Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics(批评家)seem to hate them because they have so much money to throw around. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays.
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods is largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the incidents and disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmers is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn't forget is the “small ads.” What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch” column(栏目) but by far the most fascinating section is the personal or “agony” column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
1. What is the main idea of this passage?A.Advertisements steal money from our pockets |
B.The critics get the wrong idea of advertisements. |
C.Advertisers perform a useful service to communities. |
D.Advertisements are everywhere. |
A.He appreciates the role of advertisements. |
B.He doubts the effect of advertisements. |
C.He believes what is said in advertisements. |
D.He complains too many advertisements in daily life. |
A.The personal or “agony” column makes us know more about human nature. |
B.The only purpose of advertising is to sell goods. |
C.A newspaper will cost us more if there is no advertisement on it. |
D.Advertisement makes our life colorful. |
( ①=" Paragraph" 1, ②=" paragraph" 2, ③=" paragraph" 3, ④=" paragraph" 4 ⑤=" paragraph" 5)
A. | B. | C. | D. |
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【推荐1】My family lives in Texas. I was born and brought up in Texas and I am a graduate of the University of Texas. However, around my second year in law school, I wanted to make a great change, which was almost unheard of for Texans: I wanted to leave!
I realized this after completing my first-year internship(实习期). I knew I wanted something different and my chance came during the 2018 Super Bowl in Dallas. A snowstorm blanketed the entire city in snow and thousands of people were gathered. I heard by chance that StubHub, a big company from a great city, San Francisco, was throwing a party next door to my hotel. I thought if I could get an internship, I could leave for the summer and at least see what it was like. Yes, it was a huge leap. I told myself I was ready.
There was just one problem: I wasn’t invited to the StubHub party. But you know I’m the type of person who goes for something she wants. I crashed the party and found my way to the president. I kindly introduced myself and then asked if they had a legal internship program. Guess what? They accepted my request to be a legal intern, even though no such program existed.
Although the legal department only had a temporary position for me, the experience has shaped my life. Working for a great company in San Francisco, I’m very happy for making my decision to leave Texas.
By leaving Texas, I learned that it is so much more rewarding to try the unfamiliar than to stay in the comfortable. Exploring the unfamiliar is how you’ll understand what fits your life. I say, dive in head first.
1. What happened to the author in Dallas in 2018?A.She was accepted as a legal intern. | B.She played in the Super Bowl. |
C.She escaped from San Francisco. | D.She met up with her family. |
A.You must choose a career that you like. |
B.Jumping out of your comfort zone is rewarding. |
C.Accepting who you are makes you realize your strengths. |
D.You should listen to your family to learn about your potential. |
A.Patient and modest. | B.Supportive and energetic. |
C.Intelligent and humorous. | D.Determined and positive. |
【推荐2】Smiling can infect everyone and light up our day. Well, it was at the market at 5 pm — the worst time of day to shop. I had to pick up a few essentials after work: cream for coffee, eggs for breakfast and Advil for my headache.
I’d been rushing all day doing jobs for people. I did not want to be shopping, to say the least. But I told myself it was my last stop before going home to put my feet up.
So I scored (得到) a parking place, grabbed a bag from the trunk and found a shopping cart.
The market wasn’t as crowded as I had expected. I grabbed a package of linguini (意粉) and some pesto.
That’s when I saw her. She was sitting in a shopping cart. She looked to be maybe 9 months old. Short blond curls, blue eyes. A white lace dress and shiny black shoes.
I couldn’t take my eyes off her. Then I did what I always do with children: I gave her my best smile. I may have looked a bit mad, but it came from my heart.
That is a habit I formed long ago when I became a mother. It started with my first child, in that unforgettable, life-changing moment.
At times my smile would fade to a look of fear or worry, but it never left my face for long. It always came back, even through tears.
I’ve learned that everyone needs a smile sometimes, young and old, friends and strangers, even strangers at the market in a rush to get home.
She took her time deciding just what to make of my smile. But finally, she lit up.
I laughed and waved goodbye. And she blew me a kiss.
That put a smile on my face and I got a smile in return from every shopper I passed.
I was still smiling when I got home and realized I’d forgotten to get Advil. Luckily, I didn’t need it. My headache was gone.
Somehow, in that simple exchange of smiles, this weary (使人厌烦的) old world became a better place. Want to change the world? Try smiling. Someone will smile back at you. I guarantee it.
If you’re lucky, maybe they’ll even blow you a kiss and make your headache go away.
1. What can we know about the author from the first four paragraphs?A.She couldn’t wait to go shopping. |
B.She didn’t know what to buy at the market. |
C.She wasn’t satisfied with the goods in the market. |
D.She didn’t want to go to the market at that time. |
A.Shopping in the afternoon. | B.Suffering from a headache. |
C.Smiling at kids she meets. | D.Observing different people. |
A.She thought about her childhood. | B.She got blank looks from others. |
C.She began to feel better. | D.She wanted to kiss the girl. |
A.To show how to find joy in shopping. | B.To share her thoughts on smiling in a story. |
C.To advise on how to cure headaches. | D.To show how to communicate with children. |
【推荐3】Real financial security and freedom is not in our job but in our passion. It’s easy to define and evaluate a man by his pursuit. Joseph Campbell once said, “Follow your dream and the universe will open doors where there are only walls.”
In life, we’ll always be found doing any of these two things: either making a living or making a difference. Pensions (养老金) and salaries stop many from pursuing excellence while passion unlocks hidden potentials that equip us for challenges and opportunities. A job helps us make a living while passion enables us to make a difference.
I want to sincerely help to adjust and clarify the misguided belief among workers that a job is a means of livelihood. Rather, it should be a means to fuel our passion. The earlier you realize this basic truth of life, the more clearly you’ll be able to position yourself in living a life of impact and value.
The success of Kentucky Fried Chicken (KFC) shows how meaningful it is to pursue your passion instead of your pension. Its founder, Colonel Harland Sanders, didn’t realize this until he was given his first social security check of 105 dollars. But he decided that there surely was something to do for himself and other people instead of living on that small pension. He was determined to engage himself in what brought him impact and value. Drawing inspiration from his mother’s special recipe for fried chicken, he invented “finger-licking” seasoning with eleven spices and herbs. Despite much rejection, he managed to round up some investors and promote company’s rapid expansion to more than 6,000 locations. Sanders’ life pointed towards two facts about making a difference: one, there is no age that is too old to make a difference; two, there is nothing too small or insignificant to make a difference with, as long as it is your passion.
1. How does the author support his argument in Paragraph 2?A.By listing examples. |
B.By including a quote. |
C.By showing contrast. |
D.By sharing his experience. |
A.Deeply moved. | B.Internally motivated. |
C.Greatly relieved. | D.Pleasantly surprised. |
A.Give career guidance. |
B.Advise us to pursue our passion. |
C.Persuade us to get a well-paid job. |
D.Secure our position. |
A.Following Your Dreams | B.Working for Pension |
C.To Work or Not to Work? | D.Passion or Pension? |
【推荐1】A new article in The Wall Street Journal has given us a deeper understanding of the relationship between what we earn and how we feel.
Buy experiences,not material things.
Anything you buy,including a product you think is special will become just another object.Buying small things can give us frequent small pleasures that are different each time they occur,as they forestall(抢先)adaptation.
It’s also important to consider how what you’re buying will affect how you spend your time.For example,you may have to spend a very long time on the road if you get a big house in the suburb,which will totally lower overall life satisfaction.
Try giving it away.
Elizabeth Dunn,associate professor of psychology at the University of British Columbia in Canada,found that in countries as diverse as Canada,South Africa and Uganda,giving away money consistently made people happier.
A.Buy what you like. |
B.Be sure to buy time,too. |
C.More money,more smiles? |
D.Money can’t buy happiness,right? |
E.Buy lots of little things,rather than one big thing. |
F.With no much money to spare,people tend to stick to material goods. |
G.This was even true for people who were ly poor themselves. |
【推荐2】The House at Pooh Corner by A. A. Milne
I bought a box set of four Winnie the Pooh books while on holiday when I was eight years old. I adored Pooh, Piglet, Tigger and Eeyore. They became very real to me and I credit them with starting a lifelong love of reading.
I still have the box set, and loved reading the stories to my children when they were small. Part of me secretly believes A. A. Milne’s wonderful characters are all alive and well and still having their adventures in the Hundred Acre Wood.
-----Roberta Smith
Jane Eyre and Wuthering Heights by Charlotte and Emily Bronte
I can never separate Charlotte Bronte’s Jane Eyre and Emily Bronte’s Wuthering Heights when I think about books that have stayed with me. Both had a deep impact on me when I read them as a teenager.
They were the first classic books I read purely for pleasure, rather than because I had to for school.
I grew up in Yorkshire, not far from where the Brontes lived, so part of me really understood the depressing landscape. That close geographical connection led to a lifelong interest in the authors as much as in the books themselves.
I wrote a high-school essay on the contrasts and similarities between Charlotte and Emily and their heroines. I’d be fascinated to read that essay now to see what conclusions I reached as a 17-year-old.
----Jane Lee
1. What do we know about the Winnie the Pooh books?
A.They are very romantic |
B.They are designed for children |
C.They describe summer holiday stories |
D.They encourage people to have all kinds of adventures |
A.the stories are in the background of an area that the writer knows well |
B.the stories helped the writer with her essay writing |
C.they were recommended by the teachers in her school |
D.they were easy-to-find classic novels |
A.to introduce the books’ authors |
B.to improve some classical literature |
C.to explain the influence of these books on the writers |
D.to make comments on the books’ leading characters |
【推荐3】As Covid-19 forces families across India to downsize or cancel their traditionally large-scale wedding, one couple has found a place unaffected by restrictions:the metaverse(元宇宙).
Dinesh Sivakumar Padmavathi and Janaganandhini Ramaswamy from Tamil Nadu, where wedding gatherings are currently limited to 100 people, have invited 2, 000 people to their virtual reception next month. And as self-professed “Potterheads, ”or fans of Harry Potter, the pair have chosen a Hogwarts-themed party that guests can attend via their phones, tablets or laptops. “Because of the pandemic, a physical, realI kind of reception is not possible with the huge number of people attending, ”said Padmavathi, “So, we decided: let’s make it in the metaverse. ”
Metaverse is a term used to describe virtual 3D environments in which users can gather and interact. The groom, a 24-year-old blockchain and cryptocurrency enthusiast, worked with start-up platform TardiVerse to create a castle-like digital space inspired by Hogwarts.
The legal wedding ceremony will still take place physically in front of close friends and relatives in Ramaswamy’’s village in Tamil Nadu’s Krishnagiri district. But afterwards, the couple will log on to join their reception, which is costing 150, 000 Indian rupees to design, develop and host. The one-hour event will see the newlyweds virtually address their guests to express their appreciation, who will be able to explore the castle and customize their avatars’ (头像)appearance and outfit.
As well as being able to invite guests who couldn’t otherwise attend, the couple said the digital celebration has another unique advantage: they can involve Ramaswamy’s late father in the proceedings.
“My father-in-law passed away last April,” Padmavathi said. “So, I’m creating a 3D avatar that looks similar to him, and he will bless me and my fiancée. That’s something we can only do in the metaverse. ” While Indian law requires witnesses to be present at marriage ceremonies, Padmavathi believes that his reception in the metaverse will be the first ever of its kind to be held in the country.
1. How can the majority of the guests attend the wedding ceremony?A.By the social media. | B.By joining in person. |
C.By their smart phones. | D.By creating 3D avatars. |
A.Write a thank-you note to. | B.Say something directly to. |
C.Tell the actual wedding place to. | D.Solve any potential problems for. |
A.Their dead parent can attend it. |
B.It is convenient to contact friends. |
C.More guests are welcome to attend it. |
D.Fees will be saved by gathering online. |
A.A Special Wedding Will Take Place in India. |
B.Couple Plan India’s First Metaverse Marriage. |
C.The Newly-found Application of the Metaverse. |
D.A Unique Wedding Ceremony during Covid-19. |
【推荐1】What is a challenging book? By calling a book “challenging”, I do not mean books whose language is hard for us to understand, but the ones that challenge and provoke(激起).
Kafka once said that “the only books worth reading are those that bite and kick, not happy books we could write ourselves”. That is what I mean by a “challenging” book. Oliver Twist is not a hard book because everything ends happily. Great Expectations is a “hard” book because Pip forces us to confront our own selfishness. Through Pip’s choices, Dickens forces us to realize that we too often abandon those who have cared for us simply because they do not have money.
The challenging books are books which force us to think deeply about ourselves and our world. Karl Marx’s works are challenging, and so are Adam Smith’s, both bringing great influence on economic and political history. Both thinkers critically analyze our world and lay its faults bare before us. Richard Wright and Dante are both challenging writers because their works force us to see that all is not well in our world. Baldwin’s Giovanni’s Room is challenging because it shows us the hurt we suffer when we choose to follow social customs instead of our hearts.
Is there a test that tells us which books are challenging and which are not? No. Most people may read Austen’s Mansfield Park with a smile on their faces, but a reader sensitive to the pains of imperialism (帝国主义) knows that the wonderful society shown in the novel depends upon slavery for its livelihood. I want to end this by stressing that difficulty in terms of books depends on the reader, but that there are some books, by the nature of the author’s genius and the books’ expansive vision, covering so broad a range that they are challenging for almost everyone to read.
1. What does the underlined words “bite and kick” in paragraph 2 mean?A.Make readers uncomfortable and reflect. |
B.Focus on men’s personal life and growth. |
C.Remind people of their own struggles. |
D.Use complex language and structures. |
A.They don’t have happy endings. |
B.They don’t have to be literary works. |
C.They combine literature and social sciences. |
D.They focus on the negative side of social rules. |
A.Austen’s Mansfield Park is critical of imperialism. |
B.Writers are more important than readers in literature. |
C.Challenges in reading come from personal experiences. |
D.A book’s broad vision helps contribute to its difficulties. |
A.To show the importance of hard books. |
B.To discuss a common theme in literature. |
C.To share an understanding of challenging books. |
D.To recommend some classic works. |
【推荐2】Technology has been around for a long time, and we’ve used it as a tool to communicate more rapidly and effectively. But in the past few years, technology has almost takes the place of conversation. People send messages back and forth, not realizing that they never have live contact with the other person. “That’s OK, right?” one might ask. “We’re still communicating. The relationship looks a little different, but we’re still connecting back and forth.” One study showed that only 7 percent of communication is the words we use. Thirty-eight percent is our tone of voice, and 55 percent is body language. In face-to-face conversation, we’re using all three. On the phone, we’ve lost the body language—so we’re down to two. When our communication is completely through email, texting or social media, we’re down to one.
Some people assume that technology is the enemy because it’s robbing people of their conversational skills. Indeed, sharing words in print is a form of communication, but it doesn’t convey the emotion that comes through tone of voice, facial expression, and body language. Written words can’t hold or hug. Written words can’t listen or make eye contact. When I wrote You Can’t Text a Tough Conversation, I interviewed a lot of people. Most of them loved their technology. But most of them also felt like it had got out of control, and it was messing up their relationships in some way.
Technology isn’t the enemy; it’s just a tool. It’s like a small sharp knife used by a doctor for doing an operation. In the hands of a skilled surgeon, it’s good. In the hands of a crazed criminal, it’s bad. Technology isn’t going anywhere either. The key is figuring out how to get them to work together. It’s like two porcupines(豪猪) that fall in love. They need each other, but have to learn how to keep from sticking each other and causing pain.
1. What could be the best title for the text?A.Technology— the enemy or the tool? |
B.Technology— the past or the future? |
C.Technology— the traditional or the fashionable? |
D.Technology—the modern or the ancient? |
A.We’ll lose 55 percent of the tools that help us connect. |
B.We’ll lose 45 percent of the tools that help us connect. |
C.We’ll lose 62 percent of the tools that help us connect. |
D.We’ll lose 93 percent of the tools that help us connect. |
A.It becomes popular. |
B.It lacks human touch. |
C.It destroys many relationships. |
D.It makes life much easier. |
A.It can not go too far in relationships between people. |
B.It can not take the place of traditional conversation. |
C.Whether it’s positive or negative depends on how we use it. |
D.It should be used more smartly in the fields of medical care. |
【推荐3】Do kids really need to go to school to learn? For most people it is obvious that school is the right place where real learning takes place, and for them real learning takes place.
The social theorist Ivan Illich believes the idea that learning is the result of teaching is ridiculous. Most learning happens without the person being taught consciously. We learn to speak, to think, to walk and to do many things without teachers. People who learn a second language well are much more likely to develop better because of interests outside the classroom-interests in movies, music, magazines, foreign friends, games or computers which give these people the motivation that keeps them learning
Ivan Illich also says, “an academic education favors only the minority of students who want to go to university. As for the majority, their needs and interests and talents are not provided by an educational system.”
On the other hand, most people agree that school teaches everyone a valuable lesson. It teaches kids that life must be organized. It helps students to develop good habits, to behave in public, to follow certain rules, which is important for a comfortable life for everyone. School also helps them to make friends, work in a team and learn to help others to build up social relations, so that they will acquire the habits and attitudes needed by the future public life.
In addition, there are exams during the pupils’ study, and the real importance of exams is not only to check your subject but also to encourage you to make progress step by step. If you get a good grade, it means you can go to a better school. So every successful exam opens more doors in life for the students. If you fail in exams, school offers the pupils an instruction in their failure to make them stronger, which is beneficial to their future life.
Undoubtedly schools are necessity in our modern and highly organized society. It is a nice idea that education takes place in groups, which is provided by professional teachers. But educational system needs to be up-to-date so that the experience of school is much more positive for all students.
1. According to Ivan Illich, .A.learning is the result of conscious teaching |
B.academic education benefits the majority of students |
C.real learning happens unconsciously without being taught. |
D.schools help to develop students’ interests |
A.Schools offer kids little training for social life |
B.Schools ignore an instruction in kids’ failure |
C.Exams only function as a checking tool of subjects. |
D.Exams help students get improved gradually. |
A.Schools are highly organized societies |
B.Schooling plays an important role and will develop better |
C.Schooling are short of professional teachers |
D.Current educational system is already perfect for all students |
A.Supportive. | B.Neutral(中立的). |
C.Critical. | D.Disapproving. (不赞成的) |