【推荐3】Imagine you bought a new shirt and did not intend to buy a new jacket,however,you suppose that the new shirt makes the old jacket look worn. You weaken and buy a new jacket, new trousers,even new shoes.Before you realize it,you have a whole new wardrobe.And maybe an empty bank account.

This is called the Diderot Effect. Denis Diderot,a well-known French philosopher,was the co-founder and writer of Encyclopedia. However，he was too badly off to afford a dowry(嫁妆)for his daughter. His only valuable possessions were books. Hearing of Diderot’s financial troubles,Catherine the Great,the Empress of Russia, offered to buy his library at a high price. Shortly after this lucky sale，Diderot acquired a new dressing gown(长袍)which had a huge effect on his life. As he wrote in the article in 1769, the new dressing gown made his other belongings seem old and unattractive. Thus, he began replacing them.

According to many social scientists,it resulted from a psychological need for our possessions to go together and to reflect our self-image. In 1988, anthropologist Grant McCracken coined the term “the Diderot Effect” to describe this need and its influence on consumerism.

Marketers utilize this need by displaying products in what McCracken calls Diderot Unities. An example is the Swedish furniture company IKEA, whose marketing uses two kinds of Diderot Unities in its shops, website and catalogue. One is dividing items like lamps and rugs into various furniture “families”. The other is displaying items in fully furnished rooms. Shops count on all of these to create the Diderot Effect, making the buyer want the entire package.

We may occasionally give in to the Diderot Effect,but knowing it exists can help us resist it so we don’t regret our purchases. Before buying something, ask yourself, is it necessary? Then, buy items that match what you already have. And remind yourself that a new chair won’t transform your bedroom into a showroom!

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【推荐3】Last Sunday, the famous Champs-Elysees street in Paris was turned into a giant outdoor classroom for a special spelling event called “The Big Dictation”. The event was a chance for people who love words to show off their listening and spelling skills in an unusual setting.

The Big Dictation of Champs-Elysees was organized by a writer named Rachid Santaki. He came up with the idea of large groups of people taking part in dictations back in 2013. Over 50,000 people asked to join the special spelling event on the Champs-Elysees, which turned one of Paris’s busiest streets into a classroom, with cars replaced by desks. In the end, around 5,000 people, aged 10 to 90, were chosen to take part.

Just like in school, a large “blackboard” was set up for the event near a famous building, the Arc de Triomphe. Several famous people were there to play the part of the teacher, and read the dictation texts out loud. After the dictation is read, the text on the screen lets people check their work.

Not everyone found it easy. Ten-year-old Samson thought the dictation was too quick and he couldn’t finish. Another young student agreed. “It was impossible!” he said. “The dictation was for adults.”

Even adults found it challenging, reporting that it caused stress and worry. One retired woman was pleased that she had only made two mistakes.

Marc-Antoine Jamet is in charge of the Champs-Elysees Committee, who brought the event to the famous street. He said the event wasn’t just about getting all the words right but also about bringing people together.

Another goal of The Big Dictation was to break the record for the largest dictation event ever. The previous record was set in 2018 at France’s national stadium, Stade de France, with 1,473 people taking part. That event was also run by Mr. Santaki.