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题型:阅读理解-阅读单选 难度:0.4 引用次数:97 题号:9990047

Large gatherings such as weddings and conferences can be socially overwhelming. Pressure to learn people's names only adds to the stress. A new facial-recognition app could come to the rescue, but privacy experts recommend proceeding with caution.

The app, called Social Recall, connects names with faces via smartphone cameras and facial recognition, potentially avoiding the need for formal introductions. “It breaks down these social barriers we all have when meeting somebody," says Barry Sandrew, whose start-up, also called Social Recall, created the app and tested it at an event attended by about 1,000 people.

After receiving an invitation to download Social Recall from an event organizer, the user is asked to take two selfies and sign in via social media. At the event, the app is active within a previously defined geographical area. When a user points his or her phone camera at an attendee's face, the app identifies the individual, displays the person’s name, and links to his or her social media profile. To protect privacy, it recognizes only those who have agreed to participate. And the app’s creators say it automatically deletes users’ data after an event.

Ann Cavoukian, a privacy expert who runs the Privacy by Design Center of Excellence praises the app’s creators for these protective measures. She cautions, however, that when people choose to share their personal information with the app, they should know that “there may be unintended consequences down the road with that information being used in another context that might come back to bite you”.

The start-up has also developed a version of the app for individuals who suffer from prosopagnosia, or “face blindness”, a condition that prevents people from recognizing individuals they have met. To use this app, a person first acquires an image of someone's face, from either the smartphone’s camera or a photograph, and then tags it with a name. When the camera spots that same face in real life, the previously entered information is displayed. The collected data are stored only on a user's phone, according to the team behind the app.

1. Social Recall is used to_________.
A.identify peopleB.take photosC.organize eventsD.make friends
2. Paragraph 3 is mainly about_________.
A.what people can do with the appB.how the app was created
C.what makes the app popularD.how the app works
3. Social Recall helps people with prosopagnosia by ________.
A.giving names to the photos kept in their smartphone
B.showing the person's information when it spots a stored face
C.providing the information of a person when they first meet
D.collecting information previously entered in the phone
4. What can we learn about Social Recall from the passage?
A.It can cure people’s “face blindness”.
B.It has caused unintended consequences.
C.It may put people's privacy at risk.
D.It is praised by users for its protective measures.

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【推荐1】Artificial intelligence or AI is called artificial for a good reason. Facebook made that point last week by ending its attempt to rely heavily on software algorithms to select news items for its 2 billion users.

It announced on Jan.19 that the Facebook community will be asked to rank news outlets by their trustworthiness. “This reader feedback will promote high quality news that helps build a sense of common ground in a world with so much division”, said chief executive Mark Zuckerberg.

The first surveys have started in the United States and will soon expand to other countries. The company plans to include the local news outlets of users in its surveys. Like many digital platforms that act as news providers, Facebook had great faith in a belief that programmed electrons in computer servers can discern qualities of thought such as trust, fairness and honesty. Even in respected newsrooms, however, these traits of character require constant upkeep among journalists and feedback from paying customers. Good judgment on news relies on orders of consciousness beyond what a machine can do.

Rather than move toward becoming a hands-on gatekeeper of news, Facebook now hopes its “diverse and representative” sampling of users can lead to a ranking of news outlets and that would bring a measure of objectivity in its news feed. The company may be in the news business, but it has chosen to outsource news credibility to the collective wisdom of individuals and their ability to distinguish truth from falsehood. By placing its trust in people as seekers of truth, Facebook could earn greater trust from its users. This is also a lesson for many companies especially digital platforms or those in the media business.

According to the latest survey of trust in institutions worldwide by Edelman communications firm, “media has become the least-trusted institution for the first time more so than other businesses or government”. “In particular, the US is enduring an unprecedented crisis of trust among many of. its institutions”, says Richard Edelman, president and CEO of Edelman. “The root cause of this fall is the lack of objective facts and rational discourse”, he adds. Facebook’s shift away from computer-driven news selection is a welcome step toward restoring trust in the overall business of news. This is not a new problem. “Nothing can now be believed which is seen in a newspaper”, wrote Thomas Jefferson in 1807. Yet the Digital Age has forced the issue of trust for news providers. By inviting readers to participate in solving this problem, Facebook has itself set a new bar for earning trust.

1. According to Paragraph 4, Facebook hopes to _______.
A.measure the objectivity of news feed on its own
B.improve its ability to tell truth from falsehood
C.shed off the responsibility of a news provider
D.entrust news credibility to its massive users
2. In the last paragraph, Thomas Jefferson’s words are cited to indicate _______.
A.the poor quality of newspapers nowadays
B.the long-standing trust issue in news businesses
C.the problems arising from Facebook’s shift
D.the issue of trust in the Digital Age
3. The author holds that Facebook’s shift is _______.
A.a lesson for news providers on filtering news
B.the cause of the trust crisis across business of news
C.a step toward restoring user’s trust in news business
D.the result of lacking objective facts and rational discourse
4. To which of the following would Mark Zuckerberg most probably agree?
A.Common grounds among users are the sources of high-quality news.
B.Programmed electrons can make good judgment on news quality.
C.Computers cannot replace human beings in news selection.
D.Reader feedback is not needed in respected newsrooms.
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【推荐2】Global Positioning Systems are now a part of everyday driving in many countries. These satellitebased systems provide turnbyturn directions to help people get to where they want to go. But, they can also cause a lot of problems, send you to the wrong place or leave you completely lost. Many times, the driver is to blame. Sometimes a GPS error is responsible. “Most often”, says Barry Brown, an expert in humancomputer interaction, “it is a combination of the two”.

We spoke to Mr Brown by Skype (网络电话软件). He told us about an incident involving a friend who had flown to an airport in the eastern United States. There he borrowed a GPSequipped car to use during his stay. Barry Brown, “And they just plugged in an address and then set off to their destination. And, then it wasn’t until they were driving for thirty minutes that they realized they actually put in a destination back on the West Coast where they lived. They actually put their home address in. So again, the GPS is kind of ‘garbage in garbage out’”.

Mr Brown says this is a common human error. But, he says, what makes the problem worse has to do with some of the shortcomings, or failures, of GPS equipment. Barry Brown, “One problem with a lot of the GPS units is they have a very small screen and they just tell you the next turn. Because they just give you the next turn, sometimes that means that it is not really giving you the overview that you would need to know that it’s going to the wrong place.”

Barry Brown once worked on a project with Eric Laurier from the University of Edinburgh. The two men studied the effects of GPS devices on driving by placing cameras in people’s cars. They wrote a paper based on their research. It is called “The Normal, Natural Troubles of Driving with GPS”. It lists several areas where GPS systems can cause confusion for drivers. These include maps that are outdated, incorrect or difficult to understand. They also include timing issues related to when GPS commands are given.

Barry Brown says to make GPS systems better we need a better understanding of how drivers, passengers and GPS systems work together.

1. In Paragraph 2, Mr Brown mentioned his friend in the conversation to _____________.
A.build up his own reputation
B.laugh at his stupid friend
C.prove the GPS system is only garbage
D.describe an example of human error
2. Which of the following statements would Barry Brown most likely agree with?
A.GPS units are to blame for most GPS service failures.
B.We should introduce higher standards for the driving licence.
C.Cameras are urgently needed to help improve GPS systems.
D.Drivers, GPS systems and passengers should unit to improve GPS systems.
3. What is Mr Brown’s attitude towards GPS?
A.Unconcerned.B.Subjective.
C.Objective.D.Critical.
4. What would be the best title for the text?
A.Driving with GPS can be difficult
B.Driving confusions can be caused by small screens
C.Driving without GPS should be much more convenient
D.GPS equipment in driving: to be deserted or improved?
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【推荐3】The Internet is changing the way we communicate. LOL, awks, amazeballs, BRB, the use of emoji and emoticon — and even writing facial expressions such as ‘sad face’ — have all become standard in digital communications. So ingrained, in fact, that they’re changing the way we write and even talk.

“People are becoming less concerned with grammar, spelling and sentence structure, and more concerned with getting their message across,” says Gavin Hammar, CEO and founder of Sendible.

There’s no doubt that the consumption of abbreviated digital content is having a huge effect on language. “Over the last five years attention spans have shortened considerably, which is reflected in the contracted forms of language we see in social media,” says Robin Kermode, founder of communications coaching consultancy Zone2.

However, some think that the internet has made us better communicators since we increasingly use much more streamlined language. “To get a message across using Twitter for example, it must be concise and must conform to the tone used there, which includes abbreviations, acronyms.”

The fastest growing ‘new language’ in the world is emoticons (faces) and emojis (images of objects, which hail from Japan), which are one of the biggest changes caused by digital communications. “Facial expressions, visual presence and body language have always been vital to being a confident speaker, but now emojis are blurring the lines between verbal and written communication,” thinks Kermode, who adds that cavemen had early versions of emojis on the sides of their caves. “Pictures, cartoons or emojis are ‘shortcuts’ so we can be clear about what our message really means.”

If you mainly use emojis, why not get a keyboard-based around smiley faces and cartoon icons? That’s exactly what Swyft Media recently created, and while it’s more of a PR stunt the keyboards of the future will probably contain at least some emojis.

Emoticons and emojis are arguably more meaningful than slang and shorthand, which can be too easily misunderstood. “I once witnessed a girl being dumped in a text, which consisted of a message with just five letters, U R MY X’ — linguistically economic, but emotionally harsh,” says Kermode. Trouble is, the sender had actually meant YOU ARE MINE. X’. “If he’d added three emojis — like a smiley face, a heart and a wedding ring, he might now be happily married!”

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They may be derided by traditionalists, but emoticons and emojis used to describe mood are the body language add-on that the written word has always lacked. In most instances, these icons represent language evolution and progress, not regression.

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A.Emojis are mixing up the spoken words and the written words in our daily conversations.
B.Emojis are making the differences between spoken and written communication less clear.
C.Emojis are in line with spoken and written expressions.
D.Emojis are helping spoken and written communication become more straight-forward.
3. Which of the following statement is Not True?
A.People are more concerned with getting their message across rather than grammar, spelling or sentence structure.
B.The Internet has made us better communicators because we are increasingly using more streamlined and concise language.
C.Emoticons and emojis can be used to describe the mood of communicators and clarify the real meaning of their message.
D.Using emojis can sometimes make the process of decoding meanings more difficult in real-life contexts.
4. What Can Not be learned from the passage?
A.The Internet is changing the way we communicate.
B.With images of facial expressions or objects, emoticons and emojis can be used to vividly describe mood, and thus help avoid misunderstanding.
C.Emoticons and emojis are the fastest growing “new language” and keyboards of the future will probably contain some of them.
D.Emoticons and emojis add needless meanings to language and cause misunderstandings.
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