1. What kind of videos are the most popular?
| A．Videos about animals. | B．Videos about cooking. | C．Videos about music. |
| A．By copying famous stars. |
| B．By consulting their friends. |
| C．By uploading at least 10 videos. |
| A．Twice a week. | B．Every day. | C．Every other month. |
| A．To instruct. | B．To advertise. | C．To entertain. |
1. How often is the quiz show for children broadcast?
| A．Daily. | B．Weekly. | C．Monthly. |
| A．Science. | B．Sports. | C．Entertainment. |
| A．A camera. | B．A computer. | C．A mobile phone. |
| A．Provide their personal information. |
| B．Send a photo to the TV station. |
| C．Fill in an application form. |
1. What does the center aim to do?
| A．Offer a relaxing place for sick people to recover. |
| B．Encourage people to live a healthy life. |
| C．Provide a colorful life for the retired people. |
| A．Doing exercise after lunchtime. |
| B．Exercising as planned. |
| C．Trying all kinds of exercise. |
| A．Relaxing in the garden. | B．Watching TV. | C．Holding parties. |
| A．By informing the library of demands. |
| B．By paying a little more booking fee. |
| C．By contacting the people at reception. |
4 . Today’s journalists face modern challenges. Online media platforms are springing up. And the lowly newspaper — and its reporters — are fighting money, tech, and distrust issues. Journalism students and teachers must emphasize new skills to keep their profession alive.
A trustworthy press helps inform people and monitor all levels of government. That is essential to a nation. Yet this useful establishment is growing increasingly unpopular. According to the University of North Carolina (UNC), newsroom jobs across the Country are fewer than half what they were 10 years ago. And on many college campuses, the news about the news is bleak too.
Take the Syracuse, New York, student-run newspaper The Daily Orange: It isn’t daily anymore. The paper prints just three times each week. Next year, The Diamondback of the University of Maryland will be online only. Half the newspapers that still exist on paper say they don’t print as many copies. And UNC’s The Daily Tar Heel has cut staff pay and rented cheaper offices to make is budget.
Considering the problems in journalism, it’s surprising that the enrollment (注册人数) in college journalism programs is up. The Daily Orange managing editor Catherine Leffert calls the layoffs and cutbacks disheartening. “But what keeps me wanting to be a journalist is seeing the effect that The Daily Orange has,” he says.
But journalism educators wonder, “Are we preparing young people for a dying industry?” Years ago, journalism graduates took low-level reporter jobs at newspapers or television stations. That sill happens. But today’s jobs more often involve digital editing, social media production, and video streaming. Some universities are taking action. The University of Florida offers a sports media program. Several schools highlight statistics-driven data journalism.
The news isn’t all bad. Journalism professor Kathleen Culver says, “When I look at 18-and 20-year-olds in journalism and see what they want to do, I’m optimistic.” Maddy Arrowood is the student editor of The Daily Tar Heel. She says her experience makes her more interested in a journalism career, not less. Her optimism “comes from knowing that people still need news. They still need information.”
1. What does the underlined word “bleak” in paragraph 2 mean?| A．Useless. | B．Interesting. | C．Hopeless. | D．Encouraging. |
| A．They reduce student enrollment. |
| B．They offer students specialized programs. |
| C．They prepare students for low-level reporter jobs. |
| D．They encourage students to run their own newspaper. |
| A．To prove the potential of a career in journalism. |
| B．To show people’s positive attitudes to journalists. |
| C．To show the popularity of The Daily Tar Heel. |
| D．To prove people’s thirst for the latest news. |
| A．Does journalism have a future? | B．Are journalists still influential today? |
| C．What is journalism? | D．What does a journalist do? |
5 . Magazine sales have generally been falling since the day the inventor of the Internet said, “Hey, why don’t I invent the Internet?”
But the latest ABC figures, released this week, show that sales of certain titles are actually going up. News and current affairs magazines are becoming more popular—but celebrity (名人), gossip and fashion publications are still struggling．
“Gossip and celebrity news is rarely something that requires detailed analysis—so it’s best suited to bite-sized content on social media,” says Ian Burrell, media columnist for The Drum. “Once it’s out there, it’s quickly shared and readers move on to the next star. No one wants to wait a week to read about it in a print magazine.”
Fraser Nelson, editor of The Spectator, wrote this week: “There’s now too much writing online, and in an era of fake news, where you get your analysis from has never been more important. As newspapers and magazines are finding out, if you can publish writing that is consistently better than what can be found online, people will pay.”
But many editors are struggling to strike the right balance between physical and digital content. They are faced with the choice of either posting all their articles online for free so the magazine stays relevant, or charging readers money to protect the financial future of the brand.
As Burrell points out, most readers are hungry for a deeper understanding of the fast-moving changes in global news and politics rather than seeking to escape from it by burying their heads in celebrity gossip and entertainment stories．
Serious times call for serious journalism. While general-interest daily news has been turned into an almost universally available commodity (商品) by the Internet, specialist journalism is still a service people value and think they can’t get elsewhere．
1. What does Ian Burrell think of celebrity news?| A．It should be read carefully. | B．It should appear on magazines. |
| C．It isn’t worth reading. | D．It isn’t worth analyzing． |
| A．The value of newspapers and magazines. |
| B．The significance of current affairs． |
| C．The importance of news sources. |
| D．The balance between physical and digital content. |
| A．Most readers are fond of rapid changes． |
| B．Most readers tend to escape from reality． |
| C．Most readers like entertainment news best． |
| D．Most readers show great interest in global news and politics． |
| A．What Makes Some Magazines Disappear |
| B．Where Magazines Will Go in the Future |
| C．How Magazines Are Surviving the Digital Age |
| D．Why People Are Still Reading Fashion Publications |
6 . Last weekend was terrible for awards ceremonies. The BAFTAS,defined by a painful monologue（独角戏）from Joanna Lumley, was watched by 500,000 fewer people than last year. Meanwhile,the number of 18﹣to 49-year-olds watching the Grammys has reached an all-time low.
Don't expect the Oscars to fare any better；they have lost millions of viewers since 2014. Add to the fact that comparatively few people have watched most of the nominated films and you have got a ratings time bomb.
Viewers are deserting awards shows in groups and something needs to be done. But what？Reorganize them to celebrate really popular work？That's what the Oscars put forward last year when it suggested a best popular film category﹣and it was swiftly booed（喝倒彩）out of town.
Another option would be to shorten the length of the ceremonies, but this won't work either. The Oscars recently announced plans to hide several categories in ad breaks,and the anger in some quarters（the cinematographers, makeup artists and editors who this year won't get their moment on the small screen）has been obvious.
What else can they do？ Fewer songs？ Shorter speeches？ An In Memoriam section that consists of the words： "People die： get over it"？
Fortunately, I have the perfect solution： don't televise awards shows. Just don't do it. Awards shows are the opposite of good television. They're too long and too boring because of regular and repeated patterns and too self﹣important. And by God, we should have learned by now not to give celebrities any more attention than they already have. It just makes them think that we want to hear them giving out half﹣baked opinions about Donald Trump and Brexit.
I'm not suggesting that the awards shows shouldn't happen. I'm just saying that the awards should be announced in the form of a press release at the end of the ceremony, followed by a handful of You Tube clips showing some nice outfits and a couple of speeches. That's how most of us consume them now anyway.
1. Why does the writer mention the BAFTAS and the Grammys？| A．To introduce the topic of the article. |
| B．To support the topic of the paragraph. |
| C．To attract the readers' attention. |
| D．To make comparison with the Oscars. |
| A．The best popular film category. |
| B．The best actress. |
| C．The reorganized Oscars. |
| D．The deserted awards show. |
| A．Awards shows are better if shortened. |
| B．Awards shows are excellent television. |
| C．Awards shows are important to us. |
| D．Awards shows should be shown in another form. |
| A．The bright future of awards shows. |
| B．What terrible awards shows. |
| C．Stopping the television of awards shows. |
| D．Boycott attention to celebrities. |
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8 . Advertisements can be seen everywhere in this modern world. It is estimated that Americans view an average of 1,500 ads every day! With the rapid economic growth in China, you can expect a number doubling that in the near future.
If you think you know all the ad tricks in the book and will never be talked into buying something you don't really want, wait till you finish reading this article.
While "hard-sell" ads are easy to detect — such as those with cheerful Olympic champions or film stars holding products and feeding you reasons why they are bargains — we are less clever when faced with "soft-sell" methods. The most common technique of this kind is to make customers think there is an immediate need to buy the product. So next time you see words like hurry, act now, last chance, now or never etc., think twice. Most of the chances aren't as short lived as they seem to be.
Is that the only type of soft-sell advertising? Of course not. Soft-sell advertising includes give away samples and concert sponsorships. Different types of advertising work in different places and for different products. "There's never a one-size-fits-all technique. It has to be tailor made for each situation," says Gillian Greene, Creative Director of Cheesy Bee, an advertising company in London.
Other than speaking directly to customers, some ads are also made for investors and shop owners. Why? Because when the investors see the expensive, well-made ads, they believe that the company is running a good business. Then they're happy to invest more money in it, even though the ad itself does not appeal to anyone in the street. In the same way, shop owners prefer to stock well-advertised goods because they know that customers are more likely to buy them.
Therefore, advertising can help sell goods even when it's not directed at the customers.
Ads work in every stage of a business, and that perhaps is the best ad for the industry itself.
1. What is this article mainly about?| A．It is hard not to be influenced by ads. |
| B．It is easy to run a good advertising business. |
| C．Advertising helps make money. |
| D．Advertising helps industries grow. |
| A．Products that are real bargains | B．Short-lived ads |
| C．Misleading words that appear ads | D．Images of Olympic champions |
| A．“Sofy-selling”methods are easy to detect. |
| B．Not all ads are speaking directly to customers. |
| C．Tailors are needed in making ads. |
| D．Customers should always think of buying goods in a hurry. |
| A．the advertisement | B．the customer |
| C．the company | D．the “soft-sell”method |
| A．If we are careful, we can avoid ads |
| B．Expensive ads are more attractive. |
| C．Customers will buy goods that are well-advertised |
| D．Ads are powerful |
9 . Google’s new camera, called Clips, is a smart device. It comes with a case that has a clip (夹 子), but it’s not designed to be worn on your clothing. Most interestingly, it uses artificial intelligence to take photography out of your hands and captures moments entirely on its own!
What sets this roughly 2-inch by 2-inch camera, with a three-hour battery life and Gorilla Glass for toughness apart is that it is specially intended for candid moments, like when a child does something cute that may happen too quickly for you to pull out your smartphone.
The Clips device, it uses machine learning algorithms ( 计 算 程 序 ) to help capture scenes. Those algorithms include face recognition. “Once it learns that there’s a face you see frequently, it’ll try to get nice photos of those faces,” said Juston Payne, the device’s product manager. And they also want it to recognize facial expressions, which involved “training it to know what happiness looks like”. The Google team also trained it to recognize what not to shoot—like when a child’s hand is over the lens, or if it is tossed in a dark purse.
The only way to see the images is by connecting the camera with your phone, as it has no screen for viewing or editing.
Concerned it could seem strange? Yes, Payne admitted, but he said they addressed that by making it obvious what it is. A green light on the front signals that it is on. Besides, unlike a camera meant to monitor your home, it is not connected to the Internet.
“This product is only possible because of the way that silicon(硅) has advanced,” Payne said that now they could squeeze the technology down into a device this size. Going forward, we’re likely to get more assistance from the artificial intelligence packed into our apps and gadgets.
1. What is the most outstanding feature of Clips?| A．It enables easy Internet access. |
| B．It is equipped with tough glass. |
| C．It can be worn on your clothing. |
| D．It allows of hands-free photography. |
| A．Awkward. | B．Brief. |
| C．Touching. | D．Unforgettable. |
| A．The advance in technology. |
| B．The popularity of the Internet. |
| C．The screen for viewing and editing. |
| D．The rise of the smartphone industry. |
| A．New gadgets in the age of apps. |
| B．Artificial intelligence in daily Life. |
| C．A new digital camera from Google. |
| D．An alternative way to photograph. |
10 . With the average American going through more than 700 pounds of paper per year, many firms are looking for ways to discourage their employees from over-using the office printer.
Toshiba America Business Solutions has come up with an alternative idea. It has introduced the e-STUDI04508LP, a printer that gives users the option to print with erasable toner (墨粉) — allowing a single piece of paper to be reused several times.
To reuse a piece of paper, the printer basically uses the same process as a normal printer, but in reverse (反过来), said Bill Melo, chief marketing executive for Toshiba America Business Solutions. Paper printed with the erasable toner is fed back into the printer, superheated, and the toner gets removed and put in a discard tank.
There are a couple of catches. All of the printouts using the erasable toner have to be in blue ink, which is the only color in which erasable toner is now available. And the company said that people may want to stop reusing the printouts after five times through the eraser because small traces of erased text will build up over time.
The $15,420 printer is aimed at offices and schools, where there are often large numbers of printouts that outlive their usefulness quickly. With the erasable toner, it' s possible to load any short-lived handouts back onto the printer to be erased and then reused.
Still, convincing customers to commit to erasable toner isn't always easy. Melo said not all its customers were happy about only having the erasable option.
The model, Melo said, should better serve the needs of those who want to be environmentally conscious but also may need something more permanent on occasion.
1. What' s special about Toshiba' s printer?| A．It' s low-priced. | B．It' s fashionable. |
| C．It' s lightweight. | D．It' s eco-friendly. |
| A．A discard tank. | B．Light colored ink. |
| C．Special writing paper. | D．A high enough temperature. |
| A．Theories. | B．Differences. |
| C．Problems. | D．Characteristics. |
| A．They asked for more patterns. |
| B．Some expressed dissatisfaction. |
| C．They considered it hard to operate. |
| D．Some worried about its recycling. |
