1 . You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

“I can’t believe it — Lorenzo Bertolla! It is almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”

They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing.

Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation — consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.” It is true, because everyone knows and ad is trying to persuade you to buy something. However, you don’t know when a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could ______.

A．be heard by people around	B．get the answer at a lower price
C．be admired by other shoppers	D．decide on buying the sweater

2. It can be learned from the passage that Lorenzo Bertolla is ______.

A．a very popular male singer	B．an advertising agency
C．a brand name of clothes	D．a clothing company in Rome

3. Which of the following can be inferred from the passage?

A．Traditional advertising will soon disappear in the market.

B．The MTV generation tends to be more easily influenced by ads.

C．Undercover marketing will surely be banned soon by the government.

D．Traditional advertising is becoming less effective because it’s too direct.

4. Which of the following would be the best title for the passage?

A．Two Attractive Shoppers	B．Undercover Marketing
C．Ways of Advertising	D．Lorenzo Bertolla Sweaters

3 .
1. Why do more people prefer BLUE?

A．It contains more favorable ingredients.

B．It looks more family-friendly.

C．It provides more balanced nutrition.

D．It tastes more delicious.

2. What is probably a disadvantage of BLUE?

A．The color.	B．The price.
C．The flavor.	D．The smell.

3. What is the purpose of this material?

A．To introduce the top 5 ingredients of Beneful and BLUE.

B．To show Beneful and BLUE are both good choices.

C．To compare the ingredients of Beneful and BLUE.

D．To persuade people that BLUE is better.

4 . Pali Overnight Adventures offers children and teens exciting experiences this summer. From broadcasting to street art, these are just 4 of the 17 highly unique camps being offered.

Broadcasting Camp

Become the next star reporter, news writer, director or producer. While running every aspect of our own news station, kids and their fellow campers will create and host a broadcast airing each night at dinner for the entire camp. Every night it goes on the web, keeping parents and the world informed of the happenings at Pali.

Secret Agent Camp

In the movie Mission Impossible, Tom Cruise made being a secret agent seem like the coolest job ever. Campers who sign up for the 2-week secret agent camp can get to know about the life of real secret agents by learning strategies and military skills on the paintball field.

Culinary Camp

If your child enjoys being in the kitchen, then the culinary camp is definitely the right fit. Campers learn technical skills of roasting, frying and cutting, as well as some recipes that they can take home and share with their families.

Street Art Camp

This camp takes creative license to an entirely new level. Campers will share their colorful ideas and imagination with each other and work together to visualize, sketch and paint with non-traditional techniques to create the coolest mural which will be displayed in public for all to see.

1. How many camps does Pali Overnight Adventures offer this summer?

A．2.

B．4.

C．17.

D．21.

2. What will campers do at the Broadcasting Camp?

A．Create a website.	B．Run a news station.
C．Meet a star reporter.	D．Hold a dinner party.

3. Which camp will attract children who are interested in cooking?

A．Broadcasting Camp.	B．Secret Agent Camp.
C．Culinary Camp	D．Street Art Camp.