1 . Thousands of books are published daily, and book advertisements play a crucial role in increasing awareness about those books. But it’s too easy to be tricked into bad “advertising opportunities” and make the wrong decisions. Here are several forms of digital advertising proven to work well.

Facebook advertising: Facebook provides the perfect advertising platform for authors because it allows targeting very specific categories of people. The other advantage is that it’s easy to test. You can start with a budget as low as $5 and gradually increase your monetary (货币的) commitment if your return on investment is positive.

Amazon advertising: Amazon allows you to show ads about your book directly on other book pages and search result pages. Since their main US rollout in 2017, they’ve become the most effective advertising place for authors.

Bookbub advertising: Bookbub rolled out a self-serve ad platform in 2016, which they’ve greatly improved since. It’s a less competitive playing field than Facebook or Amazon, but it does have its features.

Discount/promotion advertising: If you’re running a discount or free promotion on one of your books, you can apply to have it advertised in the newsletters of platforms such as Freebooksy, Bargainbooksy, etc.

Other types of advertising include search advertising, Goodreads advertising, banner ads on websites, etc. These haven’t produced the same effective results for most authors yet, but they could be just as effective (or more) if you write in a certain field.

1. What is special about the Facebook advertising?

A．It is easy for authors to access.

B．It aims at saving money for readers.

C．It allows adjusting investment by profit.

D．It includes different categories of information.

2. Which is suitable to promote your book with a discount?

A．Facebook.

B．Amazon.

C．Bookbub.

D．Freebooksy.

3. What is the purpose of the text?

A．To get readers to buy more books.

B．To raise people’s reading awareness.

C．To offer authors advertising platforms.

D．To help publishers communicate with readers.

2 . What’s on

Bluedot

Jodrell Bank Observatory, Cheshire, 21-24 July

Bluedot returns for four days of music, art and space science. Among the treats are talks by physicist Jim AI-Khalili, astronaut Tim Peake, space scientist Monica Grady and BBC Sky at Night’s Chris Lintott, alongside a bill of stand-up comedy, art and music by the likes of Bjork and Groove Armada. Day tickets ￡35/visitor, weekend tickets ￡179/visitor.

Late Night Explorer

Kielder Observatory, Northumberland, weekends, 11:30 pm

Wonder at the Moon, planets and galaxies under the guidance of expert astronomers, and use the observatory’s high-quality telescopes. Also enjoy a log-burning stove (炉子) and a hot chocolate. ￡46/visitor.

Herschel to Hawkwind

Observatory Science Centre, Herstmonceux, 2 July, 7:30 pm

Rock guitarist and astronomer William gives an entertaining talk that explores the connection between music and the sky, including live music and a singalong. ￡16/adult; ￡13/child.

Craig Telescope Talk

Bredhurst Village Hall, Gillingham, 29 July, 8 pm

Greg Smye-Rumsby brings to life the story of the Craig telescope, for a brief time in the mid-19th century the largest refracting telescope (折射望远镜) in the world. Was this strange instrument just an expensive folly? ￡18/visitor; ￡24 with food.

1. What might Bjork do for visitors during 21-24 July?

A．Serve them a hot chocolate.	B．Entertain them with music.
C．Give a lecture on the universe.	D．Discuss how music relates to the sky.

2. How much should a young couple pay for William’s talk?

A．￡13.

B．￡16.

C．￡26.

D．￡32.

3. Where should visitors go if they’d like to learn about the Craig telescope?

A．Observatory Science Centre.	B．Jodrell Bank Observatory.
C．Bredhurst Village Hall.	D．Kielder Observatory.

3 . With mental health awareness more important than ever, here are the best mental wellness apps that take minority groups into consideration.

Reju

Reju is another meditation and self-care app, launched to respond to the rapid growth in mental health challenges in African American communities. Reju offers a wealth of motivational content to reduce stress, improve mental health, and lead users towards better living. Best of all is the welcoming Reju community for free, where you can connect with peers and get support with issues they’re also facing.

Spoke

Spoke is a meditation (冥想) app designed to deliver mental health support for music lovers. Created by a group of musical artists working with scientific advisers in London, it cleverly combines mental health tools like mindfulness, CBT, and positive psychology with binaural and hip-hop beats, nature sounds, ambient music, and guided lyricism.

Liberate.cx

Liberate.cx is a daily meditation app specifically for the BIPOC community (黑人社区), with mindfulness resources that address topics such as race, microaggressions, anxiety, and self-worth. It draws on expert teachers from diverse cultures to offer wisdom everyone can benefit from.

Headspace

Renowned mental health app, which is only for women. Headspace has launched the Headspace Women’s Collection to provide welcome meditation resources for women. These cover a wide range of issues, including sex and relationships, self-worth, and solidarity. A series of body-supportive sessions are aimed at helping women healing after a miscarriage or struggling with fertility.

1. If a music fan has mental health, which app is appropriate for him?

A．Reju.

B．Spoke.

C．Liberate.cx.

D．Headspace.

2. What is special about Headspace?

A．It is merely for female users.	B．It’s a free mental health app.
C．It provides meditation resources.	D．It appeals to a wider customer base.

3. What’s the purpose of the text?

A．To advertise these apps to attract more users.

B．To arouse more and more attention of the society.

C．To offer wisdom to everyone from diverse cultures.

D．To recommend mental wellness apps for minority groups.

4 . Tracy Anderson

Gwyneth Paltrow and Victoria Beckham are fans of the Tracy Anderson Method, which involves dance-based classes using body resistance and very light hand weights. Her online programme includes a new weekly workout, as well as access to existing classes, her digital magazine and meal planning guides. It’s at ￡69 per month, but you get a discount for annual membership.tracyanderson.com

Roar

The singer Ellie Goulding and the fashion designer Henry Holland are said to be fans of Roar’s daily live classes, which include the Overdrive—a high energy weights-based workout focusing on upper-body strengthening and cardiovascular fitness. Their founder, the three times Olympian speed skater Sarah Lindsay, has also trained the broadcaster Piers Morgan and the DJ Nick Grimshaw. There’s a 14-day free trial, then membership starts at โ12.50per month with live daily workouts and unlimited access to the library. roar-fitness.com

Centr

The Thor actor Chris Hemsworth and his personal trainer Luke Zocchi launched the Centr app in 2019. It features 20 and 40-minute session s of HIIT, Pilates, yoga, boxing and guided meditation, plus recipe ideas, a meal planner and stress and well being support. It’s offering a free seven-day trial, and starts from £7.83permonth. centr.com

Get It Done

The former professional footballer and celebrity trainer Bradley Simmonds launched his platform, Get It Done, in 2020. The app includes daily live streamed and on-demand classes featuring yoga, core fitness and strength. From ￡22 per month. Getitdone. fitness

1. What do Tracy Anderson and Centr have in common?

A．Dance-based classes.	B．Special magazines.
C．Meal planning guides.	D．A free trial period.

2. |Which can probably offer one-on-one classes?

A．Tracy Anderson.

B．Roar.

C．Centr.

D．Get It Done.

3. Who is the text intended for?

A．Professional athletes.	B．Fitness enthusiasts.
C．Famous celebrities.	D．Personal trainers.

5 . Mental-health podcasts(播客) are no replacement for therapy, but they can be an excellent resource for information and reflection. Whether you’re dealing with anxiety or depression, these are an uplifting reminder that you’re not alone.

The Happiness Lab

Laurie Santos teaches a course at Yale University called Psychology and the Good Life, where she lectures on the science of happiness. Santos brings that material to a broader audience with her podcast, in which she invites mental health experts to discuss the science behind everyday emotions.

Inappropriate Questions

This podcast approaches mental health from a uniquely empathetic angle. In each episode, hosts Elena Lyle and Harvinder Wadhwa explore how a certain question can unintentionally make the answerer uncomfortable. For example, is it proper to offer the blind help if you don’t know whether they need it? Listeners get personal insights into discrimination, which may help them become more thoughtful communicators.

Disability After Dark

In his podcast, disability rights consultant Andrew Gurza has friendly chats with people about what it’s really like to live with disabilities. The host and his guests discuss their struggles in a world that doesn’t provide enough accessibility, why that impacts their mental health and how they’ve come to find pride in their disability.

Not Another Anxiety Show

Health and wellness coach Kelli Walker uses her podcast to explain to listeners that, although it can be scary, anxiety is a normal part of the human experience. Walker and expert guests describe why anxiety occurs in our brains and bodies and provide information about how it’s possible to live a fulfilled life while dealing with anxiety.

1. Which might be a better choice for worried listeners?

A．Disability After Dark	B．The Happiness Lab
C．Inappropriate Questions	D．Not Another Anxiety Show

2. What do the four podcasts have in common?

A．They provide information on mental issues.	B．They make listeners proud and considerate.
C．They can take the place of therapy	D．They invite mental health experts.

3. In which column of a magazine can you read the text?

A．Music.

B．Health.

C．Society.

D．Technology.

6 . The Marvels

Captain Marvel returns to save the planet from evil aliens, but her job is made considerably harder this time by a cosmic glitch that links her to two other superheroines. Every time she uses her powers, she swaps places with cither Photon or Ms Marvel. “The worlds we go to in this movie are bright worlds that you haven’t scene before,” the director told Total Film.

Released internationally from 8 November

The Hunger Games: The Ballad of Songbirds and Snakes

It’s prequel time again. In December, we’ll get to see the founding of Willy Wonka’s chocolate factory in Wonka, but first there’s The Hunger Games: The Ballad of Songbirds and Snakes. Based on a dystopian (反乌托邦) fiction, the prequel is set 64 years before the previous Hunger Games films.

Released   intonationally from 15 November

Napoleon

This film is an epic biopic of Napoleon Bonaparte. It is reported to be three hours long, with six major battle sequences – although it’s as much a character-driven   drama as it is a war movie.

On general release from 22 November

Wish

Walt Disney celebrates its 100th anniversary with a carto on that incorporates the themes and animation styles of the studio’s first century. Wish is a musical fairy tale set in a magical land where King Magnifico can grant his citizens’ wishes. But a 17-year-old girl, Asha questions whether the king should keep that power all to himself. She wishes on a star-and the star then falls from the sky to help her. The director claimed that the film was “kind of our love letter to   Disney, to Walt.”

Released internationally from 22 November

1. Which film is adapted from a novel?

A．The Marvels.

B．The Hunger Games: The Ballad of Songbirds and Snakes.

C．Napoleon.

D．Wish.

2. What is the film Wish about?

A．A magical land.

B．A powerful king.

C．A brave girl’s wish.

D．A love letter to Walt Disney.

3. When at the earliest can a filmgoer who is into heroines in battle see the movie he likes?

A．5 November.

B．8 November.

C．15 November.

D．22 November.

7 . Some of The Best Christmas gifts for her 2023

Christmas is the time of gifting the ones we love and knowing what they are absolutely desperate to get their hands on Christmas morning, so we thought we would help you out. We have done some digging and found some great gifts for any budget for a lovely lady in your life.

1. Avocado Oodie	The Oodie is what we believe to be the ‘uniform of the season’ for sure. If you haven’t invested in an Oodie already, you absolutely should do. They are cozy, and are limiting cost of living costs while doing so. We are a HUGE fan and so much so at least half of our team owns one and lives in them! Buy Now — £39 (reduced from £89 at time of publishing in the Oodie Black Friday sale)
2. Stanley Quencher	The Stanley Cup is still HUGELY popular to those who love a fashion trend (John Lewis). The Stanley Cup has been a “must buy” this year for those who love an aesthetically (美学上) pleasing purchase. The Stanley brand has been spread across many of influencers pages on social’ media with the buzz for a cup to match your outfit sky rocketing. Buy Now — £44.99, John Lewis
3. BEATS Solo 3 Headphones	The BEATS brand now cater for the girly girls in our lives with these Rose Gold additions to the collection. You can pick them up with a huge £70 saving- fit for any gymgoers, dog walkers and hikers. They look good and are a top spec purchase. Buy now — £109 at Currys (reduced from £179)
4. Snailax Foot Warmer	With a detachable foot muff this gift doubles up as a heat pad too (Amazon). While the temperature drops, this is the kind of thing that will tie us over during the chillier months. And, it’s not too expensive too. For £45.99, she will have numerous modes to choose from and enjoy, while it can also be used for a heat pad on other areas too. If she loves a cozy night in, this is the most perfect present. Buy now — £45.99

1. The gifts listed above are intended for ______.

A．Seniors.

B．Teenagers.

C．Adults.

D．Females.

2. Which of the following offers the biggest discount percentage?

A．Avocado Oodie.	B．Stanley Quencher.
C．Snailax Foot Warmer.	D．BEATS Solo 3 Headphones.

3. Where is the text most probably taken from?

A．A travel brochure.

B．A technology magazine.

C．A consumer column.

D．A user guide.

8 . Explore the Lower Mississippi River

with the Leader in U. S. Cruising (乘船游)

Delight your senses on this amazing journey along the Lower Mississippi River. From the French Quarter in New Orleans to Beale Street in Memphis, be treated to the fine local flavors, including barbecue, bourbon (波旁威士忌酒)and the blues. Enjoy the simple pleasures and unique treasures found in the small southern towns along the way.

Your Lower Mississippi River Cruise Includes:

8-Days/7-Nights aboard the ship

An exploration of 6 ports (港口) of call with guided trip options at each

All onboard meals, breakfast room service, and our evening cocktail hour

Full enrichment package with guest speakers and nightly entertainment

Call today 888-240-4948 to request a free Cruise Guide.

1. How many stops are there during the journey from New Orleans to Memphis?

A．6.

B．7.

C．8.

D．15.

2. What is provided on the ship?

A．Free meals.	B．Art exhibition.
C．Night performance.	D．Marriage service.

3. What can be learned about American Cruise Line?

A．It is the leader in U. S. cruising.

B．It is an airline company.

C．It has branches along the Mississippi River.

D．It offers passengers the best alcohol.

4. Where does this passage most possibly come from?

A．A health magazine.	B．A scientific report.
C．A news report.	D．A travel brochure.

9 . Visit a “mad scientist’s lab” or go observing bats. For young minds, these opportunities make Long Island a summer school without walls.

Shellfish Cultivation Facility (Great South Bay)

In the oyster (牡蛎) nursery, visitors can stick their hands into what looks like sand, but each grain is a baby shellfish. They’ll see 24-hour algae (海藻) drops feeding these small creatures. The biggest kick for kids has been the tanks producing a weak, steady light of green, orange and other colors due to lights that help algae grow: “It looks like a mad scientist’s lab.”

Cost: Free.

When: Noon every Wednesday but tours limited to five people. Book spots in advance.

State Parks

Go observing bats 7:30 p. m. Aug. 26 at Caleb Smith State Park Preserve or catch and release baby horseshoe crabs 4: 30 p. m. Aug. 27 at Sunken Meadow State Park.

Cost: Free, but they require registration. Parking is $8.

More info: parks.ny.gov.

Firefighters Education Center (Nassau County)

Kids can find out what three elements feed a fire while getting the chance to sit behind the wheel of the fire truck and pull heavy rubber pipe. On display are fire vehicles dating back to 1834. Children can try fire-resistant coats and helmets(头盔).

Cost: $7, free under age 2.

When: 10 a. m. to 5 p. m. Tuesday through Sunday.

Energy and Nature Center (Jones Beach)

Touch Long Island rocks and pick up tiny crabs from a touch pool. The center explores how environment and energy are affected by the interactions between humans, animals and natural energy, such as ocean waves.

Cost: Free.

When: 9 a. m.-4: 00 p. m. daily.

1. What can kids do in Shellfish Cultivation Facility?

A．Touch sand-like oysters.	B．Pick up baby crabs and fish.
C．Inspect scientists’ labs.	D．Help algae grow in the tanks.

2. Which tour can a family take at 4:00 p.m. on Sunday?

A．Shellfish Cultivation Facility.	B．Energy and Nature Center.
C．Sunken Meadow State Park.	D．Firefighters Education Center.

3. What do the listed programs have in common?

A．They are targeted at senior students.	B．They last for the whole summer.
C．They offer educational experiences.	D．They give pop tests on visits.

10 . Campgrounds

There are two drive-in campgrounds in Hawaii Volcanoes National Park, Namakanipaio and Kulanaokuaiki.

Namakanipaio

Namakanipaio Campground is operated by Hawaii Volcanoes Lodge Company. It is a large, open grassy area with tall trees. This campground has restrooms, water, picnic tables and barbecue pits (烧烤坑). Campfires are allowed in the barbecue pits only. Maximum stay is 7 days.

Fees:

There is a pay station on site.

Drive-in sites—$15. 00 per night

If there are more than two people in your party, you can expand to four people per site with another tent.

Weather may be cool year-round. Daytime temperature range: 60s to 70s F. Nighttime temperature range: 40s to low 50s F. We suggest that you use a tent with a good rainfly(帆布篷顶)and bring warm clothing for cool days and evenings.

Reservations are required.

Kulanaokuaiki

Kulanaokuaiki Campground is located about five miles down the Hilina Pali Road. The nine campsites at Kulanaokuaiki have picnic tables and tent pads, and are available on a first come, first served basis. There is NO WATER at this location. Checkout time is 11: 00 a. m. Fires are NOT permitted. Stay limit is up to 7 days.

Fees:

$10. 00 a night per site

$5. 00 a night per site for campers who hold the Interagency Senior(Golden Age)and Golden Access passes

Fees may be paid at the campground’s self-registration station.

Pets are not allowed in the campground or anywhere on Hilina Pali Road. Nighttime temperature range: high 40s to high 60s F. Daytime temperature range: high 60s to 90s F. We suggest that you use a tent with a good rainfly and bring warm clothing for cool days and evenings.

Reservations are required.

1. How is Namakanipaio Campground different from Kulanaokuaiki Campground?

A．It offers no water at the location.	B．It allows fire in the barbecue pits.
C．It provides an up to seven-day stay.	D．It has a wider range of temperature.

2. How much should you pay if you stay at Kulanaokuaiki Campground for five nights with Golden Access passes?

A．$75.

B．$50.

C．$25.

D．$15.

3. What should you make sure of if you want to go camping in these two campgrounds?

A．Booking in advance.	B．Traveling in a group.
C．Bringing a high-quality tent.	D．Taking summer clothing for hot days.