1 . In this new digital era, farmers are finding ways to keep pace with the times while still holding fast to their traditions.
In the quiet and excluded parts of rural China, Xiang Qing, a man born in 1990, leads a life quite unlike the noisy urban existence that defines modernity. His home is Guzhang county, Xiangxi Tujia and Miao autonomous region, which is located deep in western Hunan province. Xiang Qing and his 23-year-old nephew, Xiang Hong, jointly operate a video channel called “Shan Bai”. Through their videos, they showcase handicrafts and rural life in China, fascinating many young urban viewers.
“Life here unfolds at its own pace. We grow crops and vegetables and occasionally purchase meat at the market,” Xiang Qing said. “I’ve come across numerous comments from people who watch our videos while lying in bed at night after a busy day of work, finding them truly relaxing and comforting. I think it’s great, and it’s in line with our initial intentions.”
Five years ago, Xiang Qing quit his job as a customer service representative in Shanghai and returned to his hometown in Guzhang county, starting a new journey as a video blogger. “Back in 2012, when I was a college student, film-making aroused my passion, and it has continued to be a profound and enduring interest,” he said.
Following in his uncle’s footsteps, Xiang Hong made the same life-changing decision. Having graduated from college last year, he also returned to his hometown in April from Changde, a city in Hunan, and ventured into the world of video production alongside his uncle.
Now their video channel Shan Bai has attracted more than 59.8 million followers. Xiang Qing designs, films, and edits the videos himself. Xiang Hong serves as the video presenter. Long Lingling, Xiang Qing’s wife, manages the day-to-day operations of the video account, and other family members also contribute to the video production process in different ways.
1. Why do Xiang Qing and Xiang Hong work as video bloggers?| A．To pursue personal fame and wealth. |
| B．To promote the business of film-making. |
| C．To financially support their whole family. |
| D．To popularize the lifestyle in their hometown. |
| A．Xiang Qing influenced Xiang Hong’s career option. |
| B．Xiao Hong quit his first job and switched to video making. |
| C．They reached a decision of returning to hometown together. |
| D．They got involved in each step of the video production process. |
| A．Modest and responsible. | B．Diligent and optimistic. |
| C．Devoted and innovative. | D．Ambitious and demanding. |
2 . In this new digital era, farmers are finding ways to evolve with the times while still holding fast to their traditions.
In the quiet and excluded parts of rural China, Xiang Qing, a man born in 1990, leads a life quite unlike the bustling (熙熙攘攘的) urban existence that defines modernity. His home is Guzhang county, Xiangxi Tujia and Miao autonomous prefecture, which is located deep in western Hunan province. Xiang Qing and his 23-year-old nephew, Xiang Hong, jointly operate a video channel called “Shan Bai”. Through their videos, they showcase handicrafts and rural life in China, captivating (迷住) many young urban viewers.
“Life here unfolds at its own pace. We cultivate crops and vegetables and occasionally purchase meat at the market,” Xiang Qing said. “I’ve come across numerous comments from people who watch our videos while lying in bed at night after a busy day of work, finding them truly relaxing and comforting. I think it’s fantastic, and it’s in line with our initial intentions.”
Five years ago, Xiang Qing resigned from his job as a customer service representative in Shanghai and returned to his hometown in Guzhang county, embarking on (开始) a new journey as a video blogger. “Back in 2012, when I was a college student, film-making aroused my passion, and it has continued to be a profound and enduring interest,” he said.
Following in his uncle’s footsteps, Xiang Hong made the same life-altering decision. Having graduated from college last year, he also returned to his hometown in April from Changde, a city in Hunan, and ventured into the world of video production alongside his uncle.
Now their video channel Shan Bai has attracted more than 59.8 million followers. Xiang Qing conceptualizes, films, and edits the videos himself. Xiang Hong serves as the video presenter. Long Lingling, Xiang Qing’s wife, manages the day-to-day operations of the video account, and other family members also contribute to the video production process in different ways.
1. Why do Xiang Qing and Xiang Hong take video bloggers as their career?| A．To pursue personal fame and wealth. |
| B．To financially support their whole family. |
| C．To continue their passion for film-making. |
| D．To promote the lifestyle in their hometown. |
| A．Xiang Qing inspires Xiang Hong in career-making. |
| B．They quit their first job and altered to video making. |
| C．They reached a decision of returning to hometown together. |
| D．They engage in each step of the video production process. |
| A．Devoted and creative. | B．Diligent and optimistic. |
| C．Modest and responsible. | D．Ambitious and demanding. |
| A．A personal diary. | B．A news interview. |
| C．A travel brochure. | D．A fashion magazine. |
The popularity of Chinese video-sharing social networking service TikTok continues to grow among young people in the United States, especially teens and young adults.
The service lets users create and share short videos, many of
TikTok
Last year, TikTok was the
While TikTok has continued to grow, some experts and parents have expressed concerns about videos
When it seemed that social networks could no longer surprise us, China gave birth to
Tik Tok
In order to use the application, we will need to create a user account, a process that will only take a few
Creating videos with Tik Tok
5 . Like social media giants before it, TikTok hasn’t just contributed to the cultural conversation. It’s literally changed how entire industries operate and affected how we live, eat, watch and buy. In fact, even if you’ve never spent a single second on the app, there’s likely something in your life that has been changed by TikTok’s powerful influence.
Social media, like Youtube, Instagram and the now-defunct short video platform Vine, has always been a pipeline to fame for a few lucky people. However, because of the way TikTok’s algorithm (算法) works, learning users’ interests and preferences in real time as they interact with content, it’s not unusual for videos created by everyday people to suddenly get millions of views as they are pushed into users’ feeds.
BookTok-TikTok’s communities of readers-has become a major driving force in book sales, even influencing how major retailers, like Barnes Noble, market and display their products. The effect, in some cases, has been unbelievable. Colleen Hoover, an author of young adult fiction, has become a huge name thanks to the app. In 2021, Hoover sold nearly 1.9 million copies of her books, according to Publishers Weekly. In 2022, that number rocketed to 14.3 million-and that’s just physical copies.
TikTok began, and is still largely defined as, a music and dancing app. Unsurprisingly, perhaps no industry has been as affected by its power as the music industry. Olivia Rodrigo’s hit song “drivers license” is a perfect example of how far this phenomenon can go. The song first appeared on the app back in 2021, when a video of someone copying Rodrigo’s music video went viral. Soon, thousands of people were posting their own versions of the video.
Regardless, it speaks to the power of TikTok that it has the ability to not only influence, but completely redirect, longstanding billion-dollar industries.
1. What’s the main reason why TikTok videos have higher click-through rates?| A．Interesting topics | B．Eye-catching titles. |
| C．Sufficient TikTok users. | D．Personalized recommendations. |
| A．BookTok drives up sales of books. |
| B．Print industry is facing challenges. |
| C．Major booksellers control the market. |
| D．Publishers issue new books on BookTok. |
| A．Book-selling. | B．Music. | C．Sports. | D．Education. |
| A．Videos well-received on TikTok. |
| B．Ways to become famous on TikTok. |
| C．Reasons for the popularity of TikTok. |
| D．TikTok’s impact on various industries. |
When it seemed that social networks could no longer surprise us, China gave birth to
TikTok
In order to use the application, we will need to create a user account, a process that will only take a few
Creating videos with TikTok
TED Talks are really cool. But do you know what TED stands for and where it comes from? In February 1984, a group of technology enthusiasts
Then in 2001, Chris Anderson,
The organisation really didn’t assume its current form and its expansive (广泛的) public footprint until 2006. In 2006, TED’s leadership decided to put its collections of
8 . Nowadays social media influencers have powerful influence. The concept of an influencer —a person who inspires or guides the actions of others—has been around for centuries. Before social media, influencers were famous persons or politicians far away from our lives.
In an age when anyone can be an influencer, content creators use their content on social media to influence others around the world.
Because of this, young people can see themselves represented more directly online through influencers. This can be important for the development of an adolescent’s identity.
| A．They can have role models who are like them and reachable. |
| B．It’s possible that young people use their social networking platforms. |
| C．On the contrary, that kind of work and people behind it should be celebrated. |
| D．Some have even become key opinion leaders, holding great cultural influence. |
| E．The rise of influencers comes as young people spend more time online than before. |
| F．However, the influence and power of today’s social media influencers is more noticeable. |
| G．Though some influencers’ actions affect the youth’s attitude to life, many can be positive. |
9 . In August 2020, Kate Wilson, a 16-year-old from Shrewsbury, posted on the social media video platform TikTok a series of sentences from books she had read. Set to a piece of soft music, the short video plays out as Wilson holds up copies of the books. “You have been the last dream of my soul.” from A Tale of Two Cities. “Whatever our souls are made of, his and mine are the same,” from Wuthering Heights. It has been viewed more than 1.2 million times.
These posts, called BookTok, can attract millions of views, and light an appreciation of books in young readers again. “I started reading again after six years when I came across BookTok for the first time last October,” says Mireille Lee, 15.
Adam Silvera’s 2017 novel They Both Die at the End is one of the books to have benefited from the BookTok effect. In March, it shot to the top of the teen fiction charts, selling more than 4, 000 copies a week. The book has sold more than 200, 000 copies in the UK after thousands of posts about it.
Publishers are watching with interest. Publisher Horrox says, “There’s something about the fact that it is under a minute. People who are consuming this content watch a 32-second video and someone’s like: ‘This book has romance, and it’s really heartbreaking. Thankfully, it’s only a fiction.’ And then the viewers think: ‘Oh, OK, those are all things that I’m interested in. I’ll go buy it.’” By December 2020, Wilson was being contacted regularly by publishers, who had realized that TikTok “really does sell books”.
Jenny is 22, and says, “I thought TikTok was ridiculous last year before the first lockdown. I really did think it was just for 14-year-olds, but BookTok is such a lovely community. There are people who like the same books as me, and I can talk about the books that I like. It just seems a little bit magical.”
1. Why does the author mention the story of Kate Wilson?| A．To make a prediction. | B．To clarify Tiktok. |
| C．To present some posts. | D．To introduce BookTok. |
| A．It is fiction intended merely for children. |
| B．It has become the bestseller in the UK. |
| C．It has made profits from the posts on TikTok. |
| D．Over 200, 000 copies have been sold worldwide. |
| A．People like to advertise on TikTok. |
| B．TikTok is the best platform to sell books. |
| C．BookTok videos are short but very effective. |
| D．Publishers started to contact Wilson regularly. |
| A．Approving. | B．Critical. |
| C．Objective. | D．Uncaring. |
10 . Becoming famous is the dream of many, and Tian is getting closer to that dream.
Tian, 30, is a white - collar worker in Beijing. On short video application Douyin, Tian has more than 2, 000 fans, So far, she has received more than 50, 000 likes on the Dubsmash - like app. On her page on Douyin, Tian shares everything, from her son's daily activities, to her pet dogs, to little skits (段子) made up by her and her husband. “Making funny videos, and combining them with music is really interesting, ” Tian said. “Of course, I make the videos for fun because it is quite relaxing.”
China's short video market has seen great growth, according to a report. The report said that China's short video market was valued at 5. 73 billion yuan ($ 900 million) in 2017, an increase of 184 percent. The industry value is expected to go up to the 30 billion mark in 2020. Companies like Tencent, Sohu and Iqiyi have all started providing short video content.
“Short videos are popular because they are an addition to traditional audio and video content on the internet, ” said Sun Jiashan with the Chinese National Academy of Arts.
Fans say that the short videos help them “chill out” from a stressed - out lifestyle. “My favorite videos are all about pets, ” said Zhou Na, a nurse in Hefei, capital of East China's Anhui province. “After a whole day's work, watching the 15 - second videos makes me laugh, which reduces my pressure.”
1. Why does Tian make short videos in Douyin?| A．To get fun | B．To become a well - known person |
| C．To attract fans | D．To record her family's routine |
| A．They have a huge amount of value |
| B．They make people s star dreams come true |
| C．They enrich internet audio and video content |
| D．They greatly reduce people's pressure |
| A．Feel cold | B．Calm down |
| C．Catch a cold | D．Become concerned |
| A．China's short video market is open |
| B．Douyin brings the Chinese great happiness |
| C．Every Chinese is using Douyin to make short video |
| D．China's short video market has developed rapidly |
