1 . J.K. Rowling frequently shows there is magic every day. Her Harry Potter series has helped people through times of stress and depression and she is always there to deliver wise words of encouragement.

She is one celebrity who is very active on Twitter. So when a single dad named Matt Burke sent her a message thanking her for the series, she noticed. Her series had helped strengthen his relationship with his 9-year-old daughter Bailey.

He included a link to his article titled Being a Broke Parent. He explained how he hadn’t found a level of financial stability that allowed him to pay bills on time and take his daughter on more activities and events. The family also doesn’t have the Internet or TV, which means there’s no “digital babysitter”, and he has to rely on his own creative ways to bond with his daughter. Since he received the series, the main thing that has occupied them these days is reading books together.

Burke admits that he thought he was “too cool” for the books when they first came out and he was in his twenties, but he’s loving reading them now. “We switch off chapter by chapter reading them out loud,” Burke explains. “This not only allows her to get more used to reading aloud in front of someone, but it gets me directly involved in something she loves, and it gives me the chance to be very dramatic when I read my chapters and bring myself into the characters in the book, which has proven to be a ton of fun.”

After hearing Burke’s story, Rowling said how honored she was when Harry Potter was a part of his family’s life and offered Burke more signed books. Besides, people are also offering to send Burke more books as gifts. For Burke, this experience, far more than gifts, will be what he treasures.

4 . As we close out the final days of this year, treat yourself to a deliciously distracting new book —a book that you can dip into and out of throughout the holidays. Read up, rest up, and enjoy yourself.

A must-have guide for yoga-loving mamas, Yoga for Pregnancy, Birth and Beyond offers helpful relaxation techniques and breathing exercises that are tailored to each pregnant woman. The book also lays out valuable techniques for labor and staying in touch with your body as it continuously changes.

We could all use a little more peace in our lives. Uniquely suited for children and parents to do together, the 40 mindfulness exercises recommended here —from pausing to fully enjoy a tasty sandwich to taking chalk walk together—will not only teach children calm and gratitude, but also bring grown-ups and their littles closer together.

Frankie Elkin is a recovering alcoholic who devotes her time to solving cold cases, especially those involving people of color. A new investigation brings her to Boston, searching for a Haitian teenager who disappeared months ago. But as Frankie starts asking questions, someone else will stop at nothing to keep the answers hidden.

Lauren Redniss’ Oak Flat tells the story of the land near the San Carlos Apache Reservation through an Apache family fighting to protect the land which the U. S. government and two world-power mining enterprises are attempting to seize and destroy for its copper resources. Visually striking and deeply reported, Oak Flat tells a larger story of endless westward expansion and native resistance.

5 . I almost died when I fell into the boiling (沸腾的) water at the age of three. The ______ left me with serious burns and scars (伤疤) all over my body. I spent many years in hospital having hundreds of ______, which meant years and years of skin grafts (移植).

In my teens, I realized that I was ______ to my friends. They were all beautiful young ladies and I had these terrible scars under my clothes which made me feel ugly. ______, swimming helped me a lot. I can’t ______ that I was burned (烧伤) in the water and yet it also helped to ______ me. In the water I was at my happiest.

I was a competitive (有竞争力的) swimmer for many years and then was ______ to be a swimming teacher for the local swim club. Even though ______ in a gym is difficult for me, swimming is much ______ as I can sweat in the pool.

This year I swam from Asia to Europe alongside the talented physical sports expert Professor Greg. I swam close to Greg asking for his ______ in a swim challenge and he agreed to help me out. When I climbed out, I broke down and wept and just couldn’t control my ______. I was told afterwards that I ______ in one hour and 28 minutes. I couldn’t believe it as I kept stopping wanting to ______ but Greg really inspired me all the way to the finish.

I was doing this for all those people who had ______ years of self body hating, severe depression (严重抑郁), low self-confidence and of course my wonderful families. ______ women are survivors of life.

7 . Virtual reality is quickly becoming the new technological frontier. Tech companies everywhere seem to be racing to get their foot in the VR door. However, virtual reality has a set of challenges and hurdles that it must overcome in order to work well. It should be noted that VR is heavily dependent on being very fast, very accurate and very good-looking. If it isn’t, the viewer will feel motion sick or disconnected from the world that VR is trying to create.

Now that we can actually build VR headsets that begin to meet these requirements, we are seeing a rising interest in VR. As it rises, so does the interest in creating new media to be experienced in using virtual reality. Journalism is a medium built on relevance. Journalists should always be finding new ways to tell stories and deliver content. It is a goldmine for storytelling. What better ways to tell a story to someone than to put them right in the center of it?

Virtual reality is a powerful tool for journalists. The consumer isn’t just reading or watching something play out; they’re experiencing it. The immersive nature of VR allows for people to connect with the subject matter on a much deeper level than just reading about it. The experience is emotional, speaking more to our instinct than our intellect. The possibilities for storytelling here are legion, and any storyteller wanting to do something more interesting than their peers should surely be considering the sheer power of VR.

The question of virtual reality, though, is not how powerful it is. That is immediately apparent. The question of VR is one of viability and availability. Telling stories must be easy to do, and access to those stories must be readily available. This is the biggest challenge that VR faces. If the tools to tell a story with VR aren’t easy to pick up and learn, VR will fail. If VR technology isn’t both top-of-the-line and affordable, VR will fail.

Accessibility was one concern for Thomas Hallaq, assistant professor of journalism and mass communications, who said that current VR technology, is pretty exclusive right now. Despite that, he said he doesn’t think the exclusivity of this technology will be a problem in the long run.

“I think it’s very promising,” Hallaq said. “We’re seeing more technology become accessible, and more people having access to that technology. Just look at smartphones.” Like radio, TV and the Internet before it, virtual reality will change the way we tell stories.

10 . In the more and more competitive service industry, it is no longer enough to promise customer satisfaction. Today, customer “delight” is what companies are trying to achieve in order to keep and increase market share.

It is accepted in the marketing industry, and confirmed by a number of researches, that customers receiving good service will promote business by telling up to 12 other people; those treated badly will tell their tales of woe to up to 20 people. Interestingly, 80 percent of people who feel their complaints are handled fairly will stay loyal.

New lineages for customer care have come when people can obtain goods and services through telephone call centers and the Internet. For example, many companies now have to invest (投资) a lot of money in information technology and staff training in order to cope with the “phone rage (愤怒)” — caused by delays in answering calls ,being cut off in mid-conversation or left waiting for long periods.

“Many people do not like talking to machines,” says Dr. Storey Senior Lecturer in Marketing at City University Business School, “Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with them. The aim is to make the customer feel they know you and that you can trust — the sort of comfortable feelings people have during face-to-face chats with their local branch manager.”

Recommended ways of creating customer delight include: under-promising and over-delivering (saying that a repair will be come out within five hours, but getting it done within two ); replacing a faulty product immediately: throwing in a gift voucher (购物礼券) as an unexpected “thank you” to regular customers; and always returning calls, even when they are complaints.

Aiming for customer delight is all very well, but if services do not reach the high level promised, disappointment or worse will be the result. This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example, “I know how you must feel”), and possible solutions (replacement, compensation or whatever suggests best meets the case).

Airlines face some of the toughest challenges over customer care. Fierce competition has convinced them that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather, unclaimed luggage and technical problems.

For British Airways staff, a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times. They are trained to answer quickly, with their name, job title and a “we are here to help” attitude. The company has invested heavily in information technology to make sure that information is available instantly on screen.

British Airways also says its customer care policies are applied within the company and staff are taught to regard each other as customers requiring the highest standards of service.

Customer care is obviously here to stay and it would be a foolish company that used slogans such as “we do as we please”. On the other hand, the more customers are promised, the greater the risk of disappointment.