A. present B. features C. concerned D. reportedly E. commercial F. stretches G. overwhelming H. exceptionally I. routinely J. spared K. broadcasts |
Modern media is awash in advertising clutter(杂乱), and who’s to blame? Modern audiences that hate conventional full-length and full-size ads.
Today’s consumers don’t like to pay for content, which ought to create a rich environment for advertisers. Yet these same consumers are prone to click or turn away when a conventional ad appears. The result is ad clutter.
YouTube
Advertisers integrate plugs(推销) into content to frustrate digital video recorders, which allow viewers to watch programs on a delay and skip regular commercials. If you watch regional telecasts of baseball games, the commercial clutter is so
According to the showbiz paper Variety, several streaming services are about to introduce a new twist: commercials that start running whenever a viewer pauses a program. Hulu intends to launch such ads this year. AT&T’s DirecTV and U-verse units will
There’s a lot at stake. According to Variety, National Football League(NFL) TV broadcasts generate an estimated $4.35 billion in ad revenue during the 17-week regular season. NFL
Interestingly, with no “screen” to work with, radio is one medium that has tried for some time to buck the trend. Many commercial stations trade clutter for clusters--that is, a solid block of commercials running five minutes or more, followed by lengthy commercial-free
But wherever a screen is involved, or a printed page, ad clutter is
But getting limitless content without paying while also being
A. steadily B. predicts C. biology D. temporary E. dramatic F. recovers G. permanent H. grounded I. expansion J. formed K. kindly |
Teens Are Still Developing Empathy Skills
The teen years are often full of door-slamming, eye-rolling and seeming insensitivity, even by kids who behaved
In adolescence, critical social skills that are needed for one to feel concern for other people and to understand how they think are undergoing major changes. Adolescence has long been known as prime time for developing cognitive skills for self-regulation and executive function.
“Cognitive empathy,” or the mental ability to take others’ perspective, begins to rise
Adolescent boys actually show a
This doesn’t mean, however, that we can do nothing but just wait for teenagers to develop a feeling of empathy. In fact, parents can help instill(灌输) affective empathy into their children. Affective empathy is
The findings reflect a major
3 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.
A. characteristic B.blame C. slave D. accepting E. oriented F. remaining G. properly H. behaviors I. surprise J. resist K. consistently |
An American researcher who studied 600 millionaires found how rich you can get comes down to 6 “wealth factors“. She found that six behaviors are related to net worth potential, regardless of age or income. These were thriftiness, confidence, responsibility, planning, focus and social indifference.
Being thrifty comes as no great
Having confidence is another key
But people can’t invest--or manage their own money--without
And it is these
A. addressing B. adoption C. attend D. budgeting E. cautions F. correspond G. extended H. hesitancy I. packages J. regardless K. rigid |
Top work-life balance benefits for 2023
“Flexibility is the gold standard of work-life balance benefits,” says Jonathan Pas, health care leader at consulting firm Mercer.
It’s no surprise then that two years after the pandemic forced most office workers to perform their jobs remotely. 78% of employers say they’ll allow employees to continue doing so regularly in 2023, according to a Mercer survey. But there’s still some
Pas
Other benefits requiring a broader organizational buy-in are sabbaticals(公休假) and unlimited vacation days. Both benefits encourage employees to pursue interests outside of work with
Instead, they prefer to find new ways to give employees more money, with the rise of employer-funded lifestyle accounts, which are often reserved for big-ticket items that might otherwise require some
But perhaps the most telling statistic about the importance of
A.award B.house C.hit D.namely E.specifically F.grabbed G.traded H.gang I.bar J.principled K.transmission |
American authorities arrested Masphal Kry, an official in Cambodia’s forestry administration, last November when he was heading to an international meeting about trade regulations for endangered species in Panama. Prosecutors accused him of conspiring with a smuggling ring. The contraband (违禁品): monkeys,
Getting lab monkeys from abroad became harder during the pandemic. Chinese authorities banned the export of all primates in early 2020. The Chinese government wanted to
That forced American companies to rely on less
A. hints B. dominant C. oriented D. duly E. rhyme F. featuring G. preservation H. inheritance I. symbolizes J. historically K. morality |
Huizhou heritage comes to life
It was a natural choice for veteran Huang Yu, after serving in the army and owning a business in Hangzhou, Zhejiang province, for years, to go back to his hometown in Xidi village, Huangshan, Anhui province, in 2016. He took over the homestay his parents opened when he was a middle school student.
In 2000, Xidi and the nearby Hongcun village were declared World Heritage sites by UNESCO for their outstanding
This level of preservation could not be achieved without the participation of local residents. According to Huang, this awareness is not new - since all streets and alleys in Xidi are paved with bluestone,
A local folk
“Some folk customs have been retained and newly
He further suggests that the old Huizhou villages explore and find their own unique, marketable themes. “Each of them should find a
A. academic B. previously C. submit D. assessed E. classifier F. controversy G. subscribed H. detect I. typically J. access K. labelled |
OpenAI releases “not fully reliable” tool to detect AI generated content
ChatGPT has been creating waves across the internet with its writing ability and responses to requests. The use of ChatGPT has been full of
OpenAI, the research laboratory behind ChatGPT, has released a tool designed to
The tool could be useful in cases where AI was used for “
“Our classifier’s reliability
Since ChatGPT was opened up to public
A. celebrate B. overlooked C. circumstances D. cast E. incredibly F. factors G. unspoken H. swim I. strongly J. normal K. assume |
Self-Silencing Is Making Women Sick
In the late 1980s, Harvard-trained psychologist Dana Jack identified a recurring theme among female patients suffering from depression: a tendency to self-silence, defined as “the tendency to engage in uncontrollable caretaking, pleasing the other, and restriction of self-expression in relationships in an attempt to achieve intimacy and meet relational needs.” He found that this learned behavior,
Since then, considerable evidence has revealed that female self-silencing isn’t just tied to psychological issues like depression and eating disorders, but also to physical illness. Most worryingly, it has also been linked to higher risk of premature death. This was true even when
When women push their feelings down and
In his best-selling book, The Myth of Normal, physician and author Gabor Mate writes that many of our society’s most “normalized ways of being” are, in fact,
To reshape the virtues of womanhood, a new “
A. addicted B. pleasing C. limited D. baggage E. conscious F. quotation G. operating H. imposed I. strings J. informative K. sinking |
Who’s in control of your life? Who is pulling your
So when people tell us how wonderful we are, it makes us feel good. We long for this good feeling like a drug—we are
But just as with any drug there is a price to pay. The price of the approval drug is freedom—the freedom to be ourselves. The truth is that we cannot control what other people think. People have their own agenda, and they come with their own
So how can we take back control? I think there’s only one way—make a(n)
10 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.
A. maximize B. subsequent C. potential D. personalize E. misrepresented F. limited G. marketing H. predictive I. commercial J. speed K. absence |
No child or young athlete should be subjected to genetic testing to find sporting talent or improve performance, conclude the experts in a statement published in the British Journal of Sports Medicine.
The scientific evidence on the effectiveness of these
But that has not stopped the growth of the “direct to consumer” genetic tests, which claim to be able to spot children’s athletic talents or tailor training to
To inform the statement, the panel looked at the availability of DIY genetic tests. It found 39 companies
The claims included: “
But the
The statement emphasizes the
“While further evidence will undoubtedly emerge around the genetics of sport performance in the future, the data are currently very