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短文填空-根据提示/语境补全短文 | 适中(0.65) |
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文章大意:这是一篇说明文。文章介绍了一些用在广告中的技巧,如标语和品牌大使,以及这些广告所带来的效果。
1 . 根据汉语提示补全短文。

Based on the     1    (心理学) behind creating a desire to buy, advertisers have developed ways of persuading people into     2    (购买) their products or services. A common technique to make an impact is to create a     3    (难忘的)     4    (口号).     5    (口号) use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to (迎合) our emotions. For example, a slogan may connect a fine china     6    (茶壶) it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to     7    (被传达)? A slogan which communicates an idea effectively can    8    (使增长) sales and even becomes part of popular culture. That is the power of memorable slogans.

Another technique advertisers often employ is to link their company or product to a “    9    (品牌)    10    (大使)”-a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a     11    (品牌大使)? Is the     12    (品牌大使) popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product.

2024-01-11更新 | 11次组卷 | 1卷引用:Unit 1 单元复习卷-2021-2022学年高二英语牛津译林版(2020)选择性必修第二册
阅读理解-阅读单选 | 容易(0.94) |
文章大意:这是一篇应用文。文章主要介绍了四个可以了解排球信息的网站。

2 . Volleyball games are a hit in school recently. Click the following websites to learn more about volleyball.

www. avp. com (Association of Volleyball Professionals/AVP)

It is an excellent spot to begin educating oneself on volleyball players around the world. It has drop-down menus(下拉式选单) of the top 50 male and female volleyball players in the world, such as Phil Dalhausser or Kerri Walsh Jennings. Additionally, there is a “ History of the AVP” section that goes back as far as 1895. On this website one could easily learn about the most famous volleyball players of all time.

www.fivb. com (Fédération Internationale de Volleyball/FIVB)

While the AVP focuses primarily on beach volleyball, the FIVB includes both beach and indoor volleyball. It also includes an excellent history section named the Story of the Game, which will teach you more about famous volleyball players throughout history.

www. volleychina. org (China Volleyball Association)

If you’re mostly interested in famous volleyball players who play for China, check out www. volleychina.org. This website is designed for those volleyball players famous and skilled enough to play for the Chinese national team. It also has information about the junior teams, so you can see who the up-and-coming volleyball players are. Besides, it has an excellent resource section that can teach you the rules and how to be a judge.

www. volleyhall. org(International Volleyball Hall of Fame)

The last place to go to learn all about famous volleyball players is www. volleyhall. org. By clicking it you can see everyone who has been admitted into the International Volleyball Hall of Fame.

1. Which website allows you to admire the world’s top 50 volleyball players?
A.www. avp. comB.www. fivb.comC.www. volleychina. orgD.www. volleyhall. org
2. What may the AVP and the FIVB feature?
A.They focus on both beach and indoor volleyball.
B.They introduce famous volleyball players in history.
C.They both have much information about the junior teams.
D.They show the famous players in the International Volleyball Hall of Fame.
3. What might you learn from www. volleychina. org?
A.The promising volleyball players in China.
B.The story of world-famous volleyball players.
C.The rules of the game and courses for players.
D.The history of the Association of Volleyball Professionals.
2024-01-10更新 | 73次组卷 | 1卷引用:Unit 1 Back to school 单元综合检测卷 2022-2023学年高中英语牛津译林版英语(2019)必修第一册
阅读理解-阅读单选 | 适中(0.65) |
名校
文章大意:这是一篇说明文。文章介绍了几个帮助提升生活质量的新设备。

3 . The following are newly released devices all designed to help make your life more convenient, beautiful and vivid.

Tonal

$2,995 AT TONAL.COM

Tonal makes lifting and resistance training truly easy and accessible from your own home. It is great because I hate any sort of public weight training. Tonal has a remarkably easy user interface and gives data and feedback in a helpful manner. It also makes you feel great by keeping track of clear improvements.

Hisense 75” U800GR 8K ULED Roku TV

$1,800 AT BEST BUY

8k sounded like a luxury, but now that brands like Hisense, which focus on a more affordable end of the spectrum, have gotten some time with the tech, you can finally bring the deep color output and stunning detail into your living room. Calling it “affordable” may be a stretch, but compared to most 8k TV’s which all run over $5,000, it’s the most cost-efficient version of the tech we’ve got. It gets your money worth best.

VIVE Goggle

$499 AT VIVE.COM

Vive goggles will bring an extremely accessible and refreshing approach to the VR world. They are a pair of goggles not unlike something you’d wear to snowboard. They’re extremely lightweight with a lightning fast set — that’s connected with things like watching Netflix. It’s the calmest headset I’ve ever worn and uses cameras to let you control everything with just your hands. This one’s for the not-gamers.

Dyson Purifier Humidify+Cool Formaldehyde

$920 AT WALMART

For people who easily sneeze because of dog hair or something like that outside, Dyson has created a machine that saves them for time at home. This new purifier doubles as a humidifier, plus it has a cooling function, making it the end all be all for stuffy, hot, dry apartments.

1. Which device will get your money worth best?
A.Tonal.B.Dyson Purifier Humidify+Cool Formaldehyde.
C.VIVE Flow.D.Hisense 75” U 800 GR 8K ULED Roku TV.
2. What statement of VIVE Goggles is TRUE?
A.They are user-friendly.
B.They help keep track of weight.
C.They appeal to gamers.
D.They are intended for who are allergic to dust.
3. Where is the text probably taken from?
A.A consumer review.B.A magazine.
C.A novel.D.A health report.
文章大意:本文是一篇说明文。社交媒体的发展速度惊人,短视频、直播流媒体给人们的生活带来了便利,能够让人们展现自我,并带来认同感。但是,社交媒体的兴起也可能产生副作用,我们应该客观地看待它。

4 . In the past decade, the use of social media has grown in a way that no one could have guessed. It has turned some teenagers into celebrities (名人) and turned the famous into the infamous, overnight.

A key feature of social media, however, is its volatility. Trends come and go, disappearing almost as quickly as they appeared. So, what were the key social media trends of 2019?

Short video apps such as TikTok and its Chinese equivalent Douyin, took the world by storm. The Telegraph reported that TikTok was ranked 8th on Apple’s App Store in April. And Douyin had more than 300 million domestic monthly active users in June, CNBC said.

Why are these short videos — which are rarely longer than a few minutes — so popular? Jiang Yige, Singapore-based analyst at FengHe Fund Management, has a theory. Short videos are “just right to fill in the little gaps in our busy schedules”, he told CNBC.

These videos — apart from being very convenient — are important to teenagers because they allow them to express themselves, according to Teen Vogue.

The sense of community that users of short video apps get is another appealing feature. Liza Koshy, a user of the US app Musically who has over 2 million followers, said that she was thrilled when anyone said that her video had “inspired” him. “It’s really cool...because I think that as short video creators that’s what we all expect,” she added.

Live streaming is another feature of our social media life that now seems as natural as sunrise. It’s a pretty neat idea: You can watch anyone, anywhere, live.

However, China has taken live streaming to a whole new level. In China, more than 100 million viewers monthly watch a live streaming video. Forbes thought that a number of factors had led to the popularity of live streams. Among them is viewers’ ability to interact while remaining anonymous.

However, the boom in social media may be having side effects too. Fake news is one serious problem it arguably causes. Material shared on these platforms is often not checked for accuracy. The most basic content can be false and can sway users one way or another. We use social media all the time; that doesn’t mean that we understand the influence it is having on us. We should be mindful of both the time we spend on it and its impact on our minds.

1. The underlined word “volatility” in Paragraph 2 possibly means “being    ”.
A.changeableB.steady
C.promisingD.violent
2. According to Liza Koshy, short videos are very popular because    .
A.they are very convenient
B.they help people kill time
C.they provide a sense of community
D.they allow people to express themselves
3. What can we learn about social media from the text?
A.The information from social media is highly reliable.
B.When it comes to social media, people know short videos the best.
C.People can’t communicate with each other without social media.
D.There is still much room for social media to make improvement.
4. What is the best title for the text?
A.Rapid Development of Social Media
B.Key Social Media Trends of 2019
C.Short Videos Taking the World by Storm
D.Live Streaming — A New Feature of Social Media
智能选题,一键自动生成优质试卷~
阅读理解-阅读单选 | 适中(0.65) |
文章大意:本文是一篇应用文。文章介绍了中国的几个著名景点,及其交通路线、门票等信息。

5 . Mount Huang (Anhui)

A UNESCO World Heritage Site set amidst “the loveliest mountains of China,” Mount Huang, aka Mount Yellow, is a once­in­a­lifetime trek for many Chinese.

The 1,863-meter mountain is renowned for its oddly shaped pines, spectacular rock formations, hot springs and seas of misty and melancholy clouds. A trip here provides a mountain of feeling.

Admission fee:RMB 230 between 1 March -30 November

RMB 150 between 1 December-28 February

Major cities connected to Huangshan Airport by direct flights include Beijing, Shanghai, Guangzhou and Xi’an.

TEL: 0559­5561111

Huangguoshu Waterfall (Guizhou)

The highest waterfall in Asia, majestic Huangguoshu “Yellow Fruit Tree” Waterfall plunges a dramatic 77.8 meters across a 101­meter­wide span.

The best visiting season is June to August, when the water reaches a peak flow of 700 cubic meters per second.

Admission fee:RMB 180 between 1 March-31 October

RMB 160 between 1 November-28 February

The nearest traffic hub to Huangguoshu Waterfall is Huangguoshu Airport. It’s about six kilometers away. Major cities connected to Huangguoshu by direct flights include Beijing and Guangzhou.

TEL:0851­33596663

Shennongjia (Hubei)

More than 400 people claim to have seen a Bigfoot­like creature among the lush vegetation of Shennongjia over the past century, yet no hard evidence has been found to prove the “yeti’s” existence.

The 3,200­square­kilometer nature reserve also purports to be “the only well­preserved subtropical forest ecosystem in the world’s mid­latitudes”, with more than 5,000 species of animals and plants. It’s home to snub­nosed or golden monkeys, a rare and protected species in China.

Admission fee:RMB 100

Wuhan is the nearest major city and traffic hub to Shennongjia. From Wuhan’s long­distance bus station at Xinhua Lu, take the daily coach to Xingshan County. Then transfer to a mini­bus from Xingshan to Shennongjia.

TEL:0719­8128855

For more information, just click:http://edition.cnn.com/travel/article/china­beautiful­places/ index.html or WeChat:CNN — Travel. Letters are not recommended at all, though.

1. Which is the best choice for hot spring­lovers with tight budgets?
A.Mount Huang in October.
B.Huangguoshu Waterfall in July.
C.Mount Huang in December.
D.Shennongjia at any time.
2. When can you enjoy the splendid scene of Huangguoshu Waterfall?
A.On May Day.
B.On CPC Founding Day.
C.On New Year’s Day.
D.On National Day.
3. How many approaches are mentioned in all to get relevant travel information?
A.5B.3
C.4D.1
2023-10-13更新 | 12次组卷 | 1卷引用:Unit 6 Nurturing nature 单元质量检测-2021-2022学年高中英语外研版(2019)选择性必修第一册
阅读理解-阅读单选 | 适中(0.65) |
文章大意:本文是一则广告。这篇短文主要介绍了四本针对少年儿童的书,详细介绍了每本书的主要内容、价格等信息。

6 . Basic Study Manual Hardcover:$37.50 

Future success depends on the ability to learn. Here are the answers to the questions most often asked by parents, teachers, business trainers and by students themselves. Read this book and learn:

•What the three barriers to study are and what to do about them

•What to do if you get tired of a subject you are studying

•Twenty-six simple drills to help you learn how to study easily, rapidly and with full understanding

Buy and read Basic Study Manual and use it to dramatically improve your ability to study.

Study Skills for Life Hardcover:$31.99

L.Ron Hubbard’s study technology for teenagers opens the door to their future success by giving them the ability to study and learn.Fully illustrated for easy understanding.

Learning How to Learn Hardcover:$ 24.99 

The basics of effective study for 8 to 12-year-olds, fully illustrated. Children who read and apply the materials in this book regain their liking for study and their ability to apply this knowledge in life. Get this book for a child you want to see win at his studies!

How to Use a Dictionary Picture Book for Children Hardcover:$ 34.90 

In spite of billions of dollars spent on “educational research”, children are not taught the most basic skills of learning, even the most basic of this: how to use a dictionary. In fact, a search of educational books for children found no book that told them how to use a dictionary or that one should. Written for children 8 to 12-year-olds, this fully illustrated book will teach your child:

•How to find words in a dictionary

•The different ways that words are used

•What the different marks and symbols that are used in a dictionary mean

•How to use a dictionary to correctly pronounce words

It includes a section for parents and teachers showing you how to use this book with children. Buy this book and give it to your children to unlock their education. What’s more, you’ll just pay 50% for it before September 10.

1. According to the advertisement,the four books are all intended for    .
A.teachersB.adults
C.childrenD.women
2. Why were some of the four books illustrated?
A.To help readers understand them.
B.To persuade readers to buy them.
C.To reduce the cost of them.
D.To make them suitable to different readers.
3. Which one is the book written for 8 to 12-year-olds to use a dictionary?
A.Study Skills for Life
B.Learning How to Learn
C.How to Use a Dictionary Picture Book for Children
D.Basic Study Manual
2023-10-13更新 | 18次组卷 | 1卷引用:Unit 1 单元测评卷-2022-2023学年高中英语外研版(2019)选择性必修第二册
阅读理解-阅读单选 | 较易(0.85) |
文章大意:本文是一篇应用文。文章主要介绍了去马拉穆雷斯旅游的相关事宜。

7 . The Historic Land of Maramure

The county of Maramures, located in the northern part of Romania, is famous for its traditional way of life that has remained unchanged for hundreds of years.

When to Go

May-June for wild flowers; July-September for hiking; September for harvest events like the Chestnut Festival (Baia Mare), Onion Festival (Asuaju de Sus), and Autumn in Chioar (Remetea Chioarului).

How to Get Around

Baia Mare is the region’s largest town and its transportation hub (交通枢纽). From Bucharest, the quickest choice is the 85­minute direct flight to Baia Mare International Airport. Rent a car at the airport to travel regionally, and walk, hike, or bike in villages and rural areas. The English­speaking staff at the Maramures Tourism Office in Baia Mare (open on weekdays) can provide biking, driving, and hiking routes, plus information about public transportation and bike rentals.

Where to Stay

Small, family­run guesthouses are located in many villages. Prices typically include breakfast or all meals. The Village Hotel in Breb has three guest rooms in the main house and three small houses, each restored or built using local materials.

Where to Eat or Drink

There’s a great restaurant offering traditional Maramures tastes beside the Casa Iurca de Calinesti Hotel, located next to Elie Wiesel’s birthplace in Sighetu Marmatiei. Weather permitting, sit in the courtyard and watch the chef roast a whole lamb or pig over the open fire.

What to Read before You Go

William Blacker’s memoir (回忆录) Along the Enchanted Way: A Story of Love and Life in Romania is an insightful look into the customs and cultural traditions of rural Transylvania and Maramures, where the author lived from 1996 to 2004.

1. What can we get from the Maramures Tourism Office in Baia Mare?
A.Car rental service.
B.Advice on hiking routes.
C.Training in driving on hill roads.
D.Bicycles available free of charge.
2. What do we know about the Casa Iurca de Calinesti Hotel?
A.It offers many traditional Maramures foods.
B.It used to be Elie Wiesel’s living place.
C.It is the best hotel in the area.
D.It is next to a nice restaurant.
3. What can we learn from Along the Enchanted WayA Story of Love and Life in Romania?
A.The proper ways of behaving in Maramure
B.The major tourist attractions in Transylvania.
C.The love story of William Blacker and his wife.
D.The poor living conditions in Romanian mountain villages.
2023-10-13更新 | 49次组卷 | 1卷引用:Unit 2 Onwards and upwards 单元检测-2021-2022学年高中英语外研版(2019)选择性必修第一册
文章大意:本文是一篇应用文。主要介绍了英国伦敦国家美术馆,分为四大板块介绍了整体描述、布局、开放时间以及到达美术馆的地铁站。

8 . The National Gallery

Description:

The National Gallery is the British national art museum built on the north side of Trafalgar Square in London. It houses a different collection of more than 2,300 examples of European art ranging from 13th-century religious paintings to more modern ones by Renoir and Van Gogh. The older collections of the gallery are reached through the main entrance while the more modern works in the East Wing are most easily reached from Trafalgar Square by a ground floor entrance.

Layout:

The modern Sainsbury Wing on the western side of the building houses 13th to 15th-century paintings, and artists include Duccio, Uccello, Van Eyck, Lippi, Mantegna, Botticelli and Memling.

The main West Wing houses 16th-century paintings, and artists include Leonardo da Vinci, Cranach, Michelangelo, Raphael, Bruegel, Bronzino, Titian and Veronese.

The North Wing houses 17th-century paintings, and artists include Caravaggio, Rubens, Poussin, Van Dyck, Velázquez, Claude and Vermeer.

The East Wing houses 18th to early 20th-century paintings, and artists include Canaletto, Goya, Turner, Constable, Renoir and Van Gogh.

Opening Hours:

The Gallery is open every day from 10 am to 6 pm (Fridays 10 am to 9 pm) and is free,but charges apply to some special exhibitions.

Getting There:

Nearest underground stations: Charing Cross (2-minute walk), Leicester Square (3-minute walk), Embankment (7-minute walk), and Piccadilly Circus (8-minute walk).

1. Where are Leonardo da Vinci’s works shown?
A.In the East Wing.
B.In the Sainsbury Wing.
C.In the main West Wing.
D.In the North Wing.
2. Which underground station is closest to the National Gallery?
A.Piccadilly Circus.
B.Leicester Square.
C.Embankment.
D.Charing Cross.
3. In which century’s collection can you see religious paintings?
A.The 17th.B.The 13th.
C.The 18th.D.The 20th.
2023-10-13更新 | 29次组卷 | 1卷引用:Unit4 Meeting the muse单元综合能力测评-2021~2022学年高中英语外研版(2019)选择性必修第一册
阅读理解-阅读单选 | 适中(0.65) |
文章大意:这是一篇应用文。文章主要介绍了和探索有关的几本书籍。

9 . How to Be a Space Explorer

$17.99

How to Be a Space Explorer is a practical book for all aspiring astronauts, packed with jaw-dropping stories from real-life space exploration. Learn how to navigate (导航) black holes and slingshot around Jupiter and survive the freezing depths of space. Suitable for children aged 8—12.

Adventures in Cold Places

$9.99

Brrr, come and explore some of the coldest places in the world! Explore reindeer in Russia, penguins in the Antarctic! Decorate real-life locations, like the winter scene in Montreal, chilly ice sculpture (雕塑) in China, polar bears in the North Pole and more cold places with over 250 reusable stickers. Suitable for children aged 3—5.

My Travel Journal

$12.99

Never forget an adventure with this bright and bold journal from Lonely Planet Kids. Packed with writing topic suggestions, lists to complete, ideas for getting the creative juices flowing and lots more fill-in fun, this is the perfect way for young travelers to record their memories from a trip. Suitable for children aged 5—7.

Adventures around the Globe

$12.99

Come and explore the ruins of Machu Picchu, the canals of Venice and the bright light of New York. Decorate real-life locations, like the sacred river Ganges in India or the mosaics of the Park Güell in Spain. With over 250 stickers, your globe-trotting adventure is about to begin! Enjoy hours of fun games, maps and puzzles. Suitable for children aged 3—5.

1. Who would like to read How to Be a Space Explorer?
A.Astronauts who are young.B.Students who like traveling around.
C.People who love reading very much.D.Children who are interested in space.
2. Which of the following is the cheapest according to the text?
A.My Travel Journal.B.Adventures in Cold Places.
C.How to Be a Space Explorer.D.Adventures around the Globe.
3. What is special about My Travel Journal?
A.It has space to write, draw and color.B.It offers a lot of cold destinations.
C.It shows several great places of interest.D.It is packed with many records to listen to.
阅读理解-阅读单选 | 较易(0.85) |
文章大意:本文是一篇应用文。主要介绍了如何写好博客这一课程的相关内容。

10 . Blogs are here to stay. They have become a deep-rooted part of the literary, journalistic, and even social area.

Perhaps you would like to start a blog; perhaps you would like to improve your blog; perhaps you would like to take your blog to professional standards—as a means of earning incomes or increasing your visibility. Whatever your goal is, this course will move you in the right direction.

Millions of people have blogs. Only a part of them do it well enough to achieve real benefits, in terms of incomes, visibility, or sheer (纯粹的) entertainment. This course will show you how to join the band of better bloggers. You will learn how to find the right tone for your blog, set it up and maintain it, write posts that are effective and worth reading, and attract people from all over the world to your spot on the blogsphere. While it’s simple to start a blog, it takes vigilance and skill to do it really well, as is true of any kind of writing.

Among the topics covered: overviews of the blogsphere, the benefits of blogging, focusing on your blog concept, how to set up and maintain a blog, tips for effective blog writing and drawing visitors to your site.

You will get hands-on practice creating your blog plus time for questions. Whether you wish to blog for fun or business, you will gain a realistic understanding of how to become part of the blogsphere.

Course offered.

HOW TO BLOG

In this four-week course, a blogging expert will guide you through the process of conceiving(构想), setting up, writing, and promoting a blog. Each student will consult with the instructor on a blog concept, then set up a “live” blog and introduce it to the rest of the class for feedback. Students will also have ample opportunities to ask the instructor questions.

ONLINE CLASSES

Tuition: $125. Registration Fee: $25

Each class is strictly limited to 25 students, aged 18 and up.

StartsNew LectureLocationTimeEnroll
Jan 12WednesdaysOnline24hrs. a dayCLASS FULL
Feb 9WednesdaysOnline24hrs. a dayCLASS FULL
Mar16WednesdaysOnline24 hrs. a dayEnroll
1. The passage is mainly about_______.
A.an online programme about blog history
B.an online writing arrangement
C.an online course for writing good blogs
D.an online competition in writing blogs
2. After joining in the course, you will______.
A.learn skills of writing effective blogs
B.have to recite the blog concepts
C.be required to write blogs as a career
D.choose blogs for fun or business
3. What do we know about the course?
A.There are no more than 25 students in each course.
B.The course is intended for teenagers under 18.
C.It will cost you $150 to learn the course.
D.New lectures are given each day every week.
2023-09-04更新 | 10次组卷 | 1卷引用:Unit1.The media单元过关检测-2022-2023学年高一英语下学期同步精品课堂(上教版2020必修第三册)
共计 平均难度:一般