Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, a service or an idea. Sponsors of advertising are often businessmen who wish to promote their products or services. Advertising is different from public relations since an advertiser usually pays for and has control over the message. It is different from personal selling since the message is non-personal, i.e. not directed to a particular individual.
Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad”．
Commercial ads often seek to increase consumption of products or services through “branding”, which associates a product name or image with certain qualities in the minds of consumers. Noncommercial advertisers who spend money in advertising items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that the company is successful.
Modern advertising was created with the techniques, with tobacco advertising in the 1920s.The most significant example was the campaigns of Edward Bernays, considered the founder of modern“Madison Avenue” advertising.
In 2015, the world spent an estimate of $ 529.43 billion on advertising.Its projected distribution for 2017 is 40.4% on TV,33.3% on digital,9% on newspapers,6.9% on magazines,5.8% on outdoor activities and 4.3% on radio. Internationally , the largest “big four” advertising conglomerates are IPG, Omnicom, Publicis Groupe, and WPP.
1. In what way does advertising differ from public relations?| A．Advertisers pay for and are in charge of the message. |
| B．Messages advertised are non-profit. |
| C．Advertising is communicated through various mass media. |
| D．Advertising is used to reassure employees or shareholders. |
| A．direct mail | B．Television | C．websites | D．newspapers |
| A．Profits. | B．Popularity. | C．Consumers. | D．Brands. |
| A．businessmen | B．companies | C．stores | D．organizers |
相似题推荐
【推荐1】Jumping Clay
Grades: K-2
[Time: 3: 25 pm—4: 25 pm Tuesday, Jan 16, 23, 30 and Feb 6, 13, 27 (No class 2/20)]
Explore the Arctic and Antarctic in this creative hands-on workshop! Each student will create their own 3-D polar display including the landscape and animal such as polar bears, penguins and whales while learning about basic shapes and color mixing. Jumping Clay is an air-drying polymer clay that is 100% safe and non-toxic (无毒)! Beginners welcome! All materials included. Cost: $90
Vacation Destination
The ERfC Vacation Destination Center is located at Enfield Street School, 1318 Enfield Street. Vacation Destination is open from 7: 00 am-6: 00 pm on the following days this school year:
▪ December 26-29, 2018
▪ February 20, 2019
▪ April 9-13, 2019
▪ June 25-29, 2019
A variety of theme-based activities are provided throughout the day and include enrichment and recreational activities such as sewing, sports＆games, arts＆crafts and science activities. Daily fee: $45
ERfC Counselors in Training Team for High School Students
Students in grades 9-12 who are looking to develop leadership skills are encouraged to join the ERfC CIT Team. High school students will gain experience working with children in different age groups, discover new strengths, and learn team-building skills. Training is provided and summer opportunities will be available. Contact Melissa Shea at mshea@erfc.us.
Tonight in Thompsonville
Located at St. Patrick’s Hall, 64 Pearl Street, Enfield Join us for a free family dinner and a variety of family fun activities. In addition to a family dinner, evenings include hands-on educational activities designed for parents and children to enjoy together. Community providers attend to share information about health, nutrition, physical activity, education, and other services such as SNAP, Care 4 Kids, early childhood programs and out-of-school time activities.
1. What is the main purpose of Jumping Clay?| A．To guide children to protect wild animals. |
| B．To teach children to use clay materials properly. |
| C．To encourage children to improve their creativity. |
| D．To help children learn about the Arctic and Antarctic. |
| A．June 24, 2019. |
| B．April 12, 2019. |
| C．February 22, 2019. |
| D．December 30, 2018. |
| A．Jumping Clay. |
| B．Vacation Destination. |
| C．ERfC CIT Team. |
| D．Tonight in Theompsonville. |
【推荐2】Family Fun in Canadian Museum of Nature
Bring the whole family to rediscover our fully reformed museum and new galleries.
•What to See and Do
Check out What’s On for all the events, educational activities and HD movies happening during your visit. On the first floor, you can see birds, dive down into the depths at the helm (舵柄) of a submersible (潜水器) or explore a cave...Don’t miss our 3D gallery play areas on the third floor when visiting with kids. By visiting here, your children will learn more about nature. Check out Our Exhibitions which presents our special exhibitions.
•Hours, Admission, Services and More
Everything you need to plan your visit:
•Opening Hours
Summer Hours (June 1－September 4):
9 am－6 pm(Saturday－Wednesday)
9 am－8 pm(Thursday and Friday)
Regular Hours: 9 am－5 pm(except Monday and Thursday)
•Admission
Adult: $14
Senior(65＋): $12
Student(13＋): $12
Child(3－12): $10
Tiny Tot(0－2): Free
•Parking
Paid parking is available on the Canadian Museum of Nature grounds.
Rates
$3 per half hour
At most $14 per day (until 4:30 am)
Evening flat rate(统一价格): $5(4:30 pm－4:30 am)
Charges accumulate (evening and next day) of vehicles that are parked overnight.
•Shopping
Be sure to stop at our Nature Boutique on the second floor for a vast selection of games, books and nature-related souvenirs.
•Explore Nature
The Canadian Museum of Nature provides a lot of information, images and videos on our websites. The museum participates in several social networks. Follow us on Facebook, YouTube, Instagram and Twitter.
1. What does the Canadian Museum of Nature do for kids?| A．Improve their taste in the art. |
| B．Raise their awareness of nature. |
| C．Train them to submersibles. |
| D．Inspire them to do scientific research. |
| A．On the Canadian Museum of Nature grounds. |
| B．On the first floor. |
| C．On the second floor. |
| D．On the third floor. |
| A．$38 | B．$40 | C．$54 | D．$52 |
【推荐3】Shakespeare’s Family Homes Pass
Enter the world of Shakespeare and see the places that inspired a genius, with entry to five historic properties (房产) in Stratford-upon-Avon.
The properties:
Shakespeare’s Birthplace --- Enjoy a multimedia exhibition and live theatre
Hall’s Croft ---Visit the traditional herb gardens and home of Shakespeare’s daughter
Susanna Anne Hathaway’s Cottage --- Hear readings of Shakespeare’s most popular sonnets Maty Arden’s Farm---Watch falconry displays and traditional crafts
Shakespeare’s New Place --- Walk in the footsteps of Shakespeare and explore where he wrote some of his most iconic works like his four tragedies (悲剧).
Price Adult (（18+）) £20
Child （3-17） £10 Under 3: free
Concession （优惠） £15 60+ and students （18-25） with ID
*Tickets are valid (有效) for one visit to each of your 5 properties in a 72 hour period,
*Please note that customers who are disabled can buy a concession ticket and then will be able to have one carer admitted free.
Opening dates and times
Winter Season: 4 November 2019 - 15 March 2020
Shakespeare’s BirthPlace: open Monday - Sunday, 10am - 4pm
Shakespeare’s New Place: open Monday - Sunday, 10am - 4pm
Anne Hathaway’s Cottage: open Monday - Sunday, 10am - 4pm
Halls Croft: open Monday - Sunday, 11am-4pm
Mary Arden’s Farm: closed
*Shakespeare’s BirthPlace, Shakespeare’s New Place, Anne Hathaway’s Cottage: open on the 24 December 10am-lpm, closed 25-26 December.
Spring/Summer/Autumn Season: 16 March 2020 - 1 November 2020
Shakespeare’s BirthPlace and Anne Hathaway’s Cottage: open Monday - Sunday, 9am - 5pm.
Shakespeare’s New Place, Hall’s Croft and Mary Arden’s Farm: open Monday - Sunday 10am-5pm
Closing times listed above are last entry.
Houses close 30 minutes after last entry.
1. According to the advertisement, visitors can ________.| A．hear Shakespeare’s sonnets at Shakespeare’s Birthplace |
| B．explore where he created some of his master works |
| C．visit the properties many times with the ticket in 72 hours |
| D．visit the 5 properties free of charge on Christmas Day |
| A．£10 | B．£25 | C．£30 | D．£50 |
| A．4:00 pm | B．4:30pm | C．5:00pm | D．5:30 pm |
【推荐1】The large, colorful birds called peacocks have spent the last 20 years walking through cities in South Florida with nothing to worry about. They are protected under law.
However, local leaders voted recently to permit individual cities to remove the birds from unwanted areas. Raquel Regalado, a local government leader, represents parts of the cities of Miami and Coral Gables where people want permission to remove the birds. “Mating season is when we get the most complaints. They get very aggressive, ” said Regalado. She added birds would do things like damage cars with their beaks.
About two years ago, people who live in the Miami neighborhood asked city leaders to remove a large group of peacocks. The birds caused damage and left piles of waste in the streets. They called the birds “filthy and dirty”.
But others liked seeing the unusual birds and thought it made their neighborhood look different in a good way. They don’t want to see the birds harmed. Danielle Cohen Higgins, a local woman, said, “we learn to live with these peacocks and they are part of the community.”
Peacocks are not native to South Florida. They originally come from Sri Lanka and other parts of Asia as well as Africa. The birds have been protected from killing or capturing in South Florida for about 20 years. The rule was put in place because people in the area wanted to save a group of peacocks. But now the birds live freely in parts of Florida and they are not uncommon. It is hard to find zoos that want them while state laws prevent non-native species like peacocks from being released in the wild. If will accept the birds, they might have to be killed in a process known as euthanasia (安乐死).
Regalado said the problem now will be to decide where to put the peacocks. “This really is not about killing,” she said. “This is about moving. ”
1. From the passage, we can learn________.| A．peacocks are being killed in Florida. | B．peacocks are hopefully to live in the zoo. |
| C．peacocks are influencing people’s daily life. | D．peacocks are being sent to the wild. |
| A．They consider them as a part of their life. | B．They think the birds will not cause damage. |
| C．They want to save the native species. | D．They call them “filthy and dirty”. |
| A．How to live with the birds. | B．Whether to remove the birds. |
| C．How to kill the birds. | D．Where to put the birds. |
【推荐2】Over half of Canadian youth and young adults who have consumed energy drinks have experienced negative health effects as a result, according to a study from the University of Waterloo.
In a nationwide survey of Canadian youth, over half of those who had ever consumed an energy drink had reported experiencing a negative health event. Currently, Canadian legislation is meant to prohibit energy drinks from being marketed to children and energy drinks are not recommended to be used by people participating in sporting activities.
"Most risk assessments to date have used coffee as a reference for estimating the health effects of energy drinks. However, it is clear that these products cause a greater health risk," said David Hammond, a Professor in the School of Public Health at the University of Waterloo. "The health effects from energy drinks could be due to the different ingredients than coffee, or the ways in which they consumed, including with alcohol or during physical activity. Regardless, the findings suggest a need to increase monitoring of health effects from these products."
In conducting the study, the researchers surveyed 2,055 young Canadians aged 12 to 24. Of those who had reported consuming energy drinks at some point in their lives, 55.4 percent reported experiencing a negative health event. Of those reporting negative health events, 24.7 percent reported experiencing a fast heartbeat, 24.1 percent reported difficulty sleeping and 18.3 percent reported experiencing headaches.
"The number of health effects observed in our study suggests that more should be done to restrict consumption among children and youth," said Hammond. "At the moment, there are no restrictions on children purchasing energy drinks, and they are marketed at the point-of-sale in grocery stores, as well as advertising that targets children."
1. Who are forbidden to take energy drinks in Canada?| A．Children. | B．Athletes. |
| C．Old people. | D．Healthy people. |
| A．The different ingredients in them. | B．The coffee contained in them. |
| C．The quantity consumed at a time. | D．The place where they are consumed. |
| A．Comparing results. | B．Listing figures. |
| C．Giving examples. | D．Raising questions. |
| A．It is illegal for children to buy energy drinks. |
| B．Energy drinks are sold only in grocery stores. |
| C．Some child actors advertise energy drinks. |
| D．It's a long way to ban children from energy drinks. |
【推荐3】How to make a resume?
1.Format your text.
The first thing that a possible employer will see on your resume is the text. For that reason, it is very important that you make the right first impression. Choose a professional font in size 11 or 12. Times New Roman is the classic serif font(衬线字体), while Arial and Calibri are two of the better choices for sans-serif(无衬线字体). Even though sans serif fonts are more popular for resume, Yahoo cites Helvetica as the best font to use for your resumé.
Many individuals find that Times New Roman is a little hard to read on a screen. If you are emailing your resume, consider using Georgia instead for a more readable serif font.
You can use multiple fonts for different parts of your resume, but try to limit it to two. Instead of changing between fonts, try emboldening or italicizing specific selections of text instead.
The font size for your header and the introduction to a section may 14 or 16, but otherwise, you should choose 11 or 12.
Your text should always be printed in solid black ink. Make sure to deactivate any hyperlinks (like to your email, address, and phone number) so that they don’t print in blue or another non-black color.
2. Set up the page.
Your page should have one-inch margins all the way around with 1.5 or 2 point line spacing. The body of your resume will be aligned to the left and your header should be centered at the top of your page.
3. Create your heading.
This is the section at the top of your resume which gives your contact information including your name, address, email, and phone number. Your name should be in a slightly larger size - either 14 or 16 point font. List your home and cell phone numbers.
4. Decide on a layout.
There are three general formats for creating a resume: chronological, functional, or combination. Your work history and the type of job you are applying for will determine the layout style you should use.
Chronological resumes are used for showing a steady growth in a particular career field. These are best used for someone applying for a job within their career-path to show an increase of responsibility over time.
Functional resumes are focused on skills and experience rather than job history. These are best used for someone who may have holes in their work history or who have gained experience from being self-employed for a time.
Combination resumes are, as it sounds, a combination of both a chronological and a functional resume. These are used to show off specific skills and how they were acquired. If you have developed a specific skill set from working in a variety of related fields, then this is the best resume option for you.
1. Which font does the author suggest considering the readability of the resume when checked online?| A．Georgia | B．Times New Roman |
| C．Calibri | D．Helvetica |
| A．arranged according to how important each item is |
| B．arranged according to when things happened or were made |
| C．be specific and concrete in the introduction of something |
| D．state various items in a detailed and separate way |
| A．the more colorful your resume is, the more appealing it will be |
| B．there is no need to tell employers where you obtain your specific skills |
| C．your name should be a little bit larger in size, aligned to the left |
| D．blue or other strange colors will appear on your printed resume if hyperlinks are activated |
【推荐1】Navigation(导航)in unfamiliar places is a major problem in large cities.Therefore,the popularity of mobile GPS facilities has greatly risen.However,it is sometimes difficult for users to understand where to go.In addition,they have to regularly look at the screen to follow the route,thus increasing risks on the road.
Luckily,preuniversity students from the National Research Nuclear University MEPhI in Moscow have created sneakers that can give directions,count a person's steps and measure the calories burned.The smart sneakers can lead users to their destination.The idea is simple.When moving towards a turn,the right or left shoe vibrates(震动)according to the directions.
“We've developed a facility that goes well with a special mobile app via Bluetooth and receives information about a route.The facility performs all the necessary functions without affecting walking and can be joined to the laces(鞋带)of ordinary sneakers.The user only needs to run the app once,and then puts the phone away and enjoys the walk.In addition to navigation,the system can also keep track of the distance traveled.This information can be found in the mobile app,”said Alexander Pinchuk and Maxim Levkin,the authors of the project.
The team plans to continue developing the project because the smart clothing market is growing every year.According to the creators,it is likely that in a few years,smart sneakers will become popular like smart watches.
This is not the first original project of preuniversity students from the National Research Nuclear University MEPhI Valentin Klimov,deputy director of the Institute of Cyber Intelligent Systems of MEPhI,says,“Our preuniversity students have created rather original projects before.For example,last year,our students developed a useful system for people with poor eyesight and won an international children's competition;then they won the Junior competition and took part in the largest international competition:Intel ISEF.Now these guys are our first year students,and this shows the high level of our applicants.”
1. In what way do the newly created sneakers give directions to users?| A．By following their routes. | B．By vibrating their shoes. |
| C．By burning their calories. | D．By reducing their road risks. |
| A．It must be put in special sneakers |
| B．It has a little effect on users'walking. |
| C．It can record where users have traveled. |
| D．It works with the help of an app via Bluetooth. |
| A．They are about to graduate. | B．They are ready to go for jobs. |
| C．They are creative and fruitful. | D．They are lucky and wealthy. |
| A．Sneakers for Navigation on the Way | B．Ways of Navigation in Large Cities |
| C．Ordinary Navigation Is out of Date | D．Preuniversity Students Win Competitions |
【推荐2】Tests during criminal investigations (调查). But the test results are not always correct. When the police asked a person questions important to a criminal case, a fast heartbeat or sweaty hands might make a nervous truth-teller appear to be lying. And, an experienced liar might be able to control those signs and avoid suspicion (怀疑).
Our eyes look at a familiar face differently than they look at an unfamiliar one. When people look at unfamiliar faces, their eyes usually move from one feature, like the shape of the nose, to other features. Their eyes stop quickly as they try to identify the unknown person. When looking at a familiar face, people usually direct their attention to just a few features. But the researchers want to know if people could change those when they are hiding the truth.
The researchers showed 48 students pictures of both strangers and professors they knew. They asked all of the students to try to appear honest while they were lying about recognizing familiar faces. The researchers told some students to stop in the same areas when they were looking at both familiar and unfamiliar faces. Their eyes would start on the person’s forehead. Next, they looked at each eye, and then moved from one ear to the other, then down to the nose, mouth and chin.
In most cases, the students who tried to hide their recognition were not able to do so. When they looked at a familiar face, their eyes still had fewer stops in the inner parts of the face. Alisa Millen, a psychology researcher at the University of Stirling, said hiding markers for facial recognition in eye movements is difficult, especially if you know that person well. She added the more the students tried to hide recognition of a face, the more obvious it was. Millen hopes that the findings can someday be used in law enforcement (执法). She believes such knowledge could help investigators have a clearer understanding of who is connected to whom in a criminal case.
1. While looking at unfamiliar faces, our eyes usually ________.| A．view more facial features with stops | B．make indirect contact with them |
| C．notice familiar features first | D．focus on their eye movements |
| A．To stop their eyes occasionally. |
| B．To fix their eyes on one facial feature. |
| C．To have longer stops on unfamiliar faces. |
| D．To observe facial features in a certain order. |
| A．The students in the study are good liars. |
| B．The findings are widely used by the police. |
| C．It’s difficult for students to hide their true thoughts. |
| D．It’s reliable to see if someone is lying by their eye movements. |
| A．Positive. | B．Doubtful. |
| C．Confused. | D．Negative. |
【推荐3】Let’s Go and Fly a Kite
—at Piedmont Middle School’s celebration of kites!
Come and learn how to build all sorts of kites, from the simplest diamond-shaped kites to the most complex box kites. Stay as long as you like and build as many kites as you want. Once you have finished a kite, get advice on flying techniques from kite expert Lorena Hallsberg. The celebration will be at Piedmont Middle School,151 Piedmont School Drive.
The Piedmont Middle School Parent Teacher Organization (PTO)has organized a refreshment(茶点)tent. All profits will benefit future PTO activities. Take a break from kite flying and drink some lemonade! While you are doing so, why not join the PTO? Membership is free; you just donate your time. Show your support for Piedmont Middle School by joining the PTO this Saturday!
When: Saturday,April 11,from 9:00 a.m. to 5:00 p.m.
Where: Piedmont Middle School
Why: For fun!
Cost: Free, thanks to a generous gift from Bizarco Kite Company!
Schedule
9:00 a.m.—Kite-building booths open. All materials are supplied for kites.
10:00 a.m.—Kite-building shows by Lorena Hallsberg in the courtyard. Come by and learn how to build box kites and kites that look and fly like butterflies.
11:00 a.m.—Kite-flying shows on the school track. Learn all the most important skills.
12:00 p.m.—Kite-flying competitions on the school track.
1:00 p.m.—Presentation by Dr.Brian Lehrman in the show tent:“The History of Kites”.
2:00 p.m.—Best Kite competitions and judging in the show tent. Come and see the most artistic kites and the most interesting theme kites.
3:00 p.m.—Presentation by Dr.Lehrman in the show tent:“Kites and Science”.
3:30 p.m.—Awards ceremony conducted by Headmaster Seward on the football field. The results of the day’s judging will be announced, with awards such as Best of Show, Most Artistic, Highest Flyer, and others. Winners will receive gifts from the Bizarco Kite Company!
4:00—5:00 p.m.—Let’s all go and fly a kite! Everyone flies kites at the same time, creating a wonderful sight for all to enjoy.
Come to the kite celebration. Enjoy yourself and learn more.
1. Which times are most important for people who want to join in kite competitions?| A．10:00 am and 11:00 a.m.. | B．12:00 p.m. and 2:00 p.m.. |
| C．1:00 pm and 3:00 p.m.. | D．2:00 p.m. and 4:00 p.m.. |
| A．is enjoyable and educational |
| B．is strict about the shapes of kites |
| C．gets money from PTO of Piedmont Middle School |
| D．gives people a chance to see kites from around the world |
| A．school staff | B．kite experts |
| C．students and parents | D．kite companies |
【推荐1】It’s commonly thought that “older” movies are in black and white and “newer ” movies are in color as if there is an obvious dividing line between the two. However, as with most developments in art and technology, there isn't an exact break between when the industry stopped using black and white films and when it started using color films. On top of that, film fans know that some filmmakers continue to choose to shoot their films in black and white decades after color films became the standard. Typical examples include oung Frankenstein (1974), Raging Bull (1980), Schindler’s List (1993), and The Artist (2011).
An often-repeated but incorrect fact is that 1939's The Wizard of Oz is the first full-color movie. This misconception probably comes from the fact that the film makes great symbolic use of brilliant color film after the first scene is shown in black and white. However, color movies were being created more than 35 years before The Wizard of Oz!
One of the most important developments in color films was Kinemacolor, created by Englishman George Albert Smith in 1906. Kinemacolor movies projected film through red and green filters (过滤器) to reproduce the actual colors used in the film. The first film to use the Kinemacolor process was Smith 's 1908 travelogue—A Visit to the Seaside. Kinemacolor was the most popular in its native UK, but the cost of installing (安装) the necessary equipment put many theaters off. After years of technical development, by the late 1950s, most Hollywood productions were being shot in color. Then, the color film finally became the standard in the filming industry.
However, the black and white film still makes its appearance. True, the black and white film has left a long-lasting impact on filming. Still, audiences today always tend to associate the black and white film with classic Hollywood storytelling and also admire the bright colors of early color movies.
1. What can we know about color movies?| A．They hardly have a clear boundary with the black and white ones. |
| B．They will replace the black and white films sooner or later. |
| C．They lead to the developments in art and technology. |
| D．They are more popular with film fans. |
| A．RagingBull. | B．A Visit to the Seaside. |
| C．Schindler’s List | D．The Artist |
| A．The lack of enough finances. |
| B．The complex process of using colors. |
| C．The difficulty in installing necessary equipment. |
| D．The unsatisfying color effect of Kinemacolor movies. |
| A．The significance of the black and white film. |
| B．The possibility of replacing the black and white film. |
| C．The popularity of the black and white film among audiences. |
| D．The applicability of shooting classic stories in black and white. |
| A．That The Wizard of Oz was shot in 1939. |
| B．That The Wizard of Oz is the first full-color movie. |
| C．That The Wizard of Oz was shown in black and white. |
| D．That The Wizard of Oz took advantage of bright colors. |
【推荐2】A strong coffee after a poor night’s sleep is the kick-start many people need in the morning but new research suggests that it might be best to have a bite to eat first.
A study has found that drinking coffee first can have a negative effect on blood sugar control - a risk factor for diabetes and heart disease.
“We know that nearly half of us will wake in the morning and, before doing anything else, drink coffee—subjectively the more tired we feel, the stronger the coffee,” said Professor James Betts, at the University of Bath in the UK.
For their study, researchers at the University of Bath got 29 healthy men and women to take part in three different overnight experiments, with at least a week between them.
In one, the participants had a normal night’s sleep, roughly from 11 p.m. to 7 a.m., and were asked to consume a sugary drink on waking in the morning. They then experienced an interrupted night’s sleep, where the researchers woke them every hour for five minutes by sending them text messages to which they had to respond — and upon waking were given the same sugary drink.
On another night, participants experienced the same sleep interruption, but this time were first given a strong black coffee 30 minutes before consuming the sugary drink.
They found that one night of interrupted sleep did not worsen the participants’ blood sugar and insulin responses when compared to the normal night’s sleep—although previous research suggested that losing many hours of sleep or many nights of poor sleep could have a negative effect. However, strong black coffee consumed before breakfast actually increased the blood sugar response by around 50% — suggesting that relying on coffee after a bad night to stop feeling sleepy could limit your body’s ability to tolerate the sugar in your breakfast.
1. What was unchanged in the three experiments?| A．The sugary drink. | B．The blood sugar response. |
| C．The amount of sleep. | D．The intake of coffee. |
| A．A normal sugary drink. | B．A normal night’s sleep. |
| C．A cup of strong black coffee. | D．An interrupted night’s sleep. |
| A．By referring to some documents. | B．By listing some examples. |
| C．By surveying the participants. | D．By comparing the results. |
Serving only adults, Ramsey House offers you professional hotel standards of accommodation and food service coupled with the friendly, relaxed atmosphere of a high﹣class non﹣Smoking guest house.
Situated within walking distance of St David's, the smallest city in Europe, the house stands in its own attractive garden's and has private off﹣road parking. In the opposite direction, there is easy access to the Pembroke shire Coast Path, where you can see some of Britain's most spectacular coastal scenery with its abundant bird life and wild flowers.
We have three double and three twin rooms. Each is individually furnished and decorated to 4﹣star standard with comfortable herds, central heating, remote control color TV, hair dryers and plenty of mirrors. All the rooms have a modern, well﹣lit en﹣suite bathroom with WC shaver socket and electric shower.
All first﹣floor rooms have views of either the sea, the Cathedral or open country, and there are three ground﹣ floor rooms with garden views, ideal for guests unable to climb stairs.
Our full welsh breakfast offers you a great start to the day with homemade bread cookies and preserves. We can also prepare fresh picnic lunches for your day out walking the Coast Path or on the beaches.
There is comfortable lounge with lots of books and leaflets about Pembroke shire to help you plan your trips. Weather permitting, guests may enjoy the peace and quiet of our gardens and watch the birds feeding. Drinks are served in both the garden and lounge.
We also have secure bicycle storage, a drying room and light laundry facilities.
Nearby are some of the safest and cleanest beaches in Europe offering a variety of water sports including sailing, surfing, wind﹣surfing and sea angling. Visitors are welcome at St. David's City Golf Club and several other Pembroke shire clubs. We are also conveniently situated for easy access to the bird sanctuary islands of ramset, Skimmer and Stockholm.
A warm welcome awaits you at Ramsey House all year round. You will find it the ideal touring center in all seasons House Owners： Ceria Elaine Morgan 0143772021.
1. According to the passage, St David's is the name of ______.| A．the Coast Path |
| B．a Welsh city |
| C．a bed & Break fast hotel |
| D．Ramsey House |
| A．On the Coast Path guests can enjoy water sports and play golf. |
| B．Guests have to eat their lunches out on the Coast Path or the beaches. |
| C．Guests staying in the lowest﹣level rooms have a good view of the sea. |
| D．Guests may come to this house by car or by bike without parking problems. |
| A．Ana, a wheelchair user, who enjoys holidays by the coast. |
| B．Xavier, a bird﹣watching enthusiast, who knows little about the local area. |
| C．A married couple with two young children showing interest in Pembroke shire. |
| D．Tina, a PhD graduate, who attaches great importance to travel safety. |
