A. present B. features C. concerned D. reportedly E. commercial F. stretches G. overwhelming H. exceptionally I. routinely J. spared K. broadcasts |
Modern media is awash in advertising clutter(杂乱), and who’s to blame? Modern audiences that hate conventional full-length and full-size ads.
Today’s consumers don’t like to pay for content, which ought to create a rich environment for advertisers. Yet these same consumers are prone to click or turn away when a conventional ad appears. The result is ad clutter.
YouTube
Advertisers integrate plugs(推销) into content to frustrate digital video recorders, which allow viewers to watch programs on a delay and skip regular commercials. If you watch regional telecasts of baseball games, the commercial clutter is so
According to the showbiz paper Variety, several streaming services are about to introduce a new twist: commercials that start running whenever a viewer pauses a program. Hulu intends to launch such ads this year. AT&T’s DirecTV and U-verse units will
There’s a lot at stake. According to Variety, National Football League(NFL) TV broadcasts generate an estimated $4.35 billion in ad revenue during the 17-week regular season. NFL
Interestingly, with no “screen” to work with, radio is one medium that has tried for some time to buck the trend. Many commercial stations trade clutter for clusters--that is, a solid block of commercials running five minutes or more, followed by lengthy commercial-free
But wherever a screen is involved, or a printed page, ad clutter is
But getting limitless content without paying while also being
2 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.
A. characteristic B.blame C. slave D. accepting E. oriented F. remaining G. properly H. behaviors I. surprise J. resist K. consistently |
An American researcher who studied 600 millionaires found how rich you can get comes down to 6 “wealth factors“. She found that six behaviors are related to net worth potential, regardless of age or income. These were thriftiness, confidence, responsibility, planning, focus and social indifference.
Being thrifty comes as no great
Having confidence is another key
But people can’t invest--or manage their own money--without
And it is these
A.award B.house C.hit D.namely E.specifically F.grabbed G.traded H.gang I.bar J.principled K.transmission |
American authorities arrested Masphal Kry, an official in Cambodia’s forestry administration, last November when he was heading to an international meeting about trade regulations for endangered species in Panama. Prosecutors accused him of conspiring with a smuggling ring. The contraband (违禁品): monkeys,
Getting lab monkeys from abroad became harder during the pandemic. Chinese authorities banned the export of all primates in early 2020. The Chinese government wanted to
That forced American companies to rely on less
attend, audience, confident, due to, inspire, live up to, previous, surround, unique |
2. He was the first child in the family to
3. The trees had been planted by the
4. The team is quite successful; all the players have
5. As a lucky child I was
6. The beautiful town has always been a source of
7. The film is very attractive. It has certainly
A. celebrate B. overlooked C. circumstances D. cast E. incredibly F. factors G. unspoken H. swim I. strongly J. normal K. assume |
Self-Silencing Is Making Women Sick
In the late 1980s, Harvard-trained psychologist Dana Jack identified a recurring theme among female patients suffering from depression: a tendency to self-silence, defined as “the tendency to engage in uncontrollable caretaking, pleasing the other, and restriction of self-expression in relationships in an attempt to achieve intimacy and meet relational needs.” He found that this learned behavior,
Since then, considerable evidence has revealed that female self-silencing isn’t just tied to psychological issues like depression and eating disorders, but also to physical illness. Most worryingly, it has also been linked to higher risk of premature death. This was true even when
When women push their feelings down and
In his best-selling book, The Myth of Normal, physician and author Gabor Mate writes that many of our society’s most “normalized ways of being” are, in fact,
To reshape the virtues of womanhood, a new “
A. addicted B. pleasing C. limited D. baggage E. conscious F. quotation G. operating H. imposed I. strings J. informative K. sinking |
Who’s in control of your life? Who is pulling your
So when people tell us how wonderful we are, it makes us feel good. We long for this good feeling like a drug—we are
But just as with any drug there is a price to pay. The price of the approval drug is freedom—the freedom to be ourselves. The truth is that we cannot control what other people think. People have their own agenda, and they come with their own
So how can we take back control? I think there’s only one way—make a(n)
7 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.
A. maximize B. subsequent C. potential D. personalize E. misrepresented F. limited G. marketing H. predictive I. commercial J. speed K. absence |
No child or young athlete should be subjected to genetic testing to find sporting talent or improve performance, conclude the experts in a statement published in the British Journal of Sports Medicine.
The scientific evidence on the effectiveness of these
But that has not stopped the growth of the “direct to consumer” genetic tests, which claim to be able to spot children’s athletic talents or tailor training to
To inform the statement, the panel looked at the availability of DIY genetic tests. It found 39 companies
The claims included: “
But the
The statement emphasizes the
“While further evidence will undoubtedly emerge around the genetics of sport performance in the future, the data are currently very
A. categorise B. creation C. good D. innovative E. maximum F. packed G. pedestrianise H. processing I. shape J. short-lived K. transformation |
All Change in Curitiba!
Like many other major world cities, Curitiba in southern Brazil has had to deal with issues such as pollution, poverty, and limited public funding. However, the architect and three-times mayor of the city, Jaime Lerner, has introduced some
As part of his ‘Master Plan’, Lerner hoped to make the city more environmentally friendly. He initiated a recycling scheme. In return for delivering recyclable rubbish to specified
Lerner did not win over all the city’s residents immediately, however. When his plans to
Lerner’s determination helped
So, is it all just one big success story? In some respects, Curitiba may have been too successful for its own
promise, foreign, approach, occur, communicate, launch, practice, assume, register |
2. The manager announced that the company
3. Everything was
4. She made an effort not to
5. It is traditional
6. The newly developed medicine showed great
7. Many people
A. boasting B. brand C. background D. visible AB. show AC. sweeping AD. appeal BC. longing BD. identification CD. influential ABC. including |
Attraction of the Minions
When it comes to film, people usually favor good over evil, focus on the hero and ignore the supporting characters. But when it comes to the Minions, these conventions (惯例) go right out of the window.
Originally comedic
This summer the characters featured in their own self-titled movie in theaters abroad,
So what makes the banana-loving Minions a big hit? For many, the
But there’s more to the phenomenon than just cuteness. US entertainment website Hit Fix explains that their way of communicating makes the creatures
More importantly, their childlike mannerism is a(n)
They desire nothing more than to serve their most despicable master. And this evil characteristic arouses