You are watching your favorite TV show when a commercial break starts. First you see an ad for candy. Then there is one for fast food. Your stomach growls. Suddenly, all you can think about is how much you need a snack.
If that sounds familiar, you are not alone. Researchers from McMaster University in Canada studied the effects of junk food ad. The researchers examined the effects of advertising junk food on more than 6000 kids through TV commercials and other types of media. They found that kids made unhealthy food and drink choices as quickly as 30 minutes after seeing the ads.
Food and drink ads are everywhere from TV to the Internet. Companies want to make sure you know about their products. They spend nearly 1. 8 billion a year on food ads aimed at kids according to a report.
The Nielsen Company tracked the number of food ads that kids saw in 2015. It found that kids watched nearly 12 food ads on TV each day. Most of these ads weren’t for healthy foods. In fact, on average. kids saw only one ad per week for fruits and vegetables. Instead, most of the ads were for fast food, candy and sugary drinks.
Jennifer Harris, a professor at the University of Connecticut, says this is a big part of the problem. “Unhealthy foods are not things we should be encouraging kids to cat more often”. Harris says. “But unfortunately those are the products being advertised to them the most”.
Health experts say it’s OK to treat yourself to a cookie once in a while. But what can you do to keep from having an unhealthy snack every time you see an ad for junk food? Harris says it’s important to learn to spot the techniques companies use in their ads, tell their kids what is going on and help kids think about whether these products are good for them.
1. What did researchers from MaMaster University find?2. What conclusion can you draw from the findings of Nielsen Company?
3. Please decide which part is false in the following statement, then underline it and explain why.
To avoid negative impacts of advertisements for unhealthy food, parents should keep their kids from watching these kinds of advertisements.
4. Please briefly describe what you can do to reduce the negative impact of advertising on your life. (In about 40 words)
2 . Adaptations are currently popular in the movie industry.
The most well-known version of a film being adapted to books is via the novelization. Movie novelizations went through a boom period before the internet era. Fans wanted to know more about the fictional worlds and experience the story again in a new way.
Meanwhile, the screen to page process has also opened up the possibility of sequels (续篇). Perhaps there simply wasn’t financial investment to create a follow-up to a film. Maybe a sequel idea simply felt more appropriate for a novel.
But what are the benefits of reading a novel instead of waiting for the big screen version? Well, a novel can take its reader deeper into the mind of the characters that the film had to represent in a more visual way.
Book adaptations of films obviously won’t ever replace cinema, and there’s no need to choose one or the other.
A.Besides, descriptions can be more detailed too. |
B.For a time, they were everything for cinema lovers. |
C.We’re all familiar with film adaptations of books. |
D.Films being adapted to books has been talked repeatedly. |
E.Regardless, some terrific films have been expanded upon thanks to this medium. |
F.But they couldn’t simply google it, or immediately purchase the production on tape. |
G.Actually, these two mediums are considerably interdependent and complementary. |
3 . As the latest crop of students pen their undergraduate application form and weigh up their options, it may be worth considering just now the point, purpose and value of a degree has changed and what Generation Z need to consider as they start the third stage of their educational journey.
Millennials were told that if you did well in school, got a decent degree, you would be set up for life. But that promise has been found wanting. As degrees became universal, they became devalued. Education was no longer a secure route of social mobility. Today, 28 percent of graduates in the UK are in non- graduate roles, a percentage which is double the average among OECD countries.
This is not to say that there is no point in getting a degree, but rather stress that a degree is not for everyone, that the switch from classroom to lecture hall is not an inevitable one and that other options are available.
Thankfully, there are signs that this is already happening, with Generation Z seeking to learn from their millennial predecessors (前辈), even if parents and teachers tend to be still set in the degree mindset. Employers have long seen the advantages of hiring school leavers who often prove themselves to be more committed and loyal employees than graduates. Many too are seeing the advantages of cancelling a degree requirement for certain roles.
Regardless, it is unlikely that Generation Z will be done with education at 18 or 21; they will need to be constantly up-skilling throughout their career to stay employable. It has been estimated that this generation, due to the pressures of technology, the wish for personal fulfillment and desire for diversity, will work for 17 different employers over the course of their working life and have five different careers. Education, and not just knowledge gained on campus, will be a core part of Generation Z’s career trajectory (轨道).
Older generations often talk about their degree in the present and personal tense: “I am a geographer” or “I am a classist”. Their sons or daughters would never say such a thing; it’s as if they already know that their degree won’t define them in the same way.
1. The percentage of UK graduates in non-graduate roles reflect __________.A.the deceasing value of a degree | B.Millennial’s opinions about work |
C.the desired route of social mobility | D.public dissatisfaction with education |
A.The employers’ preference for high school leavers. |
B.A change in parents’ attitudes towards college education. |
C.A wider variety of choices besides pursuing a degree. |
D.More emphasis put on lecture hall rather than classroom. |
A.They will have a limited choice of jobs. |
B.Education will no longer be a core part in their life. |
C.They will focus more on personal accomplishment. |
D.Lifelong learning will determine what they are. |
4 . Four of the best films to watch in this winter
The Hunger Games: The Ballad of Songbirds and SnakesIt’s prequel time again. Based on the dystopian YA (Young Adult Fiction) by Suzanne Collins, the prequel is set 64 years before the previous Hunger Games films. Donald Sutherland’s character, Coriolanus Snow, is now a teenager played by Tom Blyth, and Rachel Zegler is the woman he has to train for the Capitol’s 10th annual death match.
Released internationally from 15 November.
The MarvelsBrie Larson’s Captain Marvel returns to save the planet from evil aliens, but her job is made considerably harder this time by a cosmic (宇宙的) fault that links her to two other super heroines. Every ne she uses her powers, she swaps places with cither Photon (Teyonah Parris) or Ms Marvel (lman llani). “The worlds we go to in this movie are worlds unlike others you’ve seen in the MCU. Brigh worlds that you haven’t seen before,” the Director Nia DaCosta told Total film.
Released internationally from 8 November
NapoleonRidley Scott’s 28th film is a biography of Napoleon Bonaparte, with Joaquin Phoenix as the French general, and Vanessa Kirby as his wife Josephine. It’s reported to be three hours long, with six major battle of sequences — although it’s as much a character-driven drama as it is a war movie.
On general release from 22 November.
WishWalt Disney celebrates its 100th anniversary with a cartoon that includes the themes and animation styles of the studio’s first century. Directed by Chris Buck (co-director of Frozen) and Fawn Vecrasunthom, Wish is a musical fairy tale set in a magical land where King Magnifico (Chris Pinc) can carry out his citizens’ wishes. But a 17-ycar-old girl, Asha (Ariana DeBose), questions whether the king should keep that power all to himself. She wishes on a star and the star then falls from the sky to help her. Buck told Jackson Murphy at Animation Scoop that the film is “kind of our love letter to Disney, to Walt. ”
Released internationally from 22 November.
1. Which of the four films was released earliest?A.The Hunger Games. | B.The Marvels. | C.Napoleon. | D.Wish. |
A.Donald Sutherland is now a teenager played by Tom Blyth. |
B.Captain Marvel’s job is easier with the help of two other super heroines. |
C.Ridley Scott was cast as the famous French general. |
D.Elements of the studio’s first century will be displayed in Wish. |
A.Lifestyle. | B.Business. | C.Entertainment. | D.Affairs. |
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Nowadays, there exists a common phenomenon. A man walks along the sidewalk, a smartphone in hand and completely
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8 . From my childhood on, my mother didn’t have a job. If she was asked to
There is an old photograph of my mother and father, taken in 1942. In the photo my mother looks very beautiful, I think. When I look at the photo, I see a woman full of
What I
A.take out | B.make out | C.fill out | D.check out |
A.simple | B.empty | C.decent | D.unknown |
A.chances | B.pace | C.humor | D.regrets |
A.improves | B.ruins | C.changes | D.proves |
A.Yet | B.So | C.Nor | D.Or |
A.employed | B.forgave | C.concerned | D.admired |
A.for a drink | B.for a rescue | C.for a living | D.for a start |
A.demanded | B.learned | C.operated | D.remembered |
A.waste | B.reaction | C.symbol | D.risk |
A.progress | B.option | C.sense | D.excuses |
reputation, significance, antique, severe, appetite, consistent, awkward, immune, academic, enhance, finance, autonomous, |
1. With
2. Laughing can help to make relationship stronger and
3. Making a joke about yourself will save you from a(n)
4. He suffered from headaches and loss of
5. Mr Bean has a(n)
6. Different from Mr Bean, Rowan had a very successful
7. Education has great social and personal
8. When teaching, teachers’ method of instruction should be
9. We need to learn math to understand
10. It is the students’ responsibility to become