1. When was the first real newspaper started?
| A．In 1609. | B．In 1665. | C．In 1704. |
| A．Germany. | B．England. | C．America. |
| A．Strassburg Relation. | B．The New York Sun. | C．The Boston News-Letter. |
| A．It only cost a dollar. |
| B．It was called The London Gazette. |
| C．It was the first one to have advertisements. |
2 . On January 15th, the Guardian showed off its new, smaller look, shifting from its distinctive “Berliner” format to a tabloid(娱乐小报) shape with a redesigned logo in black type. But the more dramatic makeover is of the financial books of Guardian Media Group (GMG), publisher of the Sunday Observer and the daily Guardian, which may find its new operation in the black next financial year. A newspaper business that two years ago was threatened with existentially worrying losses appears on the edge of breaking even.
The turnaround is partly due to steep cost-cutting, which is a dog-bites-man story in journalism. But the Guardian would manage the achievement while still giving away news free online, and that is a story worth telling.
In January 2016 David Pemsel, the new chief executive of GMG, and Katharine Viner, the new editor-in-chief of the Guardian, informed staff that GMG’s endowment fund, meant to ensure the financial security of the paper in the long run, had lost £100m ($140m) in just half a year, taking it to £740m. Mr Pemsel was advised by industry peers to cut costs and put online news behind a paywall. He and Ms Viner cut costs by 20%, or more than £50m. Alan Rusbridger, Ms Viner’s predecessor(前任), had led the newspaper to global relevance with a large online readership. But he spent without thinking of the consequences. In two years GMG has reduced its employees by 400, to about 1,500.
Yet unlike a growing number of newspapers, the Guardian has not put up a paywall. Instead it has pursued a membership model, asking online readers to contribute whatever they like. About 600,000 now do, with annual payments or one-off amounts. American readers tend to choose the latter option, Ms Viner says. GMG says the total figure amounts to tens of millions of pounds per year. Ms Viner says revenue from readers (including 200,000 print subscribers) is now greater than revenue from advertisers.
The result is steadily declining operating losses: from £69m two years ago to £45m last financial year and, Mr Pemsel says, less than £25m in the year that ends on April 1st. He predicts breaking even next year. Giving up its own printing presses and going tabloid will help, saving several million pounds a year. The Guardian may now physically look more like its peers, but its turnaround story remains distinctive.
1. The phrase “in the black”(Paragraph 1) most probably means ______.| A．making profit | B．taking on a new look |
| C．losing support | D．enjoying great popularity |
| A．He advised GMG to cost costs. |
| B．He got the Guardian into trouble. |
| C．He was the founder of GMG’s endowment fund. |
| D．He was fired due to his failure to bring the Guardian online. |
| A．To pay as they like. | B．To skip the advertisements. |
| C．To join its membership club. | D．To connect to other newspapers. |
| A．The Guardian has been reduced to a tabloid. |
| B．The Guardian succeeds by giving away news free online. |
| C．The Guardian turns around by looking more likes its peers. |
| D．The Guardian has broken even by cutting its operation costs. |
| 观点 | 理由 |
| 纸质报纸有存在的意义 | 可以随时阅读，不受时间限制； 版面大，字大，阅读方便； 内容的可信度相对较高。 |
| 纸质报纸没有存在的意义 | 携带不方便;不环保。 |
2.请按如下格式在答题卡的相应位置作答。
Whether printed newspapers should exist?
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________4 . The Guardian
The Guardian, a daily newspaper, sells more in urban areas where it is read more widely by the corporate class, international communities, university students, politicians and government officials. The Guardian targets both local communities and International communities. However, businessmen and politicians are the regular readers of this great newspaper. Besides, the paper is up-in-arms to promote economic and social changes of this growing nation.
The Times
The Times, a daily newspaper published in London, is one of Britain’s oldest and most influential newspapers. Founded by John Walter in 1785 as the Daily Universal Register, it became The Times in 1788, publishing commercial news, politics and notices. The target audience is largely middle class and its readership demographics reveal that more men read the newspaper than women, and that 2.5 million households with children get the daily paper every month.
Metro
Metro, a daily newspaper, gives you all the stories you need to know and all the stories you want to know. The content is written for a young, mobile-savvy metropolitan audience. Metro takes the form of the latest showbiz gossip, the funniest and oddest stories from around the world and the best opinion pieces, without a party political standpoint. You can find what’s trending this very moment here.
The Daily Mail
The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Kingdom’s highest-circulated daily newspaper. You can get the latest breaking news, celebrity photos, viral videos, science & tech news, and top stories from MailOnline.
1. Which of the following may NOT be found in The Times in 1788?| A．Fashion. | B．Notice. |
| C．Politics. | D．Economy. |
| A．The Guardian. | B．The Times. |
| C．Metro. | D．The Daily Mail. |
| A．The Daily Mail is the most popular both at home and abroad. |
| B．The Times is referred to as the Daily Universal Register now. |
| C．Metro reaches for every young, mobile-savvy metropolitan audience. |
| D．The Guardian has a great effect on the development of economy and society. |
5 . Readers have never had it so good. But publishers need to adapt better to the digital world.
During the next few weeks publishers will release a great number of books, pile them onto delivery lorries and fight to get them on the display tables of bookshops in the run-up to Christmas. It is an impressive display of competitive commercial activity. It is also increasingly pointless.
More quickly than almost anyone predicted, e-books are becoming popular quickly. Amazon, the biggest e-book retailer( 零售商), has lowered the price of its Kindle — e-readers to the point where people do not fear to take them to the beach. In America, the most advanced market, about one-fifth of the largest publishers’ sales are of e-books.
For readers, this is excellent. Amazon has successfully shortened distance by bringing a huge range of books to out-of-the-way places, and it is now fighting against time, by enabling readers to download books instantly. Moreover, huge choice and low prices are helping books hold their own on digital devices. For publishers, though, it is a dangerous time. Some of the publishers’ functions—packaging books and promoting them to shops—are becoming out of date.
Yet there are still important jobs for publishers.
The music and film industries have started to pack electronic with physical versions of their products—by, for instance, providing those who buy a DVD of a movie with a code to download it from the Internet. Publishers, similarly, should combine e-books with paper books.
They also need to become more efficient. In the digital age it is stupid to take months or even years to get a book to market. And if they are to distinguish their products from self-published dross( 糟粕), they must get better at choosing books, sharpening ideas and polishing copy. If publishers are to hold readers’ attention, they must tell a better story—and edit out all the spelling mistakes as well.
1. According to the author, what publishers do before Christmas is becoming __________.| A．efficient | B．satisfying | C．meaningless | D．worthwhile |
| A．By analyzing. | B．By giving examples. |
| C．By comparing. | D．By listing numbers. |
| A．Readers will have a wider choice than before. |
| B．The price of books will become much higher. |
| C．Traditional publishers will be out of work. |
| D．Traditional bookstores will completely disappear. |
| A．Spend more time editing a good book. |
| B．Change work to music and film industry. |
| C．Get rid of self-published dross completely. |
| D．Learn from what music and film industry did. |
| A．The Disappearing Ink. |
| B．The Book and Music Industry. |
| C．Golden Times for Publishers. |
| D．The Coming of the Digital Age. |
6 . New Stories Await Just for You
The Origin of Disease
Carolyn Merchant, JD & Christopher Merchant, MD
Containing exciting information and thought, this book could help people find ways to improve or avoid diseases that can dramatically change lives. Pulling medical knowledge together in an original way, it provides a new vision for understanding chronic(慢性的) disease, and challenges readers to think of chronic disease based on the root causes. For many people, medical books can be a hard barrier to jump. but this book is written in an accessible style and format, and contains information useful to the lay person, not just medical professionals.
From Healing to Hell
W. H. Wall, Jr
From Healing to Hell is about the fall of a good and decent man and goes further to reveal the shocking details of how he was done a cruel injustice at the hands of a CIA government experiment with the drug LSD. The book tells the story of illegal activity by officials in power who operated in the name of protecting the country.
The Stuff of Monuments
Richard A. Crousey
Little things occur regularly, forbidding us to recognize their significance. What finally causes them to blossom into sweetness is their fading away. Through the stories in the book, it is shown that the seasons of our lives are made up of the stuff that went before. Nothing is truly lost. As one picture begins to fade, another begins to dawn.
There Are No Monsters Here
Buffy Brinkley
A little boy is afraid to go to bed when his mother announces his bedtime. He believes there may be monsters hiding in his room. However, his fear doesn’t stop him from trying to find them. What his decision creates is a doorway to acceptance and friendship. Out of fear comes delight, and the idea that what we see and how we initially judge a situation can be wrong——that what it takes to overcome our fears can sometimes be the best way to make a friend.
1. Who are the targeted readers of the book The Origin of Disease?| A．Students preferring challenges. |
| B．People caring about their health. |
| C．Researchers in the chemistry lab. |
| D．Doctors in the emergency room. |
| A．The Origin of Disease. |
| B．From Healing to Hell. |
| C．The Stuff of Monuments. |
| D．There Are No Monsters Here. |
| A．His innocence. |
| B．His fear. |
| C．His courage. |
| D．His creativity. |
Two decades
8 . What is the future of newspapers as the industry has faced increasing newsprint prices, falling sales and the great drops in circulation (发行量)? In recent years the number of newspapers being closed down has risen, especially in the United States and the United Kingdom. Income has dropped while competition from the Internet has pressed older print publishers a lot.
To live on, newspapers are considering uniting and other choices though the result hasn’t been agreed.
Since the beginning of 2009, the United Sates has seen a number of major newspapers closed after no buyers appeared, including The Rocky Mountain News, closed in February, and The Seattle Post-Intelligencer, reduced to a complete Internet operation. In Detroit, both newspapers, The Detroit Free Press and The Detroit News, cut down home delivery to three days a week, while inviting readers to visit the newspapers’ Internet sites on other days. In Tucson, Arizona, the state’s oldest newspaper, The Tucson Citizen, would stop publishing on March 21, 2009, when parent Gannett Company failed to find a buyer.
A number of other large, financially troubled newspapers are trying to get buyers. One of the few large dailies finding a buyer is The San Diego Union-tribune. It agreed to be sold to a private firm for what The Wall Street Journal called the rock-bottom price over of less than $50 million considered to have been worth about $1 billion in 2004.
In the United Kingdom, newspaper publishers have been similarly hit. In late 2008 The Independent announced job cuts. In January the chain Associated Newspapers sold a controlling stake (股金) in the London Evening Standard as it announced a 24% decline in 2008 as income. In March 2009 parent company Daily Mail and General Trust said job cuts would be deeper than expected.
1. How does the author feel about the future of newspapers?| A．Concerned. | B．Uncaring. | C．Hopeful. | D．Satisfied. |
| A．The Detroit News. | B．The Detroit Free Press. |
| C．The Rocky Mountain News. | D．The Seattle Post-Intelligencer. |
| A．Increasing. | B．Common. | C．Reasonable. | D．Lowest. |
| A．More newspapers in the UK and the USA are closing down. |
| B．Newspaper publishers try to control their employees. |
| C．Newspapers are developing fast in the UK and the USA. |
| D．British newspapers have been losing money. |
9 . In this digital age, information is increasingly digitized through the wide use of technology. Newspapers, magazines and even textbooks are becoming or expected to be digital soon. However, despite the sharp increase of such technology in daily life, print media is far from becoming unnecessary. I don’t think that reading in print is a dying mode.
Firstly, print offers a super reading experience. The feeling of holding a book in our hands, feeling its weight and turning over its pages, helps us to be immersed in and engaged fully with the material. The act of turning over pages also helps to direct ourselves in the concepts and structure of the text. In contrast, reading through a number of pages on a device is unsatisfying, and we can lose track of how much we have read. In addition, the artificial glow of digital screens tires one’s eyes out, and can even affect one’s sleep.
Moreover, physical copies express greater aesthetic (审美的) beauty than digital ones. The designs that beautify book covers and spines make the ideas complete and add beauty to our homes as well. The wrinkles that have accumulated over time leave us with an emotional attachment to the books themselves. Furthermore, the presentation of content in print also allows for greater appreciation of imagery (意象). In contrast to the restrictions of digital screens, the tangible (可触摸的) nature of print allows for clear imagery that is clear and impactful in its presence.
Advocates of digital print support the convenience of the medium. Indeed, e-readers provide a convenient solution to storage and transportation. However, this carries its own weaknesses as well. For one, the use of digital media requires the investment in a smart device. For another, taking notes on the printed text is easier.
In conclusion, despite the conveniences afforded by digital media, physical print still remains a popular mode of reading today. The “less is more” nature of print media remains its strongest selling point today.
1. Which of the following is true according to paragraph 2?| A．Too much digital reading will not influence our health. |
| B．Turning over pages helps to completely understand the texts. |
| C．Reading in print offers readers full engagement with materials. |
| D．Readers can exactly know how much they have read by digital reading. |
| A．A clear imagery. | B．Abundant ideas. |
| C．Emotional dependence. | D．Convenience of transportation. |
| A．To popularize two types of reading modes. |
| B．To persuade people to enjoy digital reading. |
| C．To inform people of a new trend in reading. |
| D．To argue why reading in print will not disappear. |
| A．using examples | B．making a comparison |
| C．asking and answering questions | D．analyzing causes and effects |
10 . Top Teen Magazines to Follow
Affinity
Affinity is one of the largest teen-ran online magazines in the world, devoted to helping teens get early experience in journalism, learn writing skills and communicate with others. Since its launch in 2013, over 8.5 million people from over 200 countries have benefited from it. It covers topics relating to politics, mental health, entertainment etc.7 posts/week || affinitymagazine. us
TeenZone
First published in 2000, TeenZone is a magazine for the South African teenager. Teens today have voices that we all need to hear. They need to be taken seriously, lo be given the chance to express their views and concerns, to ask questions and receive advice, and in enjoy themselves in a safe environment. TenZone seeks to provide this platform (平台). It is written by teens, for teens.
3 posts/week || teenzonemagazine. co. za
The Teenager Today
Named The Teenager at the beginning, it was founded in 1963 with the purpose of uniting young people in a bond of true friendship, understanding and love. The Teenager Today is India’s only magazine intended for teens. It aims to be Indian teens’ high-quality resource for information, practical advice, and answers to all kinds of questions. What’s more, it comes to you with lots of fun!
5 posts/week||theteenagertoday.com
Teenage
Established in 1988, Teenage is Singapore’s first and number one youth publication, and the guide for young adults who want to know the latest in entertainment news, along with fashion, beauty, music trends and lifestyle tips.
24 posts/year || teenage. com.sg
1. On which magazine can we learn how to write a news report?| A．Teenage. | B．Affinity. | C．TeenZone. | D．The Teenager Today. |
| A．Give voice to teens. |
| B．Improve teens’ life skills. |
| C．Make teens’ voices heard. |
| D．Help teens gain friendships. |
| A．It was first published in 1988. |
| B．It is interesting for teens to read. |
| C．It was called Teenage at the beginning. |
| D．It is intended for South African teenagers. |
