Ingvar Kamprad, who started IKEA as a teenager, died at the age of 91. He built one of the world’s biggest furniture companies.
There are two aspects of modern life that we have IKEA to thank for: flat-pack (平板包装) furniture and a hop layout.
IKEA first brought out its flat-pack furniture in the 1950s. Whether you love or hate this concept, it was a stroke of genius and an effective way of making the masses value the brand. Obvious aspects of it are cost-efficiency and the practicality of shipping.
When IKEA made the switch away from selling furniture that was already assembled, it was most likely unaware of how it would influence its consumers. Yet scientists have since managed to explain why consumers simply can’t get enough of building their own furniture. The simple act of touching products can increase your overall perceived (感知到的) value of the product. Couple this with the fact that the more effort a consumer has put into building something the more they like it.
Tests have shown that the actual act of putting something together (even though here may be sweat and tears involved) so that it becomes a complete object produces a much more favorable perception of that object than one would get from purchasing it in a complete form. The phenomenon is known as the IKEA effect. This effect is further improved by the fact that touch itself is related to emotion. This means that when we touch something the emotive part of our brain is activated so that we experience a close connection with the product emotionally. Thus, the happy assembler of that flat pack will, once finished, feel proud of their achievement and experience feelings of being closely connected to the item.
The layout of the IKEA store has also paved the way for a more creative way of thinking about how to guide customer. If you have ever visited one of its huge warehouse (仓库) stores, you may have gone in thinking you were going to buy a few items, only to find yourself coming out of the store with a shopping cart full of things. This is because of its circular design and one-way system. This design means you often can’t see what is coming next and fear you will miss something if you don’t continue all the way along the path.
IKEA’s creative ability to tap into the unconsciousness of consumer is undoubtedly a big part of its success—and also why it’s been copied by many other companies. Even though Ingvar Kamprad is no longer with us, IKEA has inherited from him a spirit of thinking outside the box to communicate with consumers. It will be interesting to see what follows next.
1. What can we learn about Ingvar Kamprad?A.He preferred to sell furniture rather than produce it. |
B.He set up IKEA with the help of a couple of psychologists. |
C.He was aware that his ideas would influence customers and other companies. |
D.His idea of flat-pack furniture has made his company popular with the public. |
A.packed up | B.ordered beforehand |
C.fit together | D.torn apart |
A.Flat-packed products. | B.Large-sized layout. |
C.Free-accessed shopping. | D.Round-shaped route. |
A.meet people’s needs | B.promote its own sales |
C.catch others’ imagination | D.improve the shopping experience |
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【推荐1】Many people struggle to keep their weight in check as getting older. Now new research at Karolinska Institute in Sweden has found that lipid turnover (脂质代谢) in the fat tissue (组织) decreases when people are getting older, which makes it easier to put on weight, even if we eat less or exercise more than before.
The scientists studied the fat cells in 54 men and women over an average period of 13 years. In that time, all subjects, regardless of whether they gained or lost weight, showed decreases in lipid turnover in the fat tissue, and that is the rate at which lipid (or fat) in the fat cells is removed and stored. Those who didn't make up for that by eating fewer calories gained weight by an average of 20 percent, according to the study done together with researchers at Uppsala University in Sweden and the University of Lyon in France.
The researchers also examined lipid turnover in 41 women who underwent bariatric surgery (减肥手术) and how the lipid turnover rate affected their ability to keep the weight off four to seven years after surgery. The result showed only those who had a low rate before the surgery managed to increase their lipid turnover and maintain their weight loss.
“For the first time, the results showed that processes in our fat tissue rule changes in body weight during aging in a way that is independent of other factors,” says Peter Arner, one of the study's main authors. "This could open up new ways to deal with obesity (肥胖).”
Earlier studies have shown one way to speed up the lipid turnover in the fat tissue is to exercise more. This new research supports this and further shows the long-term result of weight-loss surgery would improve if combined with increased physical activity.
Obesity and obesity-related diseases have become a global problem. Understanding the change in lipids and what rules the size of the fat mass in humans has never been so significant to us. Therefore, let's expect the researchers to have more findings in this field to help us keep a healthy body.
1. What's the study about?A.How physical activities change body weight. | B.Why people gain weight during aging. |
C.Why people enjoy losing weight. | D.How a balanced diet benefits us. |
A.Men have a much higher lipid turnover rate than women. |
B.The amount of fat tissue decreases with people getting older. |
C.People with a low lipid turnover rate can lose weight surgically. |
D.The study result was discovered by Swedish scientists independently. |
A.Scientists understand the lipid turnover rate for the first time. |
B.Doing more exercise will surely increase the lipid turnover rate. |
C.The lipid turnover has little connection with body weight. |
D.Knowing about the lipid turnover rate may help treat obesity. |
A.Favorable. | B.Surprised. | C.Negative. | D.Doubtful. |
【推荐2】While psychologists have studied topics like happiness, optimism, and other human strengths for decades, positive psychology wasn’t officially identified as a branch of psychology until 1998 when Martin Seligman was elected president of the American Psychological Association (APA). Seligman suggested that psychology had become too focused on mental illness. While this had brought about valuable treatments that enabled psychologists to treat a number of diseases and disorders that made people less unhappy. It meant that psychology was neglecting what was good about life—and what the average person could improve.
Seligman called for research into what makes normal people’s lives positive and fulfilling and suggested that the field should develop interventions that could make people happier. He stated that psychology should be just as concerned with nurturing (滋养) the good things in life as it was with healing the bad.
Seligman made positive psychology the theme of his term as APA president and used his role to popularize the word. From there the field took off. It received a great deal of attention from mainstream media outlets. Meanwhile, the first Positive Psychology summit was held in 1999, followed by the first International conference on Positive Psychology in 2002.
Interest in positive psychology has remained high ever since. In 2018, a quarter of the undergraduate students at Yale University enrolled in a course devoted to the subject of happiness. In 2019, 1,600 individuals attended the World Congress of Positive Psychology and research in the field has generated tens of thousands of academic papers.
Psychologist Christopher Peterson pointed out that positive psychology is meant to serve as an extension of the areas of psychology that focus on mental illness and human weakness. Positive psychologists don't wish to replace or abandon the study of human problems, they simply wish to add the study of what’s good in life to the field.
1. What should positive psychology focus on according to Seligman?A.Solving human problems. | B.Treating bad emotions. |
C.Healing mental illnesses. | D.Helping develop good things. |
A.Seligman’s effort in spreading it. | B.International conferences’ being held. |
C.Attention from the media. | D.Further research in this field. |
A.Ambiguous. | B.Doubtful. |
C.Objective. | D.Critical. |
A.The Limitation of Positive Psychology |
B.Seligman, Father of Positive Psychology |
C.Psychology: Past, Present and Possible Future |
D.Positive Psychology: A New Subfield of Psychology |
【推荐3】Most of us have heard the term "runner's high," but what exactly does this mean? Exercise creates chemical responses in the brain, which lead to both temporary and long-term mental health benefits. Here is how it works:
What happens when we are stressed?
●Cortisol(皮质醇): This stress hormone is linked to mood, motivation and fear. It also alters immune system responses and suppresses the digestive system.
●Adrenaline(肾上腺素): This stress hormone raises your heart rate, elevates blood pressure, and boosts energy stores.
●Hypothalamus(下丘脑): This region of the brain is the body's natural alarm system which stimulates the production of cortisol and adrenaline.
●Hippocampus(海马体): Too much cortisol cuts cell production in the brain's hippocampus region, damaging thought organization and memory formation.
Feeling overwhelmed? Hit the gym!
As your heart begins to pound, your brain chemistry reacts almost immediately to get you feeling better both physically and mentally.
Brain derived neurotrophic factor: BDNF protects the brain from emotional disorders and repairs damage from stress and depression. | Norepinephrine: This neurotransmitter works with dopamine(多巴胺)as a "feel good" mood-boosting chemical. It is also critical in the decision-making process. |
GABA: Exercise lowers stress levels, which triggers the release of this calming neurotransmitter(神经递质). Frequent boosts of GABA build immunity to stress, enhancing your ability to take on life's challenges. | Antibodies(抗体): Both exercise and happiness increase antibody production. Antibodies are special proteins produced by the immune system to help fight viruses, bacteria and diseases. |
Endocannabinoids: These natural chemical compounds play a role in processing appetite, pain sensation, mood and memory. They are very closely related to the active ingredients of the cannabis(大麻)plant. | Dopamine: This neurotransmitter is a "feel good" mood-boosting chemical. It also controls the brain's reward and pleasure center and is responsible for feelings of relaxation and great joy. |
Endorphins: Endorphins naturally get most of the credit for feelings of extreme happiness, but they play only a small part in the exercise-induced rush. These pain fighting peptides increase with as little as 20 minutes of exercise. | Serotonin(血清素): This neurotransmitter is responsible for feelings of calmness and hopefulness. Low levels are linked to depression. Antidepressants increase these levels, and so does exercise. |
A.frequently get sick | B.have a poor memory |
C.easily lose his temper | D.lose his appetite |
A.GABA | B.dopamine |
C.endorphins | D.norepinephrine |
A.In a fashion magazine. | B.In a physics textbook. |
C.In a popular science book. | D.In an academic paper. |
【推荐1】European researchers say they have created a process that can produce oxygen from moon dust. The process could provide a major source of oxygen for humans taking part in moon exploration activities in the future. Researchers from the European Space Agency (ESA), carried out the experiments at a laboratory in the Netherlands. They reported their results in a study published in Planetary and Space Science.
The team says ESA’s experimental “plant” was able to successfully produce oxygen from simulated (仿造的) moon dust. The dust is part of a material known as regolith, a top layer of dirt and rock fragments that sit on the surface of the moon. Samples of regolith returned from the moon have confirmed that the material contains about 45 percent oxygen by weight. However, the oxygen is chemically locked in the form of minerals or glass, so it is not easily available for use. Having real samples of regolith from the moon made it possible for the researchers to create the simulated moon dust material used during testing.
ESA’s long-term goal is to design an oxygen-producing “pilot plant” to operate full-time on the moon. The first technology demonstration (演示) of the system is expected to take place in the middle 2020s. Beth Lomax of the University of Glasgow was a lead researcher on the project. “Being able to acquire oxygen from resources found on the moon would obviously be hugely useful for future lunar settlers, both for breathing and in the local production of rocket fuel,” she said in a statement.
The researchers reported that “as a bonus”, the process also results in the production of usable metallic materials. ESA researcher Alexandre Meurisse said the finding that a number of metals are left behind was an important discovery.
ESA and the U.S. space agency NASA are both working on plans to return human beings to the moon. NASA has set a goal for 2024, with the aim to keep humans on the moon for long periods. ESA officials say the latest experiments were part of expanded engineering development aimed at finding new ways for lunar materials to be used to support future human activities.
Last August, NASA’s Kennedy Space Center in Florida announced its own plans to develop a device that would melt lunar regolith to extract oxygen.
The NASA plan would involve heating the regolith to more than 1,600 degrees Celsius and then flowing electricity through the material, the agency explained. The process would attempt to cause a chemical reaction to split the regolith into oxygen and metals.
Kevin Grossman is a materials science expert at Kennedy Space Center. He said researchers will be carrying out experiments to test the technology with the goal of getting NASA, in his words, “one step closer to an automated mass production of oxygen on the Moon.”
1. How will the process benefit humans according to the study?A.By creating warm air for researchers on the moon. |
B.By providing rocks for the production of minerals. |
C.By testing the weight of the oxygen contained in moon dust. |
D.By offering oxygen for people conducting studies on the moon. |
A.Its poor quality. |
B.Its small quantity. |
C.Its form of existence. |
D.Its complex structure. |
A.Usable metals. | B.Fresh oxygen. |
C.Rare minerals. | D.Precious glass. |
A.European Researchers Discovered Oxygen From Moon Dust |
B.Oxygen Found for Humans Taking Part in Moon Exploration |
C.Oxygen Successfully Produced From the Moon Dust |
D.Mass Production of Oxygen achieved on the Moon |
【推荐2】Recently, a team of young researchers in Panama has found a special ant species that rapidly repairs any damage to its host tree.
The events leading to the discovery began in mid-2020, when Alex and his friends would kill time by shooting clay balls at trees with a slingshot. They targeted the thin Cecropia trees to make the task more challenging. Things went well until one clay ball accidentally hit a tree trunk, leaving a clean exit and entry wound.
Concerned that he had caused permanent damage, Alex went back to examine the tree the following morning, accompanied by his father William, an entomologist at the Smithsonian Tropical Research Institute (STRI). To their surprise, the hole had been completely mended! Curious to find out what was going on, Alex and his friends enlisted in the STRI’s volunteer program.
The teens, as instructed, drilled holes in the Cecropia trees and then carefully documented what followed. The young scientists found that in 14 of the 22 cases, groups of Azteca alfari ants immediately gathered in the damaged area and instantly got to work without a break. The industrious insects, using material from the trees, significantly reduced the size of the hole soon. In most cases, the gap was completely filled up within 24 hours.
The sand-colored insects’ harmonious relationship with the Cecropia trees has been known for many years. The trees provide the ants with food and shelter. In return, the insects protect their leaves from plant-eating animals. However, their repair skills — which researchers suspect have been developed fixing damage caused by the sharp nails of the sloths that frequent the trees — had never been seen before.
“This project allowed us to experience first-hand all the complicated details behind a scientific study. It was really a great learning experience,” said Alex.
Alex and his team, who recently published their findings, still have one riddle to solve. They aren’t sure why the insects didn’t repair all the holes. Understanding this selective behavior is something they hope to explore in the future — stay tuned!
1. What is paragraph 2 mainly about?A.The fun of playing outdoors. | B.The cause of the new findings. |
C.The intention of using a slingshot. | D.The reason for targeting the Cecropia trees. |
A.Curiosity. | B.Optimism. | C.Confusion. | D.Uneasiness. |
A.Grateful. | B.Sorrowful. | C.Hardworking. | D.Impatient. |
A.Whether ants are expert at tree repair. | B.How ants fix damage to their host trees. |
C.Why ants merely repair certain tree holes. | D.What relationship ants keep with the Cecropia trees. |
【推荐3】Every day we experience one of the wonders of the world around us without even realizing it. It is not the amazing complexity of television, nor the impressive technology of transport. The universal wonder we share and experience is our ability to make noises with mouths, and so transmit ideas and thoughts to each other’s minds. This ability comes so naturally that we tend to forget what a miracle it is.
Obviously, the ability to talk is something that marks humans off from animals. Of course, some animals have powers just as amazing. Birds can fly thousands of miles by observing positions of the stars in the sky in relation to the time of day and year. In Nature’s talent show, humans are a species of animals that have developed their own special act. If we reduce it to basic terms, it’s an ability for communicating information to others, by varying sounds we make as we breathe out.
It is not that we don’t have other powers of communication. Our facial expressions convey our emotions, such as anger, or joy, or disappointment. The way we hold our heads can indicate to others whether we are happy or sad. This is so-called “body language”. Bristling (直立的) fur is an unmistakable warning of attack among many animals. Similarly, the bowed head or drooping tail shows a readiness to take second place in any animal gathering.
Such a means of communication is a basic mechanism that animals, including human beings, instinctively acquire and display. Is the ability to speak just another sort of instinct(本能)? If so, how did human beings acquire this amazing skills? Biologists can readily indicate that particular area of our brain where speech mechanisms function, but this doesn’t tell us how that part of our bodies originated in our biological history.
1. According to Para 1, the wonder we take for granted is ________.A.the science progress | B.the communication ability |
C.the amazing power of technology | D.the unforgettable miracle of nature |
A.Body language is unique to humans. |
B.Animals express more emotions than humans do. |
C.Body language reflects a person’s emotional condition. |
D.Humans and animals can understand each other using body language. |
A.The origin of it is still a mystery. |
B.The mastery of it is universal. |
C.It is learned from animals. |
D.It needs a lot of practice. |
A.the development of language |
B.the special role humans play in nature |
C.the power to convey information to others |
D.the difference between humans and animals |