1 . On January 15th, the Guardian showed off its new, smaller look, shifting from its distinctive “Berliner” format to a tabloid(娱乐小报) shape with a redesigned logo in black type. But the more dramatic makeover is of the financial books of Guardian Media Group (GMG), publisher of the Sunday Observer and the daily Guardian, which may find its new operation in the black next financial year. A newspaper business that two years ago was threatened with existentially worrying losses appears on the edge of breaking even.
The turnaround is partly due to steep cost-cutting, which is a dog-bites-man story in journalism. But the Guardian would manage the achievement while still giving away news free online, and that is a story worth telling.
In January 2016 David Pemsel, the new chief executive of GMG, and Katharine Viner, the new editor-in-chief of the Guardian, informed staff that GMG’s endowment fund, meant to ensure the financial security of the paper in the long run, had lost £100m ($140m) in just half a year, taking it to £740m. Mr Pemsel was advised by industry peers to cut costs and put online news behind a paywall. He and Ms Viner cut costs by 20%, or more than £50m. Alan Rusbridger, Ms Viner’s predecessor(前任), had led the newspaper to global relevance with a large online readership. But he spent without thinking of the consequences. In two years GMG has reduced its employees by 400, to about 1,500.
Yet unlike a growing number of newspapers, the Guardian has not put up a paywall. Instead it has pursued a membership model, asking online readers to contribute whatever they like. About 600,000 now do, with annual payments or one-off amounts. American readers tend to choose the latter option, Ms Viner says. GMG says the total figure amounts to tens of millions of pounds per year. Ms Viner says revenue from readers (including 200,000 print subscribers) is now greater than revenue from advertisers.
The result is steadily declining operating losses: from £69m two years ago to £45m last financial year and, Mr Pemsel says, less than £25m in the year that ends on April 1st. He predicts breaking even next year. Giving up its own printing presses and going tabloid will help, saving several million pounds a year. The Guardian may now physically look more like its peers, but its turnaround story remains distinctive.
1. The phrase “in the black”(Paragraph 1) most probably means ______.| A．making profit | B．taking on a new look |
| C．losing support | D．enjoying great popularity |
| A．He advised GMG to cost costs. |
| B．He got the Guardian into trouble. |
| C．He was the founder of GMG’s endowment fund. |
| D．He was fired due to his failure to bring the Guardian online. |
| A．To pay as they like. | B．To skip the advertisements. |
| C．To join its membership club. | D．To connect to other newspapers. |
| A．The Guardian has been reduced to a tabloid. |
| B．The Guardian succeeds by giving away news free online. |
| C．The Guardian turns around by looking more likes its peers. |
| D．The Guardian has broken even by cutting its operation costs. |
| A．one | B．that | C．those | D．all |
I
The brook kept murmuring all the year round,
