The party
Taking part in such a wonderful celebration was a
belong to, keep one’s eyes on, in spite of, absorbed in, take advantage of, have much in common, keep track of |
2. When the kid is playing,
3. You became so deeply
4. He survived
5. I’m going to
5 . My writing career began at the age of ten. That year, my mother gave me my first journal to help me deal with the
When she was alive, my grandmother had
Many years after her death, I
Keeping journals has helped me
A.secret | B.reason | C.suffering | D.place |
A.idea | B.inspiration | C.tip | D.instruction |
A.described | B.studied | C.forgotten | D.experienced |
A.existence | B.education | C.survival | D.dream |
A.lost | B.missed | C.left | D.loved |
A.picked up | B.came across | C.took away | D.gave back |
A.display | B.make | C.explain | D.handle |
A.job | B.failure | C.illness | D.confusion |
A.contents | B.suggestions | C.demands | D.pages |
A.scary | B.painful | C.vital | D.great |
A.happily | B.nearly | C.exactly | D.clearly |
A.respond | B.succeed | C.struggle | D.recover |
A.tracked | B.affected | C.injured | D.punished |
A.important | B.close | C.equal | D.related |
A.borrow | B.purchase | C.grab | D.throw |
It was a cold February day. Dangwen and his wildlife monitoring team patrolled (巡逻)along the upper reaches of the Yangtze River. That day, they
Dangwen comes from Yunta, a village located in Sanjiangyuan, Qinghai Province on the Tibetan Plateau. Sanjiangyuan serves as an important habitat
Dangwen is neither officially a researcher
Monitoring data shows that local wildlife
7 . Music is all around us. It’s an accessible and popular art form which accompanies our daily lives. Advertisers have long understood the popularity and emotional power of music and capitalized on it. They spend much time and money securing the right soundtrack (配乐) for an advertisement in order to boost sales. For example, Microsoft spent a reported US$3 million using Start Me Up as part of their advertising campaign for Windows 95.
As one researcher puts it, “Music expands pictures and colors words, and often adds a form of energy available through no other source.” This is supported by other studies, which suggest that music matching the main message of an advertisement has a positive effect on consumer engagement. This is known as “musical congruity” and can result in better attention, a positive emotional response, finally improving the effectiveness of an advertisement.
Take the simple but interesting advertisement for Air France, with the soundtrack of Mozart’s Piano Concerto No.23, for example. It projects greatness and elegance in the hope that viewers will associate those qualities with the airline. The research, which looked at hundreds of viewer comments about the music used in advertising, suggested it was successful.
Music is also effective at arousing (唤醒) emotional memories in advertisements creates associations with consumers’ past experiences. A good choice of music allows businesses to tap into this nostalgia for commercial benefit.
However, the use of popular music in advertising can also arouse arguments between artistic effort and commercialism. Some people believe a work of art shouldn’t be used for the pursuit of profit. The findings of study showed that consumers sometimes passionately oppose the use of music produced by respected musicians in advertisements, as they believe that it destroys the aesthetic integrity (美学完整性). For example, Nike’s use of the Beatles’ song Revolution was seen by some as using John Lennon’s music to sell shoes. It made some Nike wearers so angry that they refused to buy the products.
1. What does the underlined phrase “capitalized on” in paragraph 1 mean?A.Taken advantage of. | B.Held on to. |
C.Checked up on. | D.Cried out for. |
A.It helps cut down the cost of advertising. |
B.It reminds consumers of their past experiences. |
C.It makes advertisements much more convincing. |
D.It explores the relationship between music and digital art. |
A.Tolerant | B.Unclear | C.Doubtful | D.Objective |
During holidays, we can always see streets
When