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1 . When ads for the Netflix show Stranger Things first appeared in 2016, the shinning, colorful font (字体) that spelled out the title told viewers exactly what they could expect. Hollywood has long known this marketing trick. And in a crowded marketplace, many mainstream consumer brands have placed more focus on fonts as a crucial part of their marketing.

When Southwest Airlines upgraded its brand in 2014, it changed its font and logo as part of the project.

The company wanted to create the image of an airline that cared about customer loyalty. So, Southwest changed its Helvetica font to a thicker, custom﹣made Southwest Sans font, which also added a tricolor (三色的) heart to the logo. All these changes were meant to convey a softer, friendlier tone.

A survey of Southwest customers showed that 95 percent found the new identity appealing. "We've definitely seen an increase in bookings." said Helen Limpitlaw at Southwest Airlines. "We're in a very competitive world and we're trying to avoid that sameness."

The right fonts can help brands stand out in a competitive market. However, they need to know whom they are targeting and what they want to say. Monster Beverage is a good example. In 2002, it rolled out its Monster Energy drink logo, featuring three neon﹣green claw marks in the shape of an "M" on a black background. The eye﹣catching logo and colors connected with fans of sports, who were exactly its target customers. Now, 17 years later, Monster's logo remains valuable and recognizable.

It is not always wise of legacy companies (老牌公司) to make changes in fonts and logo. When the clothing retailer Gap changed its iconic spire-like font to Helvetica as part of a 2010 rebrand, customers pushed back hard. "The new logo lost all the personality the original mark had acquired over the years," said Matt See, senior art director at a branding and communications firm. "And it was released without explanation. It felt like no thought was put into it." The company ultimately switched back to its original logo.

Experts recommended that companies conduct plenty of surveys before making a change to their logos. Done right, fonts allow brands to show their human side and personality, which can then connect with consumers emotionally.

1. The function of Para 1 is________.
A.to introduce the topic
B.to promote the Netflix show
C.to show the background
D.to present the unevenly shaded font
2. According to the article, one of the reasons why Southwest Airlines upgraded its brand successfully is that________.
A.it deleted its tricolor heart logo
B.it conveyed a strong and cooperative tone
C.it drew on its experience gained from the real life
D.it chose a special font that reflected its personality as a brand
3. Gap was cited as an example in the article to show that________.
A.a company should think twice before rebranding itself
B.there is no need for a legacy company to upgrade its brand
C.a company should ignore customers' advice when it comes to rebranding
D.it's possible for a company to attract new customers by changing its logo
4. What is the best title of the passage?
A.Fonts should avoid the sameness.
B.Fonts matter in upgrading the brand.
C.Changes of fonts are out of date.
D.Companies need to change fonts.
2021-05-17更新 | 96次组卷 | 1卷引用:贵州省黔东南州凯里一中2021届高考模拟英语试卷(黄金二卷)

2 . We all need waler to survive, but the general recommendation has been to drink more and more, with many guidelines now advising a minimum of eight glasses a day. Is there any evidence showing that this makes sense? The short answer is no. Studies looking at water intakes over 10 years in the elderly fail to show any benefits of extra water on kidney function or lifespan.

Clever marketing from bottled water companies has not only convinced us that we need to drink more water, but also that expensive bottled mineral water is somehow better for us. We now drink more bottled water than ever before, with the global industry growing rapidly at 10 percent a year. By 2025, the global market is estimated to be worth $215 billion. But research shows that tap water nowadays is perfectly safe, and with added fluoride (氨化物), it is also good for our teeth. There have been studies showing that tap water contains traces of common pharmaceutical(制药的)drugs, but they have also found the same levels when testing bottled water. Although water in many areas contains chemicals,   the levels are too small to make a noticeable difference to our health.

Bottled water has devastating environmental costs, which is self﹣evident as there are already abundant reports on pollution caused by plastic bottles,   and no proven health benefits. And, does it taste better?Probably not. On the contrary, there are even blind tastings showing that tap water scores higher than most mineral water.

So, still hesitate when presented with both bottled water and tap water?Probably you should not now. My advice is to stick with tap water:   you will be reducing the global environmental cost of half a trillion plastic bottles piling up each year and taking a stand against the power of marketing.

1. According to the first paragraph,we can know________.
A.eight glasses of water a day does harm to the elderly.
B.eight glasses of water a day isn't so scientific as we thought.
C.water is essential for us to survive.
D.drinking extra water benefits our kidney.
2. According to the author, which of the following might be a reason behind people's choosing bottled water over tap water?
A.Tap water contains too much common pharmaceutical drugs.
B.Bottled water is rich in various minerals.
C.People are influenced by bottled water companies' marketing strategies.
D.Tap water is not so tasty as bottled water.
3. What does the underlined word "devastating" in paragraph 3 mean?
A.Potential.
B.Beneficial.
C.Challenging.
D.Damaging.
4. What message does this passage convey?
A.The more water we drink, the healthier we will be.
B.Tap water should become our first choice of drinking.
C.Both bottled water and tap water should be our main choices when thirsty.
D.Bottled water and tap water both have a lot of advantages.
2021-05-15更新 | 92次组卷 | 1卷引用:贵州省黔东南州凯里一中2021届高考模拟英语试卷(黄金二卷)
阅读理解-阅读单选(约330词) | 较易(0.85) |
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3 . CHINA'S FOUR GREAT NOVELS

China's Four Great Novels came out in the 14th to 18th centuries during the Ming(1368﹣1644)and Qing(1644﹣1911)Dynasties, concurrent with the European Renaissance ﹣ which popularized the use of everyday language in Chinese literature. Professor Andrew Plaks, in his book Four Masterworks of the Ming and Qing Novel, observes that these fictional works used popular storytelling styles to increase societal norms and juxtaposed (把…并列)them against a set of flawed characters in order to raise serious questions about heroism, selfhood, and love.

Romance of the Three Kingdoms

Luo Guanzhong (1330﹣1400)

Chinese literature's first chapter﹣based novel which draws from the historic power struggle between the Three Kingdoms of Wei, Shu, and Wu (220﹣280).

Sample line: "The long divided must unite, the long united must divide; thus it has ever been."

Western similarity: Game of Thrones

Journey to the West

Wu Cheng'en (1500﹣1582)

Most widely told story of the four, it is a fictionalized account of the real pilgrimage(朝圣)to India of the Buddhist monk Xuanzang (602﹣664).

Sample line: "Heaven and earth were once a chaotic whole, borderless and shapeless, without any beings whatsoever."

Western similarity: The Lord of the Rings and Don Quixote (《唐•吉诃德》)

Water Margin

Shi Nai'an (1296﹣1370)

A work of controversial authorship based on the true story of the bandit Song Jiang and his 36 rebels in the late years of North Song Dynasty(960﹣1127).

Sample line:"It's easier to draw a tiger than to sketch its bones;it's easier to know someone's look than the contents of his heart."

Western similarity: Robin Hood

Dream of the Red Chamber

Cao Xueqin (1715﹣1763)

Semi﹣biographical work,on the basis of author's personal experience,with over 600 named characters,about the decline of Qing Dynasty society. Sold over 100 million copies.

Sample line: Pages full of idle words; penned with hot and bitter tears; all men call the author fool;none his secret message hears.

Western similarity: Shakespeare with a dose of Jane Austen.

1. Which novel is released in the Qing Dynasty?
A.Romance of the Three Kingdoms.
B.Journey to the West.
C.Water Margin.
D.Dream of the Red Chamber.
2. Which novel can you choose if you show interest in the battle for power?
A.Robin Hood.
B.Game of Thrones.
C.Don Quixote.
D.Shakespeare with a dose of Jane Austen.
3. What do CHINA'S FOUR GREAT NOVELS have in common?
A.They are all concerned with the personal heroism.
B.Each sample line is the main idea of each novel.
C.The four novels more or less draw from true stories.
D.The four novels are all related to the authors' lives.
2021-05-15更新 | 89次组卷 | 1卷引用:贵州省黔东南州凯里一中2021届高考模拟英语试卷(黄金二卷)
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4 . Some people must carefully pay attention to everything they put in their mouths in order to control their weight. By contrast, others can eat French fries to their hearts' content and achieve the same result. How do some people manage never to gain weight?

"Perception, one of the most important factors, has nothing to do with the body type because our personal feeling is always wrong. We often feel that some people who eat more don't put on weight. Actually? those who appear to eat whatever they like without gaining weight aren't eating more than the rest of us," said professor Kathleen Melanson. "For example, your friend who eats ice cream on a daily basis might eat less at another meal- or snack less throughout the rest of the day.”

“Physical activity can also make a difference, but it doesn't have to be a gym workout. There's little evidence to suggest that—without exercise-some people were born to burn significantly more calories than others," said Dr Ines Barroso, a researcher at the University of Cambridge. But there may be physical differences that allow some people to naturally control the number of calories they consume without exercising much self-regulation.

A lot of nervous system signals and hormones (激素)that circulate in our blood interact to tell us when we're hungry or full. This is called the appetite regulatory system, and it may be more sensitive in some people than others, Melanson said. One important hormone involved in this system is leptin (瘦素).It helps regulate how much food we want to eat over longer periods of time, not just for our next meal. So a person with a more sensitive system might go back for seconds and thirds at a party, then feel full for the next few days and eat less.

Genetics can also play a role in a person's tendency to gain or lose weight. Researchers have identified over 250 different regions of DNA that are associated with obesity, according to a 2019 study published in PLOS Genetics.

1. What does the underlined word “Perception" in paragraph 2 probably mean?
A.Connection.B.Sense.C.Defense.D.Reduction.
2. What do we know about leptin?
A.It makes people usually feel hungry.
B.It helps people have a better appetite.
C.It helps people regulate their food intake.
D.It makes people more sensitive to the flavour of food.
3. What do the findings of the 2019 study show?
A.Weight problems can be avoided.
B.Losing weight is equally difficult for everyone.
C.Some people may be born to have weight problems.
D.Genes can be completely changed to avoid weight problems.
4. What is the author's main purpose in writing the text?
A.To share some ideas about how to lose weight.
B.To explain why some people never gain weight.
C.To advise people to control their daily diet strictly.
D.To call for people to pay attention to healthy eating.
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5 . Regnante and her husband, Tingley, knew they were in trouble when they found that they had to stay at the airport on the night before Thanksgiving with a grounded plane and 30 turtles (海龟). The two rescuers were part of a volunteer effort to save hundreds of sea turtles that were washed up close to death on the beaches of Massachusetts.

The couple urgently needed to find temperature-controlled accommodation for the endangered sea turtles. They were in the rescuer race to save the smallest sea turtles in the world? at a little over 2 feet long, and they had been found with very low temperatures. Every year, hundreds of the turtles follow warm ocean currents north from their hatching sites in the Gulf of Mexico, become trapped in the cold Atlantic and are then rescued from Cape Cod by volunteers. who take them to wildlife centres along warmer coastlines.

Regnante is a volunteer with Turtles Fly Too, a charity that provides air transport for the stricken turtles. On Wednesday, she took off with the turtles from near Boston in a plane piloted by her husband. They were bound for New Orleans but storms forced them to change course and refuel twice. Then, at Chattanooga. Tennessee, a stone damaged the propeller (螺 旋桨).“It was just one thing after another,”   Regnante told The New York Times. just kind of wanted to say, 'Guys, it's going to be OK'."

For turtles, being out of the water and in transit for a long period was stressful. Luckily, a happy ending was delivered. Two heated trucks were sent nearby, where the turtles spent the night. On Thanksgiving morning, Regnante and Tingley drove them to a handover point in Alabama from where the turtles were taken to their new home.

“Turtles Fly Too does whatever it takes to make the mission happen." Leslie, president of the charity, said. “When challenges arise, we'll be quick to make adjustments.”

1. What can be inferred about the sea turtles in paragraph 2?
A.They were hatching babies.
B.They were dying from hunger.
C.They were to be brought to cold areas.
D.They were in danger of low temperatures.
2. What made Tingley change course during the flight to New Orleans?
A.The fund issue.B.The bad weather.
C.The lack of fuel of the plane.D.The physical condition of his wife.
3. What did Leslie mean in the last paragraph?
A.Every coin has two sides.
B.God helps those who help themselves.
C.Saving turtles sometimes depends on luck.
D.The charity will spare no effort to save the turtles.
4. Which is the best title for the text?
A.A Race to Save TurtlesB.Endangered Sea Turtles
C.New Shelters for Sea TurtlesD.An Introduction to Turtles Fly Too
2021-03-20更新 | 73次组卷 | 1卷引用:贵州省黔东南州2021届高三高考模拟考试英语试题
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6 . A study from 1976 tells us how and why relationships with our neighbors can be so good for us. Surprisingly to scientists at that time, results showed that connection with family members-even one's own children—had little influence on feelings of well-being or willpower. Meanwhile, friendships, especially those with neighbors, predicted lower levels of loneliness and worry, higher levels of feelings of usefulness and respect within the community.

The study suggests that acquaintance and friendship with neighbors are more effective at increasing well-being since they are based on nearness, common interests and lifestyle choices. The neighborhood relationships are also developed voluntarily. Family ties, on the other hand, are often characterized by a sense of responsibility, physical distance, and personal disharmony. Later studies confirm the importance of close friendships for people over 65, highlighting the particular importance of frequent connection.

More recent studies show that neighborly support is associated with better well-being for individuals in mid- to-late life. Data about neighborly relationships and general well-being from 1,071 adults aged 40-70 from the National Survey of Midlife Development in the US was collected in 1995, and again from the same individuals in 2005.

The study found that those who had little connection with neighbors at the time of both samples, as well as those who experienced a reduction in connection with neighbors over the years, experienced downward trends in well-being, as indicated by feelings of sadness, nervousness. restlessness, hopelessness and worthlessness.

It is important to note here the difference between friendship and neighboring or relationships with neighbors. While friendships are based on common affection, neighboring, at its core is an instrumental relationship that is catalyzed by nearness. But it doesn't have to be this way. Where neighbors are also close friends? the potential benefits are clear. While both friendship and neighboring are beneficial to well-being, they are most effective when the types of support and assistance from both coincide.

1. What does the 1976 study tell us?
A.The friendships between neighbors can last forever.
B.People ignore neighbors more than family members.
C.Neighbors influence people as much as their own children do.
D.Neighbors are more influential to people than family members.
2. How does the author mainly develop paragraph 2?
A.By analyzing data.B.By giving instructions.
C.By making comparisons.D.By following the order of time.
3. What determines neighborly relationships according to the text?
A.Nearness.B.Responsibility.C.Physical distance.D.A common life goal.
4. What is the text mainly about?
A.Why neighbors always help us.B.Why our neighbors are so important.
C.How neighborly support is available.D.How neighborly relationships develop well.

7 . I have been playing basketball since I've been in the 6th grade. I first started out in the summer before 6th grade when I played for the Park District Traveling Basketball Team. This is where I first learned how to play basketball and found out I wasn't very good at it. This is the main reason why I liked football more than basketball, because I was naturally good at football and didn't have to work as hard. But I was always encouraged to never give up, I kept at it and kept working on my basketball skill so I could be good enough to play for my high school basketball team. I played for my high school basketball team during high school.

During those years in high school, I really began to practice hard on improving my basketball skills. My main goal was to get an athletics scholarship to college and get a free education. I indeed achieved this goal and was awarded a two year basketball scholarship at Parkland Junior College. There in my two years I was truly better than I was when I first started out playing basketball, which I know was because of the hard work I put into improving my skills all throughout my life.

After having two good seasons at Parkland on and off the playground I graduated. The final step I had in mind was to come to Northern Illinois University and make the basketball team. Many doubted me and said I wasn't good enough to make the team, but instead of listening to them, giving up or stopping working hard like I've been doing all my life, I worked the hardest. I've worked over the summer. And all the hard work paid off and I am now a member of the Northern Illinois University Basketball Team.

1. Why did the author prefer football to basketball?
A.His physical condition decided it.B.He was more skilled at football.
C.He was encouraged to like football.D.He has been playing football for a long time.
2. For what purpose did the author spend so much time practising basketball in high school?
A.To be the team leader.B.To go to a good college.
C.To pay no school fees in college.D.To prove he was good at basketball.
3. What does the underlined expression in paragraph 3 mean?
A.Be ignored.B.Be employed.C.Be useless.D.Be rewarded.
4. What does the story tell us?
A.Practice makes perfect.B.Time is money.
C.It's never too old to learn.D.Failure is the mother of success.
2021-02-16更新 | 75次组卷 | 1卷引用:贵州省黔东南州2020-2021学年度第一学期期末文化水平测试高一英语试题

8 . Sleep Struggle

One in every five young people has a sleep problem, so you're not alone. Getting enough sleep has become as important as eating vegetables and exercising regularly. It's very important for your body.

Most young people only get seven hours of sleep each night, when they actually need nine hours. And making up for lost sleep during the week by sleeping on weekends doesn't really work. In fact, sleeping late on weekends may actually do you more harm than good, if you have sleep problems.

What happens if you don't get enough sleep? If your sleep problem continues for a few nights, you could suffer serious problems. Lack of sleep can affect learning and memory. Worse,if your sleep difficulties last a long time,that could lead to anxiety(焦虑). Therefore,you've got to have some healthy sleep habits. Below are some suggestions:

* Go to bed at the same time—including weekends, if possible.

* Wake up around the same time every morning. When you sleep late just one morning during the week, it may disturb your body clock. This will make it hard for you to sleep that night.

* Do something relaxing before going to bed.

* Exercise during the day. Don't exercise right before going to bed.

* Avoid drinking. Alcohol(酒精)makes you excited. This prevents you from falling asleep or wakes you up during the night.

* Don't smoke. Smoking is always bad for the body. Smoking before bedtime keeps you awake.

If trying these tips over a couple of weeks does not help you, consult your doctor. Do not take any medicine without first asking your doctor. Many of them have strong side effects.

1. The passage suggests that people with sleep problems should      .
A.eat vegetables and exercise regularly
B.make up for lost sleep on weekends
C.follow a fixed timetable for sleep
D.sleep seven hours every day
2. According to the suggestions, which of the following makes it easier for you to fall asleep?
A.Getting up earlier than usual in the morning.
B.Listening to soft music before going to bed.
C.Drinking alcohol before going to bed.
D.Doing exercise in the evening.
3. What should you do if these tips don't work on you over a period of time?
A.Just keep trying.
B.Turn to a doctor for help.
C.Try some medicines.
D.Wait for your sleeping problems to get better.
4. Where is the text most likely from?
A.A diary.B.A novel.
C.A travel guide.D.A magazine.

9 . Computer technology has its own special words. One example is the word “mouse”. A computer mouse is not a small animal that lives in buildings or open fields. It is a small object that you move around on a flat surface in front of a computer. The mouse moves the pointer on the computer screen. Computer expert (专家)Douglas Engelbart developed the idea of the mouse in the early 1960s. It was called a mouse because it had a tail at one end. The tail was the wire (电线)that connected it to the computer.

Using a computer takes some training. People who are experts are sometimes called hackers. A hacker is usually a person who writes software programs in a special computer language. But the word “hacker” is also used to describe a person who tries to steal information from computer systems.

Another well known computer word is Google, spelled g-o-o-g-l-e. It is the name of a popular “search engine(引擎)“for the Internet. People use the search engine to find information about almost any subjects on the Internet. People who started the company named it Google because in mathematics, googol, spelled g-o-o-g-o-I, is an extremely large number. It is the number followed by one hundred zeros.

If you Google someone, you might find that person's name on a blog. A blog is the shortened name for a Weblog. A blog is a personal Web page. It may have stories, opinions, pictures and links(链接)to other Web sites. Some people add information to their blogs every day. People who have blogs are called bloggers.

Blogs are not the same as spam. Spam is unwanted sales messages sent to your electronic mailbox...

1. How did the computer mouse get its name?
A.Because of its size.B.Because of its use.
C.Because of its appearance.D.Because of mouse's living habits.
2. A hacker refers to a person who.
A.often surfs the InternetB.steals things from other people
C.needs some training in computerD.is experienced in writing computer language
3. How did the author develop the passage?
A.By giving examples.
B.By following the order of time.
C.By asking and answering questions.
D.By comparing different computer words.
4. What does the text mainly talk about?
A.Computer technology.
B.Some famous computer experts.
C.Some computer words and their meanings.
D.How to use some computer words properly.
2021-02-04更新 | 72次组卷 | 1卷引用:贵州省黔东南州2020-2021学年度第一学期期末文化水平测试高一英语试题

10 . Nola (August 21, 1974 -November 22, 2015) was a northern white rhino who lived at the San Diego Zoo Safari Park near Escondido, California. At her death, she was one of only four remaining northern white rhinos in the world. The other three lived in Kenya. World Rhino Day, held on September 22, is to raise awareness(意识)of the less than 30,000 other rhinos left on Earth.

“Rhinos need our help today, not tomorrow. "Nola's lead keeper Jane Kennedy said. "Last year we lost over 1,200 rhinos just in South Africa. If we continue to lose more than 1,000 rhinos a year, in 10 to 20 years all the rhinos on the earth will be gone."

Unfortunately, most animals are in danger of dying out because of humans. Kennedy says, “Humans have either poached (偷猎)animals, or because there are over seven billion of us, we've taken up too much of the world's resources." Poachers illegally hunt rhinos for their horns (角).They sell the horns for thousands of dollars per pound, to be used for art, jewelry, and decorations. Experts believe that one rhino is poached every eight hours.

In 1975, the San Diego Zoo Institute for Conservation Research started the Frozen Zoo, a program through which researchers have collected cell samples(细胞样品)from more than 8,000 different types of animals, including the northern white rhino. Scientists hope that by studying the rhino cells, they will get greater understanding of it, and will find ways to increase its numbers.

At the San Diego Zoo, children and adults are welcome to visit and speak with zookeepers to learn about rhinos. For more information, go to www.worldrhinoday.org.

1. What is the purpose of setting up a World Rhino Day?
A.To honor a rhino named Nola.
B.To draw people's attention to rhino protection.
C.To let people know the importance of wildlife protection.
D.To tell people there are still a great number of rhinos left on Earth.
2. What can we infer from paragraph 2?
A.Rhinos will die out soon.
B.The number of rhinos is increasing.
C.Rhinos are under good protection.
D.Immediate action should be taken to protect rhinos.
3. What's the main cause for the decrease of rhinos, according to Kennedy?
A.Human beings' technology.B.The limited natural resources.
C.The pollution of the environment.D.Diseases found on their horns.
4. In which part of a newspaper can you read such a passage?
A.Science.B.Sports.C.Education.D.Business
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