A. accepted. B. altered. C. boundaries. D . factual. E. banned. F. clinically G. damages H. addicts I. impressively J. sensitive K. various |
Too Good To Be True
In ads, you will often see people staring open-mouthed at how wondrous a product is, clearly thinking that it can’t be true. It’s always worth bearing in mind that it might well not be.
Generally, advertisers may get away with a bit of exaggeration, but companies must not push the
Ads for Dannon’s Activia yoghurt said that it could provide
It must have come as more of a surprise when Ferrero, the makers of the chocolate and hazelnut spread Nutella, began promoting its nutritional benefits (though long-term
Of course, images must not mislead either. An Olay ad for Definity eye cream showed former model Twiggy looking
A. feed B. crucial C. remarkable D. bond AB. novel AC. captured AD. reinforcement BC. relate BD. deliberate CD. carved ABC. associate |
Since its launch in September 2016, TikTok has taken the social media world by storm. Reaching half a billion active users worldwide in just under 2 years, it is the fastest app ever to reach that milestone.
From the creator-first user experience to their flawlessly-executed global expansion, the Chinese video-sharing social network's meteoric rise has been nothing short of
Over the course of human history, as our ancestors began to live in larger and more complex social structures, the quality of our relationships became more
The first new behaviour was laughter. Laughter kicks our endorphins system into action, releasing feel-good hormones that relieve pain and increase pleasure. In doing so, we also create pathways that support the formation,
Next came dancing and singing. Around 500,000 years ago, our social networks had dramatically increased in size again, tripling to approximately 150. At that point, humans needed even more sophisticated ways to
Singing and dancing are intensely social and highly synchronised activities. They too release the same powerful endorphins as laughter. If you've ever been to a live music event or sung along to your national anthem in a major sporting event, you will certainly be able to
It is no wonder then that TikTok, a video-sharing app built entirely on people singing (or lip synching), dancing and laughter, has so quickly
Whether it was through
In an era where questions are being asked of whether incumbent social platforms are really connecting us, perhaps we will see
A.flexibility B.shift C.hungry D.improvement E.dominated F.released G.secure H.adapting I.familiar J.burying K.distinguish |
The New York Times has changed a lot in the past 10 years, embracing digital subscriptions and growing into online video and specialty areas like cooking. It has not been enough to prepare the company for the future, according to the paper’s own 2020 report
“While the past two years have been a time of significant innovation, the pace must speed up,” the authors wrote in the opening of the report. “Too often, digital progress has been accomplished through workarounds; now we must tear apart the barriers. We must
The report indicates how far the paper has come in
The areas that need
Many of the report’s recommendations are
The paper has an ongoing goal that started in 2016 of doubling digital revenue to $800 million by 2020.“To
The report also calls into question the formats on which the Times — and most other newspapers — rely, namely a mix of news stories and features that are text heavy. “Too much of our daily report remains
The report stresses that the Times should do more to educate readers. “Our readers are
Since the end of 20th century, domestic advising of consumer products and services has appeared as a new text type. And along with the development of advertising business, advertising translation has become a common
Though Chinese translators and advertising
In general, domestic studies of advertising translation still linger at the
Welcome to Windsor Castle
Windsor Castle is the oldest and largest occupied castle in the world and the Official Residence of the Queen of Britain. Over a period of nearly 1,000 years it has been
The Castle is huge, so people tend to head for the most
The magnificent and beautiful St. George’s Chapel was started in 1475 by Edward IV and was completed 50 years later by Henry VIII. It
The Drawings Gallery
A. uprising B. original C. frequently D. spectacular E. features F. luxuriously G. captured H. approaches I. inhabited J. matters K. ranks |
Titanic II Could Sail as Soon as 2022
If you thought the long-delayed project to launch a full-size copy of the ill-fated Royal Mail Ship Titanic was sunk in the water—think again. Just like Celine Dion sang back in 1997, the travel project will “go on and on.”
Australian businessman and politician Clive Palmer, who is behind the
To avoid a(n)
Meanwhile tourists with plenty of money might soon have the chance to dive to the
Of course, the original Titanic voyage ended in
Realistically, it’s