When Jenny Benson was eight, her mother took her to soccer practice for the first time.
“She’s never played soccer before,” Mrs Benson told the coach.“I’m not sure how she’ll do.”
Jenny ran onto the field and joined the other players. Over the next hour, Mrs Benson and the coach watched as Jenny outran many of the more experienced players.
“I knew then that soccer would be Jenny’s sport.” Mrs Benson recalls. And she was right.
It may have helped that Jenny had spent much of her time trying to keep up with her three brothers.“I wanted to be just like them,” Jenny says.“My family has inspired me for my entire life.”
Jenny has retired from the United States women’s national soccer team. She started out on her professional career in the Philadelphia Charge, a team in the Women’s United Soccer Association (WUSA)．Later on, she joined FC Energy Voronezh, and then New Jersey Wildcats.
When the WUSA was being formed, league officials watched many college soccer games, looking for players good enough to join the league. They were very interested in Jenny, who played for the University of Nebraska.
“Throughout that college season, I knew I was being watched,” Jenny says, “I knew I couldn’t be perfect, so I just tried to be very consistent and have fun.”
As a professional, Jenny relied on her focused but funloving attitude. “In a game, I try never to put too much pressure on myself. The more I concentrate on having fun, the better I play.” She says. “I have good and bad days, just like everyone else, but I know the sun will always come up after a bad day. So all I have to do is to adjust myself, either to the change of my inner feelings or to the change of circumstances.That helps me get through anything.”
1. What can we learn from Jenny’s first soccer practice?| A．She was not sure how to play soccer. |
| B．She was gifted in playing soccer. |
| C．She was instructed by the soccer coach. |
| D．She was more experienced than other players. |
| A．New Jersey Wildcats. |
| B．FC Energy Voronezh. |
| C．The University of Nebraska. |
| D．The Philadelphia Charge. |
| A．Talented but impatient. |
| B．Confident and considerate. |
| C．Concentrated and adaptable. |
| D．Absorbed but selfcentered. |
| A．How Jenny developed her soccer career. |
| B．Why Jenny retired from the national team. |
| C．How Jenny’s brothers influenced her career. |
| D．What made Jenny a good soccer player. |
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【推荐1】Bradley McConachie, a 33-year-old Australian is actually a student in international relations completing his PhD through Griffith University. He came to Beijing for a cooperative research at Beijing University two years ago. Such an academic life was colorful with a chance offered by the cultural exchanges project “I’m in China”.
Bradley was lucky to win the most likes for his photo story about his life in China and became one of 20 winners to visit locations by the project this summer. All the winners’ experiences were filmed to produce a reality show, My Chinese Working Day, which will be broadcast by mid-September.
Bradley was chosen to work as a recreational manager for a Chinese wedding. The film crew took them to many “amazing sites” and the staff at the resort taught them a lot about how to incorporate modern Chinese features while still keeping traditional customs.
“I would have to say two things stick out as the most memorable: the helicopter ride and talking with the staff at the hotel about how they organize weddings here in China,” he said. That was Bradley’s first time to be in a helicopter, and he was too absorbed with the “stunning” view of the coastline.
“I think it is so important to show other Australians the different landscapes China has to offer. I think so many Australians, when they think about China, imagine the historical sites of Beijing and the exciting things to see in Shanghai but have no idea about other beautiful places, like Sanya or the many other places people have been taken to in this TV series. It was nice to experience these little touches. I was happy to be a part of that experience!” Bradley said.
1. What made Bradley’s life more colorful?| A．Obtaining his PhD. |
| B．The cultural exchanges project. |
| C．The research about Beijing University. |
| D．The interest in international relations. |
| A．Fantastic. | B．Confusing. |
| C．Plain. | D．Extreme. |
| A．It’s difficult to produce moving TV series. |
| B．Beijing and Shanghai are historical sites. |
| C．Many Australians know little about China. |
| D．Bradley was impressed by the view of the coastline. |
【推荐2】You don’t know me. I have chosen you to be my pen friend. Our English teacher said it would be a good thing if we all chose a pen friend, as it would help with our writing. I chose you from a list of people wanting a pen friends in last Sunday’s paper. I hope you haven’t had so many letters that you can’t reply to me.
I chose you for two reasons. I like the sound of your name, and you live in the country. I’ve only been to the country once. We live in high buildings — our flat is on the tenth floor. But that doesn’t mean people can’t look in. I mean in the city planes go past all the time, and you never know who could be in them. And, anyway, at night when the lights are on, people from other flats can look in, and who would want that?
I’ll tell you a bit about myself. I’ve worked hard at being interesting, because I’m not much to good at. My name is Maria. I hate it. There are five Marias in our class. I am by far the most exciting of the five.
I live in Richmond, in Melbourne, with my beautiful mother and boring father, and a brother who is best ignored. I go to South Richmond High School, and I’m fourteen, just.
My mother works with a cosmetic company (化妆品公司). My father is a public servant and does nothing. Actually, he is a clerk in the railways but I prefer to call him a public servant. It makes him sound cleverer than he is.
I think you are the only one called Emily in your class. Please answer soon and tell me about yourself and your family and everything.
1. Why did Maria choose Emily as her pen friend?| A．The girl was good at writing. | B．The girl was different from her. |
| C．The girl loved reading newspapers. | D．The girl wanted to be her pen friend. |
| A．Being seen by others. | B．Seeing planes flying by. |
| C．Living in high buildings. | D．Having unfriendly neighbors. |
| A．Clever. | B．Boring. | C．Interesting. | D．Good-looking. |
| A．Serve the public. | B．Reply to her letter. |
| C．Work hard at school. | D．Teach her how to write. |
【推荐3】If you see a problem, you should find a solution. That is what Alex Knoll, a 13-year-old boy from Post Falls, Idaho, believes. When he noticed a man struggling to open a heavy door from his wheelchair, Alex started thinking. "I wondered if there was a resource available to him to show which business had automatic doors, so he could actually access them, "Alex told Time for Kids."I couldn't find anything, so I created it."
That was four years ago. The idea is Ability App. Alex's website says the app will help people with disabilities and their caregivers find the exact position of public spaces and find safe, reliable services and employment opportunities. Talk-show host Ellen DeGeneres liked Alex's idea so much that she had him on her show and surprised him with a $25,000 check. "I think it's really going to help me get going, " Alex says.
Worldwide, there are more than a billion people with some kind of disability, according to The World Health Organization. A disability can make it hard to do everyday activities and find a Job. Tara Miller is a friend of Alex's family. She uses a wheelchair. She helps Alex with his app by sharing her experience of what it is like to live with a disability. "We all want to be able to be in the same establishments(机构) as any able-bodied person, " Miller says. "It' s about little things like low tables in restaurants and automatic doors, which can make a huge difference, she says. Alex has yet to set a launch (发布) date for Ability App. But he is determined to meet his goal. "I'm going to work as hard as I can and as fast as I can, "he says.
1. What made Alex create Ability App?| A．The desire to make money. | B．The idea of a friend of his family. |
| C．The inconvenience to a disabled man. | D．The encouragement of a well-known host. |
| A．By sharing her experience as a disabled girl. |
| B．By collecting employment information. |
| C．By lending him some money. |
| D．By looking after his family. |
| A．They can get donations. |
| B．They are offered discounts in restaurants. |
| C．They are invited to a talk show to raise public attention. |
| D．They enjoy easy access to public services and job opportunities. |
| A．Generous and honest. | B．Brave and easy-going. |
| C．Creative and determined. | D．Confident and energetic. |
【推荐1】I decided to apply to the Nottingham Summer School in Food and Crop Science because I thought it could help me expand my knowledge of the industry and determine my career path. Arriving at Sutton Bonington, despite being nervous I was excited to involve myself in the events organised and make new friends. We were welcomed with lunch and team-building activities helping me feel instantly comfortable.
The first activity took place in the “superlab”, an impressive, brandnew laboratory full of modern equipment which we were able to use in experiments. For people planning to study food science at university it was the perfect introduction, providing continuous tasters of what the course offered.
We learnt about sensory analysis and its importance in food manufacturing. Using specialized equipment, we tested the smell of an Oreo in relation to the taste of it. Interestingly, the taste and smell of food was strengthened when it was put into the liquid, so we repeated the experiment with an Oreo dunked (浸一浸) in milk. That day we also took part in the ice cream tasting, deciding on our favorite product and packaging, then the Skittles tasting, attempting to establish flavors by looking at their color, then using the limited edition white Skittles and seeing if they were harder.
One of my favorite activities was the talk given on insects and their potential role in sustaining an alternative global protein source for the future. We were given the chance to try some energy/protein bars made with “Jimminy’s”, a new product, inspiring us to then create our own product and pitch our idea and brand to the group. And the best part of the three days was the lecture in which a representative from the Food and Drink Federation spoke about the food industry, followed by a formal dinner.
I would definitely recommend attending if you are considering it. I am now certain I want to pursue a nutrition course at university and follow a career in this industry. It has been an enriching experience strengthening my longterm goal.
1. What will the author most likely choose as a career according to the passage?| A．A foreign language. |
| B．Business. |
| C．Engineering. |
| D．The food industry. |
| A．Oreo is the most popular kind of food brands. |
| B．Sensory analysis is important in food producing. |
| C．The taste of food will be better when it is put into liquids. |
| D．We cannot judge flavors by looking at color. |
| A．The talk on insects and their potential role. |
| B．The lecture about the food industry. |
| C．Trying some energy bars. |
| D．Creating his own product. |
【推荐2】Wanda Smith always wanted to be a school teacher but sometimes meeting life’s demanding realities could mean a dream delayed. A mother of three, Smith also cared for her mom. While squarely shouldering her family responsibilities, she took jobs as bus monitor and custodian for Brenham Independent School District in Texas. The hours were tiring, but rather than let her dream die, at age 37, with the support and encouragement of her husband, she added night classes to her schedule. Nine years on, she finally graduated with a bachelor’s degree from Sam Houston State University. She was a certified teacher at last.
Smith’s story came full circle when she was hired as a first-grade teacher back at Brenham Elementary School. “When I stand in front of my classroom, I am living my dream.” Smith said during a TODAY show. During the pandemic, as some of her students struggled to meet the demands of distance learning, Smith stepped up to the challenge. Noting that many of the kids she teaches came from single-parent families, she began delivering packets of schoolwork to them at home. It’s no wonder Smith’s kids loved her. In a special surprise ceremony, they shouted their praise and held up big colorful signs declaring their devotion.
The feeling was repeated by Brenham’s mayor, Milton Tate Jr., who officially declared May 4, 2021 as “Be the Best You Can Be” Wanda Smith Day. The phrase was also carved on a schoolyard bench, and in addition, a scholarship for up-and-coming teachers at Sam Houston State has been established in her name.
Smith’s life is an example as well as an inspiration. By always trying to be the best she could be, with hard work and the strong will, she graduated from cleaning classrooms to leading classrooms.
1. What prevented Smith from achieving her dream at a younger age?| A．Her heavy family burden. |
| B．Her strong love for mother. |
| C．The lack of family support. |
| D．The demanding academic requirements. |
| A．Concerned. | B．Respectful. | C．Critical. | D．Sympathetic. |
| A．A day was celebrated nationwide in her name. |
| B．Her name was carved on a schoolyard bench. |
| C．Colorful signs were held by her students. |
| D．A scholarship was created in her honor. |
| A．To stress the importance of setting up a dream. |
| B．To advocate lifelong learning by introducing Smith’s story, |
| C．To show how Smith achieved her best with heart and devotion. |
| D．To illustrate how Smith’s experience inspired the people around. |
【推荐3】Our hero’s origin story started this past February in the Perine family living room in Birmingham, Alabama. Austin, a 4-year-old boy, and his father, Tad Perine, were watching a program on Animal Planet about a mother panda leaving her cubs. “I told him that the cubs would be homeless for a while,” Tad says. “Austin didn’t know what homelessness meant, but he was sad and wanted to know more.”
Seeing this as a teachable moment, Tad took Austin to the Firehouse Ministries, a local shelter that provides housing, food, and other services for homeless men. As they drove by the redbrick building, they saw a group of 25 homeless men standing on the street corner. “Dad, they look sad.” Austin said. “Can we take them some food and make them smile?” That day, Austin used his allowance to buy each man a Burger King sandwich and handed the food out himself. Seeing what their presence meant to the men at the ministry, Austin and Tad returned the next week.
After he returned every week for five weeks, word of Austin’s acts of kindness spread through social media and national news outlets. Burger King jumped aboard, agreeing to donate $1,000 a month for an entire year toward the cause. Soon, churches and shelters across the country began inviting Austin to come to distribute food in other areas. Whereas before Austin and Tad could feed 25 to 50 people at a time; now, thanks to corporate and community support, they can feed 800 to 2,000 people at once.
As for Austin, he continues to give out food, smiles, and his inspirational message of love. “It makes me feel like I’m saving the day.”
1. How does Austin feel when seeing the TV program?| A．Surprised | B．Joyful |
| C．Grateful | D．Unhappy |
| A．To donate some money for the homeless. |
| B．To ask for some help from the homeless. |
| C．To teach him the meaning of homelessness. |
| D．To introduce Austin to the staff there. |
| A．To confirm Austin’s influence. |
| B．To praise Burger King’s donation. |
| C．To thank the community’s support |
| D．To convey appreciation of the homeless. |
| A．A Teachable Moment |
| B．A Boy Fighting Against Hunger |
| C．A Kind Family Helping the Poor |
| D．Tad’s Inspirational Message of Love |
【推荐1】More than half of the birds in Washington are at risk of extinction because of climate change. That's according to a new national report from the Audubon Society, which gives detailed analysis of climate effects on about 600 species of North American birds.
It's based on more than 140 million observations of birds across the US, Mexico and Canada. Audubon scientists looked at the likely effects of sea-level rise, urbanization, drought, extreme spring heat, increased fires, heavy rain and other factors.
But it doesn't just spell out a doomsday scenario (世界末日).Instead, it offers a range of effects and warming, depending on how much carbon humans add to the atmosphere.
"It is truly an existential threat (威胁), not only to birds but to people,” said Doug Santoni, board chair of Audubon Washington, who looked into the report as soon as it came out.
Santoni says he was struck to see the vulnerability (脆弱)of a common “ backyard bird" , the dark-eyed junco. It's one that many first-time birders become familiar with as they learn how to identify species based on their markings and other traits. Currently in Washington, you can count on juncos to show up at your feeder, year round. Extreme spring heat, increased fires and heavy rain are the kinds of changes that will force birds like these north, or kill them off if they fail to adapt.
Trina Bayard, director of bird conservation at Audubon’s Washington chapter, says, "It's certainly a very serious warning report," but adds that there’s still hope. “If we can stabilize current temperatures and decrease our emissions (排放), we can really reduce the effects to these birds …that's very motivating. ”
1. What can we know about the new report?| A．It analyses the species of birds in detail. |
| B．It's issued by watching 600 bird species. |
| C．It shows the end of North American birds. |
| D．It reports the threat some birds are facing. |
| A．Climate change is a threat only to birds. |
| B．It's too late to take action to save the birds. |
| C．The current situation of the birds is worrying. |
| D．It's common that birds are affected by climate change. |
| A．Lowering present temperatures. |
| B．Reducing our daily emissions. |
| C．Making them adapt to climate change. |
| D．Encouraging people to protect them. |
| A．Climate change threatens many Washington bird species. |
| B．A new report about 600 species of North American birds. |
| C．Different attitudes towards the situation of bird species. |
| D．Climate change makes different kinds of species at risk. |
【推荐2】Robots will be used to charge electric cars al only a small part of the price of installing fixed roadside charging devices.
A fleet of autonomous charging devices is being developed that will seek out vehicles running low on battery power with little involvement from the human driver. Volkswagen, the German car maker, said that a sample of the robot had been developed. The move would help to allay concern over the shortage of roadside charge points needed to support the rising demand for electric cars. A recent report by the International Council on Clean Transportation found that Britain has only 5 per cent of the roadside chargers that will be needed by 2030. It can cost thousands of pounds to install a charger, which involves feeding a power supply to the roadside or car park and installing charging structure. VW Group Components, a subsidiary of the car maker, is developing innovations that would cut the cost of charging. One idea involves creating multiple mobile energy units that can be charged in a single location, such as a car park, and then moved into position next to a car. Such “quick charging stations” have been developed and are likely to be introduced early next year.
To improve the technology, the company is developing a robot that ran move the charger into position and complete the process with no human input. When activated via an app, the robot would take the charger to the car, open the socket flap on the vehicle and connect the charging wire. The system would “enable operators to quickly and simply ‘electrify’ every parking space using the mobile charging robot”, the company said, which would reduce the construction work needed as well as the cost.
1. Which of the following is the closest in meaning to the underlined word “allay” in the second paragraph?| A．rise. | B．reuse. |
| C．reply. | D．reduce. |
| A．the robots have been used to charge electric cars. |
| B．the robots can be used with the help of humans. |
| C．a driver can use the robots by downloading an app. |
| D．it can cost thousands of pounds to develop a robot. |
| A．By increasing the human input. |
| B．By installing more roadside chargers. |
| C．By developing “quick charging station”. |
| D．By decreasing the price of charging vehicles. |
| A．It is much cheaper to use robots than to use humans. |
| B．The robots will connect the charger to the electric car. |
| C．It costs more to install a fixed roadside charging devices. |
| D．The robots will be used to seek out vehicles with low power. |
【推荐3】Hanging stocking(长袜) by the chimney(烟囱) with care is one of the most popular Christmas traditions, but many families wonder why.
A popular origin(起源) tale starts with none other than St. Nicholas, who was thought to be the original Father Christmas. In the third and fourth centuries, St. Nicholas was a Christian bishop in modern-day Turkey who made helping others his life purpose, and he caught wind of a family in need.
As the story goes, a single father was raising three daughters but realized he didn’t have enough money to pay for their dowries(嫁妆), without which they couldn’t get married. As a poor man, the father wouldn’t be able to support his daughters for long.
St. Nicholas heard of the family’s trouble but knew they were too proud to accept handouts. To make sure they didn’t refuse his generosity(慷慨), he anonymously sent them gold at night. Some people say he dropped gold down the chimney, and the gifts landed in the stockings that were laid by the fire to dry, while others say St. Nicholas himself climbed down from the chimney. Someone --- either the father or the daughters, depending on the tale--- caught St. Nicholas in the act and thanked him for his help. The gifts were enough for the daughters to marry and live happily ever after.
St. Nicholas’ feast day was on December 6, and finally, the tradition of leaving gifts in stockings was paired up with Christmas celebrations.
Some other scientists say the stocking tradition might have started even before Christianity in Scandinavian cultures. The Norse god Odin was said to come during Yule, riding on an eight-legged horse. Children would leave sugar and carrots in their shoes to feed the horse, and Odin would leave them gifts in return.
We’ll never know for sure the true origin of the stocking tradition, but stockings have a strong foothold in Christmas tradition. The gift-giving origins show generosity and kindness as long as you’re on St. Nicholas’ nice list, of course.
1. Why did St. Nicholas decide to help the family?| A．The father raised three daughters. | B．The family had no money to support themselves. |
| C．The daughters couldn’t get married. | D．The father wasn’t willing to pay for the dowries. |
| A．Honestly. | B．Simply. | C．Secretly. | D．Immediately. |
| A．St. Nicholas met the family on purpose. |
| B．St. Nicholas hid the gold in the stockings. |
| C．St. Nicholas placed the girls’ stockings beside the fire. |
| D．St. Nicholas wanted to help the family through the chimney. |
| A．Children were rewarded for their kindness. |
| B．Children hung up their shoes to beg for gifts. |
| C．People hung up stockings in memory of Odin. |
| D．Scandinavian cultures valued the stocking tradition. |
【推荐1】One day a man found a cocoon(茧) of a butterfly in the forest. He sat there for several hours and watched the butterfly. Suddenly a small opening appeared, and the butterfly struggled to force its body through that little hole. Then it seemed to stop making any progress. It appeared as if it had gotten as far as it could go no further. So the man decided to help the butterfly.
He took a pair of scissors and cut off the remaining bit of the cocoon so that the butterfly could come out easily. Much to his surprise, the butterfly got a swollen body but very small, weak wings when it came out of the cocoon.
The man continued to watch the butterfly because he expected that the body would grow smaller at any moment and the wings would enlarge and be able to support the body. But neither happened! In fact, the butterfly spent the rest of its life crawling around with a swollen body and small wings. It was never able to fly.
The man was in his kindness, but he did not understand the nature rules. The struggle required for the butterfly to get through the tiny opening was God's way of forcing fluid (流体) from the body of the butterfly into its wings so that it would be ready for flight once it achieved its freedom from the cocoon.
Sometimes struggles are exactly what we need in our life. If God allowed us to go through our life without any difficulties, it would make us fail. We would not be as strong as we could have been. And we could never fly.
1. In the first paragraph the butterfly was ______.| A．flying in the forest. | B．playing with the man. |
| C．busy making a cocoon for itself. | D．trying to get out of the cocoon. |
| A．The butterfly would come out easily. |
| B．The butterfly could crawl on its wings. |
| C．The butterfly would have got to prepared to fly. |
| D．The butterfly would never gain its freedom. |
| A．Warm﹣hearted people are always around us. |
| B．Struggles are necessary in our life sometimes. |
| C．Helping others could make oneself happy. |
| D．Where there is a will, there is a way. |
| A．The struggle for freedom. | B．A kind man. |
| C．The joy of helping a butterfly. | D．A lucky butterfly. |
【推荐2】Turtles have an unfortunate habit of eating plastic objects floating in the sea. These cannot be digested and may ultimately kill them. It is widely assumed that this fondness for plastics is a matter of mistaken identity. Drifting plastic bags, for instance, look similar to jellyfish (水母), which many types of turtles love to eat. Yet lots of plastic objects that end up inside turtles have no similarity to jellyfish. Joseph Pfaller of the University of Florida therefore suspects that the smell of marine microorganisms (海洋微生物) which grow on floating plastic objects fools turtles into feeding.
The idea that the smell of floating plastic objects might lure animals to their death first emerged in 2016. Researchers at the University of California noticed that certain chemicals, notably dimethyl sulphide (二甲基硫), which are released into the air by floating plastics, are those which many seabirds sniff (嗅) to track down food. These chemicals mark good places to hunt because they indicate plenty of the algae (海藻) and bacteria (细菌). The researchers also found that birds which pursue their food in this way are five or six times more likely to eat plastic than those which do not.
Since turtles are known to break the surface periodically and sniff the air when finding the way to their feeding areas, Dr Pfaller theorised that they are following these same chemicals, and are likewise fooled into thinking that floating plastic objects are eatable.
To test that idea, he and his colleagues set up an experiment. They arranged for 15 turtles to be exposed to four smells: the vapour from deionised water; the smell of turtle-feeding balls made of shrimp and fish meal; the smell of a clean plastic bottle chopped up into ten pieces; and the smell of a similarly chopped bottle that had been kept in the ocean for five weeks to allow algae and bacteria to grow on it.
Two of the smells proved far more attractive to the animals than the others. When sniffing both the smell of food balls and that of five-week-old bottles, turtles kept their nostrils out of the water more than three times as long, and took twice as many breaths as they did when what was on offer was the smell of fresh bottle-plastic or deionised-water vapour.
Though they have not yet tested whether dimethyl sulphide is the culprit, Dr Pfaller and his colleagues think it is the most likely candidate. In an unpolluted ocean, pretty well anything which had this smell would be eatable— or, at least, harmless. Unfortunately, five-week-old plastic bottles and their like are not.
1. Paragraph 1 mainly tells us that turtles ________.| A．mistake plastic objects for jellyfish |
| B．are fooled into eating plastics by a smell |
| C．are dying out as a result of plastic pollution |
| D．break down plastics without much difficulty |
| A．Seabirds eat plastics for the taste. |
| B．The algae and bacteria grow well on plastics. |
| C．Researchers got the idea from the study of turtles. |
| D．Some seabirds pursue food in a similar way to turtles. |
| A．turtles prefer the smell of plastics |
| B．turtles live on marine microorganisms |
| C．dimethyl sulphide may be to blame for turtles’ death |
| D．plastics release the same chemicals as microorganisms |
| A．To propose a new way to study turtles. |
| B．To stress the importance of improving ecosystem. |
| C．To introduce the findings on the cause of turtles’ death. |
| D．To explain the effects of plastic pollution on sea animals. |
【推荐3】In an attempt to win back old customers, restaurants and companies often introduce new menu items or new flavors. Most of these are successful with customers because they have always been researched and tested by companies before they meet the public. However, there are still some that are so unpopular with customers and they fail so badly as a product that they become infamous.
One of the most well-known marketing failures happened in 1985 with New Coke, a soft drink created to replace the original Coca-Cola flavor. The Coca-Cola Company tested several new flavors and found that people always preferred a sweeter soda. As a result, the CEO decided that the sweeter soda would replace the original Coca-Cola drink.
Many customers, however, soon started to express their dissatisfaction with the new drink. The Coca-Cola Company received over 1,500 angry telephone calls every day. The Coca-Cola Company actually employed special experts to talk to customers because they were so angry and sad about the change. Some Americans were buying old Coca-Cola drinks from overseas where the new drink had not yet been introduced. And in some parts of America people were so angry that they emptied bottles of New Coke into the street.
So many people were unhappy with Coca-Cola’s new drink that the company decided only three months later to return to the old Coca-Cola drink. On July 10,1985, the Coca-Cola Company said that it would bring back the old Coke and rename the drink “Coca-Cola Classic” or “Coke Classic”. Thousands of customers phoned the company to express their support.
Even today, business experts are interested in this case. Even though the Coca-Cola Company had carefully tested and experimented with New Coke before introducing it to customers, the New drink was still very unpopular. So, what did Coca-Cola do wrong? It seems the company simply did not understand customers’ deep historical and emotional attachment to the drink.
1. Why do companies usually introduce new menu items?| A．To attract past customers. |
| B．To attract new customers. |
| C．To attract elderly customers. |
| D．To attract customers with special needs. |
| A．New Coke is sweeter. |
| B．New Coke is more acidic. |
| C．New Coke’s color is lighter. |
| D．New Coke’s bottle is bigger. |
| A．Why New Coke failed in America. |
| B．The harm New Coke did to people’ s health. |
| C．How customers acted in answer to the introduction of New Coke. |
| D．The comparison between sales of New Coke and the original one. |
| A．In May 1985. | B．In April 1985. |
| C．In June 1985. | D．In July 1985. |
| A．The reasons why New Coke succeeded overseas. |
| B．The history of the Coca-Cola Company in the 1990s. |
| C．The difference between New Coke and Coke Classic. |
| D．The importance of people’s feelings about old products. |
