1 . In recent years, much of my life as a consumer has shifted to what I like to call background. As I’ve subscribed to more apps and streaming platforms, significant sums of my money tend to slip away each month without my ever thinking about it.

Think of it as an automated trade. Spending without the trouble of spending. Acquaint ion without action. Or thought.

But while this flood of subscriptions was sold to me on the condition that it would make my life more trouble-free, there was a certain shock I felt upon discovering how much I was spending without realizing each month ($179.45).

You see, the thing about background spending is that it tends to happen, well, in the background without your full attention. And there lies the point.

“Hand over your credit card details and let us take care of the rest,” these companies promote. But by again sing their name, we’ve become lazy, positive consumers. And this laziness breeds (导致) more laziness because most of us can’t be bothered with conducting regular reviews of our subscription spending. We’re too lazy to even notice or cancel it!

I know it’s not just me who is suddenly living life as a smart-braised subscriber. The average consumer spends $273 per month on subscriptions, according to a 2021 study of 2,500 by digital services firm West Morose. Not a single person surveyed knew what his actually monthly spending was.

It’s understandable why this model is so attractive to businesses. As companies questioned traditional advertising models, subscription offered the promise of “selling once and earning forever.” And while subscription services have been around for decades (think Wine of the Month Club), more customers have been willing to sign up thanks to the widespread availability of smartphones and the increasing ease of home delivery.

While these subscription promise ease and happiness, not all of us are satisfied. Last year, the Kameny Institute found 40 percent of consumer believe they have too many subscriptions. Almost half of us also think we pay too much for streaming video-on-demand subscriptions.

2 . The number of universities has grown very fast in recent decades. Higher-education institutions across the world now employ 15 million researchers, up from 4 million in 1980. Governments are also happy to spend on higher education because it is supposed to produce scientific breakthroughs that can be available to all. In theory, therefore, universities should be an excellent source of productivity growth.

In practice, however, the productivity has slowed down during the last decades. In the 1950s and 1960s, workers’ output per hour across the rich world rose by 4% a year. But in the last decade, 1% a year was the norm. Even with the wave of innovation in artificial intelligence (AI), productivity growth remains weak — less than 1% a year, which is bad news for economic growth.

A new paper by Ashish Arora and his team suggests that universities’ rapid growth and the rich world’s slowdown productivity could be two sides of the same coin. The paper suggests that scientific breakthroughs from public institutions “caused little or no response from businesses” over a number of years. A scientist in a university lab might publish brilliant paper after brilliant paper. Often, however, this has no impact on corporations’ own patents, with life sciences being the exception. And this, in turn, points to a small impact on the overall productivity.

Why do companies struggle to use ideas produced by universities?

The paper says that, free from the demands of the market, researchers in university labs focus more on satisfying their curiosity than finding breakthroughs that will change the world or make money. “To some degree, such kind of research is not a bad thing; some breakthrough technologies, such as penicillin, were discovered almost by accident,” it writes, “But if everyone is doing that, the economy suffers.”

Perhaps, with time, universities and the business world will work together more tightly. Tougher competition could force businesses to beef up their internal research. In fact, researchers in companies’ labs, rather than universities, are driving the current AI innovations. At some point, governments will need to ask themselves hard questions. In a world of weak economic growth, huge spending on universities may come to seem an unjustifiable luxury.

3 . Keith Payne realized he was poor for the first time when he was in the fourth grade. The awareness came to him when a new lunch lady in the cafeteria asked him to pay for his lunch.

“Previously, the lunch lady had just waved me on because I’d always been on free lunch,” he says. “But this new lady didn’t know how things worked, and it was the first time that I had been asked to pay for my lunch.”

It was an agonizing moment and all of a sudden, he realized why he got free lunch while many of his classmates were paying for their meals every day.

“It’s not like I was poorer the day after that than I was before. Nothing objective had changed. But because of that subjective awareness, I began constantly comparing myself with my classmates and felt really unhappy,” he says.

Keith Payne is now a social psychologist at the University of North Carolina and shares how the awareness of inequality affects the way that both our minds and our bodies respond.

“As we walk through the world, it is very natural for us to compare our lives with those of others. We think about ourselves in terms of being on a certain ladder (梯子) with some people above us and it can cause serious psychological consequences,” he says.

One is that it makes us more willing to seek out risks and engage in high-risk, high-reward sort of behaviors. It affects us in ways that are similar to physical threats.

“But I think there are wiser and less wise ways to make those social comparisons,” he says. “Upward social comparisons feel terrible, but they can be motivating. Downward social comparisons feel great, and yet they can be demotivating. So one of the things I recommend is that we can be more strategic in making upward and download social comparisons, Neither one is good in itself. It just depends on what your goal is.”

4 . My colleagues and I, who have been teaching powerful communication skills, talk about the power of words all the time. We think the words we use are at the heart of _________.

Over the last twenty years, I have _________ thousands of people. I have heard some _________ of the following many times: “How can I get my boss/colleague to _________ me like I am part of the team?” I have met young people who are made to feel like _________ by their older colleagues, often because the experiences that are shared around the table are about something that happened long ago. I have talked with older people who feel out of touch because their younger and more culturally-current colleagues _________ refer to new developments in technology that an older colleague is _________ to know.

There are lots of ways we can make someone feel excluded and _________. But often, in my experience, the words we use are a main _________. The words have the power to make people feel included, but they also can make people feel __________.

So, the next time you are in a __________ of some kind, be __________. If you are in a meeting of engineers and there is someone who doesn’t “speak engineering” the way the rest of you do, __________ using fewer technical terms. If you are in a party and are not __________ whether everyone “speaks football”, think about talking about another __________ of your weekend.

5 . If you’ve been on BookTok, an online community where readers recommend, review and theorize about their favorite books, authors and genres, you’ve probably heard of Rebecca Yarros’ Fourth Wing. On BookTok, the release of Fourth Wing came with hype (炒作) around a mix between romance and fantasy. The novel was published last May and its sequel (续集) followed just six months later.

But questions came: Are publishers and authors publishing books too quickly, and does this affect the quality of writing?

On the day of the sequel’s release, Yarros and her publisher, Red Tower Books, were met with much criticism about her misuse of a language’s grammar in the novel. Many argued that the mistakes could have been avoided if the publishers had hired someone to proofread (校对) the language.

So what does BookTok have to do with this? It was one of the reasons why within the first week of Fourth Wing being published, the book quickly shot up to the top of the New York Times Best Sellers list despite criticism.

With the rising readers, it isn’t uncommon for both publishers and authors to use that hype to their advantage. This was likely a reason why the series, originally including three books, was dragged into a five-book series.

This is kind of what fast fashion is all about. Fast fashion refers to the process of clothing manufacturing that moves from production/design to stores quickly to keep up with current trends. These pieces are often cheap and low-quality and sent to stores with the hope of selling out quickly. The same approach used in the publishing world, thanks to BookTok to some degree, could lead to decreasing book quality when writing and editing aren’t able to reach their maximum potential.

This isn’t to say that books like Fourth Wing are bad just because they’re hyped. But abandoning developed work for crowd-pleasers doesn’t do all readers justice. These worries about the quick turnover in the publishing industry aren’t directed towards independent authors who carefully write, edit and publish themselves, but rather towards those who overlook the importance of everything that goes into the writing process.

BYD (比亚迪) claimed the title of World’s Best-Selling EV maker in    1     hard-fought battle with Tesla.

Both companies    2     (beat) analysts’ estimates for the numbers of EVs that they sold in the final three months of last year, and both benefited from cutting prices on their vehicles    3     a bid to grab market share. BYD sold a little over 3 million vehicles last year—     4     (most) in China. Tesla sold 1.8 million vehicles,    5     (fall) just short of CEO Elon Musk’s target of 2 million, but still beating analysts’ estimates. Tesla delivered 484,507 pure EVs between October and December,     6     BYD sold 526,409.

How did BYD overtake Tesla before the year-end finish line? Partly it is the price war which     7     (go) on in the EV sector—particularly here in China—for the last 12 months. Tesla started it last January by slashing prices on several     8     (model) and every other automaker followed suit. But it quickly became obvious that Tesla wasn’t going to win that price war.

While BYD has high-end types of its own, it also has cheaper ones. A cheaper car, which requires a smaller loan from the bank, can look a lot     9     (attract). And some analysts have said that tax credits in the US may have pushed some Tesla-buyers     10     (get) their cars in 2023 instead of 2024.

9 . As you shop online, you may be drawn to digital ads with curvy(圆角)designs without even realizing it. According to a new study from the University of South Florida, consumers click on curvy call-to-action buttons, such as “Shop Now” or “Add to Cart”, at a significantly higher rate than those with sharp angles.

“It’s actually rooted in natural instincts(本能),” says Dipayan Biswas, professor of marketing. “According to research from different disciplines, our natural instincts send us signals that sharp angles usually indicate danger and that we’re more likely to get hurt. In contrast, curvy designs are perceived as friendlier and more approachable.”

This feeling leads people to subconsciously prefer things, including digital ad designs, which are soft-edged and curvy. As published in the Journal of Consumer Research, Biswas tested this concept through click rates and eye movement studies in the Muma College of Business Customer Experience Lab. The novel findings reveal how the shapes of virtual elements can subconsciously influence click-through rates.

“We studied a hotel search button and we consistently found the click rate was higher when the elements were curved,” Biswas says. “It translated to an increase of nearly 15percent in total revenue(收入).” According to Biswas, this means companies can potentially manipulate consumers as they will unconsciously click and spend more through the use of curved call-to-action buttons. For companies that put little thought or reasoning behind their design element choices, this study could be eye-opening for them.

For shoppers, this means when they’re surfing the web around a holiday shopping season, they are subject to the marketing practice, such as design elements, which can lead to more unplanned purchases. Biswas encourages online shoppers to set a budget to balance such digital influence. “Having a budget will give you a benchmark to keep things more conscious-oriented and you’re less likely to be influenced by variables like these.”

10 . Text message acronyms (缩略词) caused plenty of confusion for the older generations when mobile phones became commonplace — now emojis are making the embarrassment become more serious.

Slack, a workplace messaging service, surveyed 9,400 office workers worldwide including 1,000 in the UK. It found the biggest emoji socially embarrassing action or mistake at work was pictures of lips. Most older workers did not realize the double meaning of the peach emoji, which for younger users means hips. Olivia Grace, a director at Slack, said, “The findings of our research are very clear — be careful when communicating with emojis across generations. Emojis offer a great way to communicate emotion, whether it’s a joke, support or something else, but it’s good to be aware that different meanings may exist to avoid any awkward interpretations.”

The simple smiling face was also a source of misunderstanding — 60 percent of over-40s used it to show happiness or pleasure but a significant number of younger workers used it to convey “deep anger”. An image of someone painting their nails was the most confusing — it meant nothing to the older generation, while the under-25s said they used it to say “there is gossip”, and the 25 to 40-year-olds used it to communicate making themselves more beautiful. However, all ages agreed on the meaning of some emojis, such as a face with tears of laughter and a crying emoji.

Speaking about its reasons for conducting the survey, Slack said, “Are there certain emojis that should restrict your boss from using them? Have your international colleagues ever misunderstood an emoji? And do you usually wait to build a relationship before sending emojis at work?” It added that with thousands of emojis at users’ treatment, “there’s a lot of potential” to communicate by mistake.

Emojis are not technically a form of language, as they lack grammar. The original user of a particular emoji has no copyright on how it is to be understood. The significance of emojis belongs to those who use them, and they have a truly valuable role in written communication.