A 50-minute drive northwest of downtown, Beijing, a village pops up. It
Shadow puppetry is seen
“
2 . From various competition gears (用具) that accompanied athletes from Team China winning medals to the huge traffic and exposure brought by Chinese 18-year-old skier star Gu Ailing who wore Anta items in her room on social media, Chinese domestic sports brands have emerged (显露) on one of the world’s largest sporting stages, and Anta has turned out to be the clear winner.
Anta has been the sportswear partner of the Chinese Olympic Committee since 2009. As the official sportswear provider of the Beijing 2022 Winter Olympic Games, Anta used its smart technology to equip 12 event teams of Team China in events including short track speed skating, skeleton and curling. Some of Anta’s Olympic licensed products have also become targets of Chinese social media users to snap up, especially the hats and shoulder bags in the shape of Bing Dwen Dwen, with the strong recommendation from foreign athletes, which sold out quickly on Anta’s online flagship store.
The Chinese sports equipment maker also owns brands such as Fila, Salomon and Descente. According to a ranking by sports new media sportsmoney, Fila and Descente held the first two positions in terms of the number of individual or team medal winners wearing the brand’s clothes when competing and receiving the awards as of February 18.
Phenix, a long established technical Alpine skiwear brand that has been acquired by China Dongxiang Group, enjoyed an outstanding performance as the sponsor of Team Norway uniforms, which won its 16th gold medal of the Beijing Games on Sunday, a record for a single country at a Winter Olympics.
The Winter Olympic Games has promoted many home-grown brands like Anta, Li Ning and Peak to global star brands and they emerge more strongly in competing with foreign sports competitors, industry analysts told the Global Times. With advanced technology and a promising future after the Beijing Winter Olympics, domestic sports brands are set to see huge growth opportunities on global markets with stronger brand awareness, they said.
1. What can we learn about Anta from the passage?A.Chinese athletes are all fans of the brand. |
B.Some of its licensed products have been a hit online. |
C.It owns brands such as Fila, Phenix, and Descente. |
D.It has sponsored the Chinese Olympic Committee for a decade. |
A.The foreign sportswear competitors remains competitive. |
B.The homegrown brands need to grow stronger brand awareness. |
C.Anta, LiNing and Peak are long established global star brands. |
D.There will be a great potential for national sports brands to realize. |
A.National sportswear brand Anta has turned out to be the winner. |
B.Domestic sports brands gain great popularity home and abroad. |
C.Winter Olympics pored to have promoted domestic sports bands. |
D.Winter Olympics witnessed fierce competition between different brands. |
A.Culture | B.Entertainment | C.Science | D.Business |
Jiang Yufan, 21, was inspired for the original design of the Olympic Winter Games’ mascot Shuey Rhon Rhon. She was brought up in a small town with red lanterns hanging everywhere, leaving it bathed
The past four years witnessed the most significant period of her life. It was in 2018
Jiang said the process helped her grow and she hoped her lantern would bring
International Olympic Committee president Thomas Bach declared the Beijing 2022 Olympic Winter Games closed Sunday. Bach called the Beijing Winter Olympics “truly
“The Olympic spirit could only shine so
The closing ceremony ended as the Olympic flame,
The Olympic flag
Since the Beijing Winter Olympics kicked off
Enthusiasm for the mascot purchase has led to a
Zhang Zhicheng, a spokesman for the National Intellectual Property Administration, said, “the difficulty buyers face
“Not just does the mascot have Olympics symbol protection, it also receives patent, trademark and copyright protection” Zhang said at a news conference
The strong protection of Olympic
1.对该口号的理解;
2.如何响应该口号。
注意:1.词数100左右,开头结尾已给出,不计入总词数;
2.参考词汇:主题口号official motto;北京2022年冬奥会和残奥会2022 Beijing winter Olympics and Paralympics
Dear teachers and schoolmates,
It is my honor to give a speech titled “Together for a shared future”.
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
That’s all! Thank you for your listening.
7 . After months of expectation and secrecy, the official mascot (吉祥物) of the 2022 Winter Olympic Games—a giant panda-inspired cartoon character—made its first public debut with cheers at Beijing’s Shougang Ice Hockey Arena.
The panda is named “Bing Dwen Dwen” in Chinese. Bing means “ice” in Chinese, while Dwen Dwen suggests “health and cleverness”—characteristics also shared by pandas. Pandas are perhaps the most recognized animal species in China, organizers said.
“Pandas combine China’s traditional culture and its modern appearance together with winter sports elements in a fascinating image (形象) that shows our great expectations for the Games and shows that we welcome the world,” said Beijing Mayor Chen Jining, who also serves as an executive president on the organizing committee.
“I have already seen the mascot and from what I’ve seen, it’s a wonderful choice,” IOC President Thomas Bach said before introducing the character.” “The mascot really takes in the best elements and characteristics of China and the Chinese people. It will be a great ambassador (大使) for the country and the 24th Winter Olympics.”
The ring of light surrounding the mascot’s face is suggestive of ice and snow tracks, as well as the flowing “ribbons” of the National Speed Skating Oval. The oval is one of two new competition sites in downtown Beijing expected to become a landmark of the Games, according to its chief designer Cao Xue.
The introduction of the mascots marks the key point of a journey that began in August 2018, when Beijing organizers started a global design competition for the mascots. A total of 5,816 designs were received from 35 countries, and were reviewed by Chinese and international experts in a comprehensive evaluation and selection process.
The new mascot will serve as spirited symbol of the Games that will take place in the three zones of downtown Beijing, the suburban district of Yanqing and co-host city Zhangjiakou in surrounding Hebei province.
1. What does the underlined word “debut” in paragraph 1 mean?A.Design. | B.Appearance. | C.Understanding. | D.Attention. |
A.Surprising. | B.Entertaining. | C.Interesting. | D.Satisfying |
A.The hidden meaning of the mascot image. | B.The introduction to the mascot designer. |
C.The hard work behind the mascot design. | D.The origin of the mascot image. |
A.Bing Dwen Dwen: a Lovely Panda Welcomes the World |
B.A Historical Moment of the Winter Olympic Games |
C.The Mascot of the 24th Winter Olympic Games |
D.Comments on the Mascot of the 24th Winter Olympics |
1.表达感谢;
2.许诺寄去冰墩墩;
3.冬奥会对你的影响。
注意:
1.写作词数应为80左右;
2.请按如下格式在答题卡的相应位置作答。
参考词汇:吉祥物 mascot 冰墩墩 Bing Dwen Dwen
Dear Peter,
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours,
Li Hua
In the countdown to the start of the Beijing 2022 Winter Olympic Games, ice and snow tourism has picked up in Chinese consumers. The Games
Previously, most people
The Winter Games events, which have fueled the business of skiing equipment makers, will
The Beijing 2022 Winter Olympics will take place from Feb. 4 to 20.
Designed and constructed to the
In a two-day trial earlier this month, the villages in Beijing passed full operating tests, check-in and check-out procedures
“The tests received a lot of positive feedback,