Long Journey
The majority of the world’s clothes, bags and shoes are manufactured in Asia. But the region’s brands have made little headway in the West. Of the ten most valuable global apparel (服装) labels ranked by Millward Brown, a market-research firm, only Uniqlo is Asian. Li-Ning, one of China’s best-selling sportswear brands, tried to enter America in 2010. It opened a flagship store in Portland, Oregon and later launched an English-language online store. Both failed.
What makes the journey so hard? Adjusting to Western tastes takes time. Although Uniqlo became the largest Japanese apparel brand by selling US-style clothing, it still encountered cultural barriers in America itself. For example, vests (背心) are one of Uniqlo’s most popular products at home, but relatively few Americans and Europeans wear an additional layer beneath their shirts, says Dairo Murata, an analyst at JPMorgan Chase, a bank. It was only two years ago the firm also realized that XL was not big enough in America; it now duly provides XXXL.
Another problem, at least outside the big cities, is price. Uniqlo takes pride in the use of high-tech, comfortable fabrics (布料),an attempt to differentiate itself from other basic clothing brands like Gap and Old Navy. But at Danbury Fair, a Connecticut shopping mall that is a barometer for retail trends in the suburbs, people prefer Primark, a super-cheap Irish retailer (零售商) which recently opened, to Uniqlo, which shut up shop in June. Mall visitors are conservative about fashion and about spending, explains F.K. Grunert, its manager.
What still seems to work better is concentrating on urban centres, even though that means a smaller potential market. This month Uniqlo opened a stand-alone store in Manhattan’s Soho; such shops tend to do well. In 2002 it had 21 stores in Britain, dotted around the north-west, Midlands and south-east; now eight of the ten it still has are in London.
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4 . Gyms that profit most from the January rush
Every year, like clockwork, many people go through the same routine. On December 26th and January 1st, as the fog of cheese, chocolate oranges and champagne lifts, regret creeps(悄悄出现)in. Online searches for “get fit” and “lose weight” increase.
Many gym recruits(新成员)will have their new sportswear on for high-intensity interval training. In the basement of Another Space, a club near London’s Leicester Square, music pumps and light flash as a trainer shouts instructions to a group of mostly young women. They are pushed through bursts of burpees, handclap push-ups and various kick and punches at boxing bags. The training is murderous.
They are at one end of a fitness market.
Pure Gym expects soon to reach 1 million members. Part of its appeal is that, unlike traditional gyms, members are not bound by a long contract. “We have taken a £500 decision and turned it into a £20 decision,” says Mr Cobbold.
A.There will be other ripple effects(连锁反应), too. |
B.That will be good news for some gym goers because many will soon suffer a second round of regret. |
C.However, the club’s luxurious changing rooms and bars relieve some of the pain. |
D.Health clubs of all shapes and sizes stand ready to respond. |
E.Spending on fashion items also increases around the time of joining a gym. |
F.At the other are budget gyms, which have accounted for the big part of gym growth in recent years. |
5 . On the pristine coast of the southern Indian state of Tamil Nadu, a small fishing village called Mahabalipuram is home to Mumu Surf School, one of the most popular surfing schools in India. It is run by Mukesh Panjanathan, also known as Mumu, who lives two minutes from the school on the beach.
Every morning, he watches the sunlight sparkle on the seawater, and palm leaves sway with the breeze. Along the shore are kattumarams, which he used to sneak into the sea as a child to ride the waves. But as beautiful as it looks, the beach town has a dark side.
Mumu was only 12–the youngest of six siblings–when his father, who suffered from alcoholism-related health problems, died by suicide.
“Alcohol addiction is an immense challenge for fishing communities.” Vincent Jain, the deputy chief of the South Indian Federation of Fishermen Societies, told VICE. “Most of them start drinking when they reach their teens and start earning some money.”
It is common for fishermen to drink up to three times a day, and paying for their addiction uses up much of the money they make. As things stand, their income has been decreasing because of large-scale commercial fishing activities and the climate crisis.
Mumu, now 36, said fishermen use alcohol as a “painkiller” because of the exhausting nature of their jobs. They paddle(用桨划)their boats into the sea as early as three in the morning, sometimes in very harsh conditions, and return with a batch of fish at sunrise. That is, if they’re in luck, the rest of the day leaves them with nothing to do.
“Drinking makes them feel better. Slowly, it becomes a habit,” he said. “But things are changing.”
Over the last 15 years, the rise of surf culture in Mahabalipuram has not only transformed it into one of India’s top water sports destinations, but also opened doors for the young to pursue alternative careers. “The coming generations have much more freedom to choose what they want to do, instead of sitting around and getting drunk.” said Mumu, who is among the first surfers to emerge from the local fishing community.
1. According to paragraph 2, the underline word “kattumaarams” probably refers to .A.the alternative for the word “wave” in Mahabalipuram |
B.a kind of boat used in Mahabalipuram |
C.the animals living along the shore |
D.the friends of Mumu with whom he went to the sea |
A.The drinking culture here causes a lot of trouble. |
B.Many people died young in this place. |
C.The people here are too addicted to surfing. |
D.The night here is longer than other places. |
A.They have nothing to do after finishing their job. |
B.Drinking reduces their physical pain caused by their job. |
C.They are so used to drinking that they can’t quit it. |
D.Drinking relieves them of the tiredness caused by their job. |
A.how Mumu became a surfer in the village and started Mumu Surf School |
B.the new alternative careers the young can choose in the village |
C.how surfing culture helps fishermen in the village get rid of drinking |
D.other water sports destinations in India |
A massive fire tore through the main market in the city of Hargeisa in northern Somalia overnight, injuring about two dozen people and
Images
Officials said it started on Friday evening but was largely brought under control by dawn on Saturday, although some small areas were still burning.
“The town has never witnessed such a massive calamity,” Hargeisa’s mayor, Abdikarim Ahmed Mooge, told reporters at the scene. “This place was the economic centre of Hargeisa and
The Somaliland president, Muse Bihi Abdi, said during a visit to Waheen
Hargeisa chamber of commerce chairman Jamal Aideed said the loss of the market was immense
“I have lost everything tonight, this fire was the biggest I have ever seen in my life,” said market trader Bashi Ali. “I had several businesses in the market and all of them burned to ashes.
A. disorder B. influencing C. escalates D. reset E. satisfaction F. fruitless G. refreshed H. coincidence I. functions J. powerful K. recommended |
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