5 . Whenever Michael Carl, the fashion market director at Vanity Fair, goes out to dinner with friends, he plays something called the phone pile game:Everyone places his __________ in the middle of the table;whoever looks at their device before the check arrives __________ for the dinner.

Brandon Holley, the former editor of Lucky magazine, had trouble __________ her mobile phone when she got home from work. So about six months ago, she began putting her phone into a milk tin the moment she walked in. It remains there until after dinner.

And Marc Jacobs, the fashion designer, didn’t want to sleep next to a noisy phone. So he __________ computers and phones from his bedroom, a house rule he __________ with audiences during a screening of his film Disconnect.

As smartphones continue to __________ into our lives, and wearable devices like Google Glass threaten our personal space even further, users say these disconnecting __________ are improving their relationships and their brains.

“Disconnecting is something that we all __________ , “Lesley M.M, Blume, a New York writer, told The New York Times. “The expectation that we must always be available to everyone creates a real problem in trying to __________ private time. But that private-time is more important than ever.”

A popular method for __________ is to choose a box for your cellphone, like Ms. Holley. “If my phone is lighting up, it’s still a distraction, so it goes in the __________ “she said.

Others choose new __________ . “No screens after 11 pm, “said Ari Melber, a TV host. “I found the evenings were more __________ , and I was sleeping better, “he said.

Sleep is a big factor, which is why Peter Som, a fashion designer, doesn’t”want to sleep __________ something that is full of photos and emails”, said Mr. Som, who keeps his phone charging in the living room overnight.”It __________ is a head-clearer.”

1.

A．wallet

B．handbag

C．watch

D．phone

2.

A．pays

B．waits

C．prepares

D．reaches

3.

A．examining

B．ignoring

C．charging

D．finding

4.

A．banned

B．observed

C．collected

D．adjusted.

5.

A．communicated

B．agreed

C．dealt

D．shared

6.

A．keep their word

B．make their way

C．take their time

D．fix their attention

7.

A．techniques

B．achievements

C．images

D．appliances

8.

A．learn

B．produce

C．receive

D．need

9.

A．figure out

B．take up

C．set aside

D．get over

10.

A．distributing

B．entertaining

C．monitoring

D．disconnecting

11.

A．box

B．room

C．pocket

D．bag

12.

A．games

B．orders

C．sections

D．rules

13.

A．urgent

B．upsetting

C．relaxing

D．virtual

14.

A．ahead of

B．next to

C．beyond

D．within

15.

A．definitely

B．originally

C．scarcely

D．considerately

6 . The notion of building brand personality is promoted by Starbucks as a part of company culture to embed meaning in their products and thus attract more customers.

Starbucks literally changed the definition of “a good cup of coffee”. For Starbucks, the brand had three elements: coffee, ________ and stores. Strict control over the quality and processing of the beans ________ that the coffee would be of the highest possible quality. Outstanding store personnel were employed and trained in coffee knowledge and ________ service. Store design, atmosphere and aroma (浓香) all ________ the “Starbucks Experience”.

Almost all Starbucks stores were corporately owned and controlled. Starbucks prided itself on the “Starbucks Experience”, ________ coffee to provide a unique experience for its customers.

_____ those traditional coffee houses providing you with the grab-and-go service, Starbucks provides you with more than coffee. You get great people, first-rate music, a comfortable and upbeat meeting place, and ________ advice on brewing excellent coffee at home. At home you’re part of a family. At work you’re part of a company. And somewhere in between is a place where you can sit back and be yourself. That’s what a Starbucks store has been ________ to creating for its customers — a kind of “third place” where they can ________, reflect, read, chat or listen.

The green Starbucks logo is a mermaid that looks like the end of the double image of the sea. It was designed by Terry Heckler, who got the ________ from the wooden statue of the sea. Mermaid logo also ________ original and modern meanings: her face is very simple, but with modern abstract forms of packaging; the middle is black and white, the only color on the outside surrounded by a circle.

Starbucks makes the typical American culture gradually broken down into elements of ______: the visual warmth, hearing the way, smelling the aroma of coffee and so on. Just think, through the huge glass windows, watching the crowded streets, ________ sipping a coffee flavor, which is in line with the “Yapi”, the feeling of experience in the ________ life.

But the ________ of Starbucks is not about the coffee, although it’s great coffee. Coffee is only a carrier. Coffee consumption, to a great extent, is an emotional and cultural level of consumption.

1.

A．people

B．managers

C．customers

D．clients

2.

A．assured

B．promised

C．ensured

D．predicted

3.

A．emergency

B．environment

C．employment

D．customer

4.

A．consisted of

B．benefited from

C．contributed to

D．headed for

5.

A．going beyond

B．coming across

C．making up

D．depending on

6.

A．With regard to

B．In addition to

C．Compared with

D．In terms of

7.

A．general

B．reasonable

C．legal

D．fascinating

8.

A．committed

B．alerted

C．subjected

D．required

9.

A．negotiate

B．perform

C．conceal

D．escape

10.

A．imagination

B．inspiration

C．patent

D．philosophy

11.

A．creates

B．cultivates

C．credits

D．conveys

12.

A．brand

B．logo

C．possession

D．experience

13.

A．greedily

B．gently

C．persistently

D．indifferently

14.

A．busy

B．easy

C．miserable

D．energetic

15.

A．product

B．vision

C．essence

D．importance

7 . Everyone knows that taxation is necessary in a modern state: without it , it would not be possible to pay the soldiers and policemen who protect us; _____ the workers in government offices who   _____ our health, our food, our water, and all the other things that we cannot do for ourselves. _____ taxation, we pay for things that we need just as much as we need somewhere to live and something to eat.

_______ everyone knows that taxation is necessary, different people have different ideas about ________ taxation should be arranged.

In most countries, a direct tax on _____, which is called income tax, exists. It is arranged in such a ______ that the poorest people pay nothing, and the percentage of tax grows ______ as the taxpayer’s income grows. In some countries, for example, the tax on the richest people goes up as high as ninety-five per cent!

And countries with taxation nearly ____ have indirect taxation too. Many things imported into the country have to pay taxes or “duties” Of course, it is the men and women who buy these imported things in the shops _____. really have to pay the duties, in the ______ of higher prices. In some countries, ______, there is a tax on things sold in the shops. If the most necessary things are taxed, a lot of money is ______ but the poor people suffer most. If unnecessary things ______ jewels and fur coats are taxed, less money is obtained but the tax is _______ as the rich pay it.

Probably this last kind of indirect tax, together with a direct tax on incomes which is low for the poor and high for the rich, is the best arrangement.

1.

A．nor

B．neither

C．never

D．not

2.

A．look into

B．look over

C．look after

D．look through

3.

A．In accordance with

B．By means of

C．With reference to

D．On account of

4.

A．If

B．When

C．Though

D．As

5.

A．when

B．how

C．why

D．which

6.

A．persons

B．sectors

C．communities

D．classes

7.

A．form

B．way

C．measure

D．method

8.

A．quicker

B．speedier

C．more

D．larger

9.

A．periodically

B．almost

C．often

D．always

10.

A．which

B．who

C．what

D．whom

11.

A．manner

B．form

C．means

D．way

12.

A．either

B．also

C．too

D．often

13.

A．lent

B．saved

C．borrowed

D．collected

14.

A．alike

B．like

C．as

D．for

15.

A．heavier

B．fairer

C．finer

D．better

8 . Eating fast food makes people impatient even when they are not short of time, a new study claims.

Students in the study became _______ even when shown the logo of burger chain McDonald’s so quickly on screen that they could not _______ it.

Researchers say that daily exposure to fast food brands could have a subliminal (潜意识的) effect on _______   making people hurry regardless of whether they are pushed for time. They conclude: “Our experiments suggest that the _______ goal of saving time embedded in fast food may have the unexpected consequence of causing hurriedness and impatience.”

Thinking about fast food increases _______ for time-saving products. “More _______, we found that the mere exposure to fast food symbols reduced people’s willingness to save and led them to prefer immediate _______ over greater future return, finally harming their economic interest.”

Student volunteers were quickly shown six logos from fast-food chains — McDonald’s, Burger King, KFC, Subway, Wendy’s and Taco Bell. They could not consciously see what they were but the subliminal effect was _______. Their reading speed was measured before and after seeing the logos and it was significantly faster afterwards. Participants also preferred time-saving products like three-in-one skincare treatments rather than _______ versions after seeing the logos. When asked weather they would accept a small sum of money immediately or a larger amount in a week’s time, they again chose __________ reward after being exposed to the brands.

Researcher Chen-Bo Zhong, assistant professor of organizational behaviour at Canada’s Toronto University, said: “Fast food represents a culture of time efficiency and immediate __________ The problem is that the goal of saving time gets activated upon exposure to fast food __________ whether time is a relevant factor in the context. “__________, walking faster is time-efficient when one is trying to make a meeting, but it’s a sign of impatience when one is taking a walk in the park.”

“We’re finding that the mere exposure to fast food is __________ a general sense of hurriedness and impatience. When I sit in a fast food restaurant, I find myself gobbling (狼吞虎咽) my Big Mac down at this incredible speed even though there is no __________ at all.”

1.

A．hungry

B．stressful

C．anxious

D．timid

2.

A．recognize

B．investigate

C．diagnose

D．recall

3.

A．motivation

B．appearance

C．emotion

D．behaviour

4.

A．common

B．unconscious

C．primary

D．temporary

5.

A．preferences

B．implications

C．ingredients

D．intentions

6.

A．naturally

B．strikingly

C．fortunately

D．personally

7.

A．gain

B．proof

C．respond

D．attention

8.

A．concealed

B．imposed

C．edited

D．marked

9.

A．separate

B．special

C．expensive

D．original

10.

A．potential

B．constant

C．intense

D．instant

11.

A．cultivation

B．resistance

C．satisfaction

D．awareness

12.

A．in terms of

B．on account of

C．regardless of

D．with respect to

13.

A．In other words

B．On the contrary

C．For example

D．In addition

14.

A．promoting

B．assuming

C．insulting

D．assessing

15.

A．chance

B．sense

C．rush

D．harm

9 . Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.

The sights, sounds, and smells of the modern marketplace are rarely accidental. More likely, they are tools of an evolving strategy of psychological marketing called “sensory marketing” to create an emotional association to a(n) ______ product or brand.

By relating to people in a far more ______way through everyone’s own senses,   sensory marketing is able to affect people in a way that traditional mass marketing cannot.

Traditional marketing believes that consumers will systematically consider______ product factors like price, features, and utility. Sensory marketing, by contrast, seeks to resort to the consumer's life experiences and feelings. Sensory marketing believes that people, as consumers, will act according to their emotional urge more than to their ______ reasoning. In this way, an effective sensory marketing effort can result in consumers choosing to buy a lovely but expensive product, rather than a plain but cheap ______.

In the past, communications with customers were mainly monologues — companies just ‘talked at’ consumers. Then they evolved into dialogues, with customers providing ______. Now they’re becoming multidimensional conversations, with products finding their own voices and consumers responding ______ to them.

Based on the implied messages received through five senses, consumers, without noticing it, tend to apply human-like personalities to brands, leading to intimate relationship and, hopefully for the brands, persistent ______. And that’s the very thing brands are dying to foster in customers rather than instant trend or profits.   Most brands are considered to have either "sincere" or "exciting" personalities.

"Sincere" brands like IBM and Boeing tend to be regarded as conservative and reliable while "exciting" brands like Apple, and Ferrari are as imaginative and ______. In general, consumers tend to form ______ relationships with sincere brands than with exciting ones. This explains the relatively enduring history of the “Sincere Brands”

Certainly, with the eyes containing two-thirds of all the ______cells in a person's body, sight is considered the most important of all human senses. Sensory marketing uses sight to create a memorable "sight experience" of the product for consumers which extends to packaging, store interiors, and printed advertising to form a(n) ___ image for the brand.

In other words, no aspect of a product design is left to ______ anymore, especially color. Brand acceptance is linked closely with the appropriateness of the colors on the brand—does the color ______ the product at all?   If not, customers, though not realizing it themselves, will _____ the brands in all possible ways sales, reputation, etc.   Therefore, brands, isn’t it time now to study the new field of marketing?

1.

A．specific

B．qualified

C．average

D．adequate

2.

A．economic

B．personal

C．artificial

D．mechanic

3.

A．obvious

B．potential

C．accessible

D．concrete

4.

A．imaginable

B．objective

C．psychological

D．gradual

5.

A．alternative

B．reward

C．sample

D．exhibit

6.

A．compliment

B．fund

C．prospect

D．feedback

7.

A．temporarily

B．subconsciously

C．occasionally

D．attentively

8.

A．loyalty

B．philosophy

C．endurance

D．regulation

9.

A．mild

B．daring

C．steady

D．classic

10.

A．far-fetched

B．hard-won

C．long-lasting

D．easy-going

11.

A．individual

B．sensory

C．present

D．general

12.

A．overall

B．ambitious

C．dramatic

D．additional

13.

A．chance

B．maintenance

C．progress

D．leadership

14.

A．accept

B．overlook

C．fit

D．treat

15.

A．shape

B．punish

C．signify

D．exploit

10 . The modern Olympic Games, founded in 1896, began as contests between individuals, rather than among nations, with the hope of promoting world peace through sportsmanship. In the beginning, the games were open only to _______. An amateur is a person whose involvement in an activity - from sports to science or the arts - is purely for ________. Amateurs, whatever their contributions to a field, expect to receive no form of compensation; professionals, ________, perform their work in order to earn a living.

From the perspective of many athletes, ________, the Olympic playing field has been far from fair. Restricting the Olympics to amateurs has excluded the participation of many who could not afford to be _______. Countries have always desired to send their best athletes, not their ________ ones, to the Olympic Games.

A slender and imprecise line separates what we call “financial support” from “earning money.” Do athletes “earn money” if they are reimbursed for travel expenses? What if they are paid for time lost at work or if they accept free clothing from a manufacturer or if they teach sports for a living? The runner Eric Liddell was the son of poor missionaries; in 1924 the British Olympic Committee ________ his trip to the Olympics, where he won a gold and a bronze medal. College scholarships and support from the United States Olympic Committee made it possible for American track stars Jesse Owens and Wilma Rudolph and speed skater Dan Jansen to train and compete. When the Soviet Union and its allies joined the games in 1952, the ________ of amateur became still less clear. Their athletes did not have to ________ work and training because as citizens in communist regimes, their government financial support was not considered payment for jobs.

In 1971 the International Olympic Committee (IOC) ________ the word amateur from the rules, making it easier for athletes to find the ________ necessary to train and compete. In 1986, the IOC allowed professional athletes into the games.

There are those who ________ the disappearance of amateurism from the Olympic Games. For them the games ________ something special when they became just another way for athletes to earn money. Others say that the designation(命名) of amateurism was always ________; they argue that all competitors receive so much financial support as to make them paid professionals. Most agree, however, that the ________ over what constitutes(组成) an amateur will continue for a long time.

1.

A．amateurs

B．professionals

C．men

D．women

2.

A．survival

B．fame

C．profit

D．pleasure

3.

A．at all costs

B．by contrast

C．as a result

D．at first

4.

A．however

B．therefore

C．furthermore

D．instead

5.

A．punished

B．trained

C．unpaid

D．educated

6.

A．youngest

B．smartest

C．strongest

D．wealthiest

7.

A．booked

B．extended

C．financed

D．cancelled

8.

A．value

B．definition

C．origin

D．use

9.

A．balance

B．begin

C．change

D．restrict

10.

A．restored

B．created

C．removed

D．studied

11.

A．field

B．support

C．organization

D．team

12.

A．regret

B．investigate

C．explain

D．welcome

13.

A．displayed

B．carried

C．retain

D．lost

14.

A．reasonable

B．questionable

C．unbelievable

D．valuable

15.

A．debate

B．complaint

C．concern

D．inquiry