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题型:阅读理解-阅读单选 难度:0.4 引用次数:137 题号:11484864

It has been four years since the Flashfood App was set to hit Canadian grocery stores and make it easier for shoppers to buy soon-to-expiry (保质期) food at a discount. Much to my delight, I heard it advertised recently on a radio station and figured it’s time for an update, especially since people became more aware of food waste’s role in the climate crisis.

The first thing I did was download the App. I hadn’t done it before because it was limited to a few locations, but now it’s all over Canada. I could see immediately that many brands of yogurt are all marked down 50 percent. Users pay for the food using the App, and then pick it up at a marked location in the store. There is no need for you to worry about them actually being bad.

It makes sense for retailers to get behind this App because it offers a win-win situation for everyone involved. Flashfood sells 75% of the products made available through its App while saving consumers an average of 50% on those grocery items, and it has 300 000 active users right now. That number is expected to grow naturally as Flashfood partners with more grocers.

“As a food retailer, we are in the business of providing food, not wasting it. The Flashfood program allows us to provide our customers with a convenient and environmentally sustainable (可持续的) way to purchase food. Loblaw sells 77% of the items it puts on Flashfood, moving an average of $800 to $1000 worth of goods weekly at each of its largest stores,” said Gord Chem, senior VP with Loblaw’s Real Canadian Superstores.

I love looking for discount deals at the grocery store and always keep an eye out for the hot pink clearance stickers. But it’s always random, and I never know what I’m going to get from week to week. The appeal of Flashfood is that I can see what’s available, pre-purchase it, and leave it off my shopping list.

1. What can we know about the food on the Flashfood?
A.It’s delivered directly to the customers.B.Users can pay for it in the marked store.
C.Much of it is charged at half the price.D.It’ll be a month away before it goes bad.
2. According to Gord Chem, the Flashfood is ________.
A.reliableB.doubtfulC.creativeD.beneficial
3. How is the advantage of Flashfood introduced in the last paragraph?
A.By making a comparison.B.By listing some examples.
C.By explaining the cause.D.By introducing the result.
4. What is the main idea of the text?
A.Customers can buy much cheaper food on a recent app.
B.Canadians have a smart approach to reducing food waste.
C.A win-win situation has been set for Canadians involved.
D.Canadians adopt a new way of protecting the environment.

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【推荐1】Store owners have been inventing new tricks to get consumers into their stores and purchasing their goods. Even as we find new strategies to resist, neuroscientists (神经科学家) are employed at marketing agencies across the country to best figure out what is going through a consumer’s brain at each point in the decision process.

We consumers overspend due to the fact that we have a fear of missing the really good deal or having to pay more for the same thing and lose money. Normally, the prefrontal cortex ( 前 额皮 层 ) controls our emotional reactions to things, and keeps us from acting unreasonably by calming down our fears. But an advertiser can disturb our prefrontal cortex just by displaying flashy deal signs, encouraging it to do math on how much money we might save now by buying more of something we don’t actually need yet.

Nostalgia, that regretful affection for past events, is another strong influencer during the holiday season, and it’s shaped by emotion. Emotion—whether good or bad—enhances the formation of memories, engaging more parts of the brain. So hearing a nephew singing a carol, for instance, might reawaken memories associated with that particular song in a much more powerful way than hearing that same nephew sing another song. These kinds of memories are brought back even more easily by sensory input. This might be why we are often greeted by a sensory reminder everywhere we go in a month.

Wherever you purchase gifts, there are social influences on what you buy as well. The holidays are a time when we are especially conditioned to pay more for the label because we’re buying gifts. Receiving a brand-name gift sends the message that “this person has spent more on me, so he or she must value me more.” And it makes sense. If two things seem pretty much the same, how do I know which to choose? Humans have survived as a social species, and we have to rely on each other. So when our brains are trying to make decisions, one of the shortcuts is to assume that if a lot of other people prefer something (and higher cost is often a predictor of that), then there must be a reason.

Much of our holiday spending is driven by unplanned purchases. Plan ahead, resist the urge to purchase in the moment, make notes for comparison shopping, and if the deal is actually good, then it will hold up to inspection and you’ll feel good about your purchases later. Before you blow your budget this season, remember that your brain might be fooling you into that next purchase.

1. From Paragraph 2, we learn that ______.
A.the prefrontal cortex is the calculation center
B.the common consumers always act unreasonably
C.the sight of flashy deal signs may fill consumers with fear
D.the advertisers make consumers pay more for the same thing
2. According to Paragraph 3, which of the following can work on consumers?
A.Creating a festival atmosphere.B.Following the current fashion.
C.Preparing more free samples.D.Offering a bigger discount.
3. Why do we buy brand-name gifts during the holiday?
A.They are more reliable.B.They are a sign of social status.
C.They make people feel valued.D.They are favored by most people.
4. To avoid overspending, the author suggests we ______.
A.buy in the momentB.reduce our budget
C.return unnecessary productsD.make a plan in advance
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【推荐2】For many consumers, low prices are often equal to cheap products. While everyone loves a good bargain (特价商品), low prices can harm how your product is viewed. Instead of getting a great deal, customers often believe that you get what you pay for. Though everyday low-pricing strategies can work for some companies, they’re not always the best idea for certain lines of business.

Consumer perceptions play a significant role in strategic pricing. Despite all the promotions surrounding great deals, it turns out that cheaper isn’t always better. Research from Vanderbilt University suggests that low prices can backfire because consumers sometimes see them as signs of low-quality products. However, researchers also found that consumers sometimes see low prices as simply good deals. Shoppers’ perceptions depend on what they’re thinking about when deciding whether or not to buy a product.

If consumers come across a low-priced product or service, they may see it as either a good deal or not worth their time and money. How consumers think about price is just as important as the actual price itself.

Consumers rarely have complete information and use various strategies to fill gaps in their knowledge when considering products. One strategy involves using naive theories: informal explanations used by consumers to make sense of their environment. A consumer may perceive an upscale (高档的) company’s prices are too high or assume discount retailers’ (零售店) products are inferior (次的) due to its reputation being associated with lower quality items than other stores selling similar goods.

Companies can influence how customers feel about their low prices by conducting market research and improving marketing strategies focused on highlighting product quality rather than just value alone which tends towards making people rate cheaper products more favorably. When companies focus on the product quality in marketing materials, consumers look more favorably upon more expensive products. However, when companies focus on value, consumers rate cheap products more favorably.

Businesses can also identify their customer base and narrow their marketing efforts to become perceived as a specialist. This leaves customers less likely to question pricing strategies because they trust that the company knows what it’s doing and has done its research into what works best for them.

1. What does research from Vanderbilt University suggest?
A.Strategic pricing determines shoppers’ perceptions.
B.Promotions are linked with high-quality products.
C.Consumers only see low prices as a real bargain.
D.Consumers’ perceptions of low prices vary greatly.
2. What does the underline word “backfire” mean in Paragraph 2?
A.Produce an opposite result.B.Cause a serious explosion.
C.Meet people’s expectations.D.Have a positive effect.
3. How can companies influence consumers’ feelings about their low prices?
A.By emphasizing product quality.B.By targeting a wider audience.
C.By offering more promotions.D.By lowering prices even further.
4. What is the best title of this article?
A.Low prices are always a good thing for businesses
B.Low prices can sometimes scare off customers
C.Companies should focus on value rather than quality
D.Companies should ignore consumers’ perceptions of price
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【推荐3】Do you like shopping? Or does the thought of wandering round the shops fill you with terror? For some of us, shopping is an enjoyable way of spending our spare time and our money. For me, it’s something I would rather avoid. Thank goodness for the Internet! It’s more convenient to buy CDs, electrical items, and even food from the comfort of your sofa. But that’s not the only reason: price is an important factor. We can buy goods and services cheaper online. But sometimes the problem is knowing what to buy. This has led to a type of shopping called “showrooming”.

Showrooming is something I’ve done. I will go to a shop to see, touch and try out products but then go home and buy them online at a knock-down price. I’m not alone in doing this. Research by a company called Foolproof found 24% of the people showroomed at Christmas in 2013.

Amy Cashman, Head of Technology at TNS UK, says the reasons for this new shopping habit are that people are lacking time, lacking money and they want security about the products they are buying. She explains that consumers are not only shopping online at home but they are using the Internet in store or on their smart phones to shop around.

But does this mean technology will kill shops? Certainly shops will change. They will have to offer more competitive prices or encourage people to buy more by giving in-store discounts or free gifts.

We mustn’t forget that buying in a shop means you can get expert advice from the sales assistant and you can get good aftercare. It’s good to speak to a real human rather than look at a faceless computer screen, but at least by showrooming, you get the best of both worlds.

1. The two questions in Paragraph 1 are raised to ________.
A.introduce the topic
B.give two examples
C.compare different opinions
D.get answers from readers
2. What does showrooming mean in the text?
A.Trying in shops and buying online.
B.Showing products in a room.
C.Buying something in a store.
D.Shopping on the Internet.
3. According to Amy Cashman, which is NOT the reason for showrooming?
A.The lack of time.
B.The comfort of the sofa.
C.The lack of money.
D.The security of the product.
4. What can be inferred from Paragraph 4?
A.Online shops will disappear.
B.Free gifts will surely promote sales.
C.Shops need necessary changes.
D.Shops will be replaced by online shops.
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