1 . According to a survey conducted by wenjuan.com for the China Youth Daily, 71.0 percent of the 1,538 people polled said they watched short videos on a
This appeal for external aids to help
Another recent survey of juveniles found 65.6 percent of them have watched short videos, and 20 percent of them just couldn’t stop watching.
For as you click on those seemingly
You never have a chance to get
Respondents do believe some videos could be useful by teaching you how to cook, how to apply make-up, practice wellness, or buy things. There was even an alleged (声称但未经证实的) telecom fraudster publicizing his
It is shocking to realize that a published video itself would have
So it is natural that 36.7 percent of the respondents in the wenjuan.com survey cited the issue of false and misleading content in short videos as an issue, and relevant authorities should have stepped in long ago to
Yes, juvenile-only modes have been
A.regular | B.personal | C.social | D.satisfied |
A.signals | B.innovation | C.alerts | D.clues |
A.kick | B.develop | C.foster | D.deprive |
A.with | B.under | C.through | D.without |
A.attractive | B.unharmful | C.meaningful | D.popular |
A.speed | B.succession | C.transition | D.movement |
A.thrilled | B.horrified | C.bored | D.delighted |
A.expecting | B.growing | C.addicting | D.foreseeing |
A.competence | B.identification | C.enthusiasm | D.willingness |
A.automatically | B.consciously | C.insanely | D.likely |
A.ignoring | B.predicting | C.meditating | D.regarding |
A.represent | B.address | C.interfere | D.stress |
A.on schedule | B.out of order | C.in place | D.in need |
A.In fact | B.For example | C.Therefore | D.Instead |
A.focus on | B.live without | C.give way to | D.put aside |
2 . Against all our wishes, advertising works, which is why, even in hard economic times, Madison Avenue is a $34-billion-a-year business. And if Martin Lindstrom, a marketing consultant is correct, trying to
83% of all forms of advertising principally
According to Lindstrom, the everyday sound that is most impressive, both in terms of interest and
In all of these cases, it doesn’t need an experienced advertisement designer to invent the sounds, associate them with meanings and then play them over and over until the subjects
Some TV ads have already given viewers close-up shots of meat with sizzling sounds. And retailers are
Of course, this doesn’t mean that advertisers can just press the audio button
Lindstrom’s experiment also shows that people respond to a sound better when it’s
A.tune out | B.admit to | C.depend on | D.take over |
A.evaluate | B.spoil | C.engage | D.portray |
A.classifying | B.ignoring | C.challenging | D.representing |
A.sensible | B.selfish | C.powerless | D.pleasant |
A.hollow | B.positive | C.violent | D.foreign |
A.infer | B.reject | C.internalize | D.perform |
A.consumption | B.reaction | C.favor | D.spread |
A.following suit | B.cooling down | C.losing heart | D.taking risks |
A.on guard | B.with ease | C.under way | D.in reality |
A.disliked | B.observed | C.represented | D.enveloped |
A.objective | B.temporary | C.mysterious | D.annoying |
A.association | B.agreement | C.tip | D.symptom |
A.responded | B.revived | C.crashed | D.persisted |
A.replace | B.rescue | C.balance | D.refund |
A.optional | B.random | C.specific | D.faint |
3 . People using ad-blocking software who visited the New York Times website in March were shown a message. This read: “The best things in life aren’t
Despite many internet users’ opposition, a number of publishers are now banning ad-blocking software. Aidan Joyce, chief executive of Oriel, says, “Most ad-blocking users do not object to a reasonable advertising experience
To satisfy people who hate advertising, the news organization plans to introduce a higher-priced, advertisement-free
However, Sean Blanchfield, chief executive of PageFair, argues that publishers need to exercise care in how they ban ad blockers. “Users have justifiable concerns,” he says. “Ads that are served today have serious privacy and security problems.” Mr. Blanchfield says that PageFair aims to help publishers. “
Publishers that ban ad blockers also risk losing their audience to competitors that turn out more
More than half of U.K. adults using an ad blocker said that they would switch it off if doing so was the only way to access a website, according to a survey by YouGov. Meanwhile, Sweden’s biggest publishers will
A.equal | B.free | C.essential | D.absolute |
A.download | B.update | C.purchase | D.disable |
A.in place of | B.in response to | C.in search of | D.in return for |
A.consume | B.block | C.modify | D.oppose |
A.application | B.qualification | C.protection | D.subscription |
A.create | B.access | C.evaluate | D.distribute |
A.broaden | B.acquire | C.embrace | D.redefine |
A.innovative | B.generous | C.adaptable | D.committed |
A.passive | B.regular | C.prospective | D.selective |
A.secretly | B.cautiously | C.permanently | D.collectively |
4 . On Aug 29, 1988, the University of Wisconsin-Madison juniors Tim Keck and Christopher Johnson published the first-ever issue of The Onion. The two founders claimed it was the US’ “finest news source”.
Nearly thirty years later, the news outlet has become one of the most
The Onion’s articles comment on current events both real and fictional. Using a traditional newspaper layout, it
Its humor often depends on presenting ordinary, everyday events as
While traditional media outlets are
But editors at The Onion do tread a fine line (如履薄冰), as Tracy explains: “What you have to be really careful about is what the target of the joke is. If the target of the joke is wrong, if you’re targeting the victim or someone who doesn’t
For those unfamiliar with the concept of fake news stories, their satire and humor can easily be
A.established | B.progressive | C.reliable | D.authoritative |
A.comprehensiveness | B.accuracy | C.uniqueness | D.complexity |
A.motivated | B.entertained | C.awakened | D.informed |
A.makes improvements of | B.makes use of | C.makes fun of | D.makes sense of |
A.newsworthy | B.trustworthy | C.creditworthy | D.praiseworthy |
A.materials | B.instructions | C.opinions | D.examples |
A.exposes | B.commits | C.attaches | D.elevates |
A.But | B.Moreover | C.Instead | D.Therefore |
A.elegantly | B.intensively | C.earnestly | D.instantly |
A.criticized | B.invented | C.carried | D.reviewed |
A.considerate | B.inefficient | C.imprecise | D.cautious |
A.value | B.tolerate | C.deserve | D.comprehend |
A.alarm | B.doubt | C.confusion | D.anger |
A.missed | B.removed | C.accused | D.imitated |
A.inspiring | B.remarkable | C.misleading | D.real |
5 . To advertise effectively today, you must abandon the old -school idea of reaching the masses. All advertising is local and personal. The key to effective advertising today is to focus on the
Some are the
More grand ways are as follows: virtual showroom. Build a website to
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t
Of course, word-of-mouth is the best way to promote your
A.quantity | B.product | C.individual | D.style |
A.peculiar | B.common | C.amusing | D.imaginary |
A.description | B.decision | C.discussion | D.permission |
A.astonishing | B.funny | C.impressive | D.inevitable |
A.that is | B.at the same time | C.as a result | D.on the other hand |
A.officials | B.employers | C.consumers | D.employees |
A.expensive | B.permanent | C.popular | D.comfortable |
A.refer to | B.serve as | C.stand for | D.pick up |
A.locations | B.tips | C.salaries | D.details |
A.unbelievably | B.consequently | C.accidentally | D.occasionally |
A.speech | B.contest | C.debate | D.performance |
A.For example | B.Moreover | C.However | D.To be exact |
A.create | B.guess | C.imagine | D.protest |
A.manufacture | B.reflection | C.comment | D.business |
A.information | B.relationship | C.pronunciation | D.achievement |