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文章大意:这是一篇说明文。主要介绍了在广告中,你会经常看到人们张大嘴巴盯着一个产品多么神奇,显然认为它不可能是真的。但值得记住的是,事实很可能并非如此。
1 . Directions: Complete the following passage by using the words in the box. Each word can only be used once. Note that there is one word more than you need.
A. accepted. B. altered. C. boundaries. D . factual. E. banned. F. clinically
G. damages       H. addicts       I. impressively        J. sensitive       K. various

Too Good To Be True

In ads, you will often see people staring open-mouthed at how wondrous a product is, clearly thinking that it can’t be true. It’s always worth bearing in mind that it might well not be.

Generally, advertisers may get away with a bit of exaggeration, but companies must not push the     1     too far, as it can cost millions of dollars in     2     if someone sues for making false claims.

Ads for Dannon’s Activia yoghurt said that it could provide     3     nutritional benefits, but in a legal challenge, the courts wouldn’t accept that these were “    4    ” and “scientifically” proven. Dannon had to pay up to $45 million to consumers who felt cheated and limit its health claims to strictly     5     ones in future.

It must have come as more of a surprise when Ferrero, the makers of the chocolate and hazelnut spread Nutella, began promoting its nutritional benefits (though long-term     6     will have been happy to learn that they ought not to have worried about it being unhealthy for all those years). However, it may have been a step too far for Ferrero to maintain it was a healthy “good for you treat.” After having to pay millions to the customers who sued over this false claim, the company     7     that it should change the ads and product labels.

Of course, images must not mislead either. An Olay ad for Definity eye cream showed former model Twiggy looking     8     wrinkle-free. You didn’t have to be an expert to see that the image must have been digitally     9    . In real life, Twiggy may have been looking good for someone pushing 60, but in the ad she looked a lot younger than she should have. After receiving complaints, the advertising authorities confirmed it was a case of image manipulation and     10     the ad, saying that it could give consumers a “misleading impression of the effect the product could achieve.”

2022-05-26更新 | 184次组卷 | 3卷引用:上海市实验学校2021-2022学年高三下英语5月考试英语试题
选词填空-短文选词填空 | 适中(0.65) |
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2 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.
A. feed        B. crucial        C. remarkable        D. bond          AB. novel          AC. captured
AD. reinforcement        BC. relate          BD. deliberate          CD. carved        ABC. associate

Since its launch in September 2016, TikTok has taken the social media world by storm. Reaching half a billion active users worldwide in just under 2 years, it is the fastest app ever to reach that milestone.

From the creator-first user experience to their flawlessly-executed global expansion, the Chinese video-sharing social network's meteoric rise has been nothing short of     1    . TikTok's secret sauce, however, could well be found by looking into something far simpler than their algorithms(算法) and marketing tactics. Human evolution.

Over the course of human history, as our ancestors began to live in larger and more complex social structures, the quality of our relationships became more     2     to our survival. As the size of our networks increased around 10 million years ago, humans began developing a series of more advanced social behaviours that allowed us to connect larger groups and communities together.

The first new behaviour was laughter. Laughter kicks our endorphins system into action, releasing feel-good hormones that relieve pain and increase pleasure. In doing so, we also create pathways that support the formation,     3    , and maintenance of social bonds with other humans.

Next came dancing and singing. Around 500,000 years ago, our social networks had dramatically increased in size again, tripling to approximately 150. At that point, humans needed even more sophisticated ways to     4     with their social networks. It is then that scientists believe that music was 'invented' and that we first learned to sing and dance.

Singing and dancing are intensely social and highly synchronised activities. They too release the same powerful endorphins as laughter. If you've ever been to a live music event or sung along to your national anthem in a major sporting event, you will certainly be able to     5     to the euphoria this brings.

It is no wonder then that TikTok, a video-sharing app built entirely on people singing (or lip synching), dancing and laughter, has so quickly     6     the minds of so many people. The app is in essence an infinite     7     of endorphin-inclucing content that triggers a strong sense of unity and belonging within us as we consume each video.

Whether it was through     8     design decisions or a happy coincidence, the app's creators have successfully     9     their niche(商机)in an extremely competitive vertical through more than just smart technology or well-executed marketing. TikTok's rocket fuel has been derived from simply understanding and leveraging the human psychology that underpins the offline social world.

In an era where questions are being asked of whether incumbent social platforms are really connecting us, perhaps we will see     10     opportunities for social apps to do much better by bringing more of our offline social behaviours online. With COVID-19 highlighting the importance of offline social interaction and human connection, the market is certainly more ripe than ever for further disruption.

选词填空-短文选词填空 | 适中(0.65) |
3 . Directions: Complete the following passage by using the words in the box.Each word can only be used once.Note that there is one word more than you need.
A.flexibility     B.shift        C.hungry       D.improvement       E.dominated
F.released        G.secure     H.adapting     I.familiar                    J.burying            K.distinguish

The New York Times has changed a lot in the past 10 years, embracing digital subscriptions and growing into online video and specialty areas like cooking. It has not been enough to prepare the company for the future, according to the paper’s own 2020 report     1     on Tuesday.

“While the past two years have been a time of significant innovation, the pace must speed up,” the authors wrote in the opening of the report. “Too often, digital progress has been accomplished through workarounds; now we must tear apart the barriers. We must     2     between mission and tradition: what we do because it’s essential to our values and what we do because we’ve always done it.”

The report indicates how far the paper has come in     3     itself to the digital age while also pointing out what needs to be done.

The areas that need     4     are focused on the newsroom, particularly in the tools and internal structures that journalists must deal with to produce their work.

Many of the report’s recommendations are     5     to anyone who closely follows the Times or newspapers in general: A(n)     6     away from print’s, outsized importance on the newsroom’s operations, better ways to include multimedia in stories and a renewed effort at creating a more diverse newsroom with a variety of skills.

The paper has an ongoing goal that started in 2016 of doubling digital revenue to $800 million by 2020.“To     7     our future, we need to expand considerably our number of subscribers by 2020.”

The report also calls into question the formats on which the Times — and most other newspapers — rely, namely a mix of news stories and features that are text heavy. “Too much of our daily report remains     8     by long texts.” the report states.

The report stresses that the Times should do more to educate readers. “Our readers are     9     for advice from The Times. Too often, we don’t offer it, or offer it only in print-centric forms.” the report states. Perhaps the most interesting part of the report comes at the very bottom in the form of comments from the paper’s own journalists. Reporters said they would like to see     10     in choice of how to tell certain stories, and some disagreement about what kind of tone the Times should embrace going forward.

2021-04-16更新 | 90次组卷 | 1卷引用:上海市浦东新区2021届高三英语二模试题(含听力)
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4 . Directions:Complete the following passage by using the words in the box. Each word can only be used once. Note that there is one word more than you need.

Since the end of 20th century, domestic advising of consumer products and services has appeared as a new text type. And along with the development of advertising business, advertising translation has become a common    1     in China.

Though Chinese translators and advertising    2    never debate whether translation should be called translation or adaptation, there have been new studies of advertising translation. Most articles or papers about advertising translation are    3    with application of translation strategies. Quite a number of scholars advocate two or three translation strategies to the audience and    4    them with many examples. Zhong advocates literal translation; Wang    5    domestication and foreignization strategies; Liu supports the domestication strategies and Chen    6    of the communicative and semantic translation strategies. Some of them attempt to    7    how to translate advertisements, namely means for advertising translation, while very few of them make    8    to answer why they should select these strategies instead of others. So far, few scholars have found a theory guiding advertising translation.

In general, domestic studies of advertising translation still linger at the    9    point. Few articles treat translation of advertising texts as a whole in a systematic and scientific    10    . And even fewer articles provide a guiding theory concerning advertising translation.

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5 . Directions: Complete the following passage by using the words in the box. Each word can only be used once. Note that there is one word more than you need.

Welcome to Windsor Castle

Windsor Castle is the oldest and largest occupied castle in the world and the Official Residence of the Queen of Britain. Over a period of nearly 1,000 years it has been    1    continuously, and altered and redecorated by monarchs(君主) one after the other. Some were great builders, strengthening the Castle against    2    and rebellion; others, living in more peaceful times, created a grand Royal residence. William the Conqueror chose the site, high above the river Thames and on the edge of a Saxon hunting ground. It was a day’s march from the Tower of London and intended to guard the western    3    to the capital. The outer walls of today’s structure are in the same position as those of the    4    castle built by William the Conqueror in the 1070s.The Queen uses the Castle both as a private home, where she usually spends the weekend, and as a Royal residence at which she undertakes certain formal duties. Windsor Castle is    5    used by the Queen to host State Visits from overseas monarchs and presidents. Every year the Queen takes up official residence in Windsor Castle for a month over Easter (March-April).

The Castle is huge, so people tend to head for the most    6    bits -- the State Apartments, St. George’s Chapel, the Gallery and the delightful Queen Mary’s Dolls House. Works of art, antique furniture, curiosities and impressive architecture reflect the tastes of many different royal generations. The State Apartments are    7    decorated formal rooms still used for state and official functions.

The magnificent and beautiful St. George’s Chapel was started in 1475 by Edward IV and was completed 50 years later by Henry VIII. It    8    among the finest examples of late medieval architecture in the UK.

The Drawings Gallery    9    the exhibition “The Queen: 60 Photographs for 60 Years”. The exhibition presents portraits of the Queen    10    in brief moments on both official occasions and at relaxed family gatherings.


A. uprising     B. original      C. frequently     D. spectacular
E. features      F. luxuriously    G. captured      H. approaches
I. inhabited     J. matters      K. ranks

2019-10-22更新 | 48次组卷 | 1卷引用:2019年上海市高三上学期模拟英语试题(五)
选词填空-短文选词填空 | 适中(0.65) |
6 . Directions: After reading the passage below, fill in each blank with a proper word given in the box. Each word can only be used once. Note that there is one word more than you need.

Titanic II Could Sail as Soon as 2022

If you thought the long-delayed project to launch a full-size copy of the ill-fated Royal Mail Ship Titanic was sunk in the water—think again. Just like Celine Dion sang back in 1997, the travel project will “go on and on.”

Australian businessman and politician Clive Palmer, who is behind the     1    , announced in September that work on the ship had started again. The idea was first floated in 2012. It is said that the new ship will be a(n)     2     copy of the infamous ship, which sank in 1912 following a crash with an iceberg (冰山).

To avoid a(n)     3     disaster, Titanic II will apparently be equipped with plenty of life boats, modern navigation (导航) and radar equipment. The first voyage, however, will take passengers from Dubai to New York, reports CruiseArabia, with the first sailing     4     to take place in 2022. Blue Star Line says the nine-decked ship will be home to 835 cabins, and 2,435 passengers will be     5    . You’ll be able to buy first-, second- and third-class tickets—just like in the original.

Meanwhile tourists with plenty of money might soon have the chance to dive to the     6     of the original Titanic. American company OceanGate has planned diving trips for 2019, costing $105,129 per person.

Of course, the original Titanic voyage ended in     7    , with over 1,500 people losing their lives. For many, voyages to the original ship are in bad taste. Steve Sims, founder of The Bluefish, said earlier in 2018 that he doesn’t see diving to the original one as     8    .

Realistically, it’s     9     whether Titanic II will ever see the light of day—or whether the diving tours will happen soon. But one thing is for certain, more than 100 years after the Titanic’s first and only voyage, global interest in this ship shows no     10     of slowing down.

2019-04-24更新 | 13次组卷 | 1卷引用:上海市崇明区2019届高三二模(含听力)英语试题
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