1. How many readers does this magazine have around the world?
A.About 20 million. | B.About 25 million. | C.About 45 million. |
A.In 1923. | B.In 1962. | C.In 2003. |
A.The 100 best novels. |
B.The 100 best TV shows. |
C.The 100 most influential people. |
2 . Mr Wilson, professor of news media, has recently received many questions from his students and answered them online. Here are some of them:
• What is mass media?
Mass media refers to the sources of information and news that reach a large audience. Besides traditional media, technology has changed and there are many new media introduced to convey information to the masses such as: books and magazines, televisions, Internet videos, films and documentaries.
• What is the importance of mass media?
Different types of mass media provide us with various types of political, religious, economic and social related news and information.
Each media has its significance in some or the other way. For example, a newspaper provides information in rural areas and urban areas as well as a TV which also provides information, news and entertainment shows through a digital medium.
• What is traditional media?
Traditional media is considered as the oldest form of mass media, which transfers culture and tradition from generation to generation. People over some time developed different ways of communicating through local languages and written mediums. There are various forms of traditional media such as folk songs, fairs and festivals.
• Which sector is considered as the root of mass media?
The first modern mass media institution began with the development of the printing press.
• Are there any problems associated with mass media?
As with everything in life, mass media also comes with its own shortcomings. But there are enough experts to make up for that.
1. What has contributed to the popularity of modern media?A.Communication. | B.Economic change. |
C.Traditional culture. | D.New technology. |
A.A dialogue between father and son. |
B.A radio programme broadcasted at night. |
C.A folk song popular with youngsters. |
D.A piece of big news via Weibo. |
A.It offers us all kinds of news. |
B.The root of mass media is Internet. |
C.The invention of paper is considered as the root of mass media. |
D.There are no shortcomings in mass media. |
3 . For more than a century, student journalists at the Daily Tar Heel (DTH) have written about life on campus, US and raised questions on the issues of free expression, education, and big-time athletics.
The independent student newspaper recently celebrated its 125th anniversary. To mark the special day, student reporters asked the question: What’s the future of the DTH? The proud newspaper has been searching for the answer, and so have other college newspapers across the US.
Student newspapers are facing a dark reality. As they are free to read, they are making less money than ever, meaning that such newspapers are finding it hard to survive.
Most college papers have reduced their print editions. While it used to produce around 22,000 newspapers each time, it only makes around 10,000 now, said Erica Perel, general manager.
Increasingly, student journalists have turned their focus to digital versions of their newspapers, and the new ways social media allows them to tell stories and mirror what’s going on in the professional journalism world.
“I think we’re adjusting very well...in moving away from that print mentality. But it’s challenging,” said Jonathan Carter, a student at North Carolina State University.
So what should student newspapers do? LoMonte said the best solution would be for universities to financially back student journalism, since journalism is a part of cultivating civically (公民地) responsible students and the independent media coverage is recognized as an effective vehicle.
In the meantime, Bruce dePyssler, adviser to North Carolina Central University’s Campus Echo newspaper, said his students post one story a day online. The best stories are put together for a once-a-semester (学期) print edition.
And even if student journalists don’t go into media jobs, Perel said, they’ve still had a great education.
“The number one thing that we teach is critical thinking and how to pursue knowledge constantly,” she said. “The ones who are living through this transition (过渡) are the ones that are going to be a lot tougher for it in the end.”
1. What can be read about at the Daily Tar Heel (DTH)?A.Students’ college life. | B.Some famous sports facilities. |
C.Columns about the free subjects. | D.Articles on the education of journalism. |
A.Reduce print editions. | B.Publish more digital editions. |
C.Ask colleges for economic support. | D.Adopt a once-a-semester print edition. |
A.They become good at taking criticism. | B.They learn how to be a lifelong learner. |
C.They have mastery of logical thinking. | D.They gain numerous problem-solving skills. |
A.The proud history of the Daily Tar Heel |
B.Student reporters adapting to changing situations |
C.An example of combining newspapers with new media |
D.School newspapers under threat in the digital age in the US |
We rely on news
To sum up, it is wise to read news reports written from
China Daily,