．feeling physical tiredness |
| A．Human’s history develops very fast. |
| B．Traveling makes the world small. |
| C．Modem transportation devices have replaced legs. |
| D．The best way to travel is on foot. |
【推荐1】Cooking is one of the most pleasant and important human activities. However, preparing meals is more of a trouble now than a way to celebrate being alive.
Start with a plan, which you can find online. Choose whichever day of the week works best for your schedule to buy groceries, and use that as your starting point each week. Remember, it doesn't have to be Sunday or Monday.
Make the most of money. Buy ingredients(原料) that can be used in many meals.
Cook with others. Who said you had to make all the preparations yourself? Get a group of friends to each make a different dish. You’ll try something new and get meal inspirations. The goal here is to make life easier.
| A．Use fresh ingredients first. |
| B．Try to avoid wasting food. |
| C．The traffic is too heavy on the two days. |
| D．Buy items you often use in great amounts. |
| E．This will keep your taste satisfied and your wallet happy. |
| F．And that can give you the freedom of mind to enjoy your food. |
| G．Thankfully, there are lots of small ways you can make cooking easier. |
【推荐2】Do you believe that things are connected for no scientific reason at all? For example, do you avoid saying the word “four” to avoid bad luck? If so, you have a superstition (迷信). And you’re not alone — all kinds of people have them.
For example, Portugal’s soccer superstar Cristiano Ronaldo always steps onto the pitch (球场) with his right foot first, according to The Telegraph. And sports players are not alone in having superstitions. A visitor once asked the Nobel Prize winning scientist Niels Bohr whether he really believed that the horseshoe he’d hung at his country home was lucky. “Of course not,” the Danish physicist said. “But I understand it’s lucky whether you believe in it or not.”
One recent study found that even scientists at MIT and other top US schools tended to look for a meaning in natural events, similar to the connection between stepping on the pitch and playing soccer well, according to The Atlantic. When the researchers gave the scientists little time to answer questions, they were twice as likely to agree with statements such as “Trees produce oxygen so that animals can breathe” as they were when they had more time to think about their reply.
It seems that fear can make people think differently in this way, too. In a British study, students imagined meeting a “witch” who said she would cast (施魔法) an evil spell(符咒) on them. About half said a scientist should not be worried about the spell. Yet each of them said that, personally, they wouldn’t let the witch do it to them.
So why are so many of us superstitious? Well, it seems to be our way of dealing with the unknown. “Many people quite simply just want to believe,” Brian Cronk, a professor of psychology at Missouri Western State University, said in a 2008 interview. “The human brain is always trying to work out why things happen, and when the reason is not clear, we tend to make up some pretty bizarre (古怪的) explanations.”
And these explanations aren’t completely unhelpful. In fact, superstitions can sometimes work and bring real luck, according to psychologists at the University of Cologne in Germany in the May 2010 issue of the journal Psychological Science. They found that believing in something can improve performance on a task like an exam.
So, what about you? What superstitions do you follow to keep you safe and successful?
1. The author mentions avoiding saying the word "four" in the opening paragraph to ________.| A．show how foolish it is to believe in superstitions |
| B．introduce the readers to the topic of superstitions |
| C．discuss the scientific reasons behind superstitions |
| D．prove that it is reasonable to be superstitious |
| A．3 | B．2 | C．4 | D．5 |
| A．Unknown. | B．Positive. | C．Negative. | D．Neutral. |
| A．Why superstitions are common |
| B．How superstitions affect our daily lives |
| C．How some common superstitions came into being |
| D．How to get rid of superstitions |
【推荐3】With at least a dozen wildfires going through western North Carolina in the fall of 2016, it would take more than one local fire department to fight the flames. In early November, the federal government sent over a team of firefighters from the Interagency Hotshot Crews.
Most of the Hotshots stayed at Hinton Rural Life Center in Hayesville, North Carolina. The center reached out to the media and community groups, hoping to get four volunteers per day to help things run smoothly for their firefighting guests. They didn’t expect a response quite so unbelievable.
Within two days, over 200 people—about a third of the town’s population—reached out to offer help, according to the center’s website. Meals and accommodation were already being taken care of, so they went above and beyond the basic things. Community members donated over 1,000 goods, including sports drinks, snacks, eye drops and so on.
Even the kids in Hayesville participated, sending thank-you cards, pictures and signs to motivate the Hotshots. The team received over 2,000 thank-you notes. After the fires were put out and the firefighters were preparing to go home, the town threw a parade（游行）to thank them and wish them well.
The firefighters were at a loss by the generosity from Hayesville. They put together their own thank-you in a YouTube video.
“You guys don’t know how much you mean, all the support you guys give us, ’’ says Ron, a firefighter from Oregon, in the video. “Out of four years when I’ve been fighting fire, this is about the most hospitable（好客的）state and county I’ve ever been in. And it brings tears to my eyes just thinking about it.”
1. What is unexpected according to the text?| A．The difficulty in putting out wildfires. |
| B．The firefighters’ contributions to the town. |
| C．The locals’ attitude towards the center’s request. |
| D．The firefighters’ response to the wildfires. |
| A．It is a large town. |
| B．It is a small town. |
| C．It is a wealthy town. |
| D．It’s tough to live in. |
| A．To show how cute they were. |
| B．To encourage the firefighters to be grateful. |
| C．To lead in the reason for creating the YouTube video. |
| D．To stress the locals’ enthusiasm for the firefighters. |
| A．They felt very moved. |
| B．They were kind to the locals. |
| C．They were welcome everywhere. |
| D．They were confident about their work. |
【推荐1】There has been a recent wave in Hollywood where studios take popular animated (动画的) films and “improve” upon them by changing them into live-action remakes. The thought that live-action movies are better because they follow the laws of the natural world degrades the style of animation.
The beauty of animation is that its use of caricatures (漫画) and exaggerations (夸张) reflects an amazing amount of creative depth in characters stories that reality cannot. Looking at the bigger picture, it becomes clear that the true purpose of Disney’s ever growing list of live-action remakes is not to comment on the value of animation, although it indirectly does, but a quick way to take advantage of nostalgic (怀旧的) fans.
For evidence, look no further than Disney’s 2019 The Lion King live-action remake, a retelling of the 1994 animated classic. It broke several box office records, raking in a whopping $543.6 million globally in box office sales alone. However, in comparison to the original, the audience satisfaction with the remake decreased greatly on Rotten Tomatoes. This is similar to the the remakes of Beauty and the Beast, Cinderella, Dumbo, Aladdin, and the countless other live-action remakes Disney has produced within the last 5 years. This means that Disney no longer needs to come up with new and original content because they can make a big profit just by taking beloved stories and remaking them.
In fact, Disney looks at itself as a business, and therefore considers making a profit as one of their main aims.
The problem with this mentality (心态) is that, while Disney makes a huge profit, audiences, artists, and art suffer. They may no longer create new stories or art styles, but rather serve as money-making machines that require directors to produce the same stories with a fresh coat of paint every 10 years or so. If this cycle continues, artists will be held back from creating new lovable characters and stories full of creativity. The feeling of nostalgia when we see old Disney films could possibly never happen-to newer generations if this cycle does not stop.
1. What does the author think of live-action remakes?| A．They slow down Hollywood development. |
| B．They’ve failed to become a popular art form. |
| C．They are poor at showing the beauty of nature. |
| D．They destroy the artistic expression of animation. |
| A．It bases its stories on reality. | B．It uses many special effects. |
| C．It explores characters fully. | D．It brings back fans’ memories. |
| A．To tell us Disney has given up its originality. |
| B．To show Disney has focused more on making money. |
| C．To prove too many remakes have been produced. |
| D．To show audiences have high expectations of remakes. |
| A．It reduces Disney’s incomes. | B．It demands more from directors. |
| C．It hurts new-generation audiences. | D．It causes artists to be less creative. |
【推荐2】When you were at school, the last thing you probably wanted to do was to spend your weekends going to work. There was homework to do, sport to play and fun to have. But our parents probably persuaded us to find a job to earn some money and get some life experience. When I was a teenager I had a paper round: delivering newspapers to people’s homes.
Today in the UK you are allowed to work from the age of 13, and many children do take up part-time jobs. It’s one of those things that are seen almost as a rite of passage (成人仪式). It’s a taste of independence and sometimes a useful thing to put on your CV（简历). Teenagers agree that it teaches valuable lessons about working with adults and also about managing their own money.
Some research has shown that not taking up a Saturday or holiday job could be deleterious to a person later on. A 2015 study by the UK Commission on Employment and Skills found that not participating in part-time work at school age had been blamed by employers’ organizations for young adults being ill-prepared for full-time employment, but despite this, recent statistics have shown that the number of schoolchildren in the UK with a part-time job has fallen by a fifth in the past five years.
So does this mean that British teenagers are now afraid of hard work? Probably not. Some experts feel that young people feel going out to work will affect their performance at school and they are under some pressure now to study hard and get good exam result and a good job in the long term. However, Geoff Barton, general secretary of the Association of School and College Leaders, told BBC News that “Properly regulated part-time work is a good way of helping young people learn skills that they will need in their working lives.” In reality, it’s all about getting the right balance between doing part-time work and having enough time to study and rest.
Many young people actually want to work because it gives them a sense of freedom. One 13-year-old girl called Rachel, who has a Saturday job in a shop, told the BBC that “I enjoy my job because I’m earning money and it helps me socialize with people I work with.” That seems like something worth getting up for a Saturday morning. Did you do a part-time job when you were at school?
1. What conclusion can we draw from Para2?| A．Children over 13 in the UK must take up part-time jobs. |
| B．Taking up part-time jobs is good for students in many ways. |
| C．Students taking up part-time jobs are more independent. |
| D．Taking up part-time jobs can help students save money. |
| A．Threatening. | B．Important. |
| C．Beneficial. | D．Harmful. |
| A．Because they are not ready to go out to work. |
| B．Because they cannot endure hardships. |
| C．Because they want to study hard and get good academic performance. |
| D．Because they lack confidence and skills needed to work. |
| A．Students should put all their energies into their studies. |
| B．It is good for students to do part-time jobs as long as they are proper. |
| C．Students with good grades and no study pressure can do part-time jobs. |
| D．The more part-time jobs they do, the more beneficial it is for students. |
| A．Should schoolchildren have part-time jobs? |
| B．What kind of part-time job should schoolchildren do? |
| C．What benefits can part-time jobs bring to schoolchildren? |
| D．Why do British schoolchildren show less interest in part-time jobs? |
【推荐3】Mark Twain has been called the inventor of the American novel. And he surely deserves additional praise: the man who popularized the clever literary attack on racism. I say clever because anti-slavery fiction had been the important part of the literature in the years before the Civil War. H. B. Stowe’s Uncle Tom’s Cabin is only the most famous example. These early stories dealt directly with slavery. With minor exceptions, Twain planted his attacks on slavery and prejudice into tales that were on the surface about something else entirely. He drew his readers into the argument by drawing them into the story.
Again and again, in the postwar years, Twain seemed forced to deal with the challenge of race. Only a few books have been kicked off the shelves as often as Huckleberry Finn, Twain’s most widely read tale. Once upon a time, people hated the book because it struck them as rude. More recently the book has been attacked because of the character Jim, the escaped slave, and many occurrences of the word nigger.
But the attacks were and are silly—and miss the point. The novel is strongly anti-slavery. Jim’s search through the slave states for the family from whom he has been forcibly parted is heroic. As J. Chadwick has pointed out, the character of Jim was a first in American fiction—a recognition that the slave had two personalities, “the voice of survival within a white slave culture and the voice of the individual: Jim, the father and the man.”
There is much more. Twain’s mystery novel Pudd’n-head Wilson stood as a challenge to the racial beliefs of even many of the liberals of his day. Written at a time when the accepted wisdom held Negroes to be inferior (低等的) to whites, especially in intelligence, Twain’s tale centered in part around two babies switched at birth. A slave gave birth to her master’s baby and, for fear that the child should be sold South, switched him for the master’s baby by his wife. The slave’s light-skinned child was taken to be white and grew up with both the attitudes and the education of the slave-holding class. The master’s wife’s baby was taken for black and grew up with the attitudes and intonations of the slave.
The point was difficult to miss: nurture (养育), not nature, was the key to social status. The features of the black man that provided the stuff of prejudice—manner of speech, for example—were, to Twain, indicative of nothing other than the conditioning that slavery forced on its victims.
1. How do Twain’s novels on slavery differ from Stowe’s?| A．Twain was more willing to deal with racism. |
| B．Twain’s attack on racism was much less open. |
| C．Twain’s themes seemed to agree with plots. |
| D．Twain was openly concerned with racism. |
| A．target readers at the bottom |
| B．anti slavery attitude |
| C．rather impolite language |
| D．frequent use of “nigger” |
| A．Jim’s search for his family was described in detail. |
| B．The slave’s voice was first heard in American novels. |
| C．Jim grew up into a man and a father in the white culture. |
| D．Twain suspected that the slaves were less intelligent. |
| A．slaves were forced to give up their babies to their masters |
| B．slaves babies could pick up slave holders way of speaking |
| C．blacks social position was shaped by how they were brought up |
| D．blacks were born with certain features of prejudice |
【推荐1】Legend suggests that, in the late 16th century, Martin Luther (the founder of the Protestant religion) was the first to decorate an indoor tree with candles when he attempted to recreate the stars shining over a forest of evergreens.
The first mention of decorated trees being taken indoors came in 1605 in Germany ---- a country with a long Christmas tree history! The trees were initially decorated with fruit and sweets together with handmade objects such as quilted snowflakes and stars. German Christmas Markets began to sell shaped gingerbreads and wax ornaments which people bought as souvenirs of the fair and took home to hang on their trees.
Tinsel was also invented in Germany in about 1610. Up until fairly recently real silver was used, which was pulled into wafer thin strips by special machines. This was durable but tarnished quickly and many experiments took place to try and find an alternative - including a mix of lead and tin, which was too heavy and kept breaking. It was only in the mid 20th century that a viable alternative was found.
Artificial trees were invented in the 1880's in a bid to try and stop some of the damage being caused to real trees due to people lopping the tip off large trees, thus preventing the trees from growing any further. It got so bad in Germany that laws had to be brought in to prevent people having more than one tree.
1. The best title for the passage may be “_______”.| A．Martin Luther Was The First to Decorate an Indoor Tree |
| B．The Origin of the Christmas Tree |
| C．German Christmas Markets Began to Sell Shaped Gingerbreads |
| D．Artificial Trees Were Invented in the 1880s |
| A．in the late 6th century ,Martin Luther was the second to decorate an indoor tree with candles |
| B．the first mention of decorated trees being taken outdoors came in 1605 in Germany |
| C．German Christmas Markets began to buy shaped gingerbreads and wax ornaments |
| D．artificial trees were invented in the 1880s in a bid to try and stop some of the damage being caused to real trees |
| A．Silver products. | B．Wood products. |
| C．Iron products. | D．Plastic products. |
| A．Germans could buy more and more artificial trees if they want |
| B．we use artificial trees because that will increase the damage caused to real trees |
| C．the writer doesn’t like these artificial trees because he thinks they aren’t beautiful |
| D．artificial trees were invented but German government made the law which limits the number of the trees |
【推荐2】What's the point in dining out when we can have whatever meal we want delivered to our homes as we watch movies on our giant flat-screen TVs? According to statistics from Technomic, 86% of consumers are using off-premise (非经营场所的) channels at least once a month, and a third of consumers are using it more than they did a year ago.
Most restaurants companies are chasing these trends simply to keep up with quickly changing consumer demands. Fazoli's has spent the past two years investing in its drive-through, carryout, catering and delivery businesses, and has launched a new loyalty app aimed at making carryout orders easier. These efforts have paid off so far- off-premise sales are up 18.5% over last year for the company, said Jennifer Crawford, director of off-premise sales at Fazoli's.
But, she notes that sales aren't the only benefit to giving priority to these channels.“The off-premise channel is a great opportunity to communicate and connect with a new consumer group," Crawford said.“Many of our off-premise guests have not dined in a Fazoli's or experienced our menu. With options like third-party delivery and online ordering, we have the capability to tap into potential new guests.
Sales lifts and new customer potential are great rewards, to be sure. But that doesn't mean carrying out off-premise channels comes without challenges. Crawford said a big one is the lack of control and maintaining the guest relationship.“When a guest dines in, we can provide a level of service that improves the consumer dining experience," she said, The lack of control extends into the digital experience, as third-party apps can also be an issue. “Orders are not often processed properly due to the drop-down menus and default (默认) orders in third-party software," Crawford said. She adds that staffing issues can also arise when heavy delivery periods overlap strong in-restaurant traffic and maintaining food quality and integrity (完整) during drive time is tricky with certain dishes.
Nevertheless, Crawford believes the juice is very much worth the squeeze.“Across the industry, dine-in traffic continues to decline or remain flat. If brands are not driving sales through catering, carryout and delivery, they are missing out on income," she said.
1. Why does Fazoli's invest in off-premise channels?| A．Because it wants to see the potential of its consumers. |
| B．Because it wants to keep up with the latest changes. |
| C．Because it wants to survive in the changing consumer landscape. |
| D．Because it wants to communicate and connect with its new consumers. |
| A．it is challenging to maintain quality and integrity of dishes during delivery |
| B．third-party apps cannot offer as good an experience of ordering as restaurants |
| C．third-party apps may get out of control when consumers experience online ordering |
| D．during heavy delivery periods, more staff is always needed to deal with busy dine -in traffic |
| A．Cautious. | B．Doubtful. |
| C．Ambiguous. | D．Favorable. |
| A．What challenges off-premise channels create. |
| B．How restaurants are adapting to the rise of takeout. |
| C．Why restaurants are prioritizing off-premise channels. |
| D．How important off- premise channels are for restaurants. |
【推荐3】I looked at my beautiful Christmas tree and sighed.It was time.The New Year was a week old and my tree still stood in the corner of our room with its collection of memories proudly displayed in a shower of colorful lights.I’d procrastinated long enough.
I got up, went to the garage and dragged all the boxes into the room.The garland (花环) was the first to come down.The tree looked naked (光秃秃的) already.I took the large ornaments off next.They made a large pile on our bed.An hour later, our bed was covered with Christmas memories.Each pile contained an ornament along with its matching brothers and sisters from sets purchased many years ago.
I prepared the boxes and carefully placed ornaments in their protective packaging, pausing every few minutes to admire a favorite.“Hey, little Santa!” I held the Santa from my childhood.“Thanks for being my friend for almost 50 years.” He was a little ragged (衣着破烂的) but still gives me a flood of wonderful memories.“Until next year, my dear friend.”
There was a collection of handmade ones.My children made in their first years of school, more than 20 years ago.Made by tiny hands, they are far from perfect in design, but every year they go on my memory tree – memories of young giggles on Christmas morning and a smiling face when they handed them to me when I came home from work.“Look what we made, Daddy!”
“Oh! It is beautiful.Let’s find a special spot on the tree for it.” Every year since, they are displayed.
A few hours after I started, the filled boxes were back in the garage, the room was vacuumed (用吸尘器清扫) and I sat staring at a barren (空荡荡的) corner.The room seemed so empty.It took me two days of work to assemble (收集) and decorate my tree, but only a few hours to take it apart.
My tree is a good marriage or a great friendship.Like the tree, they take a long time to assemble and decorate with memories, but can be torn down quickly.
Every year I have to put my tree away, but not my marriage or friendships.I take great care of those.They get to glow in the corner of my life for as long as I live.I get to analyze my tree and find memories for a few weeks every year.I can do the same with the loves in my life every day.Take great care of your friendships and your marriage.Once they come down, they aren’t as easy to put back together as a Christmas tree.Stand them in that special spot in the corner of your heart and admire their glow.
1. In the author’s eyes, the Christmas tree _____.| A．is a collection of childhood memories | B．is a symbol of long-lasting relations |
| C．takes too much time to decorate | D．is full of out-of-date ornaments |
| A．reflected | B．celebrated |
| C．decorated | D．delayed |
| A．both take time to build but fall apart easily |
| B．both remind him of bittersweet memories |
| C．both need to be admired for some time |
| D．both get less attractive over the years |
| A．We’d better put away Christmas decorations and recycle them each year. |
| B．Friendships and marriages should be valued and managed carefully. |
| C．Memories with friends and family should be cherished and relived. |
| D．We should decorate Christmas trees with personal stuff and recycle. |
