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题型:阅读理解-阅读单选 难度:0.65 引用次数:1135 题号:324128

Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics(批评家)seem to hate them because they have so much money to throw around. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays.

The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods is largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the incidents and disasters.

We must not forget, either, that advertising makes a positive contribution to our pockets. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmers is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn't forget is the “small ads.” What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch” column(栏目) but by far the most fascinating section is the personal or “agony” column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!

1. What is the main idea of this passage?
A.Advertisements steal money from our pockets
B.The critics get the wrong idea of advertisements.
C.Advertisers perform a useful service to communities.
D.Advertisements are everywhere.
2. What is the attitude of the author toward advertisements?
A.He appreciates the role of advertisements.
B.He doubts the effect of advertisements.
C.He believes what is said in advertisements.
D.He complains too many advertisements in daily life.
3. Which of the following is Not True?
A.The personal or “agony” column makes us know more about human nature.
B.The only purpose of advertising is to sell goods.
C.A newspaper will cost us more if there is no advertisement on it.
D.Advertisement makes our life colorful.
4. Whicof the following shows the structure of the passage?
( ①=" Paragraph" 1, ②=" paragraph" 2,   ③=" paragraph" 3,     ④=" paragraph" 4     ⑤=" paragraph" 5)
A.B.C.D.
9-10高一下·江西抚州·期末 查看更多[3]

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【推荐1】My family lives in Texas. I was born and brought up in Texas and I am a graduate of the University of Texas. However, around my second year in law school, I wanted to make a great change, which was almost unheard of for Texans: I wanted to leave!

I realized this after completing my first-year internship(实习期). I knew I wanted something different and my chance came during the 2018 Super Bowl in Dallas. A snowstorm blanketed the entire city in snow and thousands of people were gathered. I heard by chance that StubHub, a big company from a great city, San Francisco, was throwing a party next door to my hotel. I thought if I could get an internship, I could leave for the summer and at least see what it was like. Yes, it was a huge leap. I told myself I was ready.

There was just one problem: I wasn’t invited to the StubHub party. But you know I’m the type of person who goes for something she wants. I crashed the party and found my way to the president. I kindly introduced myself and then asked if they had a legal internship program. Guess what? They accepted my request to be a legal intern, even though no such program existed.

Although the legal department only had a temporary position for me, the experience has shaped my life. Working for a great company in San Francisco, I’m very happy for making my decision to leave Texas.

By leaving Texas, I learned that it is so much more rewarding to try the unfamiliar than to stay in the comfortable. Exploring the unfamiliar is how you’ll understand what fits your life. I say, dive in head first.

1. What happened to the author in Dallas in 2018?
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【推荐2】Smiling can infect everyone and light up our day. Well, it was at the market at 5 pm — the worst time of day to shop. I had to pick up a few essentials after work: cream for coffee, eggs for breakfast and Advil for my headache.

I’d been rushing all day doing jobs for people. I did not want to be shopping, to say the least. But I told myself it was my last stop before going home to put my feet up.

So I scored (得到) a parking place, grabbed a bag from the trunk and found a shopping cart.

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I laughed and waved goodbye. And she blew me a kiss.

That put a smile on my face and I got a smile in return from every shopper I passed.

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Somehow, in that simple exchange of smiles, this weary (使人厌烦的) old world became a better place. Want to change the world? Try smiling. Someone will smile back at you. I guarantee it.

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名校
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