1 . Surrounded by a charming poplar forest in Northwest China’s Xinjiang Uygur Autonomous Region, a woman dressed in silk, dances under falling golden poplar leaves, looking like a “fairy” from myth(神话). This is a scene from a video that has caught the attention of Chinese netizens who have seen it as one of the most beautiful tourism promotions on social media.

This elegant lady is not an actress but the director of the Xayar County(县)Bureau of Culture, Sports and Tourism—Renaguli Reheman. Reheman recalled that the idea to introduce Xayar county’s plentiful tourism resources through short videos was inspired by another official in Zhaosu county in Xinjiang whose short video of him riding a horse in the snow successfully helped to promote local tourism.

Reheman said shooting the videos was not easy. Thinking that having her ride a camel would be a good fit for a desert tourism promotion, she decided to challenge herself by riding the tall animal even though she was afraid of falling off. While promoting a scenic(风景优美) highway near the poplar forest, Reheman spent two days learning to ride a motorcycle.

Reheman is just one of the many local officials who are promoting county tourism with fresh ideas and creative methods. This new tourism promotion model has brought local tourism industries to life and more officials are learning from it through the county.

1. What is the woman mentioned in Paragraph 1?

A．A local official.	B．An actress.
C．A photographer.	D．An environmentalist.

2. Which of the following can be used to describe Reheman?

A．Caring and generous.	B．Brave and confident.
C．Creative and hardworking.	D．Humorous and kind.

3. Where did Reheman get the inspiration for the video shooting?

A．From her friends.

B．From a tourist.

C．From a famous director.

D．From a video by another official.

4. What’s the best title for the text?

A．Being a Star with the Short Video

B．Tourism Booming After the Promotion

C．A Great Idea Changing the Poplar Forest

D．A Xinjiang Local Official Promoting Local Tourism

2 . When you find something you love to do, you should do something about it, as one man has proved by turning his hobby into a dream _________.

Former waiter, Bartek, who lives in London, started cooking as a way to _________ the time during lockdown but the hobby has ended up _________ changing his life. The 25-year-old shared videos of his food on TikTok under the username @ letscook and went viral, _________ 580,000 followers. His videos have proved so popular that he has _________ to quit his job to start cooking full-time.

It all _________ in April 2020, when Bartek made a cheesecake at home during lockdown. His younger sister Tosia, 16, thought the sweet treat looked so impressive that he should _________ it on TikTok. Although he was _________ in cooking his own simple food, and had previously worked as a _________ at Gourmet Burger Kitchen, Bartek had no experience with __________ cooking meals in front of a camera.

The TikTok star, who is originally from Poland, __________ to give the video-sharing app a __________ and his second post-creamy garlic chicken-went viral, reaching 500,000 people overnight. Finding it fun to experiment and bring forth new ideas for classic dishes, he __________ posting videos, filming the process on his phone and __________ the videos himself.

His audience has continued to grow ever since and he __________ his success to his mum, Mariola, who would __________ traditional Polish recipes for his family.

The new cook has become so __________ that he was able to quit his former job in August 2021 and has now __________ his own recipe book called Let’s Cook. He said: “I’ve always been in the __________ with my mum so she taught me a lot, but I only __________ got into cooking because of lockdown. And now I am doing my dream job.”

1.

A．job

B．journey

C．state

D．food

2.

A．tell

B．waste

C．take

D．pass

3.

A．hardly

B．completely

C．partly

D．frequently

4.

A．expecting

B．producing

C．obtaining

D．offering

5.

A．managed

B．refused

C．failed

D．hated

6.

A．finished

B．stopped

C．started

D．interrupted

7.

A．add

B．place

C．focus

D．post

8.

A．dressed

B．interested

C．involved

D．caught

9.

A．host

B．monitor

C．waiter

D．star

10.

A．showing

B．practising

C．explaining

D．selling

11.

A．asked .

B．responded

C．pretended

D．decided

12.

A．hand

B．try

C．ride

D．reason

13.

A．avoided

B．quit

C．continued

D．allowed

14.

A．editing

B．downloading

C．copying

D．buying

15.

A．devotes

B．donates

C．leads

D．owes

16.

A．hide

B．collect

C．steal

D．absorb

17.

A．polite

B．sensitive

C．successful

D．curious

18.

A．published

B．bought

C．borrowed

D．lent

19.

A．book

B．video

C．restaurant

D．kitchen

20.

A．suddenly

B．really

C．carefully

D．cautiously

3 . People of all ages and nationalities are opening Twitter, Facebook, and LinkedIn accounts to connect with friends, celebrities, and those who share similar interests as them.     1     Small businesses and corporations are also using it to develop closer relationships with their fans and attract new customers.

    2     For starters, it can be an effective way to conduct market research. In the past, companies often spent millions on studies to determine what their customers wanted. However, they often had difficulties locating people who were interested in their products or services. Nowadays social media has simplified this process as many customers will follow or like the companies they purchase products from. Furthermore, online advertising campaigns through social media allow companies to specifically target people who like similar products as the ones they are selling.

    3     It allows fans and customers to leave comments about companies, their products, or their services. In turn, these companies can evaluate this feedback and respond in a way that shows they truly care.

However, companies shouldn't jump into social media without a carefully-planned strategy, as this can cause more harm than good. A common mistake is putting new hires or outside consultants in charge of social media accounts.     4     Another mistake is using conservative, corporate language in posts and updates. On social media, people are looking for personalities they can connect with, so companies shouldn't shy away from using humor or being colorful. Finally, social media accounts should always provide value and other share-worthy content to fans, for that is the primary reason they became followers.     5    

A．Social media has swept across the globe.

B．Social media isn't just for individuals though.

C．One company called Zippos does this extremely well.

D．The person controlling these accounts must be knowledgeable.

E．There are many ways that organizations can benefit from social media.

F．Social media also gives companies greater control over their brand image.

G．Only by following these tips, organizations can take their businesses to the next level.