1. What is the speaker probably?
| A．A scientist. | B．A presenter. | C．A doctor. |
| A．How to handle mosquito bites. |
| B．What diseases mosquito bites may cause. |
| C．Who mosquitoes prefer to attack. |
| A．Blood types. | B．Smell. | C．Heat. |
| A．Blue. | B．Yellow. | C．Black. |
Located on the
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3 . Before the digital days, advertising agencies (公司) won endless contracts (合同) and sometimes created campaigns that influenced our cultural life and attracted the public.
Now it seems that nearly everything in the industry has changed. Agencies know consumers (消费者) very well, having collected huge stores of their information. But many of those consumers, especially the young people prized by advertisers, choose to pay more for advertisement blockers (拦截器) and subscription ( 订阅) services that allow them to avoid watching or listening to advertisements. At the same time, companies that hire ad agencies are wanting more from marketing campaigns — while paying less for them. As a result, the advertising industry faces a burning need for change, according to a report by the research company Forrester.
“It's harder to reach audiences, money spent in marketing is going up, the number of channels has sharply increased and advertisers have to pay more to cover all of those channels,” Jay Pattisall, the lead author of the report, said. “It's a continual pressure for marketers — we're no longer just creating advertising campaigns three or four times a year and running them across a few networks.”
Some agencies have begun rewarding consumers for looking at ads. But to reach audiences, advertisers must also use the tech-based methods in the creative process, according to the Forrester report. That includes automation and machine learning, which Forrester expects will change 80 percent of agency jobs by 2030. In July, JPMorgan Chase announced a deal with the ad tech company Persado that would use artificial intelligence (AI) to write marketing copy.
Chuck McBride, the founder of Cutwater, an advertising agency in San Francisco, said that changes in the industry would allow companies to express their creativity as they experiment with increasingly personalized advertising. “Things are really messed up, but there's a chance here,” he said. “The seriousness of the situation is greatly overstated.”
1. What is young consumers' attitude to advertisements?| A．They doubt them. | B．They show great interest in them. |
| C．They dislike them. | D．They consider them as part of their life. |
| A．Unnecessary changes. | B．Unfair competition. |
| C．The poor marketing. | D．The rising cost. |
| A．Provide more creative jobs. | B．Use new technologies. |
| C．Give consumers rewards. | D．Get ideas from consumers. |
| A．It is productive. | B．It is worrying. |
| C．It is hopeful. | D．It is unexpected. |
4 . To provide visitors with a special experience, theme parks (主题公园) are putting more money into Virtual Reality (VR) technology. In fact, the lifestyle team of the website, The Week, attended the International Association of Amusement Parks and Attractions (IAAPA) Expo in Orlando. The purpose was to do a study on the implementation ( 实施) of VR technology on roller coasters (过山车). The team studied 23 roller coaster manufacturers (制造商) in Europe and found that eight of those manufacturers had implemented VR technology into at least one of their roller coasters. Based on their study, it appears that VR technology is already an important and growing factor in the future development of theme parks.
The theme park industry at first saw VR technology as a cost-saving means to put new life into attractions. In 2015, companies such as Six Flags began adding VR technology to their roller coasters. It soon became clear, however, that there were many difficulties with implementing VR technology on the rides. Because of the time it took to provide riders with VR headsets (头戴式受话器), wait times and lines began to increase. Moreover, companies had to train employees how to set up the VR systems and make sure that all headsets were clean. This proved not to be cost-saving, so new systems had to be put into place.
Busch Gardens in Williamsburg, Virginia, set out to solve these problems by developing a two-part headset for the ride Battle for Eire. The park worked with Falcon's Creative Group to develop this new technology, which allowed guests to be fitted with a headpiece while waiting in line. This shortened wait times and provided a cleaner environment. Falcon's Creative Group and Busch Gardens used creative thinking to improve an attraction that was built around VR.
According to TEA / AECOM Global Attractions Attendance Report, 2018 saw more than 252 million people visit the top 25 theme parks in the world. To keep these numbers, it is important that these and other theme-park companies continue to come up with new ideas to create and introduce great attractions — especially those that make use of new VR technology.
1. What did The Week find?| A．VR technology may greatly influence the future theme parks. |
| B．Half of the studied theme parks have used VR technology. |
| C．Roller coasters were getting less popular than before. |
| D．Theme parks have not realized the importance of VR technology. |
| A．Visitors thought highly of the improvement. | B．The number of visitors hugely increased. |
| C．Many unexpected problems appeared. | D．A lot of money was saved. |
| A．It creatively developed a headset. |
| B．It employed more workers. |
| C．It worked with other companies to build new theme parks. |
| D．It chose to use its traditional technology again. |
| A．To develop creative attractions. | B．To give up traditional technology. |
| C．To work with other theme parks. | D．To build new theme parks. |
5 . Jane Cooke Wright was born in New York City in 1919. Her father, Louis Tompkins Wright, had been one of the first African-Americans to graduate with flying colors from Harvard Medical School, and the first black doctor to work in a municipal New York hospital. By the time Jane was four, he had set up a nursing school at Harlem Hospital, admitting black students.
Jane was educated at Fieldston Upper School, and studied art at Smith College in Northampton, Massachusetts. She went on to the New York Medical College in 1942, where she graduated before starting work at Bellevue Hospital in New York.
In 1947-48, very little was known about chemotherapy, the treatment of disease using chemicals. Louis Wright had just set up the Cancer Research Foundation at Harlem Hospital, and Jane joined him there in 1949. The pair began testing new chemicals on patients with leukaemia (白血病). They studied people who suffered mustard gas (芥子气) attacks from the Second World War — Louis Wright himself had suffered lung damage in such an attack. It was found that gas survivors had reduced white blood cell (细胞) counts. In leukaemia, however, there is an increased level of bad white blood cells, and the Wrights thought some of the chemicals found in mustard gas might be used as effective treatments.
When her father died in 1952, Jane became the foundation’s director. Three years later she became director for cancer chemotherapy research at the New York University Medical Center. For the next 40 years she kept doing chemotherapy research, testing medicines and developing new ways to deliver chemotherapy.
At the start there was only one medicine, mechlorethamine, which had been shown to be effective. But Jane and her workmates studied a wide range of chemicals for their effect on cancerous cells, and their successes included mithramycin, used to treat brain tumours (瘤) that could not be removed by operations (手术).
In 1964 Wright was appointed to the President’s Commission on Heart Disease, Cancer, and Stroke. She returned to New York Medical College in 1967 as head of the cancer research laboratory. Her research and teaching work continued until her retirement in 1987.
1. Which of the following best describes Jane’s father?| A．He was interested in flying. | B．He was a great family man. |
| C．He was a high achiever. | D．He was proud of being an African-American. |
| A．To see if it could lead to cancers. |
| B．To see if it could result in the growth of white blood cells. |
| C．To see if the chemicals in it could help protect lungs. |
| D．To see if certain chemicals in it could treat leukaemia. |
| A．She continued with cancer research. | B．She felt lost for a while. |
| C．She decided to move. | D．She changed her career direction. |
| A．It is a great post-operative medicine. |
| B．It can be used widely in operations. |
| C．It works on brain tumours that can’t be operated on. |
| D．It increases the effectiveness of mechlorethamine. |
6 . When Stars Are Scattered
This novel by Victoria Jamieson and Omar Mohamed tells the true story of two brothers who live in a refugee (难民) camp in Kenya. Omar and his younger brother, Hassan, have escaped a war in their home country of Somalia. Even though they are kids, the boys deal with many adult problems. The brothers stick together, no matter what life throws at them.
— By TFK Kid Reporter Miguel Madero
Mañanaland
11-year-old Max loves his grandfather's stories of Mañanaland, a place where dreams come true. Max dreams of making the football team and finding his missing mother. When Max discovers a secret, he sets off for Mañanaland in search of answers. On the way, he wins something more valuable than a spot on the team. I love this book by Pam Muñoz Ryan because each page is different and interesting.
— By TFK Kid Reporter Afton Campbell
Bee Fearless: Dream Like a Kid
15-year-old Mikaila Ulmer has created a healthy type of lemonade made with honey, which she sells all over the country. She gives away some of the money from the sale to bee conservation. In Bee Fearless, Mikaila shares her story and offers business tips. Readers will love learning how Mikaila’s business grew and what she’s doing to encourage young entrepreneurs (企业家).
— By TFK Kid Reporter Abby Rogers
Condor Comeback
In Condor Comeback, writer Sy Montgomery follows conservationists as they care for endangered California condors. They’re the largest flying North American land birds. Can scientists save the condor population? Read Condor Comeback to find out!
— By TFK Kid Reporter Jeremy Liew
1. What do we know about Omar and Hassan?| A．They find their missing mum. | B．They solve many difficulties. |
| C．They want to save endangered birds. | D．They make a lot of money from their business. |
| A．Abby Rogers. | B．Afton Campbell. |
| C．Mikaila Ulmer. | D．Sy Montgomery. |
| A．Condor Comeback. | B．When Stars Are Scattered. |
| C．Mañanaland. | D．Bee Fearless: Dream Like a Kid. |
1. What is the man?
| A．A tour guide. | B．A cook. | C．A waiter. |
| A．It doesn’t have a menu. | B．It is located in Italy. | C．It lets guests make pizza. |
| A．The seafood pizza. | B．The black pepper beef pizza. | C．The spicy sausage pizza. |
| A．Save room in their stomach for dessert. |
| B．Raise their hand for pizza. |
| C．Try some new drinks. |
| School Art Festival! Join the contest! Great prizes! Contact us: enquiries@artclub.com |
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注意：
1.可适当增加细节，以使行文连贯；
2.词数 80 左右，开头与结尾已给出，不计入总词数。
Dear Mr. Smith,
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Yours faithfully,
Li Hua
