3 . There’s a useful concept from psychology that helps explain why good people do things that harm the environment: the false consensus (共识) effect. That’s where we overvalue how acceptable and widespread our own behavior is in society. Put simply, if you’re doing something (even if you secretly know you probably shouldn’t), you’re more likely to think plenty of other people do it too. What’s more, you likely overestimate how much other people think that behavior is broadly OK.
This bias (偏见) allows people to justify socially unacceptable or illegal behaviors. Researchers have observed the false consensus effect in drug use and illegal hunting. More recently, conservationists are beginning to reveal how this effect contributes to environmental damage.
In Australia, people who admitted poaching (偷猎) thought it was much more widespread in society than it really was, and had higher estimates than fishers who obeyed the law. They also believed others viewed poaching as socially tolerable; however, in reality, more than 90% of fishers took the opposite stand on this. The false consensus effect has also shown up in studies examining support for nuclear energy and offshore wind farms.
Just as concepts from psychology can help explain some forms of environmental damage, so too can they help solve it. For example, research shows people are more likely to litter in areas where there’s already a lot of trash thrown around; so making sure the ground around a bin is not covered in rubbish may help.
Factual information on how other people think and behave can be very powerful. Energy companies have substantially reduced energy consumption simply by showing people their difference in electricity use compared to their neighbors. Encouragingly, stimulating people’s natural desire for social position has also been successful in getting people to “go green to be seen”, or to publicly purchase eco-friendly products.
As the research evidence shows, social standards can be a powerful force in encouraging and popularizing environmentally friendly behaviors. Perhaps you can do your bit by sharing this article!
1. Which example best illustrates the false consensus effect?
| A．A student spends long hours surfing the Internet. |
| B．A blogger assumes many people dislike his posts. |
| C．A smoker believes people generally approve of smoking. |
| D．A driver frequently parks illegally in public places. |
2. How did most Australian fishers view the issue of poaching?
| A．It is contradictory. | B．It is impractical. |
| C．It is widespread. | D．It is unacceptable. |
3. What do words “go green to be seen” refer to in paragraph 5?
| A．Develop green habits for better health. |
| B．Choose green items that are easy to spot in stores. |
| C．Join green movements for personal fulfillment. |
| D．Make green choices that others can perceive. |
4. What is a recommended approach to solving environmental problems?
| A．Justify social standards. | B．Publicize sustainable practices. |
| C．Encourage technological innovations. | D．Highlight personal responsibilities. |
