1 . The London Book Fair
Time and Location
The London Book Fair will take place 18 — 20 June, 2023, Olympia London.
Children’s & Young Adult
Our Children’s & Young Adult section traditionally welcomes the leading names in the field to exhibit. These companies enjoy noisy passageways full of visitors and benefit from the opportunity to increase brand awareness. However, any children under 16 are not allowed to be at The London Book Fair.
Authors & Self-Publishing
Author HQ, which consists of a theatre and networking area, is one of our most popular features, attracting great interest from the self-publishing community. Meanwhile, our Author of the Day programme helps bring writers face-to-face with bestselling authors who will share their journey to publication during a special series of talks at the fair.
Technology and Publishing Solutions
All the new ways to treat content are found in the Tech area at LBF, located in the National Gallery of Olympia. Whether it is an app, game, mobile development or enhanced eBook — or a development not yet launched — the Tech area is its home. To keep the creativity flowing, there is a dedicated Buzz Bar in the heart of the Tech area for those all-important networking meetings.
BA Members
BA Members attend the fair for FREE and receive a number of key benefits, making the fair a more accessible, cost-effective and highly relevant event for booksellers. Simply click here to find out more about becoming a BA member and take advantage of this offer.
If you have any further difficulties, please contact our Customer Services team who will be happy to help.
1. Who will be welcomed by the London Book Fair?| A．A mother with a kid. | B．A green hand writer. |
| C．A primary school student. | D．A visitor getting to London in July. |
| A．Apply for BA members. | B．Attend networking meetings. |
| C．Increase brand awareness. | D．Contact Customer Services team. |
| A．A textbook. |
| B．A newspaper. |
| C．A website. |
| D．A fashion magazine. |
2 . Hello, everyone. Welcome to our school. Now let’s take a look at some interesting school publications (出版物).
ColumbusIt is our literary (文学的) magazine; the name shows the place where we live. Editorial training includes developing skills for creative writing. Published twice yearly, many excellent students are also recognized as Scholastic Writing Awards winners.
DiversionIt is our language publication. Published once a year, it impresses readers with student works presented in Chinese, French, and Spanish. Working with advisors who teach these languages, student editors help in presenting their classmates’ work including poems, essays, short stories and art. Diversion is often used by our language teachers in the classroom as well.
The BrunerIt is Trinity’s yearbook. Serving the entire school, it is a yearly testament (证明) to the many aspects of Trinity life. Editorial positions are named in May, allowing editor s to attend a two-day summer meeting at NYU. This meeting allows students to develop their ability to get knowledge before the start of the school year. Work on the yearbook begins immediately thereafter, as students work to create an impressive K-12 publication.
The Trinity TimesIt is the upper school newspaper, written, edited, photographed and produced completely by students as an extracurricular activity. Its contents include Arts and Innovation, Trinity Life, NY Culture, Science, Opinion and Editorial, and Sports.
1. What is special about Diversion?| A．It is published in different languages. | B．It publishes teachers’ works. |
| C．It comes out once a month. | D．It focuses on sports. |
| A．To prove the advantages of Trinity life. |
| B．To present students’ poems and essays. |
| C．To make students better at gaining knowledge. |
| D．To develop students’ skills for creative writing. |
| A．The Trinity Times. | B．Diversion. |
| C．The Bruner. | D．Columbus. |
3 . Mass communication is a very broad field which includes advertising, mass promotion, political campaigns, public relations, mass education and even the way you interact with other people. It covers just about everything you do in your daily life. Some characteristics of mass communication are: communication, information overload, group effort and feedback. There are some more that are less often mentioned but are just as important as the ones that have been listed above.
The most basic feature of communication is interaction. Interaction takes the form of communication where you can interpret what someone is trying to say. For example, when a person says “How are you?” and you respond in a loud voice or in a concerned manner, it’s considered interaction.
Another characteristic of mass communication that you’ll come across is a large number of receivers. When communicating with a group of people, it is important to keep in mind that each receiver will bring different characteristics to the table when communicating. Different receivers will take up different topics and bring a different set of characteristics to the table. In some cases, you will need to communicate with many different types of receiver in order for your communication ideas to be fully expressed and taken into full effect. You should therefore consider the characteristics of your receivers when planning your communication strategies.
New media is also impacting communication. Each type of new medium has diverse different ways in which it can deliver messages. You can make use of several types of communication in many cases and reach a wide range of target audiences. For example, you can use the Internet in order to communicate with your audience. As a result, the amount of information also in turn becomes too much for the human mind to process in a timely and effective manner. This overload is not only unsound, but it also tends to make people impatient, which finally takes the form of arguments and other types of exchanges that are based on facts, assumptions or personal experiences. However, although you may have to deal with some constraints, the Internet is still a very powerful tool that should not be ignored.
1. What role does the example given by the author in the second paragraph play?| A．Explain the importance of politeness. |
| B．Explain the concept of interaction. |
| C．Explain the characteristics of communication. |
| D．Explain what body language is. |
| A．Because communicators have many different characteristics on the dinner table. |
| B．So that your ideas can be accurately expressed and play a role. |
| C．In order to better improve your communication strategy. |
| D．Because the receivers have different views on different topics. |
| A．Because there are too many types of communication. |
| B．Because people have different experiences. |
| C．Because the new media is not perfect. |
| D．Because overloaded information is boring. |
| A．Uncaring. | B．Indifferent. |
| C．Objective. | D．Subjective. |
4 . By our very rough calculations, Reader’s Digest has published some 35,000 articles in nearly 1,200 issues. These small pages have held some very big names, including U.S. presidents, world leaders, sports legends, and, indeed, the biggest contributors of all, everyday Americans with a story to tell. These are some of our proudest moments.
How to Keep Young Mentally by Mary B. MullettThis first article in the first issue highlighted inventor Alexander Graham Bell and his belief in lifelong learning: “The first essential of any real education is to observe. Observe! Remember! Compare!” It was an appropriate beginning. reflecting our self-educated founder’s endless curiosity.
I’ve Come to Clean Your Shoes by Madge HarrahThe morning of a family funeral, an acquaintance shows up unannounced and says, “I’ve come to clean your shoes.” He spends the day quietly shining every pair in the house. The writer ends with: “Now, whenever I hear of an acquaintance who has lost a loved one. I try to think of one specific task suiting that person’s need. And if the person says, ‘How did you know I needed that done?’ I reply, ‘it’s because a man once cleaned my shoes.’”
Strange Encounter on Coho Creek by Morris Homer ErwinA miner spends days camping in the Alaskan wilderness, working hard to earn the trust of a mother wolf stuck in a trap before she and her four pups starve to death. Eventually, he is able to free her. Four years later, he encounters a wolf in the same meadow. Yes, the same wolf. When we shared this classic on rd.com in 2019, it went viral and it has now been read by many millions online and in print.
How Honest Are We by Ralph Kinney BennettOur famous “wallet drop” set up the ultimate test of honesty: If we left wallets in cities around the country, how many would be returned? Well over half, it turned out—67 percent. The most honest city? Seattle, whose upstanding residents returned nine out of ten wallets.
1. What do we know about the acquaintance in the story I’ve Come to Clean Your Shoes?| A．He shows concern by cleaning shoes. |
| B．He cleans shoes at the owner’s request. |
| C．He comforts the owner by telling his own story. |
| D．He visits the house where the owner is severely sick. |
| A．How to Keep Young Mentally. | B．I’ve Come to Clean Your Shoes. |
| C．Strange Encounter on Coho Creek. | D．How Honest Are We. |
| A．In a history book. | B．In a magazine. | C．In a novel. | D．In a brochure. |
5 . The news plays an important role in our lives, which has been emphasized even further during the past year. If you find yourself beginning to feel negative impacts from the news, now is the time to start putting protective steps into place.
Control consumption.
Take ownership over your emotions.
Seek support. Contact support groups or health care professionals. It’s important to recognize the value of positive social support and to recognize that seeking help is a positive and strong step. These contacts can also help you find other helpful resources.
What works for one person may not be the best approach for another. Everyone is an individual.
| A．Focus on the positive. |
| B．Take time to find what works for you. |
| C．Always remember that you are not alone. |
| D．Never blame yourself for negative emotions. |
| E．It’s also important to invest time in self-care. |
| F．This includes taking some time out from the media. |
| G．Staying informed and educated is particularly important. |
6 . Are you looking for some informative magazines? The following ones can surely meet your needs.
Mental Foss is a magazine full of bite-sized（small bits） trivia（琐事）and mostly short articles with really interesting facts that you'll want to share with others. The writing is fun and friendly, so it’s easy to understand the answers to the more difficult questions, like: What does outer space smell like? Why isn't cat food mouse-flavored? While the print edition of the magazine stopped publishing in 2016, you can still read Mental Floss online.
Reader's Digest is not actually about books reading. Instead, it is about people. Inside you'll find anecdotes—short, personal articles about things that have happened to people. There are stories in simple writing about everything from funny celebrity moments and inspiring personal store to funny jokes and articles.
Cricket and Cicada are easy-to-read literary magazines aimed at teenagers. Each issue is full of wonderful short stories and poems, and beautiful illustrations. Even though these are technically children's magazines, they are perfect for learning English because they have high quality writing.
Time is one of the most well-known magazines in the world. Inside you'll find news, beautiful photographs and everything you need to get a" deeper understanding of the world in which we live. "Since Time is very high quality and provides deep insight on many serious topics, it can also be difficult for English learners to read. If you have trouble understanding Time, try Time For Kids, which has similarly great content but is written in a simpler way.
1. What can readers obtain from Mental Floss?| A．They can be inspired by the comments on the magazine. |
| B．They can understand some tough facts in a funny way. |
| C．They can enjoy a variety of eye-catching pictures. |
| D．They can have a deep understanding about the current events. |
| A．The language is easy and friendly to readers. |
| B．The articles are mostly adapted from books. |
| C．The stories are all based on private experiences. |
| D．The topics are serious and difficult to comprehend. |
| A．It's of great help for English beginners. |
| B．It has two editions for readers to choose from. |
| C．People can have an access to it online. |
| D．It is perfect for teenagers who love anecdotes. |
7 . The role of media historically has been central to the making of society and the construction of identity. It is vital in the search for information, stories and art to feed the human spirit and imagination to overcome the challenges ahead.
In an age of false news and misinformation, good quality content is more valuable than ever. History provides some context. In the UK the development of the liberal(自由的)media prior to the 1950s was characterized by a clear hierarchy(等级)when it came to the control of information. This model eventually gave way to a popular, audience-driven mass media in the 1980s, when the idea of the media as a source of popular pleasure took root.
Today, as more content is distributed via social platforms and the division between content creators and content consumers is unclear, technology companies — or “super competitors” — are taking greater responsibility for guaranteeing the quality and integrity of information. Perhaps as a reaction to this and with an odd nod to pre-1950s paternalism(家长式管理), there is a rising call for governments and regulators to take a more active role in the production and spreading of news to ensure equitable access to information.
Access to or quality of content is better than ever. But while destination media compete to become leaders in their specific areas, the tech giants are working out how to use media to dominate time, spend and data. What will be the impact of the strategies of the tech giants on the overall media landscape? The poet and novelist, Ben Okri, writes, “It may well be that it is not only science that saves us. We may also be saved by laughter, by the optimism of being able to see beyond these times, with stories, with community, with songs.”
In the absence of real contact, interaction and the consumption of experience is now mostly mediated(调解). The value and integrity of media has never been more relevant and significant.
1. What do the underlined words “some context” in Paragraph 2 refer to?| A．The development of the liberal media. |
| B．The model of the British clear hierarchy. |
| C．The changing of factors determining media content. |
| D．The idea of the media as a source of popular pleasure. |
| A．Media are losing their roles in shaping society. |
| B．It’s hard to divide content creators and consumers. |
| C．Media are misused to dominate time, spend and data. |
| D．The quality and integrity of information can’t be available. |
| A．Our life lacks passion. | B．People need proper media content. |
| C．Science can by all means save us. | D．Media cannot change the real life. |
| A．The Core of Media—Value and Integrity |
| B．The Transformation of Media Content |
| C．The Impact of Tech Giants on Media |
| D．The Ups and Downs of Media |
8 . Guidelines for Poster Presentations
Date: Friday 28 October
Time: 13.00-14.20 (Presenters are required to be by their posters by 12.55 sharp.)
Poster Session Format
- The poster session is a self-explanatory exhibit where the presenter(s) is/are available for one-on-one discussion.
- All the in-person poster presentations will take place simultaneously (同时进行的). See below for specific details of online poster presentations.
Poster design and Layout
- Each poster should measure about 90×120cm (36×48 inches).
- The texts and illustrations should be readable from 150cm (about 5 feet) away.
- Posters can be hand-written or printed in colour/black and white.
Set-up and Removal
- Posters will be displayed by fixing them on boards/walls provided. You will be given the necessary tools to carry out this task.
- Presenters are required to hang their posters during the lunch break (12:00-13:00) on Friday 28 October and remove them after the session (14:20).
- Presenters are responsible for the set-up and removal of their own posters. Staff will also be in the poster area to assist you.
- Each poster presentation will be numbered in the programme schedule. Poster numbers will also be shown on the display boards. Make sure the poster is fixed under the correct number.
- Playing of loud audio or video clips is not allowed, keeping in mind the noise level in the hall.
For online poster presentations:
- Once your poster is ready, take a good picture of it and send it to us at least one week before the conference. We’ll take a print out of this and display it like the other posters. This will help the audience in the Hall in Chennai to look at them before they can log into your presentation at the assigned time.
- During poster presentation whoever would like to interact with you will log into your session. This will be for the entire duration of the presentation with brief explanations and Q&A interspersed (穿插) with each other. Participants can move around to other poster presentations during this period, both online and in-person.
1. According to the guidelines, the posters have to be _______.| A．handwritten on paper in black and white |
| B．hung on the walls of a specific area in the hall |
| C．easily recognizable from five meters away |
| D．numbered by an on-site staff member |
| A．They should remain online for the entire 100 minutes. |
| B．They should get ready for presentation at exactly12:55. |
| C．They need to send an e-version of their posters to the organizer. |
| D．They will be required to give explanations or answer questions. |
| A．people who have unsolved questions to consult about |
| B．people who are interested in visiting an exhibition |
| C．people who are skilled at making good posters |
| D．people who want to exhibit their posters |
9 . Mr Wilson, professor of news media, has recently received many questions from his students and answered them online. Here are some of them:
• What is mass media?
Mass media refers to the sources of information and news that reach a large audience. Besides traditional media, technology has changed and there are many new media introduced to convey information to the masses such as: books and magazines, televisions, Internet videos, films and documentaries.
• What is the importance of mass media?
Different types of mass media provide us with various types of political, religious, economic and social related news and information.
Each media has its significance in some or the other way. For example, a newspaper provides information in rural areas and urban areas as well as a TV which also provides information, news and entertainment shows through a digital medium.
• What is traditional media?
Traditional media is considered as the oldest form of mass media, which transfers culture and tradition from generation to generation. People over some time developed different ways of communicating through local languages and written mediums. There are various forms of traditional media such as folk songs, fairs and festivals.
• Which sector is considered as the root of mass media?
The first modern mass media institution began with the development of the printing press.
• Are there any problems associated with mass media?
As with everything in life, mass media also comes with its own shortcomings. But there are enough experts to make up for that.
1. What has contributed to the popularity of modern media?| A．Communication. | B．Economic change. |
| C．Traditional culture. | D．New technology. |
| A．A dialogue between father and son. |
| B．A radio programme broadcasted at night. |
| C．A folk song popular with youngsters. |
| D．A piece of big news via Weibo. |
| A．It offers us all kinds of news. |
| B．The root of mass media is Internet. |
| C．The invention of paper is considered as the root of mass media. |
| D．There are no shortcomings in mass media. |
10 . Readers have never had it so good. But publishers need to adapt better to the digital world.
During the next few weeks publishers will release a great number of books, pile them onto delivery lorries and fight to get them on the display tables of bookshops in the run-up to Christmas. It is an impressive display of competitive commercial activity. It is also increasingly pointless.
More quickly than almost anyone predicted, e-books are becoming popular quickly. Amazon, the biggest e-book retailer( 零售商), has lowered the price of its Kindle — e-readers to the point where people do not fear to take them to the beach. In America, the most advanced market, about one-fifth of the largest publishers’ sales are of e-books.
For readers, this is excellent. Amazon has successfully shortened distance by bringing a huge range of books to out-of-the-way places, and it is now fighting against time, by enabling readers to download books instantly. Moreover, huge choice and low prices are helping books hold their own on digital devices. For publishers, though, it is a dangerous time. Some of the publishers’ functions—packaging books and promoting them to shops—are becoming out of date.
Yet there are still important jobs for publishers.
The music and film industries have started to pack electronic with physical versions of their products—by, for instance, providing those who buy a DVD of a movie with a code to download it from the Internet. Publishers, similarly, should combine e-books with paper books.
They also need to become more efficient. In the digital age it is stupid to take months or even years to get a book to market. And if they are to distinguish their products from self-published dross( 糟粕), they must get better at choosing books, sharpening ideas and polishing copy. If publishers are to hold readers’ attention, they must tell a better story—and edit out all the spelling mistakes as well.
1. According to the author, what publishers do before Christmas is becoming __________.| A．efficient | B．satisfying | C．meaningless | D．worthwhile |
| A．By analyzing. | B．By giving examples. |
| C．By comparing. | D．By listing numbers. |
| A．Readers will have a wider choice than before. |
| B．The price of books will become much higher. |
| C．Traditional publishers will be out of work. |
| D．Traditional bookstores will completely disappear. |
| A．Spend more time editing a good book. |
| B．Change work to music and film industry. |
| C．Get rid of self-published dross completely. |
| D．Learn from what music and film industry did. |
| A．The Disappearing Ink. |
| B．The Book and Music Industry. |
| C．Golden Times for Publishers. |
| D．The Coming of the Digital Age. |
