A. present B. features C. concerned D. reportedly E. commercial F. stretches G. overwhelming H. exceptionally I. routinely J. spared K. broadcasts |
Modern media is awash in advertising clutter(杂乱), and who’s to blame? Modern audiences that hate conventional full-length and full-size ads.
Today’s consumers don’t like to pay for content, which ought to create a rich environment for advertisers. Yet these same consumers are prone to click or turn away when a conventional ad appears. The result is ad clutter.
YouTube
Advertisers integrate plugs(推销) into content to frustrate digital video recorders, which allow viewers to watch programs on a delay and skip regular commercials. If you watch regional telecasts of baseball games, the commercial clutter is so
According to the showbiz paper Variety, several streaming services are about to introduce a new twist: commercials that start running whenever a viewer pauses a program. Hulu intends to launch such ads this year. AT&T’s DirecTV and U-verse units will
There’s a lot at stake. According to Variety, National Football League(NFL) TV broadcasts generate an estimated $4.35 billion in ad revenue during the 17-week regular season. NFL
Interestingly, with no “screen” to work with, radio is one medium that has tried for some time to buck the trend. Many commercial stations trade clutter for clusters--that is, a solid block of commercials running five minutes or more, followed by lengthy commercial-free
But wherever a screen is involved, or a printed page, ad clutter is
But getting limitless content without paying while also being
2 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.
A. characteristic B.blame C. slave D. accepting E. oriented F. remaining G. properly H. behaviors I. surprise J. resist K. consistently |
An American researcher who studied 600 millionaires found how rich you can get comes down to 6 “wealth factors“. She found that six behaviors are related to net worth potential, regardless of age or income. These were thriftiness, confidence, responsibility, planning, focus and social indifference.
Being thrifty comes as no great
Having confidence is another key
But people can’t invest--or manage their own money--without
And it is these
A.award B.house C.hit D.namely E.specifically F.grabbed G.traded H.gang I.bar J.principled K.transmission |
American authorities arrested Masphal Kry, an official in Cambodia’s forestry administration, last November when he was heading to an international meeting about trade regulations for endangered species in Panama. Prosecutors accused him of conspiring with a smuggling ring. The contraband (违禁品): monkeys,
Getting lab monkeys from abroad became harder during the pandemic. Chinese authorities banned the export of all primates in early 2020. The Chinese government wanted to
That forced American companies to rely on less
attend, audience, confident, due to, inspire, live up to, previous, surround, unique |
2. He was the first child in the family to
3. The trees had been planted by the
4. The team is quite successful; all the players have
5. As a lucky child I was
6. The beautiful town has always been a source of
7. The film is very attractive. It has certainly
A. celebrate B. overlooked C. circumstances D. cast E. incredibly F. factors G. unspoken H. swim I. strongly J. normal K. assume |
Self-Silencing Is Making Women Sick
In the late 1980s, Harvard-trained psychologist Dana Jack identified a recurring theme among female patients suffering from depression: a tendency to self-silence, defined as “the tendency to engage in uncontrollable caretaking, pleasing the other, and restriction of self-expression in relationships in an attempt to achieve intimacy and meet relational needs.” He found that this learned behavior,
Since then, considerable evidence has revealed that female self-silencing isn’t just tied to psychological issues like depression and eating disorders, but also to physical illness. Most worryingly, it has also been linked to higher risk of premature death. This was true even when
When women push their feelings down and
In his best-selling book, The Myth of Normal, physician and author Gabor Mate writes that many of our society’s most “normalized ways of being” are, in fact,
To reshape the virtues of womanhood, a new “
6 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.
A. maximize B. subsequent C. potential D. personalize E. misrepresented F. limited G. marketing H. predictive I. commercial J. speed K. absence |
No child or young athlete should be subjected to genetic testing to find sporting talent or improve performance, conclude the experts in a statement published in the British Journal of Sports Medicine.
The scientific evidence on the effectiveness of these
But that has not stopped the growth of the “direct to consumer” genetic tests, which claim to be able to spot children’s athletic talents or tailor training to
To inform the statement, the panel looked at the availability of DIY genetic tests. It found 39 companies
The claims included: “
But the
The statement emphasizes the
“While further evidence will undoubtedly emerge around the genetics of sport performance in the future, the data are currently very
A. categorise B. creation C. good D. innovative E. maximum F. packed G. pedestrianise H. processing I. shape J. short-lived K. transformation |
All Change in Curitiba!
Like many other major world cities, Curitiba in southern Brazil has had to deal with issues such as pollution, poverty, and limited public funding. However, the architect and three-times mayor of the city, Jaime Lerner, has introduced some
As part of his ‘Master Plan’, Lerner hoped to make the city more environmentally friendly. He initiated a recycling scheme. In return for delivering recyclable rubbish to specified
Lerner did not win over all the city’s residents immediately, however. When his plans to
Lerner’s determination helped
So, is it all just one big success story? In some respects, Curitiba may have been too successful for its own
promise, foreign, approach, occur, communicate, launch, practice, assume, register |
2. The manager announced that the company
3. Everything was
4. She made an effort not to
5. It is traditional
6. The newly developed medicine showed great
7. Many people
A. insurance B. variant C. significantly D. hit E. confirmed F. encouraging G. vaccinated H. imposing I. border J. occupancy K. primarily |
Destinations around the world have faced significant tourist reductions amid the coronavirus pandemic. But few have taken a harder
As the island's Ngurah Rai International Airport(DPS)in Denpasar has been closed to international flights nearly all year, those tourists have almost all come via private yachts. Though the airport officially reopened to international flights on October 14, there have so far only been domestic flights in and out of the airport,
In order to come to Bali, foreign tourists have to deal with strict Covid-related entry requirements. They must obtain a business visa at a cost of $300(there are no tourist visas at present), take multiple PCR tests and buy special health
One hopeful visitor is Justyna Wrucha, a UK citizen planning a trip to Bali with her husband. It will be their first visit to the island, which has long been on their bucket list. However, they think that the policies relating to foreign visitors are extremely harsh by
Bali's Covid policies are determined by the central government in Jakarta, not by local authorities on the island. Originally, the quarantines were shorter but were recently increased due to fears of the new Omicron
However, there is one small glimmer of hope with the gradual return of domestic tourism. Ray reports that the
A. labour B. manner C. highlighting D. circumstances E. updated F. characterised G. integrated H. admirable I. accommodate J. overseeing K. flexible |
The house of the future? A sun-filled, shape-shifting, shed-share paradise
What will homes be like 10 years from now? Judging by the winners of the Home of 2030 competition, sharing will be key.
Shared home-working spaces, communal garden sheds and houses built using apps—these are just some of the ideas in the winning proposals for the government’s Home of 2030 competition to develop prototype “homes fit for the future”,
“You can’t get much more
Her team’s scheme imagines a terraced (排房的) housing type made from two standard components, a base unit and a loft, joined with “connector” pieces, taking into account multiple configurations (布局) over time as family
Built off-site to demanding Passivhaus standards, with a twin wall timber frame, the homes would be
As is so often the case with blue-sky (纯理论的) ideas competitions, the ambitions of the Home of 2030 winning teams are