1 . The AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps used to persuade potentials to make a purchase. The first three steps lie in creating attention (A), decorating interest (I), and building desire (D) for the product, before the fourth step — the “call to action” (A) — tells them exactly how and where to buy. AIDA can channel the customer’s feelings through each stage toward reaching a sale.

Attracting the customer’s attention is the first challenge and this may be achieved by using an attracting phrase or picture. Once someone’s attention has been clutched, it must be turned into real interest. This is best done by providing a brief description of the product’s benefits to the consumer rather than simply listing the product’s main features or problem-solving claims.

Now, it is time to transform that interest into a desire for a product or service. This is where consumers need to believe their lives could be better by possessing the product. It could be a vital step towards turning a potential into a real customer.

“Call-to-action” is where all of the initial hard work pays off and leads to the action from a potential customer. For example, they might pick up the phone to discuss the idea of a trial of the services or, alternatively, they may just buy that product or service that has been promoted to them all along.

And AIDA is used to great effect in the movie industry. Movie studios begin their marketing campaigns months in advance. The campaigns develop by offering attractive flashes of the movie without giving too much away. Desire is inspired by the release of the full preview which is fully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue on the opening weekend. Advertisements in newspapers and on television focus on the movie’s release, inviting the consumer to go and buy a ticket.

A realistic drama A Lifelong Journey has become a huge hit on TV and online recently.    1    (focus) on the ups and downs of Zhou’s family over five decades, it has caused nostalgia (怀旧) among many viewers. With the drama    2     (release) on China Central Television and streaming platform iQiyi on Jan 28, its viewership is    3    (steady) on the rise. Many viewers issued a    4    (describe) of the show that it was like a time machine to drift into the past, reflecting how they got here.

Adapted    5    Liang Xiaosheng’s award-winning novel of the same name, the show explores themes of family, friendship and romance in a bittersweet story. Set in    6    1960s, it’s not surprising that the family has to deal with lots of social    7    (change). like the restart of Gaokao, the country’s Reform and Opening-up, the boom of Xiahai and the nation’s anti-corruption campaign. Following the lives of Zhou’s family, the Grama gives viewers an insight into the ordinary Chinese who have turned a country in    8    (poor) into the second largest economy in the world.

The show’s director Li Lu,    9    became well known for his anti-corruption series in the Name of the People in 2017, said “China    10    ( witness) dramatic changes over the past five decades and it is time to create such a drama to remember the past.”

4 . Hersheypark, an amusement park in Hershey, Pennsylvania, has something for everyone. You can have fun riding roller coasters that range from mild to wild. There are also classic family rides, a water park, a zoo, and of course, chocolate.

Now its new section, Hershey’s Chocolatetown, is open! There is Candymonium, the tallest, fastest, longest, and sweetest coaster in the park. It offers a one-of-a-kind experience.

Opening hours for this week

Oct 12-15, Monday – Thursday, closed

Oct 16, Friday, 5 pm – 9 pm

Oct 17, Saturday, 2 pm – 9 pm

Oct 18, Sunday, 2 pm – 9 pm

Tickets:

Buy tickets at www.hersheypark.com

1-Day tickets:   ＄49.95 (Ages 3+)       Free (Children ages 2 or younger)

2-Day tickets: ＄47.50 per day (Ages 9-61)

＄40 per day (Ages 3-8/ Ages 62+)

Free (Children ages 2 or younger)

Tips:

1. Please book your tickets before you visit at www.hersheypark.com.

2. You can download the Hersheypark app to help you plan your visit.

Safety rules:

1. All guests over the age of 2 are required to wear face coverings.

2. Guests should also be prepared to undergo a touchless temperature screening before entering Hersheypark.

3. Follow directions from our team members by keeping 6 feet away from other guests at all times.

Address:

100 West Hersheypark Drive, Hershey, PA 17033

Contact:   717-534-3900

7 . The Weekend Round-up

Kids Consignment Sale

Where: Trinity United Methodist Church| Alexandria, VA

When: Saturday, 8 a.m.-12:30 p.m.

Admission: Free

Being a parent in Alexandria is challenging and expensive, but a little help comes every spring and fall from the MOMS Club of Alexandria NE Consignment Sale. The event offers thousands of children’s books, toys, clothes and supplies for ages 0-10. The low prices and half-price sale help families stay on budget (预算). The sale is also very environmentally responsible, lowering the need for landfill (垃圾填埋) and avoiding the need for new materials.

Last Call for Future Sketches

Where: ARTECHOUSE| Southwest DC

When: Throughout the weekend

Admission: $16-20/adult, $8-10/child

This weekend is the last chance to experience Future Sketches at ARTECHOUSE. Immerse (沉浸) yourself in digital art as you enjoy fun and unusual designs. Buy tickets online for a discount (折扣).

Complimentary Community Day

Where: National Museum of Women in the Arts|Downtown, DC

When: Sunday,12-5 p.m.

Admission: Free

The first Sunday of every month is a great opportunity to explore the National Museum of Women in the Arts as admission is FREE! Works span (跨越) the centuries, from the 16^th to the present in different kinds of media, highlighting women artists all over the world.

Laurie Berkner Band

Where: Gordon Center for Performing Arts | Owings Mills, MD

When: Sunday, 11 a.m. & 3 p.m.

Admission: $36-65

Best-selling children’s music artist Laurie Berkner is returning to the DC area for two shows. A true pioneer in children’s music, beloved by generations of children and parents for over twenty years, she’ll be playing well-loved hits like “Bumblebee (Buzz Buzz)” and “We are the Dinosaurs” along with new songs. Kids should plan to bring their dancing shoes and a stuffed (填充的) animal (for their heads).

8 . At long last, winter has gone. There is the heavy smell of earth in the air, mixed with the faint odor (气味) of new growth. The sun is out and the natural world is becoming noisy. Tree blossoms (花) are popping out all over the place and so are insects. My garden pond has been playing host to a frog who sings beautiful songs. Turn to page 20 to check out what wild life activity is going on in your local area.

If all this excitement isn’t enough for you, then hold onto your hats because our popular podcast (播客) Mysteries of Science is back for a third season! We’ll deal with science puzzles, (why do your earliest memories disappear? ) and, of course, investigate the mysteries of history (there’s one on page 48). You can find Mysteries of Science wherever you get your podcasts, or by following this link: funkidslive.com/podcast/mysteries.

I would like to wrap up with a shout to our amazing collaborators. So many people help to bring you this magazine, and not just our excellent team. This month, we’ve been having fascinating conversations with elephant conservationists (page 12), zookeepers at Chester Zoo (page 4) and online science bloggers (page 28). We’ve heard from experts at F1 car maker McLaren, computer company Dell and the British Esports Association (page 42), and we’ve had our mind blown by the amazing people who train guide dogs (page 38). Who wouldn’t want to be part of us? And you can be, too — just dive right in!

Dan Green, editor

9 . The Best Four Soccer Clubs in Toronto

Toronto is home to a number of soccer clubs. If you are interested in soccer, let’s take a look at four best soccer clubs in Toronto.

Cherry Beach Soccer Club, which first opened its door in 2009, now has 56 house leagues, 10 competitive teams and six adult teams. They provide 30,000 children and young people in the downtown area with high-quality and low-cost soccer lessons. It offers a recreational house league, development, and competitive soccer for those aged five to thirty.

Phone: (416)367-4359

North Soccer Club, which was established in 1980, is a welcoming environment for everyone who enjoys soccer or wants to try something new. You don’t need to be concerned about your qualifications or experience. However, to take part in practice, you must first complete a health check. It offers a Special Olympics program for players with intellectual disabilities. The fee range is from $230 to $270.

Phone:(416)924-9911

Power Soccer Club, founded in 1996 by a former Galway United player, has grown up to be one of Canada’s most famous soccer schools. You will for sure progress in your skill development with a active and engaging training sessions. The fee can range from $210 to $315.

North York Hearts Soccer Club was founded in 1990. This club exposes everyone who loves sports to the history of soccer with the help of a group of skilled sports coaches and professors. The fee range is from $210 to $320.

Phone: (416)650-5743

10 . Non-native animals are doing great damage to local economies and ecosystems. Governments try to use all kinds of ways to keep these animals from going into their places. Some local governments try to make removing invasive(侵入的) species by holding contests with prizes for whoever can catch the most of these animals. In 2022, for example, one fishing contest will be open to the public.