1. How many languages has Dr. Green’s new book been translated into?
A.5. | B.13. | C.30. |
A.In Italy. | B.In France. | C.In Germany. |
A.More children make friends on the Internet. |
B.More children think friendship is important. |
C.More children say they have no best friend. |
A.To be slow means to focus on quality. |
B.Friendship should be developed slowly. |
C.The British support the Slow Movement. |
2 . If sales generally feel hard to resist, the sale in front of Arron Schurevich was the ultimate test: a new car just like the one he’d loved. And it was more than a 20% discount. “I figured that I would be a fool not to take advantage of that,” says Schurevich. After he drove the car off the lot, the deal turned sour. The brand-new car quickly needed repairs. Schurevich now jokes that he paid a tax for being a fool.
Why is it so hard for the human brain to resist a discount? Spotting something you’d like to buy activates your brain’s reward circuitry (奖赏回路). It gets especially heightened if it’s something you’ve been fascinated by — say, the same car you’ve enjoyed for years. Additionally, the discount itself often registers as a win, delivering its own kind of joy, says Jorge Barraza, a consumer psychologist at the University of Southern California.
“Not only are we getting the product,” Barraza says, “but we’re also getting that reward that we discovered something; we’ve earned this extra thing.”
Stores, of course, know all this and try to push our buttons. “Limited-quantity, limited-time, scarcity-marketing promotions—they get people’s blood pumping,” says Kelly Goldsmith, who studies this as a marketing professor at Vanderbilt University.
It’s really hard to always approach sales rationally. One buying strategy experts recommend is to make a shopping list in advance and then, stick to it. Another is to research items — beforehand or on the spot, checking online — to weigh whether the sale is really a good deal.
“The human brain has essentially evolved to feel first and think next, which is why you need to give yourself time to cool off from your instant reaction when in front of a sale,” says Goldsmith.
1. What is the purpose of telling Arron Schurevich’s story?A.To explain the way to promote sale. | B.To inform readers of an important test. |
C.To introduce the topic of the passage. | D.To show the advantage of products on sale. |
A.Brain’s reward circuitry needs activating. | B.It’s hard to resist a discount for some reasons. |
C.Buying discounted products has consequences. | D.It’s worthwhile to approach sales rationally. |
A.Stores are good at pushing buttons. | B.Stores tend to affect people’s health. |
C.Stores help consumers earn extra things. | D.Stores know how to attract consumers with sales. |
A.Calm down in front of a sale. | B.Make a shopping list ahead of time. |
C.Research items on the spot or online. | D.Avoid buying any discounted items. |
1. Where does the conversation most probably take place?
A.In a credit card company. | B.At a lost-and-found. | C.At a police station. |
A.She was posting a letter. |
B.She was doing some shopping. |
C.She was cashing a traveler’s cheque. |
A.A thief stole it from the woman’s bag. |
B.Someone found it in a shop. |
C.It had no money in it. |
A.Her address. |
B.The appearance of a wallet. |
C.The number of her credit card. |
1. What does the speaker say about the college job market this year?
A.It’s unpredictable. | B.It’s quite stable. | C.It’s not optimistic. |
A.20%. | B.22%. | C.50%. |
A.They need more work experience. |
B.The salary is usually good. |
C.Their choice is limited. |
5 . Depending on which late-model vehicle you own, your car might be watching you — literally and figuratively — as you drive down the road. It’s watching you with cameras that monitor the cabin and track where you’re looking, and with sensors that track your speed, lane positions and rates of acceleration.
In addition to providing these functions, this data collection is a potential privacy nightmare. The information can reveal your identity, your habits when you’re in your car, how safely you drive, where you’ve been and where you regularly go.
There is a trade-off (权衡) between the quality of the driving experience and the privacy of drivers, depending on the level of services and features. Some drivers may prefer to share their biometric data to facilitate accessing a car’s functions and automating a major part of their driving experience. Others may prefer to manually control the car’s systems, sharing less personally identifiable information or none at all.
At first glance, it seems the trade-off between privacy and driver comfort cannot be avoided. Car manufacturers tend to take measures to protect drivers’ data against data thieves, but they collect a lot of data themselves. And as the Mozill a Foundation report showed, most car companies reserve the right to sell your data.
Researchers are now working on developing data analytics tools that better protect privacy and make progress on eliminating the trade-off. For instance, over the past seven years, the concept of federated machine learning has attracted attention because it allows algorithms (算法) to learn from the data on your local device without copying the data to a central server. Google’s Gboard keyboard benefits from federated learning to better guess the next word you are likely to type without sharing your private data with a server. There are other techniques to preserve privacy as well, such as location obfuscation, which alters the user’s location data to prevent the location from being revealed.
While there is still a trade-off between user privacy and quality of service, privacy-preserving data analytics techniques could pave the way for using data without leaking drivers’ and passengers’ personally identifiable information. This way, drivers could benefit from a wide range of modern cars’ services and features without paying the high cost of losing privacy.
1. What is the purpose of the first paragraph?A.To explain the benefits of your car. |
B.To bring in the topic of privacy problems. |
C.To point out the bright future of car industry. |
D.To stress the advanced technology applied in cars. |
A.A good medicine tastes bitter. | B.Knowledge starts with practice. |
C.A fall into a pit, a gain in your wit. | D.One man’s meat is another man’s poison. |
A.It can protect user privacy. | B.It makes algorithms learn fast. |
C.It is yet to be put into application. | D.It copies local data to a central server. |
A.Hesitant. | B.Indifferent. | C.Positive. | D.Objective. |
1. Why did the man miss his connecting flight?
A.His plane arrived late. |
B.He took a wrong plane. |
C.He didn’t catch the earliest flight. |
A.At 3:00. | B.At 4:30. | C.At 7:00. |
A.In Munich. | B.In Denver. | C.In Chicago. |
A.Ask the technicians for help. |
B.Attend the meeting online. |
C.Have the meeting videotaped (录像). |
1. Why did Maria call her father?
A.She had a traffic accident. | B.Her car broke down. | C.She lost her way. |
A.The radio. | B.The flashlights. | C.The headlights. |
8 . The Internet is a global network, which allows digital information to travel around the world. Let’s view some most popular uses of the Internet.
Information search
We search for information every day.
One of the most significant and popular use of the Internet is email. Email is a common thing that a majority of people check after they have logged (登录) on to the Internet.
Online shopping
Education
The Internet plays an important role in effectively shaping today’s school education process. It has the availability and the quality of learning for many students. They can study what they want and whenever they feel the most productive.
We are witnessing the rise of informal education where college graduates have online access and can sharpen their skills and get faster progress in a specific field.
A.Communication |
B.Online bill payments |
C.Our habits of buying things have changed a lot |
D.They can also attend classes or take exams online at home |
E.It is done by typing a question for which we seek specific information |
F.Many other personal businesses create their online shops every day |
G.The email has enabled easier and faster communication between people |
1. Who is Wang Ming?
A.A student. | B.An employer. | C.An engineer. |
A.It’s unpredictable. | B.It’s quite stable. | C.It’s not optimistic. |
A.20%. | B.22%. | C.50%. |
A.They need more work experience. |
B.The salary is usually good. |
C.Their choice is limited. |
1. What happened to the woman at the beginning?
A.She lost her phone. |
B.She couldn’t find the way. |
C.She was trapped in heavy snow. |
A.The car was running out of gas. |
B.She stopped to answer a call. |
C.The engine couldn’t work properly. |
A.By drinking hot tea. | B.By using the car heater. | C.By having more clothes on. |
A.They called an ambulance. |
B.They led the woman to her home. |
C.They helped the woman go to the main road. |