1 . Regardless of how famous they are, and despite the star treatment they receive, many celebrities make it a point to give back to charities. Some have even set up their own private foundations. Their widely publicised visits to troubled areas of the world help to raise awareness of issues such as famine and poverty. According to Jane Cooper of Unicef UK, celebrities have a unique ability to reach huge numbers of people, many of whom might not otherwise be engaged in charitable causes. She pointed out that famous faces had played a significant role in raising funds in recent years, and their energies had produced tangible results, such as enabling millions of children in poorer countries to attend school.
But in spite of these successes there is evidence to suggest that celebrity endorsement (代言) may be overrated. In a survey of members of the public to find out if celebrity involvement would encourage people to donate, researchers found that the impact was not as great as previously thought. When shown a list of well-known organisations and famous people who represent them, over half of respondents were unable to match the celebrity with the cause. What’s more, three quarters claimed that they didn’t respond to celebrity endorsement in any way. The survey also showed that a few names did stand out as being associated with particular charities. But the presence of a celebrity in a campaign, was not a significant factor when it came to a decision to donate time or money. Instead, the majority of people contribute because of personal connections in their lives and families which make a charity important to them.
In another study aimed at young people, most participants cited a compelling (无法抗拒的) mission as their main motivation to give. The second most important incentive was if a friend or peer recommended supporting a particular cause. Only two percent of respondents said they were motivated by celebrity endorsement. This seems to contradict the general assumption that teenagers are particularly influenced by famous people. One possible explanation is that there is a general fatigue (疲倦) with celebrity culture. There is also a suspicion that the stars are the one who benefit most when they offer to do charity work. Some critics have accused that celebrities might actually take attention away from issues by attracting more attention than the causes they represent.
So taking all these issues into account, is it time for charities to rethink their campaign strategies and look for alternative ways to reach new audiences? Whichever point of view you favour, there seems to be opportunities for more research into how charity campaigns might develop relationships with celebrities to maximise their potential. This in turn will open up more engagement, and better targeted campaigns-which can only benefit those who really matter — the people and animals that are in need of assistance.
1. What does the underlined word “tangible” in paragraph I probably mean?| A．Definite. | B．Complicated. | C．Limited. | D．Temporary. |
| A．they gain benefit from the charities |
| B．they are forced to finish a necessary task |
| C．they believe in the famous people they like |
| D．they are inspired by the people around them |
| A．what celebrities achieve in doing charities |
| B．How young people react to celebrity culture |
| C．why young people are hardly influenced by celebrities |
| D．who is to blame for taking attention away from charities |
| A．Objective. | B．Positive. |
| C．Negative. | D．Unclear. |
2 . Young children who have experienced compassionate (有同情心的) love and empathy (认同感) from their mothers may be more willing to turn thoughts into action by being generous to others, a University of California, Davis’ study suggests.
In lab studies, children tested at ages 4 and 6 showed more willingness to give up the tokens (代金券) they had earned to fictional children in need when two conditions were present—if they showed bodily changes when given the opportunity to share and had experienced positive parenting that modeled such kindness. The study initially included 74 preschool-age children and their mothers. They were invited back two years later, resulting in 54 mother-child pairs whose behaviors and reactions were analyzed when the children were 6.
“At both ages, children with better physiological regulation and with mothers who expressed stronger compassionate love were likely to donate more of their earnings,” said Paul Hastings, UC Davis professor of psychology. “Compassionate mothers likely develop emotionally close relationships with their children while also providing an early example of satisfying the needs of others,” researchers said in the study, published in November in Frontiers in Psychology” Emotion Science.
In each lab exercise, after attaching a monitor to record children’s heart-rate activity, the examiner told the children they would be earning tokens for a variety of activities, and that the tokens could be turned in for a prize. The tokens were put into a box, and each child eventually earned 20 prize tokens. Then before the session ended, children were told they could donate all or part of their tokens to other children.
Taken together, the findings showed that children’s generosity is supported by the combination of their socialization experiences—their mothers’ compassionate love—and their physiological regulation, and that these work like “internal and external supports for the ability to act prosocially that build on each other”.
In addition to observing the children’s propensity (习性) to donate their game earnings, Hastings suggested that “being in a calmer state after sharing could reinforce (加强) the generous behavior that produced that good feeling.”
1. How do young children loved by their mother tend to become in later years?| A．Considerate. | B．Emotional. |
| C．Generous. | D．Optimistic. |
| A．The process of the research. | B．The result of the experiment. |
| C．The reactions of the children. | D．The importance of Mom’s love. |
| A．Their moms love them deeply. | B．They donate the tokens easily. |
| C．They behave physiologically. | D．They are calmer after sharing. |
| A．What Contributes to Generosity? |
| B．The More You Give, the Calmer You Will Be |
| C．Do You Prefer to Receive or Give? |
| D．More Giving, Less Receiving |
3 . Some scientists have detected a chemical on Venus (金星) that isn’t expected to be there, which leads them to wonder what is producing the chemical.
Venus may look beautiful in the night sky, but it’s a harsh planet. Its clouds are made of acid. And its atmosphere is so thick that if you could stand on the planet’s surface, you would feel like you were 3,000 feet under the sea. It is the hottest planet in the solar system, with an average temperature of 464℃. Though people have often wondered if Venus used to have life, most people don’t believe life exists there. Now, as a result of work by a group of scientists led by Dr. Jane Greaves from Cardiff University, there may be reason to question that.
The scientists found a molecule called phosphine (磷化氢) in Venus’ atmosphere. On Earth, some bacteria produce small amounts of phosphine in oxygen-free environments. Phosphine molecules aren’t very stable, so they tend to break apart or burn up easily.
Many scientists believe phosphine might be a sign of life on other planets. So the scientists were puzzled when they found signs of phosphine high in the atmosphere of Venus. They double-checked their result and it was the same — high in the clouds there appeared to be too much phosphine.
That led the scientists to think about what could make the phosphine. They studied many ideas, from sunlight, lightning strikes to volcanoes. But none of these could produce the amount of phosphine they detected. One possible explanation for the phosphine is simple — life. For example, some sort of bacteria can somehow survive in the acid clouds of Venus.
The discovery of phosphine on Venus has caused a lot of excitement. The scientists behind the study are eager to do more research. Now, many other people are also looking to focus on the planet and perhaps even create missions to explore Venus’ atmosphere.
1. According to Paragraph 2, what’s generally believed about Venus?| A．Life exists there for long. |
| B．It is an unlivable planet. |
| C．It is one of the hottest planets. |
| D．The clouds on Venus are thin and acidic. |
| A．It is a kind of gas low in the clouds. | B．It is a possible marker of life. |
| C．It contributes to the birth of life. | D．It is stable in oxygen-free environments. |
| A．The presence of phosphine. | B．The amount of acid. |
| C．The instability of phosphine. | D．The high temperature. |
| A．Is There Life on Venus? | B．Oxygen Spotted on Venus |
| C．A New Way to Explore Venus | D．Will Astronauts Land on Venus? |
4 . A small bowl bought at a yard sale in Connecticut for just $ 35 has been identified as a rare 15th-century Chinese antique.
The blue-and-white bowl was made by China's royal court during the Ming dynasty. It is now expected to sell for up to $500,000, according to Sotheby's auction(拍卖)house in New York, where the auction will take place next month.
The purchase was made last year near New Haven, Connecticut. “I was just hanging around there aimlessly. But when I saw this bowl, I didn't even bargain over the $35 asking price,” the owner said. Shortly after the purchase, he sent photos of the bowl to auction specialists, who identified it as an item of historical significance.
Upon closer inspection, the artifact was found to have originated from the period of Yongle Emperor, who ruled from 1403 to 1424 - a period noted for its distinctive porcelain (瓷器)techniques. It's now valued between $300,000 and $500,000, with the top estimate nearly 14,300 times the amount it was purchased for.
“I was deeply attracted by the techniques. You can see why this bowl is so highly-valued from the very smooth porcelain body, silky glaze(上釉)and special blue coloring, which were never reproduced in later dynasties,” McAteer, an auction specialist, said.
“The Yongle Emperor improved the porcelain techniques and elevated the importance of porcelain from being an ordinary bowl into a true work of art. This small bowl has both practical and artistic value, ”McAteer said.
1. What can we infer about the bowl's owner?| A．He found the bowl by accident. |
| B．He hesitated during the purchase. |
| C．He doubted whether the bowl was real. |
| D．He bought the bowl because it was cheap. |
| A．The blue color on it. | B．The long history it has. |
| C．The people who made it. | D．The unique techniques used. |
| A．Forsaw. | B．Promoted. |
| C．Assessed. | D．Acknowledged. |
| A．An Amazing Bowl | B．A Special Yard Sale |
| C．The Return of Porcelains | D．A Man Making Fortune |
5 . The prized love for an ice cream goes back thousands of years, and ice creams were enjoyed by people living all over the ancient world—from China to Mesopotamia.
As early as 4,000 years ago, Chinese people enjoyed a kind of frozen syrup—a thick sweet sticky liquid. Centuries later around 400 B.C., sherbet was a popular treat in the Persian Empire. This cold drink featured syrups made from chemise, quinces, and pomegranates that were then cooled with snow. The modern words “sherbet,” “Barbet,” and “syrup” can find their linguistic origins back Lo Shabbat.
Historic accounts tell of Alexander the Great, who took over the Persian Empire in 330 B. C., enjoying tasty ices sweetened with honey. The Greeks, and later the Romans, adopted the custom of cooling their drinks. In the early yean of the Roman Empire, Emperor Nero was known to apply fruit juices mixed with boney and snow at his banquets. Centuries later in the 1290s, Marco Polo returned from China with recipes for delicious ices, some of which included milk.
Modern ice creams were only made possible by obtaining and preserving snow and ice from cold, mountainous areas or frozen lakes and rivers. Different civilizations created icehouses with variations on the same theme: chambers free of heat and light. Deep pits were often used, and the ice would be packed separately, often with straw or branches, to keep out the heat.
Getting ice was complex and labor-consuming, which made ice highly valuable in the middle Ages, when snow was still brought from the mountains to icehouses throughout Europe. The 17th century witnessed private icehouses, and by the end of the 18th century, large icehouses were built in towns and cities. Traveling sales people sold large blocks of ice door to door.
In some cities the ice trade was regulated by the authorities, who set prices and fines for illegal sale. In Naples there were 43 “ice sellers” in 1807. Rule restricted sellers to supplying ice only during the summer.
Sorbet, sherbet, syrup, or just plain ice cream, these cold, greet treats have been cooling people of for centuries.
1. Which of the following is the fact about the development of ice cream?| A．Straws or branches were used to produce modern ice creams. |
| B．Alexander the Great had cool drinks with honey end snow at his banquets. |
| C．Marco Polo brought back from China recipes for milk -taste ices in the late 13th century. |
| D．People in the Persian Empire enjoyed frozen syrup 3, 600 years earlier than the Chinese. |
| A．Plants. | B．Rooms. | C．Packages. | D．Ice creams. |
| A．It was a tough jab to obtain ice. | B．The production took a lot of time. |
| C．Much labor was needed for marketing. | D．The producing techniques were advanced. |
| A．Historic Accounts of Preserving Ice Creams | B．Contrast of Ancient and Modern lee Creams |
| C．Chinese Contributions to Making Ice Creams | D．The History and Worldwide Love of Ice Creams |
