1 . There is a kind of climate pollution that we can’t see clearly. It isn’t in our rivers, lands or skies, it is in our minds. When climate disinformation goes unchecked, it spreads like wildfire, undermining the existence of climate change and the need for urgent action.
Like the biosphere that sustains us, the health of our information ecosystems is vital to our survival. As an artist, I feel a responsibility to create new ways of seeing the disinformation that has come to define the age of fake news.
Social media sites are honed to grab our attention. Using sophisticated algorithms, the corporations behind them decide what billions of people see around the world, dictated by what keeps you hooked, but also by what the companies paying social media sites choose to put in front of you.
Powerful corporate actors deploy clever influence campaigns via ads targeted at specific users based on what social media firms know about those people. Major oil and gas companies have spent billions of dollars over the years persuading consumers about their green proofs, when only 1 per cent of their expenditure in 2019 was on renewable energy. This is known as corporate greenwashing. Still, fossil fuel firms maintain that their climate policies are “responsible” and “in line with the science”.
To expose the scale of corporate greenwashing online, I was part of a team that recently launched Eco-Bot.Net. Co-created with artist Rob “3D” Del Naja of the band Massive Attack and Dale Vince, a green entrepreneur, Eco-Bot. Net’s AI-powered website ran throughout the COP26 climate summit, exposing climate change misinformation by releasing a series of data drops for heavily polluting sectors, including energy, agribusiness and aviation.
Academic definitions of climate disinformation and greenwashing were used to unearth posts across Facebook, Instagram and Twitter and visualize them on our website. Eco-Bot.Net then flagged greenwashing ads and posts on the original social media site with a public health warning.
By digging into our data, journalists have already revealed that companies are targeting specific demographics in order to influence public perceptions about climate change – and even alter government policy.
One data drop focused on the 100 biggest fossil fuel producers, companies that have been the source of 71 per cent of global carbon emissions. It found that 16 of these companies ran 1705 greenwashing and climate misinformation ads globally on Facebook and Instagram this year. In total, they spent more than £4 million creating influence campaigns that generated up to 155 million impressions.
Social media companies could end most of the harms from climate disinformation on their platforms if they wanted to. Flagging systems were swiftly introduced to warn users of posts containing disinformation about covid-19. The scientific consensus on human-caused global warming has been resolute for decades, so why can’t a similar flagging system be implemented for related disinformation?
It is true that Twitter and Facebook have both introduced climate science information hubs, but these are little more than PR exercises that fail to directly tackle climate disinformation on any kind of scale.
This epidemic of climate change disinformation on social media is eroding collective ideas of truth. In this post-truth age of disinformation, we hope that the public, the press and policy-makers will be able to use our data findings to see what is hidden by what we see online.
For the first time, we can witness the regional scale of corporate greenwashing. The era of climate denial and delay is largely over — except, as Eco-Bot.Net has revealed, on social media.
1. What does the word “undermine” in the first paragraph mean in the passage?| A．Dig holes in the ground. | B．Make sth weaker at the base. |
| C．Increase or further improve. | D．Put a stop to sth. |
| A．give the readers a precise definition of corporate greenwashing |
| B．show the dishonest claim by fossil fuel companies on their responsible climate policies |
| C．demonstrate the huge investment the corporations made to exert powerful influence on the targeted social media users based on algorithm |
| D．emphasize the tens of millions of dollars spent on renewable energy |
| A．energy | B．agribusiness | C．aviation | D．social media |
| A．They are willing to help but feel powerless to do so. |
| B．They have the ability to make a change but refuse to do so as there are controversies over climate changes. |
| C．They have the ability to make a change and have made some sincere but fruitless efforts on it. |
| D．They lose their integrity in face of the money from the big corporations. |
