1 . Regardless of how famous they are, and despite the star treatment they receive, many celebrities make it a point to give back to charities. Some have even set up their own private foundations. Their widely publicised visits to troubled areas of the world help to raise awareness of issues such as famine and poverty. According to Jane Cooper of Unicef UK, celebrities have a unique ability to reach huge numbers of people, many of whom might not otherwise be engaged in charitable causes. She pointed out that famous faces had played a significant role in raising funds in recent years, and their energies had produced tangible results, such as enabling millions of children in poorer countries to attend school.
But in spite of these successes there is evidence to suggest that celebrity endorsement (代言) may be overrated. In a survey of members of the public to find out if celebrity involvement would encourage people to donate, researchers found that the impact was not as great as previously thought. When shown a list of well-known organisations and famous people who represent them, over half of respondents were unable to match the celebrity with the cause. What’s more, three quarters claimed that they didn’t respond to celebrity endorsement in any way. The survey also showed that a few names did stand out as being associated with particular charities. But the presence of a celebrity in a campaign, was not a significant factor when it came to a decision to donate time or money. Instead, the majority of people contribute because of personal connections in their lives and families which make a charity important to them.
In another study aimed at young people, most participants cited a compelling (无法抗拒的) mission as their main motivation to give. The second most important incentive was if a friend or peer recommended supporting a particular cause. Only two percent of respondents said they were motivated by celebrity endorsement. This seems to contradict the general assumption that teenagers are particularly influenced by famous people. One possible explanation is that there is a general fatigue (疲倦) with celebrity culture. There is also a suspicion that the stars are the one who benefit most when they offer to do charity work. Some critics have accused that celebrities might actually take attention away from issues by attracting more attention than the causes they represent.
So taking all these issues into account, is it time for charities to rethink their campaign strategies and look for alternative ways to reach new audiences? Whichever point of view you favour, there seems to be opportunities for more research into how charity campaigns might develop relationships with celebrities to maximise their potential. This in turn will open up more engagement, and better targeted campaigns-which can only benefit those who really matter — the people and animals that are in need of assistance.
1. What does the underlined word “tangible” in paragraph I probably mean?| A．Definite. | B．Complicated. | C．Limited. | D．Temporary. |
| A．they gain benefit from the charities |
| B．they are forced to finish a necessary task |
| C．they believe in the famous people they like |
| D．they are inspired by the people around them |
| A．what celebrities achieve in doing charities |
| B．How young people react to celebrity culture |
| C．why young people are hardly influenced by celebrities |
| D．who is to blame for taking attention away from charities |
| A．Objective. | B．Positive. |
| C．Negative. | D．Unclear. |
2 . During the COVID-19 pandemic, Julia began her second year as a first grade teacher in an online classroom. One September afternoon, she received a call from and Cynthia, who was having technical difficulties with her granddaughter's tools for online learning.
Julia immediately knew something was wrong with Cynthia. The two women had spoken many times before, but Julia had never heard she sounded like this. Her words were so jumbled that Julia could barely understand her. Julia called her headmaster, Charlie, who convinced her that he would call and check on Cynthia himself.
Just like Julia, Charlie could barely understand Cynthia. He suspected she might be having a stroke (中风) — he recognized the signs from when his own father had suffered one. Charlie immediately became concerned that Cynthia's two grandchildren, ages six and eight, were probably home alone with her and scared. Charlie asked his office manager to send an ambulance to the grandmother's home.
The quick response from Julia and Charlie saved Cynthia's life. She arrived at the hospital in time to get treatment before long-term damage occurred. Thanks to an extended stay in the hospital, she has regained most of the movement throughout her body except for one hand and a region of her mouth.
“I'm proud of the people I work with, that they responded so quickly and that it did make a difference to Cynthia,” says Julia. “I am so pleased to be part of such a caring community.” But the school's crisis response is only one piece of the community's extraordinary efforts to help Cynthia and her granddaughters. Another family with young children took in the two girls.
Virtual learning has been a challenge across the country, but it's fair to say that it has helped the community grow closer. Many teachers there gave their personal phone numbers to students and families in case they needed extra help. In this case, the exchange was literally life-altering.
1. Cynthia called Julia in order to .| A．complain about the poor contents of online learning |
| B．consult about her granddaughter's academic performance |
| C．seek some help for lack of certain technical knowledge |
| D．volunteer her services as a teacher in an online classroom |
| A．brief |
| B．unclear |
| C．gentle |
| D．impolite |
| A．By recalling his own previous sufferings from the disease. |
| B．By using his professional knowledge to form the judgment. |
| C．By combining Julia's call with the granddaughters' description. |
| D．By identifying the symptoms that a stroke patient may have. |
| A．It has caused much inconvenience to parents. |
| B．It will bring about unavoidable leak of privacy. |
| C．It has provided more benefits than challenges. |
| D．It needs technical guidance to be highly effective. |
3 . The world has seen many inventions. While most people are proud of those associate with their names, there are things making inventors feel the other way.
The pop-up (弹出) advert, by Ethan Zuckerman
Pop-up ads are convenient for those who are interested, but most people get annoyed when they are on computers. They may contain computer viruses. Just as we would blame the inventor, the man humbly accepted his invention isn’t one of the best. In his essay, Zuckerman wrote about the most hateful thing, “I wrote the code to launch the window and run an ad in it.”
The emoticon, by Scott E. Fahlman
Emoticons began to occupy screens crazily in 2011 and gained great popularity, especially with young men. It had been four years since Fahlman first used a “smiley face” in a computer message. He created the emoticon as a joke marker. But things are different. “It has gone to places I don’t approve of,” he complained to The Wall Street Journal in 2013. “It shouldn’t have been created.”
The office cubicle (隔间), by Bob Propst
In 1968, Bob Propst came up with the idea office cubicles, something that “would build a futuristic and tidy office style with no real walls or doors and provide a more comfortable environment”. But the man has come to hate what he has invented, as Propst recalled to Fortune at age 80, “They’ve changed and just become cubicles”.
The K-Cup, by John Sylvan
It seems everyone has a Keurig coffee maker for K-Cups. John Sylvan invented the K-Cup, aimed at facilitating office life of white-collar workers. Now it’s common in houses and companies. However, the single-serve plastic coffee cups aren’t eco-friendly. “I feel bad sometimes that I ever did it”, Sylvan admits. But! Good news for Mr. Sylvan: Keuring now offers varieties of recyclable K-Cups.
1. When was the emoticon invented?| A．In 2007. | B．In 2009. | C．In 2011. | D．In 2013. |
| A．The pop-up advert. | B．The emoticon. | C．The office cubicle. | D．The K-Cup. |
| A．They benefit human life greatly. |
| B．Their creators are blamed by the public. |
| C．Their inventors feel regretful. |
| D．They are very popular with young people. |
4 . Because the commercial internet has been developed with so little regard for privacy, tech companies have been able to turn personal data into considerable profits, raising billions of dollars off their ability to collect and sell information about anyone who has wandered within shouting distance of their software. This week, Google announced a step in the right direction-but not a huge step, nor one that will stop Google from continuing to collect immense amounts of personal data.
At issue is how online companies track internet users as they browse (浏览) from site to site online, typically through cookies (information that a website leaves in your computer so that the website will recognize you when you use it again). The most harmful version, “third-party” cookies, is the web alternative of a company posting security guards across the internet to monitor what you do, even when you’re on other companies’ sites.
Google declared in a blog post Wednesday that it would no longer use or support third-party cookies, nor would it create or use any other technology that tracks individual users across the web. Given that Google is a main supplier of online advertising technology, its change in approach will impact far and wide.
That’s welcome news, although with huge amounts of warning. As Lee Tien of the Electronic Frontier Foundation noted, third-party cookies were already on the retreat, with Apple and other makers of popular web browsers moving to block them. Meanwhile, Google, Facebook and other Big Tech companies continue to collect personal information in large quantities from people who use their sites and services through first-party cookies and similar techniques.
The concerns about personal data collection are the same whether it’s being collected through first-party or third-party techniques, said Michelle Richardson of the Center for Democracy and Technology. “Companies may use the information to discriminate among internet users, offering different goods, services and even prices to different users.”
Instead of helping advertisers track individuals, Google says, it is improving a technology that assigns users namelessly to large groups with common interests. That’s an improvement, even though it too may be at risk of abuse. But why do any form of tracking at all? Privacy advocates say pitches (兜售) can be targeted effectively by basing them on where the user is at the moment, not where he or she has browsed previously online.
Ultimately, lawmakers are going to have to lay down regulations giving people far more control over whether and how personal information is used online. Ideally the federal (联邦的) government will set a strong floor under online privacy protections, but until then it will be up to state lawmakers or voters to act, as this state has done with its groundbreaking online privacy laws. It’s good to see Google move the ball forward, but there’s much farther to go.
1. What does the underlined phrase “on the retreat” in Para 4 most probably mean?| A．Exposed. | B．Removed. | C．Emerging. | D．Fading. |
| A．is developing new technologies to stop data collection |
| B．refuses to work with companies tracking privacy |
| C．intends to abandon its advertising technologies |
| D．resolves to stop the use of third-party cookies |
| A．are still collecting personal information |
| B．are blocked by big companies like Apple |
| C．are mainly used by advertising companies |
| D．are less concerning than third-party cookies |
| A．It is less satisfactory than expected. |
| B．It needs to be more forceful to be effective. |
| C．It will accelerate the disappearance of cookies. |
| D．It has driven lawmakers to make new regulations. |
5 . Accompanied by her father, using a combination of aid and free climbing and taking advantage of some special equipment and ropes for protection, 10-year-old Selah made it to the top of El Capitan on June 12 after five days of big wall climbing.
Climbing the challenging and adventurous Nose route of El Capitan was a labor of love for Selah in more than one way. Her parents , Mike and Joy Schneiter, fell in love on this 3,000- plus-foot huge rock and she has always wanted to feel the way that her parents felt when they were up there together. Selah showed great interest in rock climbing at an early age. She wore her first rock-climbing equipment shortly after she learned to walk. She first dreamed of climbing El Capitan when she was 6 or 7.
El Capitan is a famous mountain-sized rock in Yosemite National Park. Getting to its top is no easy task. It's taller, as reported, than the tallest building in the world-Dubai’s Buri Khalifa. El Capitan and its difficult Nose route, which runs more than 3,000 feet high up the center of the rock's face, is considered one of the world's hardest big wall climbs and has attracted the best climbers over time. But never before had a youngster accomplished it.
Selah's achievement caught national attention. Outside Magazine called her the youngest documented person to climb the Nose. Ken Yager, president of the Yosemite Climbing Association, said he also couldn't think of anyone younger who has done it.
Selah is humble about her El Capitan accomplishment. "I'm not necessarily a special kid or anything like that, she said. "There were a few times when I would be so worn that it would kind of discourage me from holding on. But overall, it was just great to keep plugging away.”
Selah shared this advice for other young climbers dreaming of big walls, "It doesn't take necessarily a super special person to do something like that. You just have to put your mind to it.”
1. What do we learn about Selah climbing El Capitan?| A．She began her climbing on June 5. |
| B．She got inspired by her family history. |
| C．She managed without any external help. |
| D．She was the first female to reach the top. |
| A．To state El Capitan's height. |
| B．To prove El Capitan's popularity. |
| C．To introduce El Capitan's location. |
| D．To stress the challenge of climbing El Capitan. |
| A．Determined. | B．Generous. |
| C．Warm-hearted. | D．Fortunate. |
| A．Dream big and aim high. |
| B．Be committed to your ambition. |
| C．Chance favors the prepared mind. |
| D．Nothing is impossible for a genius. |
6 . There are around 400,000 students in London. As university can be a costly time, many of these students will want to look for part-time work. Here are 4 relatively easy jobs to bag yourself in London and ensure a bit of pocket money through your university experience.
Waitressing
It is not hard to find waitressing jobs since London has an abundance of pubs and eateries. Gumtree and Indeed are good places for such opportunities. Hospitality UK and Next door are other great websites. However, as many of these positions are advertised on the windows of restaurants and pubs, going inside and asking the staff there about the positions is a much better idea. This will also demonstrate you as active and confident. Rates are around £12--15 an hour.
Mystery (神秘)shopping
It may not have you laughing to the bank but it's extra pocket money. You go at any time as a regular customer and check out the services that the business provides. You report back to the client and they will pay for your purchases alongside £5 —10.
Care Assistant
For those who have a heart of gold and want to help, caring is the way. There's a huge demand for people to spend your free time with elderly people or help people with disabilities. It can be cooking meals or making sure they're taking their medicine on time.
Receptionist
If you're a good communicator and can act professionally, a receptionist might be a great opportunity for you, which will help you build administrative skills and experience. Receptionist jobs are available at doctors surgeries, dentists, gyms, large offices and more.
1. Which is the preferable way to land a waitressing job?| A．Referring to Gumtree. | B．Surfing Next door. |
| C．Inquiring about positions in person, | D．Contacting advertisement company. |
| A．Amusing bank staff. | B．Working at fixed times. |
| C．Making purchases for clients, | D．Feeding back service quality. |
| A．Waitressing. | B．Mystery shopping. |
| C．Care Assistant. | D．Receptionist. |
7 . Coca-Cola is to test a paper bottle as part of a longer-term goal to get rid of plastic from its packaging entirely. The prototype (样本) is made by a Danish company from an extra-strong paper shell that still contains a thin plastic liner (衬垫). But the goal is to create a 100% recyclable, plastic free botte capable of preventing gas escaping from carbonated (碳酸) drinks. The barrier must also ensure no fibers get into the liquid.
That may have a risk of changing the taste of the drink — or potentially can't meet the requirements of health and safety checks. But industry giants (巨头) are backing the plan. Coca-Cola, for example, has set a goal of producing zero waste by 2030. Coca-Cola was ranked the world's number one plastic polluter by charity group Break Free From Plastic last year, closely followed by other drink-producers Pepsi and Nestle.
The Paper Bottle Company, or Paboco, is the Danish firm behind the development of the paper-based container. Part of the challenge has been to create a structure capable of standing the forces exerted by carbonated drinks — such as cola and beer — which are bottled under pressure. On top of that, the paper needs to be mouldable to create distinct bottle shapes and sizes for different brands and take ink for printing their labels.
After more than seven years of lab work, the firm is now ready to host a trial in Hungary this summer of Coca-Cola's fruit drink Adez. Initially, this will involve 2,000 bottles distributed via a local retail chain.
But it is also working with others. Absolut, the vodka maker, is due to test 2,000 paper bottles of its own in the UK and Sweden of its pre-mixed, carbonated raspberry drink. And beer company Carlsberg is also building prototypes of a paper beer bottle.
Michael Michelsen, the firm's commercial manager, says the bottles are formed out of a single piece of paper-fiber-based material to give them strength.
1. What is the longer-term goal of Coca-Cola company?| A．To stop using plastic in its packaging. |
| B．To produce drinks of alternative tastes. |
| C．To expand business in European countries. |
| D．To use paper bottles with a thin plastic liner. |
| A．Coca-Cola has very strong competitors. |
| B．Some industry giants are in favor of plastic free packaging. |
| C．Carbonated drinks are facing stricter health and safety checks. |
| D．The paper bottle company is under pressure from environmentalists. |
| A．Being hard to be printed on. |
| B．Being able to be strengthened. |
| C．Being able to be made into different shapes. |
| D．Being able to be mixed with other materials. |
| A．Coca-Cola Takes the Lead to Go Green |
| B．Paper Bottles Are in Place for the Market |
| C．Drink Industry Is Turning to Paper Bottles |
| D．Paper Bottle Companies Spring up Worldwide |
8 . Constantly forcing knowledge and experiences into your brain may seem like the quickest path to self-improvement. But sometimes the best thing you can do for your brian is absolutely nothing at all.
Taking time to space out — whether by showering, pulling weeds, or petting a dog — provides an opportunity for what psychologists call wakeful rest. It’s a time when you can put immediate tasks aside like how to meet the work deadline and instead focus on current feelings, reflect on the past, and think about the future.
In the blankness, MRI (磁共振) brain imaging shows a harmony of gray matter called the default mode network (默认模式网络) takes control. Neuroscientists (神经系统科学家) still don’t completely understand how this system works, but they think it connects inharmonious parts of our brains, which can help us find meaning in our messy lives. “This blankness might also reduce anxiety, boost creativity, and improve memory,” says Mary Helen Immordino-Yang, a neuroscientist at the University of Southern California’s Brain and Creativity Institute.
The trouble is, the battle of life leaves little room to let your mind wander. Many spend their free time-consuming entertainment. It may feel relaxing but requires brainpower to enjoy. Fortunately, there are ways to encourage your resting-state network to take over:
FIND YOUR JOY
Casual hobbies that are totally different from your day job can help prevent out-of-office anxiety.
GET AWAY
New surroundings give your brain a break from environmental cues, like the sight of your desk and laptop, that tell it to work.
SWITCH OFF
Information can be too attractive to ignore. Turning off any and all devices helps maintain relaxation mode.
1. What is “wakeful rest” according to the psychologists in the text?| A．It is a time to space out. | B．It is a system to take control. |
| C．It is a state to concentrate. | D．It is an opportunity to work. |
| A．Promoting creativity. | B．Managing moods. |
| C．Removing anxiety. | D．Controlling brains. |
| A．Working on his desk in a new office. |
| B．Playing his favorite computer games. |
| C．Doing some gardening in the backyard. |
| D．Developing a software with colleagues. |
| A．A book review. | B．A science journal. |
| C．A guide book. | D．A film poster. |
9 . Bangladesh's floating gardens, built to grow food during flood seasons, could offer a continuous solution for parts of the world which are likely to suffer from flooding because of climate change, a new study has found.
Bangladesh's floating gardens began hundreds of years ago. The gardens are made from native plants that float in the rivers and operate almost like rafts (筏), rising and filling with the waters. Historically, they were used to continue growing food during rainy seasons when rivers were filled with water.
The farmers layer the plants about three feet deep, creating a version of raised-bed gardens that float in the water. Then, they plant vegetables inside those rafts. As the raft-plants rot away, they release nutrients, which help feed the vegetable plants.
But as climate change affected the volume of water in those rivers, the researchers wanted to understand whether Bangladesh's floating gardens could be a continuous farming practice. They interviewed farming families and found strong evidence that floating gardens provide stability, both in the amount of food available to feed rural populations and in a farming family's income.
They found that farmers typically use hybrid (杂交) seeds, which must be repurchased each year, to grow a diverse range of vegetables in the floating gardens. The gardens are also sensitive to pests, so farmers end up spending some money on both pesticides and fertilizers. But even with those expenses, they found, benefits outweighed costs. One farmer told the research team that he earns up to four times as much money from the gardens as from traditional rice fields.
However, before gaining profits, farmers often take out high-interest loans (贷款) to cover the investment costs of filling the beds and stocking them with plants. Luckily; there are also lower-interest loans from responsible government or non-governmental organizations, which could ease that burden.
1. How do vegetable plants grow according to the text?| A．By absorbing nutrition from raft-plants. | B．By taking shelter from climate change. |
| C．By living together with hybrid seeds. | D．By moving up and down with raised beds. |
| A．“Our life becomes tough when rivers flood.” | B．“Fewer vegetables are planted when water rises.” |
| C．“We harvest much more food during rainy seasons.” | D．“Climate change has little influence on our income.” |
| A．Affected. | B．Brought. | C．Beat. | D．Equaled. |
| A．A solution to climate problem has been found. | B．The gardens are built with rotted native plants. |
| C．Farmers earn more from traditional rice fields. | D．Low-interest loans lighten the stress of farmers. |
10 . In an incredible display of compassion and kindness, a man from Turkey was spotted trying to warm a pigeon in the most creative way.
Sabahattin Yılmaz was at home one chilly day. After a rain shower had passed, he noticed something landed on the sill (窗台) outside his window—a cold and wet pigeon. The animal was trembling and soaked; it clearly didn’t have the chance to seek shelter before the rain began. Feeling for the poor pigeon, Yılmaz thought of a way to dry him off.
Rather than pick him up and take him inside to warm up, Yılmaz plugged in a hairdryer and used it to dry off the bird. Little did he know that his neighbor captured the whole moment on video. In the video, Yılmaz can be seen leaning out of his window. He was stretching his arm as far as he can so the hot air can reach the pigeon. The bird willingly let the man warm him up, crouching (蹲伏) to let his outer feathers dry.
Yılmaz told the media that he spent about fifteen minutes drying off the bird. He said he had just opened his window when he saw the pigeon around the corner of the sill. He described it as wet and “about to freeze” from the cold and rainy weather.
After fifteen minutes, Yılmaz gave the pigeon birdseed, which he ate happily. However, the bird remained wet still. “I saw that it was still there so I warmed it up again, after the pigeon recovered again, and after eating a good amount of seed, it flew away,” Yılmaz recalled.
He also didn’t know that he was being recorded at the time and that the video was shared online. He simply did it out of the kindness of his heart. “The pigeon is a living creature and deserved to continue living, that is why I did it,” he said.
1. What is the text mainly about?| A．An online video about a pigeon became a hit. |
| B．A man warmed up a wet and cold pigeon. |
| C．A man invented a creative way to help birds. |
| D．A man lives in harmony with a pigeon. |
| A．It was scared and flew away. |
| B．It was annoyed and refused his help. |
| C．It was ready to accept his assistance. |
| D．It was happy to settle in his home. |
| A．A man was filming Yılmaz’s kindness. |
| B．A pigeon was jumping back and forth when dried off. |
| C．Yılmaz was warming a pigeon in a novel way. |
| D．Yilmaz was stretching his arms to catch a pigeon. |
| A．Indifferent but creative. | B．Patient and ambitious. |
| C．Talented but careless. | D．Sympathetic and warm-hearted. |
