A. present B. features C. concerned D. reportedly E. commercial F. stretches G. overwhelming H. exceptionally I. routinely J. spared K. broadcasts |
Modern media is awash in advertising clutter(杂乱), and who’s to blame? Modern audiences that hate conventional full-length and full-size ads.
Today’s consumers don’t like to pay for content, which ought to create a rich environment for advertisers. Yet these same consumers are prone to click or turn away when a conventional ad appears. The result is ad clutter.
YouTube
Advertisers integrate plugs(推销) into content to frustrate digital video recorders, which allow viewers to watch programs on a delay and skip regular commercials. If you watch regional telecasts of baseball games, the commercial clutter is so
According to the showbiz paper Variety, several streaming services are about to introduce a new twist: commercials that start running whenever a viewer pauses a program. Hulu intends to launch such ads this year. AT&T’s DirecTV and U-verse units will
There’s a lot at stake. According to Variety, National Football League(NFL) TV broadcasts generate an estimated $4.35 billion in ad revenue during the 17-week regular season. NFL
Interestingly, with no “screen” to work with, radio is one medium that has tried for some time to buck the trend. Many commercial stations trade clutter for clusters--that is, a solid block of commercials running five minutes or more, followed by lengthy commercial-free
But wherever a screen is involved, or a printed page, ad clutter is
But getting limitless content without paying while also being
In an age of rapidly growing urbanization, rooftop farming has emerged as a sustainable response
Rooftop farming, also
As urban populations continue to grow, rooftop farming fosters community engagement
A. stem B. dot C. attributable D. exceeded E. overlook F. exposed G. drainage H. emerging I. sinking J. access K. established |
The Mega-City Environment
Mega-cities suffer from a catalog of environmental ills. A World Health Organization(WHO)/United Nations Environment Program(UNEP)study found that seven of the cities-Mexico City, Beijing, Cairo, Jakarta, Los Angeles, Sao Paulo and Moscow-had three or more pollutants that
According to the World Resources Institute, “Millions of children living in the world’s largest cities, particularly in developing countries, are
Almost all of the mega-cities face major fresh water challenges. Johannesburg, South Africa, is forced to draw water from highlands 370 miles away. In Bangkok, saltwater is invading aquifers(地下蓄水层). Mexico City has a serious
More than a billion people, 20 percent of the world’s population, live without regular
Mega-city residents, crowded into unsanitary slums, are also subject to serious disease outbreaks. Lima, Peru(with population estimated at 9.4 million by 2015)suffered a cholera outbreak in the late 1990s partly because, as the New York Times reported, ”rural people new to Lima...live in houses without running water and use the outhouses(屋外厕所)that
It’s worth looking at some of these
A. steadily B. predicts C. biology D. temporary E. dramatic F. recovers G. permanent H. grounded I. expansion J. formed K. kindly |
Teens Are Still Developing Empathy Skills
The teen years are often full of door-slamming, eye-rolling and seeming insensitivity, even by kids who behaved
In adolescence, critical social skills that are needed for one to feel concern for other people and to understand how they think are undergoing major changes. Adolescence has long been known as prime time for developing cognitive skills for self-regulation and executive function.
“Cognitive empathy,” or the mental ability to take others’ perspective, begins to rise
Adolescent boys actually show a
This doesn’t mean, however, that we can do nothing but just wait for teenagers to develop a feeling of empathy. In fact, parents can help instill(灌输) affective empathy into their children. Affective empathy is
The findings reflect a major
5 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.
A. characteristic B.blame C. slave D. accepting E. oriented F. remaining G. properly H. behaviors I. surprise J. resist K. consistently |
An American researcher who studied 600 millionaires found how rich you can get comes down to 6 “wealth factors“. She found that six behaviors are related to net worth potential, regardless of age or income. These were thriftiness, confidence, responsibility, planning, focus and social indifference.
Being thrifty comes as no great
Having confidence is another key
But people can’t invest--or manage their own money--without
And it is these
A. form B. engage C. highlighting D. issued E. diversity F. featured G. accessible H. variable I. represented J. initiative K. exposing |
Art for all
According to a 2018 report, people aged between 16 and 24 make up 15 percent of the population but only 10 percent of museum-goers. Similarly, people of color aged over 35 go half as much as you would expect from their population size.
We have reached the point of recognizing a disconnect between art and audiences but haven't yet determined how to bridge the gap. Two answers to tackling this challenge lie in telling a greater
If you have ever tried to power through reading a museum's complex wall text, you know art discussions can be full of special terms. In 2018, I started a podcast called Art Matters for the charity Art UK with the aim of discussing art from a pop-culture perspective with topics that would
More traditional institutions are paying attention. This summer, the Getty Museum in Los Angeles
Many people are scared by art and feel that there's a base level of understanding required to join the conversation. The Getty
Another interesting byproduct of the Getty challenge was
A. addressing B. adoption C. attend D. budgeting E. cautions F. correspond G. extended H. hesitancy I. packages J. regardless K. rigid |
Top work-life balance benefits for 2023
“Flexibility is the gold standard of work-life balance benefits,” says Jonathan Pas, health care leader at consulting firm Mercer.
It’s no surprise then that two years after the pandemic forced most office workers to perform their jobs remotely. 78% of employers say they’ll allow employees to continue doing so regularly in 2023, according to a Mercer survey. But there’s still some
Pas
Other benefits requiring a broader organizational buy-in are sabbaticals(公休假) and unlimited vacation days. Both benefits encourage employees to pursue interests outside of work with
Instead, they prefer to find new ways to give employees more money, with the rise of employer-funded lifestyle accounts, which are often reserved for big-ticket items that might otherwise require some
But perhaps the most telling statistic about the importance of
A. untouched | B. preparation | C. disproportionately | D. outlook | E. committed | F. shake |
G. redirect | H. target | I. reduced | J. expose | K. typically |
Over the past few weeks, many people around the world joined me in celebrating my career firsts — from winning my first Golden Globe to earning my first Oscar. While I am grateful for this unforgettable moment in my professional life, I want to
My life changed eight years ago when one moment shook my
It was April 25, 2015, and I was visiting local organizations. Suddenly, a deadly earthquake hit the country. I have never felt the type of fear and panic I felt that day, when the ground beneath shook so powerfully that I was not able to stand on my own feet.
I was fortunate to make through that day uninjured, but not
Crises are not just moments of disaster: They
To fully recover from a disaster and be prepared for the next one, the specific needs of women and girls must be factored into the humanitarian response.
This year we are halfway toward the 2030
A. academic B. previously C. submit D. assessed E. classifier F. controversy G. subscribed H. detect I. typically J. access K. labelled |
OpenAI releases “not fully reliable” tool to detect AI generated content
ChatGPT has been creating waves across the internet with its writing ability and responses to requests. The use of ChatGPT has been full of
OpenAI, the research laboratory behind ChatGPT, has released a tool designed to
The tool could be useful in cases where AI was used for “
“Our classifier’s reliability
Since ChatGPT was opened up to public
A. acquiring B. popularity C. frequently D. contribute E. unrelated F. slightly G. valuable H. explore I. majors J. further K. volunteering |
Gap year in your style
What exactly is a gap year? Well, people don’t entirely agree. Most commonly, it’s a year off between high school and college. But it could also be spending a year doing something
Like
Recently, many young people have chosen to take a “working holiday,” which is
For those thinking about their future job or career, a gap year could mean idling a year away. But for those who aren’t sure what they want to do, a gap year offers many benefits.
If you want to put more emphasis on your career development, you need to think thoroughly about how a gap year can
For those who haven’t designed a career plan, a gap year makes a lot of sense. Almost 80% of American university students change