1 . Lego in China
Engineers gather around a table-sized model of the China Art Museum, a landmark of Shanghai, adding airports for helicopters, car parks and other improvements with colorful bricks.
Lego’s rise in China has been shiningly attractive. In 2017 it overlook Alpha Group, a local giant, to become the country’s leading toy company (not including video games). In the past two years it has opened 89 stores and wants 50 more by December, which will bring it to 30 cities. Its first Chinese factory started making bricks in 2016. The toy industry is growing by 9% annually in the country, but the Danish firm’s Chinese section has won “very strong double digits(两位数)”, says Paul Huang, its boss.
Newly wealthy parents in China have helped Lego recover. “We have not reached the extreme out there, by far,” says Niels Christiansen, whom Lego brought in as chief executive two years ago.
Lego has also sensibly managed to meet the demands of local tastes.
A.It has done so even though the brick-maker’s global business has looked shakier. |
B.It has been sold in great volumes with various kinds of sets and earned the fame as the most suitable toys for children to play with. |
C.Removing a child from Lego’s vast shop near People’s Square can be like unsticking two stubborn bits of Lego. |
D.Over the past decades, Lego’s sales volume in China is not as satisfying as it expected. |
E.As in the West, the educational merits of bricks appeal to Chinese parents. |
F.This year the firm launched several sets specifically for China, the first time it has done so for any country. |
2 . Housing prices have been growing less and less affordable across the U. S.
Paragon Real Estate, a San Francisco real estate(房地产)company, has calculated that the median housing price in the city has risen $205, 000 since the end of 2017, the highest six - month gain in at least a quarter century.
Home-buyers who can’t afford such inflationary(通货膨胀引起的)housing prices might consider buying an apartment.
Paragon said that a sudden increase in both the asking prices for homes and the bids being placed by buyers, coupled with a multi - year decline in the number of homes listed for sale, have contributed to the sudden increase in prices. Housing activists in the Bay Area have grown more outspoken in calling for more available housing in the region.
There are signs that the affordable - housing problems that many residents in San Francisco struggle with are recurring in other cities, even if at a smaller scale. Home prices across the U. S. are by some measures at their least affordable levels since the financial crisis.
A.The median price for San Francisco apartments rose by $71,000 in the first half of 2018, a comparative bargain. |
B.On a percentage basis, the median home price in San Francisco rose 14.5% over the past year to $1.6 million. |
C.No city is a more fitting poster child for that trend than San Francisco. |
D.The current housing construction pick-up supported overall GDP growth in first quarter and should do so in second quarter. |
E.San Francisco may offer an extreme example of rising home prices. |
F.In part, house prices have risen because interest have fallen and incomes have risen. |
A. hike B. requires C. hosts D. man-made E. attraction F. Belonging G. peak H. introduce I. romantic J. fascinating K. sun-bathe |
Touring “Treasure Island”
Chinese mainland tourists will be able to visit Taiwan via charted flights in July according to two landmark agreements signed on June 13. So, 21st Century invited two young Taiwanese to
Yangming Mountain, north of Taipei
Young couples can definitely enjoy a
Ali Mountain, Jiayi County
Ali Mountain is the general name for 18 hills. The highest
Taipei 101 tower, Taipei
The 101-floor landmark is one of the world’s tallest completed skyscrapers. Besides the shops inside and outside the tower, Taipei 101
Dr. Sun Yat-sen’s Memorial Hall and Chiang Kai-shek Memorial Hall, Taipei
The squares in front of these halls are open all day to the public. They have become a paradise to colleges students, who often meet there for an activity that
The Metaverse(元宇宙): The Future of Web Design and Development?
To many, the Metaverse might seem like this is something that is still far from becoming a reality. To others, it is the inevitable future of web design and development.
The Metaverse is an ambitious project that seeks to bring together many different web development and HiTech technologies in order to offer users a new experience of the web. Today, users view content on the web. On the Metaverse, users will be immersed(沉浸在)in the content thanks to technologies like Virtual Reality, Augmented Reality, Machine Learning, and other forms of Artificial Intelligence.
In brief, it is the next iteration(迭代)of the Internet where users will be able to navigate through a virtual space instead of the current two-dimensional screens. Although much has been said about it, there is still much that needs to be done, and this is both an opportunity and a challenge. Whatever the case is, it is the future of web design, and companies need to start thinking about how to reap the benefits of it.
One of the most important implications of this upgraded version of the web is the impact it will have on apps and websites. The rise of the Metaverse will not eliminate digital products as we currently know them. On the contrary, it will most likely be the case that both will coexist in new and more powerful forms.
This means that business websites will not become obsolete(淘汰的). As a matter of fact, they will probably become more relevant. Traditional websites will probably end up coexisting with the Metaverse, creating synergies(协同作用)that benefit users and businesses alike.
Aside from the impact on business websites, it is also important to consider operational aspects like the changes in the role of the typical web designer and developer. Digital product teams will have to rethink the tech stacks(一大推)they use in order to build interfaces and experiences for the user journeys coming our way.
Business decision-makers need to understand this and allow their teams to experiment with what might be the future of web experiences for users. Yes, it is a risky bet, but this is something that is gaining a lot of strength, and we might be hearing more about it sooner than we expect.
As mentioned above, traditional websites and other digital products aren’t going anywhere, but they surely need to be reworked in terms of what is expected of the future of web design.
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5 . With advances in electronics and neuroscience, researchers have been able to achieve remarkable things with brain implant devices. In addition to restoring physical senses, scientists are also seeking innovative ways to
For years, scientists have been trying to control and use neutral inputs to give a voice back to people whose neurological damage prevents them from talking. Until now, many of these brain-computer interfaces have
The brain is undamaged in these patients, but the neurons - the pathways that
The researchers started with high-resolution brain activity data collected from five volunteers over several years. These participants - all of whom had normal speech function - were already undergoing a
From there, the UCSF team worked out a two-stage process to recreate the spoken sentences. First, they created a decoder to
Other research has tried to decode words and sounds directly from neural signals,
Using this method, the researchers successfully reverse-engineered words and sentences from brain activity that
A.offer | B.facilitate | C.initiate | D.influence |
A.signs | B.consciousness | C.signals | D.waves |
A.featured | B.neglected | C.rejected | D.missed |
A.expressions | B.muscles | C.languages | D.masks |
A.contribute to | B.communicate with | C.match with | D.lead to |
A.daily | B.delicate | C.repetitive | D.tough |
A.growing | B.producing | C.checking | D.monitoring |
A.track | B.map | C.organize | D.design |
A.copy | B.transform | C.follow | D.interpret |
A.physical | B.virtual | C.individual | D.external |
A.considering | B.creating | C.skipping | D.moving |
A.other than | B.aside from | C.regardless of | D.rather than |
A.roughly | B.barely | C.similarly | D.formally |
A.spell | B.identify | C.parallel | D.invent |
A.version | B.fluency | C.pronunciation | D.accuracy |
Three Hours a Week: Play Time’s over for China’s Young Video Gamers
China has forbidden under-18s from playing video games for more than three hours a week, a stringent(严苛的)social intervention that it said was needed to pull the plug on a growing addiction to
The new rules,
The restrictions, which apply to any devices including phones, are a body blow to a global gaming industry that caters to tens of millions of young players in the world’s most profitable market.
They limit under - 18s to
The rules from the National Press and Publication Administration (NPPA) regulator coincide with a broader clampdown(压制)by Beijing
The campaign
Gaming companies will be barred from providing services to minors in any form outside the stipulated(规定)hours and
The new rules swiftly became one of the most discussed topics on Weibo, China’s answer to Twitter. Some users expressed support for the measures
“This is so fierce that I’m utterly speechless,” said one comment that received over 700 likes.
The NPPA regulator told Xinhua it
Vertical farming isn’t actually a very new concept. The idea has existed since at least the 1950s. However, it was only recently that we began to seriously explore the idea, and put it forward as a solution to the world food crisis.
So what has vertical farming got going for it? At present, over 80 per cent of the world’s land that is suitable for farming is already being used. In order to grow enough food to feed the nine billion people that will be living on our planet in the middle of the 21 century, we’ll need TEN million more square kilometres of land - that’s an area 20 per cent bigger than Brazil!
The building used for vertical farming won’t take up much space because they are tail - they’re skyscrapers. They can be built in the middle of cities, where all the people are. The food would be on people’s doorsteps, almost literally, so transport costs are minimal. That’s great for helping to combat global warming and climate change.
Another advantage is that all food could be grown organically. The crops would need less water than traditional ones because all the water is recycled. All the nutrients are recycled too. The only thing that actually leaves the building is the produce, the food.
Vertical farming would create jobs too. Imagine the small businesses that would spring up around these farms - for packaging, distribution, catering, and so on - they would employ thousands of people.
Where is it likely to happen? Who will benefit most from it? First and foremost, countries that don’t have agriculture: cold countries, like Greenland and Iceland, and hot, desert countries, like Saudi Arabia. You would have sealed buildings in these places with an artificial climate - artificially warm in Iceland, artificially cool in a hot country.
The social benefits are amazing and everybody gets good, healthy food. People have reacted really well to this idea - I think the idea is about to develop into reality.
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8 . Fake news is “killing people’s minds,” Tim Cook, the CEO of Apple, has said. The technology entrepreneur said companies like Apple need to create tools that will help to stop the spread of lies, without limiting freedom of speech. Cook also said governments should lead information campaigns to stop fake news.
“At the moment, unfortunately, some of the people that are winning are the people that try to get the most clicks, not tell the most truth,” said Cook. “It’s killing people’s minds.
Images from the inauguration showed the crowd was quite small and did not get close to the Washington Monument. Senior aide Kellyanne Conwa later described the Trump administration’s lies as “alternative facts.” Hillary Clinton claimed that there was “no evidence” her emails were hacked but the FBI director, James Comey, said it was likely they were hacked.
A study by economists at Stanford University and New York University published two months after November’s U. S. presidential election found that just before the election, fake anti-Clinton stories were shared 30 million times on Facebook and pro-Clinton stories were shared eight million times. It said: The average American saw and remembered 0.92 pro-Trump fake news stories and 0.23 pro-Clinton fake news stories.
A.All the technology companies need to create some tools that help to reduce the amount of fake news. |
B.Just over half of those who remembered seeing fake news stories believed them. |
C.Cook still demanded action to decrease the influence of fake news. |
D.Fake news in politics was particularly common during recent election campaigns. |
E.There were fake news reports on both sides of the recent U. S. election battle. |
F.But the study showed that fake news reports on social media were not very powerful in changing the result of the election. |
9 . Devotees of Stump-town Coffee, a high-end roastery with fewer than 10 total locations in four select cities, pride themselves on avoiding mainstream coffee chains. What they are probably unaware of, however, as they sip their mochas and cold brews, is that their favorite spot of individuality may soon be just another chain in the Phoenix airport. What they might suspect even less is that they will have a different shopping experience in the coffee shop.
Stump-town, the iconic small-scale brand, was recently acquired by Peet’s, a chain with a couple hundred locations. Peet’s has been in the news for taking over Intelligentsia, another well-loved and self-consciously indie coffee brand. Stump-town’s sale to Peet’s exemplifies an economic phenomenon not limited to the world of craft coffee. Stump-town joins the ranks of a number of popular brands that went from independent to corporate - then Italian San Pellegrino, now owned by the Swiss giant Nestle (along with its main competitor Perrier), the originally Quaker-owned chocolate-bar maker, Cad-bury, acquired by the U. S. corporation formerly known as Kraft, and The Body Shop, the cosmetics brand synonymous with ethical sourcing, bought by the French behemoth L’Oreal, to name a few.
Stump-town’s story is typical of an innovative young venture becoming a victim of its own success. Founded in 1999 by Duane Sorenson in his native Oregon, it turned into a national phenomenon and was at the forefront of the small-scale retailers that positioned coffee - making, and coffee-drinking, as a kind of art form. Stump-town’s business model rested on providing an intensely personal experience. Coffee-drinkers were treated with top-notch beans and unique brews crafted in Stump-town’s “coffee labs,” But these personal touches don’t fit well in the assembly lines of large-scale operations.
The arithmetic of the “bigger is better” paradigm(范例), or what economist call “economies of scale,” is simple enough. The larger the machine, the more lattes it can spew out. Most of all, scale translates into standardization: the conversion of an unpredictable creative process into a precise and highly economical algorithm(算法)of production. All of this means more profits.
But, based on studies of human behavior in places ranging from blood banks to daycare centers, academics now recognize that the calculus is more complex: People act more responsibly in the context of personal relationships that are meaningful to them than in strictly commercial deals, Loyal customers don’t mind going that extra mile to get the perfect cup of coffee.
Smaller institutions have much to offer - not just sentimentally, but also in terms of pure economics. The idea goes back to the 20th century British economist E. F. Schumacher’s declaration that “Small is beautiful,” a notion fashionable again in the era of institutions “too big to fail.” Since the logic of scale is more attuned to quantity than quality, workers (whose wages are usually driven down), consumers (who enjoy lower prices, but usually get a worse product) and the landscape of the economy (which shows signs of marked decreases in diversity) all suffer from growth that is too rapid. Size is the traditional measurement of a company’s success, but when stability is pursued as passionately as profit, less may truly be more.
1. Which of the following statements about Stump-town Coffee is NOT true?A.The brand of Stump-town used to highlight individuality. |
B.The loyal consumers of Stump-town are aware of its intention for business expansion. |
C.It was Stump-town’s own success that drew the attention of a large-scale corporation. |
D.Stump-town’s acquisition case reflects a worldwide trend of independent brands going corporate. |
A.It means bigger companies ensure a better relationship between the brand and its consumers. |
B.It means economic returns increase with the rise of the cost. |
C.It means standardized scale is the working model for big companies. |
D.It means the precisely calculated process of mass production is the profitable model. |
A.Blood banks offered valid proof for the idea “The bigger, the better.” |
B.Loyalty of the customers is the central issue in the success of smaller businesses. |
C.Smaller businesses make people feel emotional attachment, but they will ultimately fail because of their size. |
D.Smaller companies stand a chance to succeed if they can ensure stability. |
A.How Badly Hurting Are Those Acquisition Cases? |
B.Should Every Business Scale Up? |
C.How Long Will Uniformity Go in Globalization? |
D.Will Stump-town Coffee Regain Its Identity? |
A. content B. demands C. guard D. depressed E. prioritized F. fits G. failure H. meant I. competed J. mere K. independent |
Happiness, as the Brazilian poet Vinicius de Moracs put it, is “like a feather flying in the air. It flies light, but not for very long.”
Humans are not designed to be happy or even
Evolution has
In fact, experts in this field argue that nature’s
Our emotions are mixed and at times contradictory, like everything else in our lives. Research has shown that positive and negative emotions can coexist in the brain relatively
It’s worth remembering, then, that we are not designed to be consistently happy. Instead, we are designed to survive and reproduce. These are difficult tasks, so we are
So, if you are unhappy at times, this is not a shortcoming that