1 . Mass communication is a very broad field which includes advertising, mass promotion, political campaigns, public relations, mass education and even the way you interact with other people. It covers just about everything you do in your daily life. Some characteristics of mass communication are: communication, information overload, group effort and feedback. There are some more that are less often mentioned but are just as important as the ones that have been listed above.
The most basic feature of communication is interaction. Interaction takes the form of communication where you can interpret what someone is trying to say. For example, when a person says “How are you?” and you respond in a loud voice or in a concerned manner, it’s considered interaction.
Another characteristic of mass communication that you’ll come across is a large number of receivers. When communicating with a group of people, it is important to keep in mind that each receiver will bring different characteristics to the table when communicating. Different receivers will take up different topics and bring a different set of characteristics to the table. In some cases, you will need to communicate with many different types of receiver in order for your communication ideas to be fully expressed and taken into full effect. You should therefore consider the characteristics of your receivers when planning your communication strategies.
New media is also impacting communication. Each type of new medium has diverse different ways in which it can deliver messages. You can make use of several types of communication in many cases and reach a wide range of target audiences. For example, you can use the Internet in order to communicate with your audience. As a result, the amount of information also in turn becomes too much for the human mind to process in a timely and effective manner. This overload is not only unsound, but it also tends to make people impatient, which finally takes the form of arguments and other types of exchanges that are based on facts, assumptions or personal experiences. However, although you may have to deal with some constraints, the Internet is still a very powerful tool that should not be ignored.
1. What role does the example given by the author in the second paragraph play?A.Explain the importance of politeness. |
B.Explain the concept of interaction. |
C.Explain the characteristics of communication. |
D.Explain what body language is. |
A.Because communicators have many different characteristics on the dinner table. |
B.So that your ideas can be accurately expressed and play a role. |
C.In order to better improve your communication strategy. |
D.Because the receivers have different views on different topics. |
A.Because there are too many types of communication. |
B.Because people have different experiences. |
C.Because the new media is not perfect. |
D.Because overloaded information is boring. |
A.Uncaring. | B.Indifferent. |
C.Objective. | D.Subjective. |
2 . With gas prices rising and airport security lines snaking longer than ever, why not book your next domestic vacation on a train? Compared to other alternatives, it’s comfortable and relaxing. Here is some advice on how to make a trip by rail as pleasant as possible.
Plan ahead. Most long-distance trains, especially the sleeping car accommodations, sell out very quickly.
Use a travel agent. Consider turning your travel plan over to a travel agent and letting him double-check all the details, make suggestions, and then handle the actual reservations. A good one can sometimes find you discounted tickets.
Bring a blanket. When you’re riding on trains, you won’t be provided with a blanket for free, even if your trip is an overnight one.
Arrive early. Most trains operate just once a day and some run only three times a week, so missing yours can be a disaster.
Have fun.
A.Train trips aren’t for impatient types. |
B.You’ll have views from both sides of the train. |
C.The temperature on rail cars is often hard to control. |
D.That’s particularly true during busy summer months. |
E.You might have to wait longer than 24 hours to catch the next one. |
F.Chances are the cost will be a lot less than the cost of one bedroom. |
G.He may also book you in a sleeping car that’s right next to the diner. |
A few years ago, the company I worked for sent my wife and me to live in New York for a year. I’ve always loved running, so I was really happy when I found out I lived next to Central Park. This meant that every morning I could go for a run before I went to work.
Because a lot of people had told me to be careful of robbers in the park, so usually I didn’t take anything with me. How could they rob me if I didn’t have anything? But one morning, my wife gave me a S 10 bill and asked me to buy some bread on the way.
It was a beautiful morning and the park was quiet with very few people walking or jogging (慢跑) around. While I was running through the park, another jogger knocked into me. He apologized and continued running. For a while, I didn’t think too much of it. However, when I noticed the wide path where I was running, I thought was kind of strange. The warning of robbers in the park occurred to me. ”It could have been a robber!” I suddenly became alarmed, so I checked my pocket and found that the money was missing. Without thinking twice, I ran after that jogger. I finally caught up and held him by the arm. I shouted, “Give me the $10 bill! Now!” I am not usually a hot-headed (性急的) person, but I got really angry this time. I couldn’t believe the robbery was actually happening to me. Filled with anger, I shook my fist at him. This seemed to frighten him. He quickly put his hand in his pocket and gave me the money. Then he ran away as fast as he could.
I bought the bread and went home. As soon as I got home, I couldn’t wait to tell my wife my story. “You won’t believe what happened to me,” I started with pride. She immediately stopped me, “I know, you left the money for the bread on the kitchen table.”
注意:1. 所续写短文的词数应为80左右;
2. 请按如下格式在相应位置作答。
Looking at the money on the table, I stood there, shocked.
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Earth Day is an event
In1962, Rachel Carson’s bestselling book “Silent Spring” created an
In the fall of 1969, Nelson announced it and appealed to the entire country to get involved. Consequently, telegrams, letters and telephone calls
Today, Earth Day is celebrated around the world every April 22. Sometimes numerous communities celebrate Earth Week, an entire week of
5 . How to Be Creative
Most of us think that creativity is a quality (品质) belonging only to artists, writers, or dancers, rather than ourselves.
Get out of your comfort zone
We eagerly accept the familiar and fear the unknown. Break out of your usual patterns and welcome creativity into your life. As said earlier, the human brain was designed to recognize patterns.
Try different things
If you always do what you’ve always done, you’ll always get what you’ve always got. We are creatures of habits and routines, and creativity hates routines (常规). If you usually drive to work, take the subway for a few days.
Having a great idea is not enough, you must work to make it a reality. Have you ever seen a new product and realized that you thought of the same thing long ago? Yet someone else is making money with “your” idea.
A.Take action |
B.Seek several options |
C.Think from the other person’s point of view. |
D.If you normally eat in the office, have lunch under a tree. |
E.We continue to create patterns for almost everything we do. |
F.The truth is that we are all born with the ability to be creative. |
G.We all have great ideas sometimes, but only a few people turn their ideas into realities. |
1.写信意图;
2.个人优势。
注意:
1.词数100左右;
2.可以适当增加细节,以使行文连贯。
Dear Sir,
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours sincerely,
Li Hua
A.it | B.that | C.these | D.those |
8 . A fat man with a camera around his neck and a bottle of sunscreen cream sticking out of his bag, he really did look like a tourist. He sat on the terrace (平台), sipping lemonade and pretending to look at a tourism brochure. His sunglasses masked his eyes, but I knew he wasn't looking at the brochure: he hadn't turned a page for the last ten minutes. As I brought him his dishes, he coughed up a "thank you" and looked at me briefly I tried not to stare at the tiny scar across his left eyebrow.
I walked back inside with my empty tray, shaking my head. He looked familiar, but I couldn't quite place him. Then it hit me. The car accident. The mysterious stranger who helped me out of my crashed car, just before it exploded. I rushed back to his table. He was gone.
I moved his saucer and found his tip, along with a card: I am deeply grateful to you. The night of your car accident, I was on my way to rob a jewelry store. Saving your life brought things back in a right way. I now live an honest life, thanks to you. God bless you! Mr. D.
I shivered (震颤). The night of my car accident, I was heading for an interview in an illegal dance club. Seeing human kindness through his heroic gesture (英雄姿态) turned my life around and brought faith back into my life. I unfolded the tip he left. Among the singles was a grand (一千块) with a pen mark underlining "In God We Trust. "I said a silent prayer for him and got back to work, smiling.
1. Why did the fat man look like a tourist?A.Because he doesn't look like a native citizen. |
B.Because he ordered strange food and drinks |
C.Because he used money not the same as the locals. |
D.Because he carried what tourists usually have on. |
A.The page remained unturned. | B.He was drinking all the time. |
C.He sat still with his sunglasses. | D.He was staring at the writer. |
A.The man became a rich man year later. |
B.The writer didn't go to that interview. |
C.The writer had been searching for the man. |
D.They kept in touch with each other since then. |
A.Cod. | B.Worried. | C.Grateful. | D.Trusty. |
内容主要包括:
1. 自我介绍(包括中英文能力);
2. 参加意图(帮助别人学习中文和传播中国文化);
3. 希望获准。
注意:1. 词数不少于100;
2.可以适当增加细节,以使行文连贯;
Dear sir or Madam,
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours sincerely,
LiJin
增加:在缺词处加一个漏字符号(∧),并在其下而写出该加的词。
删除:把多余的词用斜线(\)划掉。
修改:在错的词下划一横线,并在该词下而写出修改后的词。
注意:1.每处错误及其修改均仅限一词;
2.只允许修改10处,多者(从第11处起)不计分。
The other day, we moved to the new school yard, where lies in the far north of the city. We were all on high spirits. It is much big than the old one. The classrooms are bright and clean. We have a lot of modern equipment, making convenient for students to learn every subject. Now we can have a lot of after-class activity in the new playground. Our teachers often play the basketball and soccer together with us. As spring approached, the flowers newly planting in the yard have just come out. With such many green trees and fragrant flowers around, we feel it less hardly to study and our school life more enjoyable.