1 . When looking at ways to expand your business, does it make sense to go global? The answer is yes — expanding to international markets helps companies grow, increases buying power and diversifies market opportunities. It better prepares the company for changes in the
Before the pandemic,
The Covid-19 pandemic
Conducting business on the internet
So, how can you accomplish successful international expansion? First, identify your target market, and then develop an inbound marketing strategy.
This involves providing all the information your target consumers need on your
A vital part of your global inbound marketing strategy will be to translate important information from your website into your target consumer’s native language. Even if your target consumers are multilingual, most
Then how can you develop your inbound marketing strategy? The first step is to select a market that
You might believe that your business is too small to get involved with
A.booming | B.domestic | C.current | D.industrial |
A.rapid | B.successful | C.further | D.global |
A.Gender | B.Media | C.Cultural | D.Political |
A.keep | B.upset | C.promote | D.restore |
A.looks into | B.breaks down | C.speeds up | D.responds to |
A.desperately | B.efficiently | C.securely | D.remotely |
A.fair | B.worse | C.real | D.reliable |
A.increases | B.promotes | C.removes | D.illustrates |
A.angle | B.comfort | C.relief | D.imagination |
A.desk | B.website | C.shoulder | D.market |
A.qualified | B.wealthy | C.foreign | D.optimistic |
A.intend | B.hesitate | C.volunteer | D.prefer |
A.attaches to | B.benefits from | C.sees through | D.agrees with |
A.commercial | B.additional | C.overseas | D.private |
A.marketing | B.financing | C.exporting | D.training |
A. battle | B. built-in | C. candidate | D. carbon-free | E. commercial | F. contained |
G. costly | H. demonstrated | I. footprint | J. financed | K. growing |
Several Carmakers Push Plans to Offer Hydrogen-powered Vehicles
Several big automakers recently announced plans to keep investing in hydrogen vehicle technology. The plans come even as many industry experts believe the technology faces a major uphill
Hydrogen-powered cars are also known as fuel cell electric vehicles, or FCEVs. With these vehicles, fuel cells convert (转化) hydrogen gas into electricity. This differs from electric vehicles, or EVs, which get their power from a
Last month, the chief of Japan’s Toyota Motors, Akio Toyoda, attended a race that
Toyoda told reporters at the event such conversions could keep traditional internal combustion engines (内燃机) running in a
In Germany, BMW and Volkswagen Group are both developing hydrogen-powered passenger vehicles along with a series of new EVs. BMW said last month it has developed a hydrogen prototype (原型) based on its X5 model in a project partly
Officials at South Korean automaker Hyundai have also spoken about the importance of continuing to explore hydrogen-based vehicles along with developing EVs. The company currently sells a passenger fuel cell vehicle called the NEXO. And Hyundai announced it plans to offer hydrogen fuel cell versions for all its
In fuel cell technology, hydrogen combines with oxygen to produce electrical power. It is considered clean energy because the process only releases water and steam into the atmosphere. This makes the technology a good
Currently, however, most of the hydrogen produced worldwide is made using natural gas or coal — both of which cause pollution. Supporters of the technology expect that to change over time. They say the
Laziness and Lack of Sleep Can Shorten Your Life, Especially When Combined
You already know that smoking is bad for you and that drinking too much alcohol may shorten your life. Now a new study says that spending too much time in a chair and not having enough sleep should join a short list of behaviors
Sitting for a long time and lack of sleep were damaging in their own way, but when combined with more traditional risk factors,
The findings, published in the journal PLOS Medicine, make clear that “some risk behaviors tend to come together and
For instance, smoking was
These numbers are based on the lives of 231,048 Australians.
4 . Engaging in Family Meals
Engaging in family meals may be a matter of improving communication and support at home. A new study in the Journal of Nutrition Education and Behavior, published by Elsevier, connects less family discouragement and better family communication with a higher likelihood to eat evening family meals and family breakfasts together, and not in front of a television. The researchers surveyed 259 patients who participated in weight management and weight loss programs at the Ohio State University or Wake Forest University.
“It’s important to note all family members in the home have influence,” lead study author Keeley J. Pratt, PhD, the Ohio State University, Columbus, OH, USA, said of the findings that any family member can influence the adoption and maintenance of healthy patterns and behaviors in the home.
“While open communication with children about health is beneficial, it’s important to ensure communication directly about children’s weight is not harmful in their development of a healthy body image and behaviors. That includes older children and adolescents who are at greater risk of developing eating disorders and disordered eating behaviors,” Professor Pratt said.
A.The study shows parents of older children were more likely to talk about their own weight with the child. |
B.They found parents with better family communication were more likely to participate in family meals. |
C.There was no significant difference between male and female children in this study. |
D.This was the first study specifically to examine the home eating habits of adult patients. |
E.Previous study has shown parental obesity (肥胖) is the strongest risk for children’s obesity. |
F.Someone has no power to influence the family, but they are influencing each other. |
Top Headlines Layover or Nonstop? Unique Pattern of Connectivity Lets Highly Creative People’s Brains Take Road Less Traveled to Their Destination Mar. 28, 2022 — A new study shows highly creative people’s brains appear to work differently than others, with an atypical approach that makes distant connections ... Researchers Develop Real-Time Lyric Generation Technology to Inspire Song Writing Aug. 10, 2021 — Music artists can find inspiration and new creative directions for their song writing with ... Latest Headlines Aha! + Aaaah: Creative Insight Triggers a Neural Reward Signal Apr. 9, 2020 — A new neuroimaging study points to an answer of what may have driven the evolutionary development of ... | October 14, 2022 _____________?_________________ Mar. 14, 2022 — Researchers have developed a new method for training people to be creative, one that shows promise of succeeding far better than current ways of sparking ... Teaching Pupils Empathy Measurably Improves Their Creative Abilities Feb. 2, 2021 — Teaching children in a way that encourages them to empathize with others measurably improves their creativity, and could potentially lead to several other beneficial learning outcomes, new research ... updated 11:02pm EDT ⚫ Creativity Assessments for Students ⚫ Use Your Team’s Emotions to Boost Creativity ⚫ Measuring Creativity, One Word at a Time ⚫ Creative Insight Triggers a Neural Reward Signal ⚫ Where in the Brain Does Creativity Come From? ⚫ Caffeine Boosts Problem-Solving Ability |
A.News on teaching. | B.News on creativity. |
C.News on technology. | D.News on caffeine. |
A.More Methods Help You Creative | B.Many Ways Help You Succeed |
C.Anyone Can Be Creative | D.Everyone Can Be Stimulated |
A.Highly creative people work differently than others. |
B.Anyone can find inspiration and new ways to create. |
C.Encouraging kids to help others is a way to improve their creativity. |
D.A new neuroimaging study leads to human creativity. |
6 . Shanghai Regulation to Help Boost AI
Shanghai’s decision to boost the development of the artificial intelligence industry will promote the city’s digital transformation and its efforts to build itself into an international AI highland, experts said in an interview.
The city passed a regulation on boosting AI just months ago, marking the first such effort in China at the provincial level.
“This regulation emphasizes industry innovation and guidance for future development,” said Yan Rui, director of legal affairs in the Standing Committee of the Shanghai Municipal People’s Congress, at a recent media briefing. “
One highlight of the AI regulation is that the municipal departments concerned could draw up lists of minor violations during the development of the AI industry which would not receive administrative punishment. “
A.The AI industry worldwide is undergoing orderly transformation. |
B.The regulation came into effect on October 1, just as planned. |
C.Shanghai’s AI industry scale has expanded dramatically in the past few years. |
D.Government and the related division’s responsibilities are all within the framework of established laws and regulations. |
E.The regulation on AI intends to facilitate various stimulations for the high-quality development of the AI industry. |
F.The core of scientific research is that it is a process of constantly making mistakes and distinguishing right from wrong. |
7 . Alain Aspect, a French physicist, who won a long-expected Nobel Physics Prize on Tuesday (October 4, 2022), contributed a lot in proving the theory of quantum entanglement (量子缠绕), a theory — famously raised by Albert Einstein — that when a particle (粒子) is split into two, the properties of the two new particles remain connected, as if by an invisible piece of string, regardless of how far apart they are. It remained a theory until Aspect and his team proved it in a laboratory experiment for the first time in 1981, involving two photons (光子) at a distance of 12 meters.
Quantum strangeness has fascinated Aspect as a physicist. Awarded along with Austrian physicist Anton Zeilinger and John Clauser from the United States, Aspect emphasised the importance of international scientific cooperation. “He is one of those professors in physics. A whole community today works under his leadership,” said Retailleau, a former president of Paris-Saclay University. “Aspect is also a ‘tireless teacher’ who gives impressive lectures”, she added. His former student Olivier Reymond, who is now working on developing a quantum processor, said, “As well as passing his passion for physics on to his students, Aspect is also a food lover who will tell you all about his recipes for the goose liver.”
Alain Aspect is widely recognized for his experimental test of Bell’s inequalities, proposed by the late John Bell in 1964, and the related tests require measurements to be made on photons moving apart in opposite directions to look for connections between some of their physical properties, for instance, their polarizations. Aspect’s major contribution was to propose a feasible experimental scheme to make these measurements by rapidly changing the orientation of polarizers while photons moved through the device, and even more importantly, to implement it successfully in his experiments.
Sheila Rowan, president of the Institute of Physics which publishes Physics World, congratulated the team on their “well-deserved” recognition. “This is an area of physics with ongoing, profound impact, at a fundamental level to help understand the world around us and being explored for use in highly novel technologies for sensing and communication today,” she added.
Indeed, Aspect’s experiments have attracted enormous attention and triggered a string of theoretical and experimental work on quantum entanglement. As a result, new avenues have been explored in quantum computers, which in principle could outperform traditional computers at some tasks. We are generating more data now than ever before, need to analyse that data in more complex ways, and get results out faster. Quantum computing could help us to find new properties in the production of new materials for everyday use and it could also reduce power consumption within the manufacturing process. With quantum computing, research can be moved from the lab onto the computer where multiple imitations can be run while stretching your companies research and development budget further.
1. According to paragraph 2, Aspect is ______ as well as a physicist.A.a tiresome professor | B.an inspiring teacher |
C.a cross-cultural food lover | D.an empathetic community leader |
A.few people can comprehend its complicated process |
B.interpersonal communication is promoted because of it |
C.it was conducted successfully decades before Aspect won the Nobel Prize |
D.Sheila Rowan played quite an important role in the publication of the result |
A.Aspect deserves the Prize for theoretical contributions to computing. |
B.The team’s findings will bring about changes both in science and daily life. |
C.Aspect is working as the president in Paris-Saclay University for the moment. |
D.The team’s main contribution is the finding of practical methods in experimenting. |
A.Fruitful Joint Efforts in Popular Science |
B.Alain Aspect — A Theoretical Physicist |
C.Nobel Prize — For Experimental Purpose |
D.Ground-breaking Achievement in Physics |
Closer to Equality
Left. Right. Left. Right again.
Getting lost in the rhythm of my turns was one of my favorite parts of skiing. Whenever I feel the soft, powdery snow beneath my skis, I feel like I’m capable of
I started skiing when I was just three years old. While the other children in my group
I decided to take my skiing
As soon as I joined the team, I was placed at its
In the past, having been forced to assume the roles of stay-at-home and motherly figures, women couldn’t imagine
Being a girl in such a sport can be difficult, but I’m actually thankful that my experiences have taught me to face whatever setbacks I meet with in life. I encourage you, all the girls,
The idea that kindness can boost happiness is hardly new. Studies have shown that prosocial behavior — basically, voluntarily helping others — can help lower people’s daily stress levels, and that simple acts of connection, like texting a friend, mean more than many of us realize.
“I have found that kindness can be a really hard sell,” said Tara Cousineau, a clinical psychologist, “People desire kindness yet often feel troubled by the thought of being kind.”
If you are not already in the habit of performing random kind acts, or if it does not come naturally to you, start by thinking about what you like to do. It’s not about you being like, ‘Oh man, now I have to learn how to bake cookies in order to be nice’. It’s about:
A.What skills and talents do you already have? |
B.Stress can also keep people from being kind to others. |
C.Why are recipients less likely to appreciate a random act of kindness? |
D.But an act of kindness is unlikely to fail, and in some instances it can create even more kindness. |
E.People who perform a random act of kindness tend to underestimate how much the recipient will appreciate it. |
F.But researchers who study kindness and friendship say they hope the new findings strengthen the scientific case for making these types of gestures more often. |
10 . Colleges today often operate as machines for putting too many opportunities before already advantaged people. Our educational system focuses too much on helping students take the next step. But it does not give them adequate
We spent many years teaching on a college campus, trying to help students struggling with their confusion. Eventually, we sought to address this problem
Students’ first reaction to the “Gorgias” is disbelief, sometimes even horror. It is the dialogue’s
Most students are
Colleges should self-consciously prioritize initiating students into a culture of
A.assistance | B.protection | C.recognition | D.treatment |
A.forgotten | B.promised | C.repeated | D.responded |
A.determination | B.imagination | C.memory | D.reason |
A.controversially | B.effortlessly | C.resistantly | D.systematically |
A.argument | B.lecture | C.performance | D.session |
A.automatically | B.inconclusively | C.indirectly | D.unnecessarily |
A.abuses | B.awakens | C.demonstrates | D.echoes |
A.assumption | B.pattern | C.progress | D.variation |
A.grateful | B.quick | C.reluctant | D.shocked |
A.commonly | B.effectively | C.rarely | D.strictly |
A.direct | B.emphasize | C.review | D.sponsor |
A.detailed | B.formal | C.qualified | D.reliable |
A.logical | B.moral | C.spiritual | D.theoretical |
A.eager for | B.patient with | C.responsible for | D.skilled at |
A.complain | B.experiment | C.question | D.reflect |