3 . The AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps used to persuade potentials to make a purchase. The first three steps lie in creating attention (A), decorating interest (I), and building desire (D) for the product, before the fourth step — the “call to action” (A) — tells them exactly how and where to buy. AIDA can channel the customer’s feelings through each stage toward reaching a sale.

Attracting the customer’s attention is the first challenge and this may be achieved by using an attracting phrase or picture. Once someone’s attention has been clutched, it must be turned into real interest. This is best done by providing a brief description of the product’s benefits to the consumer rather than simply listing the product’s main features or problem-solving claims.

Now, it is time to transform that interest into a desire for a product or service. This is where consumers need to believe their lives could be better by possessing the product. It could be a vital step towards turning a potential into a real customer.

“Call-to-action” is where all of the initial hard work pays off and leads to the action from a potential customer. For example, they might pick up the phone to discuss the idea of a trial of the services or, alternatively, they may just buy that product or service that has been promoted to them all along.

And AIDA is used to great effect in the movie industry. Movie studios begin their marketing campaigns months in advance. The campaigns develop by offering attractive flashes of the movie without giving too much away. Desire is inspired by the release of the full preview which is fully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue on the opening weekend. Advertisements in newspapers and on television focus on the movie’s release, inviting the consumer to go and buy a ticket.

6 . As a popular tour operator, Travel China Guide designs a lot of China tour packages (旅游套餐) for foreigners with the best-selling travel deals to wonderful must see destinations and offers the best quality services. We warmly invite you to join us on an exciting vacation. Today we will offer you a three days’ private Zhangjiajie in-depth tour.

Welcome to this charming city, Zhangjiajie. Your guide and driver will pick you up at the airport and drive you to the hotel we booked for you ahead of time. The rest time of the day remains free for you to relax.

Today, your private Zhangjiajie tour will start with a visit to the Zhangjiajie Grand Canyon, where you will have a chance to experience the world’s longest and highest glass bridge, Zhangjiajie Glass Bridge. In addition to an unforgettable experience, it will also give you a special angle to enjoy the beauty of the Grand Valley

Afterwards, your guide will lead you to the Baofeng Lake where you will take a scenic boat ride. When you finish visiting the scenic area, the driver will send you back to the hotel.

Today your Zhangjiajie tour will continue to go to the Tianmen Mountain, known as the most beautiful “Hanging Garden” in the world. Tianmen Mountain is named after a natural wonder, Tianmen Cave, which is a naturally formed hole among thousand-metre high cliffs. In addition to this wonder, you may also see different old trees, green vines and rare animals there.

Your three-day Zhangjiajie tour package will come to an end here. You will then be driven to the airport and we will say goodbye there. If you want to have your China tour schedule further, we will be glad to provide detailed information.

7 . The Best Four Soccer Clubs in Toronto

Toronto is home to a number of soccer clubs. If you are interested in soccer, let’s take a look at four best soccer clubs in Toronto.

Cherry Beach Soccer Club, which first opened its door in 2009, now has 56 house leagues, 10 competitive teams and six adult teams. They provide 30,000 children and young people in the downtown area with high-quality and low-cost soccer lessons. It offers a recreational house league, development, and competitive soccer for those aged five to thirty.

Phone: (416)367-4359

North Soccer Club, which was established in 1980, is a welcoming environment for everyone who enjoys soccer or wants to try something new. You don’t need to be concerned about your qualifications or experience. However, to take part in practice, you must first complete a health check. It offers a Special Olympics program for players with intellectual disabilities. The fee range is from $230 to $270.

Phone:(416)924-9911

Power Soccer Club, founded in 1996 by a former Galway United player, has grown up to be one of Canada’s most famous soccer schools. You will for sure progress in your skill development with a active and engaging training sessions. The fee can range from $210 to $315.

North York Hearts Soccer Club was founded in 1990. This club exposes everyone who loves sports to the history of soccer with the help of a group of skilled sports coaches and professors. The fee range is from $210 to $320.

Phone: (416)650-5743

8 .

The year 2021 has brought plenty of choices. According to news website TMT, 188 Chinese animated series have come out this year on Tencent Video, iQiyi, Youku and Bilibili. Among them are new seasons of older shows,     1    (include) the fourth season of Douluo Dalu and the second season of Shaonian Gexing.

Nearly half of the new works are in guofeng style, or “traditional Chinese style”. The stories are mostly based on or adapted     2     Chinese legends or literature. For example, The Westward     3     (original) comes from Journey to the West.

Modao Zushi is another example,     4    is based on fiction, but the animation involves many    5    (element) of traditional Chinese culture. For example, it     6     (combine)the visual style of traditional Chinese water-ink paintings and gufeng music from the flute and guqin. As our society gets     7    (wealthy), it’s natural that Chinese people have reclaimed greater pride and confidence in their own cultural roots. This is     8    these guofeng animations are rising in China.

“Chinese anime is no longer     9     unfamiliar term,” noted Animation Magazine.“Chinese companies are devoted to     10    (support) the development of more excellent Chinese original anime works.”

10 . The 2021 Barbara Mandigo Kelly Peace Poetry Awards

The awards contest (奖赛) is to encourage people to explore peace and the human spirit. There are three agecategories (类型): Adult (19&over), Youth (13-18), and Youth (12&under). The yearly contest is open to people worldwide. Your poems must be unpublished (未发表的), and in English.

Deadline

All entries (参赛作品) must be submitted (提交) by July 1, 2021.

Entry Fee

Adults--$15

Youth (13-18)--$5

Youth (12 & under)--no fee

Notes

1. You may submit up to three unpublished poems. At most 30 lines per poem.

2. Include name, address, email, telephone number, and age in the upper right-hand corner of each poem. For the Youth (12 & under) category, please also include your school’s name and your teacher’s name.

3. Title each poem.

4. Please keep copies of all entries as we will be unable to return.

5. Email your entries to: cwarner@napf.org and Click here to pay our entry fee online; or send your entries and entry fee to Nuclear Age Peace Foundation, 1622 Anacapa Street, Santa Barbara, CA 93101.

Awards

Adult Winner--$1,000

Youth (13-18) Winner--$200

Youth (12 & under) Winner--$200

Winners will be announced by October 1, 2021 on our website. Winners will be notified by email and/or mail. Past years’ winning poems can be found here.