Dyson has become a byword (代名词) for high-performing products, technology, design, and invention. James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life.

Over a four-year period, James Dyson made 5,127 prototypes of the dual cyclonic vacuum cleaner (双气旋真空吸尘器) that would transform the way houses are cleaned around the world. In d    1     all his resources to developing the technology, he risked it all, but out of many failures and       2     (巨大的) efforts came success. His products — including vacuum cleaners, hairdryers and fans — are not only revolutionary technologies, but design classics.

This was an outcome of his time studying at the Royal College of Art in the 1960s, when he was inspired by some of the most famous and     3     (influence) artists, designers, and inventors of the era.

In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most     4     (杰出的) technology companies in the world. Dyson has always looked to the future, even setting up his own university to help provide the next generation of engineers and designers, for, as he says, “Everything changes all the time, so experience is of little use.”

Whether you are someone who has an idea for a better product or a(n)     5    (ambition) entrepreneur, whether you appreciate great design or just need a page-turning read, Invention: A Life offers you inspiration, hope, and much more.

Based on the     1    (心理学) behind creating a desire to buy, advertisers have developed ways of persuading people into     2    (购买) their products or services. A common technique to make an impact is to create a     3    (难忘的)     4    (口号).     5    (口号) use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to (迎合) our emotions. For example, a slogan may connect a fine china     6    (茶壶) it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to     7    (被传达)? A slogan which communicates an idea effectively can    8    (使增长) sales and even becomes part of popular culture. That is the power of memorable slogans.

Another technique advertisers often employ is to link their company or product to a “    9    (品牌)    10    (大使)”-a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a     11    (品牌大使)? Is the     12    (品牌大使) popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product.

Rabindranath Tagore, born on May 7, 1861 in India, was a Bengali     1    , short-story writer, song composer, playwright, essayist, and painter who introduced new prose and verse forms and the     2     of colloquial language into Bengali literature, thereby freeing it from traditional     3     based on classical Sanskrit. He was highly influential in introducing Indian     4     to the West and vice versa, and he is generally regarded as the outstanding creative artist of early 20th-century India. In 1913 he became the first non-European to receive the Nobel Prize for     5    .

William Shakespeare, also     1     as “Bard of Avon”, lived from about 1564, up to 1616 in England. He is     2     as the greatest of all English writers of all times. His extant works     3     of 39 plays, 154 sonnets, 2 long narrative poems, and a few other shorter verses. However he is     4     mostly for his dramas that have transcended time in the truest sense. The plays of Shakespeare have been     5     into almost all languages of the world, and are the inspirations behind a whole gamut of performing arts.

Both Lang Ping and Michael Jordan are living legends of sports as they not only are     1    in their sport but also set good     2    by helping others.

Lang Ping is loved by fans at home and    3    . She is successful both as a player and as a coach of volleyball. The     4     she showed as a coach was impressive. In the 2015 World Cup, two important players had to leave because of health problems, but Lang Ping was not     5    . She encouraged her young players to work closely together as a team, which helped them become world     6    ! Then in 2016, Lang Ping led her volleyball team to Olympic gold in Brazil.

Michael Jordan,     7    as “Air Jordan”, changed basketball with his graceful moves and jumps.     8     made him unique was not only because of his skills but also because of his mental strength. He refused to give up in time of failures and kept on learning from     9    , which was the secret to his success. In life, Jordan has learnt to     10     his success with others by starting a club to help young people.

Talking about information technology, I should say I have seen its development from babyhood to adulthood, during which time I grew up from a kid depending on an a    1     clock to wake up to an adult to     2     (下载) wake-up ringtones (手机铃声) to my phone.

Who would have believed 20 years ago that, with a phone in your pocket, you would be able to travel long distances without a wallet, something that is becoming increasingly useless with the i    3     of digital payment? Just think about how much     4     (方便) we owe to a time of digitisation. I remember my dad would always turn on the TV around dinner time for the weather report. But since he got his smartphone, he has been using an a    5     which provides an hourly update of the change of weather. My mom has also found on Internet TV a whole new world of TV programmes on the     6     (推荐) of the Internet. I used to keep a diary in a notebook, but now my notebook is my computer, which also serves as a(n)     7     (极好的) dictionary and my library. While I must a    8     that the increased efficiency (效率) of the information age is desirable, I have become concerned about its side e    9    . One day when my daughter asked me if she could have her own smartphone, my answer was brief, “Yes, on your 18th birthday.” I have seen many cases of kids becoming     10     (沉迷于) smartphones, eyes on the screen for much time to e    11     all kinds ofunimportant stuff. I feel obliged (有责任的) as a parent to teach my kid to take advantage of an ocean of information rather than be controlled by it. Too much information is i    12     very worrying and upsetting.

SOHO working style is advanced and should be encouraged.     1    , working at home instead of office is cost-efficient to the whole society. It can save a lot of unnecessary costs. The employers no longer have to pay for Internet use, electricity and other expenses related to the office daily work.     2    , the SOHOs do not need to wake up early every morning just for taking the bus. They can spend longer time in sleeping than before, which will make them energetic at work. I think working at a flexible time schedule is beneficial to us to balance between family and work.     3    , this working style should be encouraged.

Not everyone can be a freelancer.     4    , being a freelancer requires some special qualities, such as self-control, perseverance, commitment to the plan and the like.     5    , I think not everyone can be a freelancer.     6    , being self-employed is not easy. Although this kind of lifestyle is attractive to a lot of people, it is also a riskier proposition than working at a traditional job.

The Bay Airline offers a    1     craft-making videos in their p    2     flights, which arise massively and l    3     take the on-board passengers’ breath away. Despite a    4     scenery outside, the s    5     in the videos are bound to the h    6     of the flight journeys including the waxen drilling g    7     and grizzly bears like frozen animals at the p    8     of the Great Mountain Wind. It can be a    9     how much they will a    10     customers in the mall if those things are also shown there. C    11     to the videos with a    12    , those on board p    13     not to owe the passengers but only t    14    the spectacular craft men like p    15     no matter how long it t    16    , how hard it frosts for the d    17    on board. The p    18    , the border, the harbour, the q    19    , and the s    20     where the planes fly can all witness the sincerity of the Bay Airline.