2 . As you can imagine, there are numerous types of advertisements in different mediums, on different channels, and with different goals for their business.

Print advertising

The first print advertisement ran in England in 1472. Since then, this type of advertising has become available in newspapers, magazines, and similar mediums of carrying a brand’s message to its ideal end users. In this advertisement method, the advertiser pays the publisher to place their advertisements in the publication.

Radio advertising

Radio advertising dates back to 1920, when the first commercial radio stations were launched in the United States. In this advertisement medium, the advertiser pays the radio station to play their advertisements during selected breaks between music or a radio show.

Television advertising

Television advertising originated in the 1940s with the promotion of practical items and political campaigns. In this advertisement medium, the advertiser pays the local or national TV network to show their advertisements during selected breaks in the network’s regular programming.

Internet advertising

Internet advertising took root in the middle of the 1990s. In this advertisement method, the advertiser pays the website owner to place their advertisements in exposed spaces that are minor to the website’s own content. Internet advertising includes video, search engine marketing, and more.

However, as you know, the advertising types above have developed dramatically since their respective origins. Some advertisements have been memorable years after they first ran.

So how do you create an advertising strategy that works fine? This blog post is about the advertisements and campaigns we can learn from.

10 . In the mornings, as I walked from the train station to the office, I planned my day by making a to-do list in my head: the scientific articles I would read, the data sets I would analyze, and most urgent of all — the insights into human nature that it was my job to discover.

Each evening, I went back to the station, again going through my mental checklist but this time sizing up my performance against the expectations Td set for myself that morning. Time and again, when comparing my to-do list with my got-done list, I felt frustrated because I had fallen short.

But one day, something very strange happened. During my trip home, without any conscious intention, my thoughts began to change. Instead of feeling bad about my weaknesses, I said aloud very softly: I’m a nice person. I’m a nice person. I’m a nice person. By the time I boarded my train, I was done with my little chant-until the next day when I walked home. And again, after counting my failures, I found myself saying quietly: I’m a nice person. It turns out that there’s a technical term for this practice: values affirmation (肯定). And what it emphasizes is recognizing and strengthening the personal values you hold most dear.

When you affirm a core personal value, you raise your sense of self-worth. You broaden your outlook:Instead of focusing on your shortfalls, you switch to a wide-angle view that includes your resources and opportunities. And the people who do this are happier, healthier, and more hopeful. Over time, I made progress in my research and learned a lot about what makes most successful people special, including this: Nobody has passion and determination unless what they do lines up with their values. Try values affirmation for yourself and teach the practice to your students.

Take a moment and think of a value you hold dear, whether it’s kindness, creativity, or gratitude. Whatever it is, name it. And then say to yourself: Come what may, I know who I am. Your values are your foundation and your compass, too. Trust them, and they will lead you home.