1 . 听下面一段独白，回答以下小题。
1. Who is Tom Hodgkinson?

A．Founder of a magazine.

B．Publisher of a novel.

C．Editor of a newspaper.

2. What do we know about the content of The Idler?

A．It’s old-fashioned.

B．It’s wide-ranging.

C．It’s student-targeted.

3. Why does the speaker give the talk?

A．To do a promotion.

B．To discuss an issue.

C．To introduce a lecturer.

2 . 听下面一段独白，回答以下小题。
1. Which organizations used to have a lot of power according to the speaker?

A．Libraries and printing companies.

B．Universities and bookstores.

C．Newspapers and publishers.

2. Why do many city people like e-books?

A．They are easier to carry.

B．They are cheaper.

C．They are more interesting.

3. What can we learn about Border’s Group?

A．They were bought by a tech company.

B．They made billions of dollars this year.

C．They used to have more than 600 stores.

3 . 听下面一段较长对话，回答以下小题。

1. When can people buy the magazine in the shops?

A．Next Monday.

B．This Saturday.

C．This Friday.

2. What method would help the man learn better?

A．Using relevant pictures.

B．Reading the information aloud.

C．Listening to others’ explanation.

3. What are the speakers mainly talking about?

A．A science course.

B．An article.

C．A new technology.

4 . 听下面一段独白，回答以下小题。

1. When was the first real newspaper started?

A．In 1609.

B．In 1665.

C．In 1704.

2. Which country was the first to publish newspapers?

A．England.

B．Germany.

C．America.

3. Which was the first successful newspaper in America?

A．The Strassburg Relation.

B．The New York Sun.

C．The Boston News Letter.

4. What did the speaker say about the first penny newspaper?

A．It was called The London Gazette.

B．It was the first one to have advertisements.

C．It only cost ten pence.

5 . 听录音，完成下列表格信息的填空

Information	Value
Magazine Name	The Idler
Founder	Tom Hokinson
Year of Launch	1
Publication Frequency	2     (Published every two months)
Content Categories	- Interviews on the good life,     3    and fashion photography. - Essays on various topics. - Recipes for making bacon. - Guides to housekeeping.
Purpose of the Magazine	To provide fun, freedom, and    4    in a busy world.
Subscription Information	You can download the application and subscribe     5    .

6 . 听下面一段独白，回答以下小题。
1. Who is Tom Hokinson?

A．Founder of a magazine.

B．Publisher of a novel.

C．Editor of a newspaper.

2. What do we know about the content of The Idler?

A．It’s old-fashioned.

B．It’s wide-ranging.

C．It’s student-targeted.

3. Why does the speaker give the talk?

A．To do a promotion.

B．To discuss an issue.

C．To introduce a lecturer.

7 . Books for Young Readers

Ivy+Bean by Annie Barrows and Sophie Blackall

Ivy is quiet; Bean is loud and goofy. Ivy wants to be a witch; Bean wants to play games. Naturally, they’re going to end up being best friends and getting into all kinds of scrapes together since their approach to pretty much everything—from discovering dinosaurs to starting their own summer camp—is “Why not?” (For ages 6 to 10)

Ways to Make Sunshine by Renée Watson and Nina Mata

Ryan Hart wants to see the good in everybody, even when she gets teased for having a boy’s name. She has a lot to deal with—her dad’s been laid off and the family has to move to a smaller house. But when Ryan runs into problems, she’s always looking for ways to make sunshine. (For ages 7 to 10)

Better Nate Than Ever (series) by Tim Federle

The budding drama club kids in your life will love this trilogy (三部曲) about a small-town boy with big Broadway dreams. Nate Foster longs to get away from Jankburg. Pennsylvania to star in a Broadway show. And then something amazing happens. There’s an open casting call for a Broadway musical based on E. T. He just has to get there. (For ages 10 and up)

New Kid by Jerry Craft

Fans of Raina Telgemeier will love Jerry Craft’s sympathetic graphic novel about seventh-grader Jordan, who’s trying to fit in at the fancy new private school where he’s one of the few kids of color in his grade. And all he really wants to do is draw comics—so how can he stay true to himself and his neighborhood, and still figure out his new school? (For ages 8 to 12)

1. Which word can best describe Ryan Hart?

A．Responsible.

B．Optimistic.

C．Reliable.

D．Enthusiastic.

2. Which book is about a boy pursuing his dream?

A．Ivy+Bean.	B．Ways to Make Sunshine.
C．New Kid.	D．Better Nate Than Ever(series).

3. What is the purpose of the text?

A．To persuade.

B．To advertise.

C．To recommend.

D．To entertain.

8 . On January 15^th, the Guardian showed off its new, smaller look, shifting from its distinctive “Berliner” format to a tabloid(娱乐小报) shape with a redesigned logo in black type. But the more dramatic makeover is of the financial books of Guardian Media Group (GMG), publisher of the Sunday Observer and the daily Guardian, which may find its new operation in the black next financial year. A newspaper business that two years ago was threatened with existentially worrying losses appears on the edge of breaking even.

The turnaround is partly due to steep cost-cutting, which is a dog-bites-man story in journalism. But the Guardian would manage the achievement while still giving away news free online, and that is a story worth telling.

In January 2016 David Pemsel, the new chief executive of GMG, and Katharine Viner, the new editor-in-chief of the Guardian, informed staff that GMG’s endowment fund, meant to ensure the financial security of the paper in the long run, had lost £100m ($140m) in just half a year, taking it to £740m. Mr Pemsel was advised by industry peers to cut costs and put online news behind a paywall. He and Ms Viner cut costs by 20%, or more than £50m. Alan Rusbridger, Ms Viner’s predecessor(前任), had led the newspaper to global relevance with a large online readership. But he spent without thinking of the consequences. In two years GMG has reduced its employees by 400, to about 1,500.

Yet unlike a growing number of newspapers, the Guardian has not put up a paywall. Instead it has pursued a membership model, asking online readers to contribute whatever they like. About 600,000 now do, with annual payments or one-off amounts. American readers tend to choose the latter option, Ms Viner says. GMG says the total figure amounts to tens of millions of pounds per year. Ms Viner says revenue from readers (including 200,000 print subscribers) is now greater than revenue from advertisers.

The result is steadily declining operating losses: from £69m two years ago to £45m last financial year and, Mr Pemsel says, less than £25m in the year that ends on April 1^st. He predicts breaking even next year. Giving up its own printing presses and going tabloid will help, saving several million pounds a year. The Guardian may now physically look more like its peers, but its turnaround story remains distinctive.

1. The phrase “in the black”(Paragraph 1) most probably means ______.

A．making profit	B．taking on a new look
C．losing support	D．enjoying great popularity

2. What does the writer imply about Alan Rusbridger?

A．He advised GMG to cost costs.

B．He got the Guardian into trouble.

C．He was the founder of GMG’s endowment fund.

D．He was fired due to his failure to bring the Guardian online.

3. What does the Guardian allow its online readers to do?

A．To pay as they like.	B．To skip the advertisements.
C．To join its membership club.	D．To connect to other newspapers.

4. What conclusion can be drawn from the passage?

A．The Guardian has been reduced to a tabloid.

B．The Guardian succeeds by giving away news free online.

C．The Guardian turns around by looking more likes its peers.

D．The Guardian has broken even by cutting its operation costs.

9 . The culture of newspaper reading in the United Kingdom started in the19th century. The number of the newspapers circulated daily peaked during the early 21st century. Here are four well-known ones.

The Sun

The Sun is a popular newspaper, which was established in 1964 and bought by Rupert Murdoch’s News International Company in 1969. It is filled with the jokes about heads of state and major events both inside and outside Britain such as mayor’s trousers not being tied properly, politicians sleeping during conferences and so on. Its lively and popular style just meets the taste of the lower classes. The majority of The Sun’s readers are in the age group of 15-34 years. Now its annual circulation has reached 23,100,000 copies.

Metro

Metro is a free tabloid (小报) newspaper distributed from Monday to Friday, which was established in 1999. Metro is published by NMG group and is distributed throughout the United Kingdom. It has gained popularity over time and also has a digital platform. The features section covers a variety of articles including lifestyle, home, science, and health. This variety of content attracts readers from various walks of life.

Daily Mail

Daily Mail, compared to The Sun, is a little more serious. It was established in 1896. Reading Daily Mail can not only understand major political and economic events, but also read some relaxing and helpful contents. Well-known for female favorite topics, it is extremely popular with middle-class housewives.

The Guardian

The Guardian is a British daily newspaper that was founded in 1821 in London, UK. The Guardian receives average daily readers of about 1.03 million with 126,879 in daily newspapers circulated. The paper focuses on politics, policy, business, and international relations. Their coverage includes News and Opinion, Sports, Culture, Lifestyle, Podcasts, and more.

1. Who may be the target readers of The Sun according to the text?

A．Elderly people.

B．Middle-class men.

C．Lower classes.

D．Scientists.

2. Which newspaper has the shortest history?

A．The Sun.

B．Daily Mail.

C．The Guardian.

D．Metro.

3. Which topic is least likely to be covered in The Guardian?

A．World Cup finals.	B．Jogging methods.
C．Sino-France relations.	D．Gossip news.

10 . Mass communication is a very broad field which includes advertising, mass promotion, political campaigns, public relations, mass education and even the way you interact with other people. It covers just about everything you do in your daily life. Some characteristics of mass communication are: communication, information overload, group effort and feedback. There are some more that are less often mentioned but are just as important as the ones that have been listed above.

The most basic feature of communication is interaction. Interaction takes the form of communication where you can interpret what someone is trying to say. For example, when a person says “How are you?” and you respond in a loud voice or in a concerned manner, it’s considered interaction.

Another characteristic of mass communication that you’ll come across is a large number of receivers. When communicating with a group of people, it is important to keep in mind that each receiver will bring different characteristics to the table when communicating. Different receivers will take up different topics and bring a different set of characteristics to the table. In some cases, you will need to communicate with many different types of receiver in order for your communication ideas to be fully expressed and taken into full effect. You should therefore consider the characteristics of your receivers when planning your communication strategies.

New media is also impacting communication. Each type of new medium has diverse different ways in which it can deliver messages. You can make use of several types of communication in many cases and reach a wide range of target audiences. For example, you can use the Internet in order to communicate with your audience. As a result, the amount of information also in turn becomes too much for the human mind to process in a timely and effective manner. This overload is not only unsound, but it also tends to make people impatient, which finally takes the form of arguments and other types of exchanges that are based on facts, assumptions or personal experiences. However, although you may have to deal with some constraints, the Internet is still a very powerful tool that should not be ignored.

1. What role does the example given by the author in the second paragraph play?

A．Explain the importance of politeness.

B．Explain the concept of interaction.

C．Explain the characteristics of communication.

D．Explain what body language is.

2. Why should we consider different receivers when planning communication?

A．Because communicators have many different characteristics on the dinner table.

B．So that your ideas can be accurately expressed and play a role.

C．In order to better improve your communication strategy.

D．Because the receivers have different views on different topics.

3. Why does communication often take the form of argument?

A．Because there are too many types of communication.

B．Because people have different experiences.

C．Because the new media is not perfect.

D．Because overloaded information is boring.

4. What is the author’s attitude towards mass communication?

A．Uncaring.	B．Indifferent.
C．Objective.	D．Subjective.