The Vikings, whose ancestors came from Scandinavia, were the first Europeans
Later a man, Biarni set sail from Iceland in search
In the year 1002, Leif, Eric the Red’s son, followed Biarni’s directions and sailed to
2 . I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one — it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the arch-shaped (拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the “M”. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
1. We can learn that Apple’s present logo is ________.A.the religious story of Adam and Eve |
B.a bitten apple with only one color |
C.Newton’s sitting under an apple tree |
D.the rainbow-colored bitten apple |
A.Nike’s logo | B.Apple’s logo |
C.The Mercedes logo | D.The Adidas logo |
A.Mercedes Benz ——McDonald’s——Nike – Apple. |
B.Nike —— McDonald’s ——Apple —— Mercedes Benz. |
C.McDonald’s —— Apple—— Nike —— Mercedes Benz. |
D.Nike —— Mercedes Benz —— McDonald’s —— Apple. |
3 . Scientists have discovered a bit of hand-made string (线绳) that’s around 50,000 years old in Neanderthal remains. The first Neanderthal remains were found in the Neander Valley in Germany, which is where the name comes from. Neanderthals may have lived mainly in caves and made stone tools, but recent discoveries have given hints that Neanderthals developed some advanced skills that people used to think impossible. For example, Neanderthals knew how to make glue from the bark (树皮) of a tree.
Now, scientists report they’ve found a piece of string on a stone tool made by Neanderthals. Before this, the oldest known piece of string was one made by humans about 19,000 years ago. The string is about a quarter of an inch long. Almost all things made from plants during that time have broken down and disappeared, so it’s very special to find this bit of string.
The scientists don’t know whether the string was attached to the tool. But that doesn’t interest them as much as the fact that Neanderthals knew how to make string. Bruce Hardy, the lead scientist on the project, says that knowing how to make string was meaningful for humans. “We wouldn’t really be here today without that technology,” he says.
Making string is a very arduous process. This string was made from the inside bark of an evergreen tree. To make string that is strong enough, the string must be made of several smaller fibers twisted (缠绕) together in a special way. For the Neanderthal string, several fibers needed to be twisted together into something like yarn. Then three pieces of yam needed to be twisted together in the opposite direction to make the final string.
The scientists Aren’t sure what the string was used for, but they say that string like. the bit that was found could be used to make bags, baskets, traps, or other things. The researchers also suggest that because Neanderthals needed to make pairs and count fibers to make the string, the bit of string may also tell us something about the kinds of math that Neanderthals could do.
1. What can we know about Neanderthals?A.They were named after a nation. |
B.They didn’t know how to make tools. |
C.They were not as smart as scientists thought. |
D.They may master more skills than people realized. |
A.It is surprisingly long. |
B.It was made from wood. |
C.It survives a long history. |
D.It was attached to a stone tool. |
A.Neanderthals strengthened stone tools with the string. |
B.The scientists think the string is part of the stone tool. |
C.The string-making skill is of great importance to humans. |
D.Neanderthals had great difficulty in inventing the string. |
A.Difficult. | B.Normal. |
C.Creative. | D.Boring. |
Getting rid of dirt, in the opinion of most people, is a good thing. However, the attitudes to dirt are always changing.
In the early 16th century, people thought that dirt on the skin was a means to block out disease, and washing off dirt with hot water could open up the skin and let ills in. A particular danger was thought to lie in public baths. By 1538, the French king had closed the bath houses in his kingdom. The king of England did something similar in 1546. Thus began a long time when the rich and the poor in Europe lived with dirt in a friendly way. France’s Henry IV was famously dirty. Upon learning that a nobleman had taken a bath, the king ordered that, to avoid the attack of disease, the nobleman should not go out.
Though the belief above was long-lived, dirt has no longer been regarded as a nice neighbour ever since the 18th century. Scientifically speaking, cleaning away dirt is good to health. Clean water supply and hand washing are practical means of preventing disease. Yet, it seems that standards of cleanliness have moved beyond science since World War II. Advertisements repeatedly sell the idea; clothes need to be whiter than white, cloths ever softer, surfaces to shine. Has the hate for dirt, however, gone too far?
Attitudes to dirt still differ hugely nowadays. Many first-time parents nervously try to warn their children off touching dirt, which might be responsible for the spread of disease. On the contrary, Mary Ruebush, an American immunologist(免疫学家) , encourages children to play in the dirt to build up a strong immune system. And the latter position is gaining some ground.
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________5 . According to archaeological evidence, at least 5, 000 years ago, and long before the rise of the.Roman Empire, the Babylonians began to measure time, introducing calendars mainly to regulate planting and harvesting. They based their calendars on the cycles of the sun and the moon. Before the invention of artificial light, the moon had greater social impact. For those living near the equator in particular, its changes were more noticeable than the passing of the seasons. So the calendars that were developed at lower latitudes were influenced more by the lunar cycle than by the solar year. In more northern areas, however, where seasonal agriculture was practiced, the solar year became more vital.
Centuries before the Roman Empire, the Egyptians had developed a calendar having twelve months of thirty days, with five days added to approximate to the solar year. They divided the day into twelve temporal or seasonal hours. A temporal hour was one twelfth of the time from sunrise to sunset. Similarly, they divided the night into twelve hours from sunset to sunrise. These periods became known as temporal hours because their duration varied according to the changing length of days and nights with the passing of the seasons. In the daytime, summer hours were long, and winter ones short. Temporal hours, which were first adopted by the Greeks and then the Romans, who spread them through Europe, remained in use for more than 2,500 years.
In order to track temporal hours during the day, inventors created sundials(日晷). To keep time during the night, inventors designed another time keeping instrument called the water clock. One of the first water clocks was a basin with a small hole near the bottom through which the water fell in drops. The falling water level showed the passing hour as it dipped below hour lines cut on the inner surface. Although these instruments performed satisfactorily around the Mediterranean, they could not always be depended on in the cloudy and often freezing weather of northern Europe. As a result, generations of inventors put their efforts into designing all-weather, more accurate timekeeping instruments.
1. The cycles of the sun had more influence on the ancient calendars usedA.in more developed countries | B.in more southern areas |
C.at higher latitudes | D.near the equator |
A.The Babylonians. | B.The Egyptians. | C.The Greeks. | D.The Romans. |
A.It was very expensive. | B.It wasted too much water. |
C.It couldn't show the correct time. | D.It didn't work properly in icy weather. |
A.The passing of the seasons. | B.The invention of artificial light. |
C.The early history of timekeeping. | D.The calendars used in Roman times. |
Trade and curiosity have often formed the foundation of mankind's greatest
In ancient times, silk from China found
Between 1405 and 1433, seven large fleets, under the command of Zheng He, sailed west on voyages of trade and
Whether they are playing on our TV screens or printed in newspapers, advertisements are everywhere.
They
In spite of being designed to sell
The average person living in a city sees thousands of ads every single day. It seems that ads are a
8 . The Globe was built in 1599 using timber from an earlier theatre, The Theatre, which had been built by Richard Burbage’s father, James Burbage, in Shoreditch in 1576. The first performance for which a firm record remains was Jonson’s Every Man out of His Humour — with its first scene welcoming the “gracious and kind spectators” — at the end of the year.
On 29th June 1613, the Globe Theatre went up in flames during a performance of Henry VIII. A theatrical gun, set off during the performance, misfired, burning the wooden beams and straws. According to one of the few surviving documents of the event, no one was hurt except a man whose burning breeches (炮后膛) were put out with a bottle of ale. It was rebuilt in the following year.
Like all the other theatres in London, the Globe was closed down by the Puritans in 1642. It was pulled down in 1644, or slightly later — the commonly cited document dating the act to 15 April 1644 has been identified as false — to make room for other buildings.
A modern reconstruction of the theatre, named “Shakespeare’s Globe”, opened in 1997, with a production of Henry V. It is an academic approximation of the original design, based on available evidence of the 1599 and 1614 buildings, and is located approximately 750 feet (230m) from the site of the original theatre.
1. How did the Globe Theatre begin to be on fire on 29 June 1613?A.It was set fire to by a performer by design. |
B.It caught fire by accident during a play. |
C.A man put out breeches with a bottle of ale. |
D.It was started by wooden beams and straws. |
A.Time | B.Space | C.Importance | D.Flashback |
A.James Burbage. | B.Every Man out of His Humour |
C.Henry VIII. | D.Henry V |
A.The popularity of the Globe Theatre. |
B.The construction of the Globe Theatre. |
C.The function of the Globe Theatre. |
D.The history of the Globe Theatre. |
9 . When you visit Kinderdijk, one of the most visited villages in the Netherlands, you step right into the middle of Dutch history.
Kinderdijk lies in the Alblasserwaard, where the Lek and Noord rivers meet together. Much of the village is near or even below sea level. Although there are canals and dykes (堤坝), the lowlands of the village are still at risk of flooding (洪灾). Among the most deadly floods was Saint Elisabeth’s flood in 1421, which killed thousands after the dykes broke in several places. To deal with this kind of problem, the Kinderdijk windmills (风车) were built around 1740 to move water from the lower areas to higher ground and into the river.
Nineteen of the 20 Kinderdijk windmills remain and were named a UNESCO World Heritage (遗产) Site in 1997. Of the 19 windmills, 16 still have millers who live inside and control the huge sails (翼板) in the wind. These windmills continue to help manage the Netherlands ongoing fight to stay above water.
For tourists, boat tours are offered along the canals and walkways lead from the visitor center to the windmills. Two windmills serve as museums, filled with old millers’ items and photos. You can climb up inside to see how the windmills work. The windmills also are working, so be prepared to feel the whole building shake when the sails turn in the wind.
Each year, about 500,000 people visit the Kinderdijk windmills and the buildings have become a must-see on any trip to the Netherlands. There are some windmills north of Amsterdam that “were built for tourists, but we’re a historical site where tourists come, so it’s the other way around,” says Kinderdijk communications manager Peter Paul Klapwijk. “Tourism is a good way to support our site.”
1. Why were the Kinderdijk windmills built around 1740?A.To protect dykes. | B.To produce clean water. |
C.To prevent floods. | D.To keep the sea level from rising. |
A.Most of them are working as before. |
B.Most of them have become museums. |
C.Several of them have been sold to millers. |
D.Several of them were destroyed long ago. |
A.Fearful. | B.Worried. | C.Excited. | D.Surprised. |
A.The history of Kinderdijk |
B.A famous historical site |
C.An amazing village of canals |
D.The traditions of the Netherlands |
On March 31, the Eiffel Tower, one of the world’s most visited and recognizable places of interest, celebrated the 130-year anniversary (周年庆典) of its opening.
It was only supposed (认为) to exist for 20 years.Maybe Parisians decided it was
Tourists have a choice