1 . Regardless of how famous they are, and despite the star treatment they receive, many celebrities make it a point to give back to charities. Some have even set up their own private foundations. Their widely publicised visits to troubled areas of the world help to raise awareness of issues such as famine and poverty. According to Jane Cooper of Unicef UK, celebrities have a unique ability to reach huge numbers of people, many of whom might not otherwise be engaged in charitable causes. She pointed out that famous faces had played a significant role in raising funds in recent years, and their energies had produced tangible results, such as enabling millions of children in poorer countries to attend school.
But in spite of these successes there is evidence to suggest that celebrity endorsement (代言) may be overrated. In a survey of members of the public to find out if celebrity involvement would encourage people to donate, researchers found that the impact was not as great as previously thought. When shown a list of well-known organisations and famous people who represent them, over half of respondents were unable to match the celebrity with the cause. What’s more, three quarters claimed that they didn’t respond to celebrity endorsement in any way. The survey also showed that a few names did stand out as being associated with particular charities. But the presence of a celebrity in a campaign, was not a significant factor when it came to a decision to donate time or money. Instead, the majority of people contribute because of personal connections in their lives and families which make a charity important to them.
In another study aimed at young people, most participants cited a compelling (无法抗拒的) mission as their main motivation to give. The second most important incentive was if a friend or peer recommended supporting a particular cause. Only two percent of respondents said they were motivated by celebrity endorsement. This seems to contradict the general assumption that teenagers are particularly influenced by famous people. One possible explanation is that there is a general fatigue (疲倦) with celebrity culture. There is also a suspicion that the stars are the one who benefit most when they offer to do charity work. Some critics have accused that celebrities might actually take attention away from issues by attracting more attention than the causes they represent.
So taking all these issues into account, is it time for charities to rethink their campaign strategies and look for alternative ways to reach new audiences? Whichever point of view you favour, there seems to be opportunities for more research into how charity campaigns might develop relationships with celebrities to maximise their potential. This in turn will open up more engagement, and better targeted campaigns-which can only benefit those who really matter — the people and animals that are in need of assistance.
1. What does the underlined word “tangible” in paragraph I probably mean?| A．Definite. | B．Complicated. | C．Limited. | D．Temporary. |
| A．they gain benefit from the charities |
| B．they are forced to finish a necessary task |
| C．they believe in the famous people they like |
| D．they are inspired by the people around them |
| A．what celebrities achieve in doing charities |
| B．How young people react to celebrity culture |
| C．why young people are hardly influenced by celebrities |
| D．who is to blame for taking attention away from charities |
| A．Objective. | B．Positive. |
| C．Negative. | D．Unclear. |
2 . Young children who have experienced compassionate (有同情心的) love and empathy (认同感) from their mothers may be more willing to turn thoughts into action by being generous to others, a University of California, Davis’ study suggests.
In lab studies, children tested at ages 4 and 6 showed more willingness to give up the tokens (代金券) they had earned to fictional children in need when two conditions were present—if they showed bodily changes when given the opportunity to share and had experienced positive parenting that modeled such kindness. The study initially included 74 preschool-age children and their mothers. They were invited back two years later, resulting in 54 mother-child pairs whose behaviors and reactions were analyzed when the children were 6.
“At both ages, children with better physiological regulation and with mothers who expressed stronger compassionate love were likely to donate more of their earnings,” said Paul Hastings, UC Davis professor of psychology. “Compassionate mothers likely develop emotionally close relationships with their children while also providing an early example of satisfying the needs of others,” researchers said in the study, published in November in Frontiers in Psychology” Emotion Science.
In each lab exercise, after attaching a monitor to record children’s heart-rate activity, the examiner told the children they would be earning tokens for a variety of activities, and that the tokens could be turned in for a prize. The tokens were put into a box, and each child eventually earned 20 prize tokens. Then before the session ended, children were told they could donate all or part of their tokens to other children.
Taken together, the findings showed that children’s generosity is supported by the combination of their socialization experiences—their mothers’ compassionate love—and their physiological regulation, and that these work like “internal and external supports for the ability to act prosocially that build on each other”.
In addition to observing the children’s propensity (习性) to donate their game earnings, Hastings suggested that “being in a calmer state after sharing could reinforce (加强) the generous behavior that produced that good feeling.”
1. How do young children loved by their mother tend to become in later years?| A．Considerate. | B．Emotional. |
| C．Generous. | D．Optimistic. |
| A．The process of the research. | B．The result of the experiment. |
| C．The reactions of the children. | D．The importance of Mom’s love. |
| A．Their moms love them deeply. | B．They donate the tokens easily. |
| C．They behave physiologically. | D．They are calmer after sharing. |
| A．What Contributes to Generosity? |
| B．The More You Give, the Calmer You Will Be |
| C．Do You Prefer to Receive or Give? |
| D．More Giving, Less Receiving |
3 . Maeve Higgins once set herself a task. The Irish-born comedian wanted to see what life would be like if she stopped laughing at things that weren’t funny. Turns out it wasn’t as easy as she thought. “It was so hard,” she says. “ Laughter is a lubricant (润滑油) and is expected, and it’s really hard not to do it.”
Higgins suggests there’s something particularly special about being part of the shared experience that is live comedy — that curious magic that occurs when people come together specifically to laugh.
Comedy is more than just a pleasant way to pass an evening, humour more than something to amuse. They’re interwoven into our everyday existence. Whether you’re sharing an amusing story at a party or telling a dark joke at a funeral, humour is everywhere. But what is it for? And can humour, as comedy, change how we feel, what we think or even what we do?
As an essential part of human interaction, humour has been on the minds of thinkers for centuries. One of the most enduring theories of humour was put forward by the philosopher Thomas Hobbes. It asserts that humour appears to make fun of the weak and exert superiority. While this is clearly the function of some comedy, it’s far from a complete explanation for the overall purpose of humour.
For some comedians, it’s not just about getting laughs — it’s about changing what we think and maybe even what we do. If there’s one comic who is really typical of this, it’s Josie Long. A social justice activist and a comedian, Long has a reputation for delightful, optimistic humour and storytelling.
As her career has evolved, she has consciously put social and political topics at the heart of her act. She believes that comedians have a role to play in challenging some of the most pressing issues of the day.
British comic Stephen K Amos sells out venues seating thousands, year in, year out. Amos firmly believes that when comics consciously deal with pressing or controversial （有争议的）social issues like racism, they can reach people on a much more meaningful level than that achieved by briefly lifting someone’s mood. And while it may be difficult to quantify, he says, the social and psychological impact of comedy deserves much greater recognition.
The research backs this up. Although the role of comedy is to be entertaining first and foremost, Sharon Lockyer, a sociologist who studies humour, has identified a number of possible other functions. These include challenging stereotypes (刻板印象).
Amos’s work frequently settles the issues of race by challenging stereotypes.”I don’t do things for shock value,” he says. “ I do stuff that matters to me. In the old days it was just about doing jokes. We’ve moved on — people are talking about things that matter. ”
1. What do the first two paragraphs mainly talk about?| A．The benefits of laughing. |
| B．What a comedian’s daily work is about. |
| C．Why Maeve Higgins chose to be a comedian. |
| D．Maeve Higgins’ understanding of the appeal of comedy. |
| A．Protect the weak from the evil. |
| B．Encourage people to be stronger. |
| C．Be determined to improve oneself. |
| D．Show you are better than other people. |
| A．By gradually influencing people’s attitudes. |
| B．By urging politicians to try and solve the issues. |
| C．By quickly yet thoroughly changing people’s thinking. |
| D．By calling on the whole society to pay attention to the issues. |
| A．getting people to laugh |
| B．promoting social progress |
| C．influencing people’s ideas |
| D．making people more productive |
4 . Things changed for Ben Southall when the Australian state of Queensland advertised a job for someone to look after Hamilton Island in the Great Barrier Reef. They knew it sounded like the best job in the world, but they were surprised when over 35, 000 people applied for the job. Then they had to make a difficult decision—which person to choose from so many candidates? After a lot of testing and interviewing, they announced 34-year-old Ben Southall from England as the winner. Ben now works for the Queensland Tourist Board and his job is to look after the island and to promote tourism there. Because of the unique nature of the job, the Tourist Board wanted a unique person, with a range of skills and qualities. It was a long interview process, involving a variety of tasks to find out about each candidate.
Fitness was very important; swimming ability was particularly essential. Ben can swim very well and he also likes running, climbing, diving and mountain biking. It is clear that, physically, he can do almost anything. The ability to communicate was as important as fitness. For the last part of interview process, the final sixteen candidates did various tests and tasks, including talking to TV and radio reporters. The competition was tough and the candidates needed to show what they could do. The interviewers were interested in how the candidates performed in the tasks, how they handled the press attention and their ability to write about their adventures in a daily log. The candidates did their best to impress the interviewers and they knew they couldn't make any mistakes at this final stage.
Before he went, Ben was confident about his abilities to handle the challenge. He couldn’t do everything they asked him in the interview, as he can’t speak any other language but he felt that his other skills and his personality were impressive. He made a huge effort during the interview process and he was able to convince the interviewers that he was the best person for the job. Even so, he says he was amazed when he got the job; he couldn’t believe it! He hopes to do a good job and promote the island successfully: he has to get to know every part of the island and tell the world about it in numerous media interviews. When you read Ben's blogs from his interview tasks, it is easy to see why they chose him. He is funny and easy-going and he will certainly get the attention of any potential tourist to this beautiful place.
1. According to the passage, Ben’s job includes the following EXCEPT ________.| A．drawing travellers' attention to the island. | B．going to Hamilton Island once a day. |
| C．being interviewed in different media. | D．knowing Hamilton Island very well. |
| A．go through a fitness training. | B．take part in various TV shows. |
| C．write about their own interviewers. | D．communicate with the press. |
| A．He used to be a swimming champion. | B．He kept his personal blog very well. |
| C．He is easy to get along with. | D．He can speak several foreign languages. |
| A．Hamilton Island gets well protected. | B．The funniest job in the world. |
| C．Ben gets dream job. | D．Tourism in Australia. |
